17.02.2017 Views

BUS 470 All Weeks Modules Discussions and Assignments

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Mexican peso strengthens against the euro. What is the net profitability effect on the Mexican firm? What<br />

international market concept is demonstrated in this example? Discuss the risks associated with changing<br />

exchange rates <strong>and</strong> international commerce <strong>and</strong> provide a scenario demonstrating these risks.<br />

By respond to the discussion question assigned by the faculty. Submit your response to the appropriate<br />

Discussion Area. Use the same Discussion Area to comment on your classmates’ submissions <strong>and</strong><br />

continue the discussion until 2016.Comment on how your classmates would address differing views.<br />

<strong>BUS</strong><strong>470</strong> Module 4 Assignment 1: Discussion Question<br />

To extend its international presence, Martinetti International has formed an expansion strategy focused<br />

on acquiring other like enterprises outside the European region. Martinetti, a subsidiary of a publicly<br />

owned parent company, is based in Rome where it enjoys an established br<strong>and</strong> name <strong>and</strong> superb<br />

reputation. As part of Martinetti’s globalization strategy, it has acquired S<strong>and</strong> Coast Resort Group located<br />

in the heart of Chinatown, Singapore. Both hotel enterprises share common business values <strong>and</strong><br />

excellent reputations, <strong>and</strong> offer high-end luxury accommodations for the local businessman <strong>and</strong><br />

international traveler. The acquisition offers Martinetti ownership of the S<strong>and</strong> Coast br<strong>and</strong>, trademarks,<br />

<strong>and</strong> contracts for the 9 S<strong>and</strong> Coast hotel holdings. With this acquisition, Martinetti gains a footprint in<br />

Southeast Asia <strong>and</strong> exp<strong>and</strong>s its holdings 27 percent. S<strong>and</strong> Coast has strong br<strong>and</strong> recognition in the<br />

region <strong>and</strong> has a portfolio that includes both hospitality services <strong>and</strong> travel agencies. Martinetti, a crossculture<br />

organization, is comprised of approximately 65 percent Italian employees with the remaining<br />

representing 7 other countries <strong>and</strong> languages. San Coast also has a cross-cultural workforce with 88<br />

percent being Singaporean of Chinese, Malay, <strong>and</strong> Indian ethnicity. Chinese is the official language.<br />

As a member of the Martinetti management team, you have been selected to meet with the S<strong>and</strong> Coast<br />

Resort leadership team to discuss Martinetti’s approach to market the acquisition in both countries. Your<br />

task is to convince the S<strong>and</strong> Coast team that Martinelli has a sound strategic communications plan.<br />

Please discuss the promotional goals <strong>and</strong> cultural factors you would discuss with S<strong>and</strong> Coast <strong>and</strong> what<br />

aspects of the recommended promotional strategy you would address.<br />

By submit your response to the appropriate Discussion Area. Use the same Discussion Area to comment<br />

on your classmates’ submissions <strong>and</strong> continue the discussion until Wednesday, 2016.Comment on how<br />

your classmates would address differing views.<br />

<strong>BUS</strong><strong>470</strong> Module 5 Assignment 2: Discussion Question<br />

Part 1: Discuss the strategic value of personnel training <strong>and</strong> development. What are the implications for<br />

the MNC?<br />

Part 2: Look back on your work for the assignments in this course <strong>and</strong> reflect on the problems <strong>and</strong><br />

recommendations related to the organizations exp<strong>and</strong>ing their operations globally. How do the risk<br />

assessments <strong>and</strong> recommendations for the global organizations compare to domestic organizations?<br />

By 2016 respond to the discussion question assigned by the faculty. Submit your response to the<br />

appropriate Discussion Area. Use the same Discussion Area to comment on your classmates’<br />

submissions <strong>and</strong> continue the discussion until 2016.Comment on how your classmates would address<br />

differing views.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!