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Women’s Empowerment

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Improving health and wellbeing<br />

Worldwide, around 400 million people lack<br />

access to essential health services. Screening,<br />

prevention and treatment services that are<br />

considered routine in the developed world<br />

are limited or even non-existent in low to<br />

middle-income countries. For example, every<br />

year around half a million women in emerging<br />

markets die from cervical and breast cancers<br />

that, in richer countries, are more likely to<br />

have been detected and treated with good<br />

outcomes for many patients. 7<br />

55 million<br />

texts sent to help avoid maternal<br />

deaths in Tanzania<br />

We have developed a range of mobile<br />

technologies which enhance primary<br />

healthcare and preventative services in our<br />

emerging markets businesses. Many of these<br />

are particularly important for women and their<br />

young children.<br />

mHealth Tanzania Partnership<br />

Women in Tanzania are more than 40 times<br />

more likely to die from preventable causes<br />

during pregnancy and childbirth than women<br />

in the UK. 8 Vodacom Tanzania Foundation<br />

is working with the Tanzanian government<br />

and others partners in the mHealth Tanzania<br />

Partnership to try to reduce 8,000 avoidable<br />

maternal deaths every year, using mobile to<br />

provide free ante-natal support and guidance<br />

to women across the country, even in the most<br />

remote rural areas.<br />

Expectant mothers receive three to four text<br />

messages per week with information that<br />

follows national public health guidelines. The<br />

information is relevant to the birth timetable<br />

for each mother including reminders to go to<br />

ante-natal clinics, take anti-malarial medication<br />

and health advice tailored for each stage of<br />

pregnancy in the weeks leading up to birth.<br />

More than one million subscribers have<br />

benefited from the free service as at<br />

November 2015. Since service launch in 2012,<br />

more than 55 million text messages have been<br />

sent, providing pregnant women and their<br />

families with crucial information that is helping<br />

to save the lives of mothers and babies.<br />

<strong>Women’s</strong> <strong>Empowerment</strong> | Vodafone Group Plc Sustainable Business Report 2015 -16 12

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