BUS 470 All Weeks Modules Discussions and Assignments
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Mexican peso strengthens against the euro. What is the net profitability effect on the Mexican firm? What<br />
international market concept is demonstrated in this example? Discuss the risks associated with changing<br />
exchange rates <strong>and</strong> international commerce <strong>and</strong> provide a scenario demonstrating these risks.<br />
By respond to the discussion question assigned by the faculty. Submit your response to the appropriate<br />
Discussion Area. Use the same Discussion Area to comment on your classmates’ submissions <strong>and</strong><br />
continue the discussion until 2016.Comment on how your classmates would address differing views.<br />
<strong>BUS</strong><strong>470</strong> Module 4 Assignment 1: Discussion Question<br />
To extend its international presence, Martinetti International has formed an expansion strategy focused<br />
on acquiring other like enterprises outside the European region. Martinetti, a subsidiary of a publicly<br />
owned parent company, is based in Rome where it enjoys an established br<strong>and</strong> name <strong>and</strong> superb<br />
reputation. As part of Martinetti’s globalization strategy, it has acquired S<strong>and</strong> Coast Resort Group located<br />
in the heart of Chinatown, Singapore. Both hotel enterprises share common business values <strong>and</strong><br />
excellent reputations, <strong>and</strong> offer high-end luxury accommodations for the local businessman <strong>and</strong><br />
international traveler. The acquisition offers Martinetti ownership of the S<strong>and</strong> Coast br<strong>and</strong>, trademarks,<br />
<strong>and</strong> contracts for the 9 S<strong>and</strong> Coast hotel holdings. With this acquisition, Martinetti gains a footprint in<br />
Southeast Asia <strong>and</strong> exp<strong>and</strong>s its holdings 27 percent. S<strong>and</strong> Coast has strong br<strong>and</strong> recognition in the<br />
region <strong>and</strong> has a portfolio that includes both hospitality services <strong>and</strong> travel agencies. Martinetti, a crossculture<br />
organization, is comprised of approximately 65 percent Italian employees with the remaining<br />
representing 7 other countries <strong>and</strong> languages. San Coast also has a cross-cultural workforce with 88<br />
percent being Singaporean of Chinese, Malay, <strong>and</strong> Indian ethnicity. Chinese is the official language.<br />
As a member of the Martinetti management team, you have been selected to meet with the S<strong>and</strong> Coast<br />
Resort leadership team to discuss Martinetti’s approach to market the acquisition in both countries. Your<br />
task is to convince the S<strong>and</strong> Coast team that Martinelli has a sound strategic communications plan.<br />
Please discuss the promotional goals <strong>and</strong> cultural factors you would discuss with S<strong>and</strong> Coast <strong>and</strong> what<br />
aspects of the recommended promotional strategy you would address.<br />
By submit your response to the appropriate Discussion Area. Use the same Discussion Area to comment<br />
on your classmates’ submissions <strong>and</strong> continue the discussion until Wednesday, 2016.Comment on how<br />
your classmates would address differing views.<br />
<strong>BUS</strong><strong>470</strong> Module 5 Assignment 2: Discussion Question<br />
Part 1: Discuss the strategic value of personnel training <strong>and</strong> development. What are the implications for<br />
the MNC?<br />
Part 2: Look back on your work for the assignments in this course <strong>and</strong> reflect on the problems <strong>and</strong><br />
recommendations related to the organizations exp<strong>and</strong>ing their operations globally. How do the risk<br />
assessments <strong>and</strong> recommendations for the global organizations compare to domestic organizations?<br />
By 2016 respond to the discussion question assigned by the faculty. Submit your response to the<br />
appropriate Discussion Area. Use the same Discussion Area to comment on your classmates’<br />
submissions <strong>and</strong> continue the discussion until 2016.Comment on how your classmates would address<br />
differing views.