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Featuring top Atlanta attorneys and industry thought leaders in each issue.

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35<br />

By<br />

Proven Tactics<br />

to Maximize Your<br />

LinkedIn Presence<br />

Magazine Staff<br />

1 If you could establish a business network, create a subject matter<br />

expert position, and generate leads for free - would you do it?<br />

2 LinkedIn is a matter of knowledge and practice. Learn and practice<br />

the basics and you can excel.<br />

3 LinkedIn has become my favorite playground, a great place to<br />

meet, greet, share and grow – and the<br />

best place for biz professionals.<br />

4 Those that wait for business to occur<br />

will be waiting a long time. Stop<br />

whining, start working smarter, get<br />

active and get found.<br />

5 Tired of connection requests from<br />

people that have nothing to do with<br />

what you do? Select who can send<br />

you invitations.<br />

6 A LI profile w/out a plan is like a<br />

house w/ out an architect: ugly and<br />

useless. Start w/ a plan- decide what<br />

you want to do.<br />

7 What goals would like to see accomplished<br />

here on LinkedIn. Before creating<br />

your profile, define your goals.<br />

8 Being viewed as a subject matter<br />

expert in your niche is more important now than ever. Generalists<br />

will not make the cut.<br />

9 A profile should tell a great story- your story. It should read like a<br />

book you can’t put down late at night...<br />

10 Done well, a profile can help an individual establish, define, develop,<br />

and display an area of expertise<br />

11 When someone opens your profile, you have 3- 5 seconds to<br />

engage them, to entice them to read more. Photo & headline are<br />

crucial.<br />

12 If you are an expert or leading authority, say so in your headline<br />

and back it up in your summary and experience.<br />

13 Develop credibility in your market, then build your visibility.<br />

Visibility without credibility has negative value.<br />

14 Use your customized LinkedIn profile url in your email signature,<br />

in your presentations and everywhere you face the public.<br />

15 A good profile can be the main way you are found on the web.<br />

Use SEO rich terms and industry jargon to enhance your findability.<br />

16 Your LinkedIn profile also needs to establish your credibility. Do<br />

not make assertions that cannot be substantiated.<br />

<strong>17</strong> Building your profile does not mean cutting and pasting your resume.<br />

Resumes are boring, and generally absolutely no fun to read.<br />

18 You want companies that could use your service to reach out to<br />

you, potential business partners to find you and reach out to you.<br />

19 Keep paragraphs short and explain how you can help others,<br />

and what you look for in return. Be very clear.<br />

20 Recommendations trump endorsements-they are real personal<br />

testimonials. Give recommendations to get them.<br />

21 Find people in your network who have legitimately helped you<br />

and give them a recommendation.<br />

22 Goal 1 of your profile is to create<br />

gravitational pull in your specialty<br />

area: your name needs to come up in<br />

every search.<br />

23 You are known by the company<br />

you keep, so choose and accept your<br />

connections wisely. Have a reason for<br />

each & every one.<br />

24 NEVER send the LI connecting<br />

“form letter”- ALWAYS offer a reason<br />

you’d like to connect. This makes you<br />

memorable immediately.<br />

25 Consider sending a quick “thank<br />

you” note to those who connect.<br />

99%+ don’t do this, so it will help you<br />

stand out.<br />

26 Look up people you read about<br />

in trade publications, the people who quoted and the people who<br />

write. Both may be key connections.<br />

27 Select groups predicated on your goals; will you meet the right<br />

people, share info, make connections and gain visibility?<br />

28 Visibility is predicated on activity; credibility by adding value.<br />

Gain both by posting good content and making great comments.<br />

29 Credibility is developed by being good at what you do, always<br />

working at getting better, and adding value to your community.<br />

30 The “Share” button is on blog & publications sites for a reason-<br />

USE IT & share pertinent articles in your groups.<br />

31 Always take the time to comment on anyone who responds to<br />

one of your discussions. Accessibility adds to credibility.<br />

32 So one of the best ways to find groups? Look at the groups of<br />

industry & thought leaders and other influencers.<br />

33 Need to get on the radar of an editor of an important magazine?<br />

Start posting their articles in your groups and commenting<br />

on them.<br />

34 Too much self-promotion destroys credibility. Develop a good<br />

ratio for what you post & include a healthy dose from other sources.<br />

35 You don’t have to participate daily, but participation at least<br />

weekly in any raises your visibility to that community.<br />

VOL. 6 ISSUE 1 ATLANTA ATTORNEY MAGAZINE | <strong>17</strong>

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