Women’s Empowerment
grECVPt
grECVPt
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Improving health and wellbeing<br />
Worldwide, around 400 million people lack<br />
access to essential health services. Screening,<br />
prevention and treatment services that are<br />
considered routine in the developed world<br />
are limited or even non-existent in low to<br />
middle-income countries. For example, every<br />
year around half a million women in emerging<br />
markets die from cervical and breast cancers<br />
that, in richer countries, are more likely to<br />
have been detected and treated with good<br />
outcomes for many patients. 7<br />
55 million<br />
texts sent to help avoid maternal<br />
deaths in Tanzania<br />
We have developed a range of mobile<br />
technologies which enhance primary<br />
healthcare and preventative services in our<br />
emerging markets businesses. Many of these<br />
are particularly important for women and their<br />
young children.<br />
mHealth Tanzania Partnership<br />
Women in Tanzania are more than 40 times<br />
more likely to die from preventable causes<br />
during pregnancy and childbirth than women<br />
in the UK. 8 Vodacom Tanzania Foundation<br />
is working with the Tanzanian government<br />
and others partners in the mHealth Tanzania<br />
Partnership to try to reduce 8,000 avoidable<br />
maternal deaths every year, using mobile to<br />
provide free ante-natal support and guidance<br />
to women across the country, even in the most<br />
remote rural areas.<br />
Expectant mothers receive three to four text<br />
messages per week with information that<br />
follows national public health guidelines. The<br />
information is relevant to the birth timetable<br />
for each mother including reminders to go to<br />
ante-natal clinics, take anti-malarial medication<br />
and health advice tailored for each stage of<br />
pregnancy in the weeks leading up to birth.<br />
More than one million subscribers have<br />
benefited from the free service as at<br />
November 2015. Since service launch in 2012,<br />
more than 55 million text messages have been<br />
sent, providing pregnant women and their<br />
families with crucial information that is helping<br />
to save the lives of mothers and babies.<br />
<strong>Women’s</strong> <strong>Empowerment</strong> | Vodafone Group Plc Sustainable Business Report 2015 -16 12