Deco mag Spring '17 issue

luebellgray
Deco mag 24
Above, centre:
bluebellgray’s high impact
wallpaper collection launched
last year and is doing its bit to
get us back into feature walls.
Above left:
new Kippen
oversized
design.
Wallpapers are
uncoated and
printed in the
UK. Top right:
the Glasgow
showroom
Above: tassles (£9) in those
delicious bbg colours are among
the accessories on offer. Look
out for candles, bags and curtain
ties too.
them back a bit. I do have
occasional pops of neon but
really primary colours are not
really my thing,’ says Fi.
Fi says environmental
considerations are important
to her and the company. She
grew up in Fort William in the
Scottish Highlands and has
that inherent love of
nature that comes from
growing up in it. So it’s
perhaps not surprising to find
that her favourite fabric is
linen, it being one of the most
sustainable fibres. ‘I love the
way linen takes dye, the
way it drapes and it wears
so well. It’s eco-friendly
and breathable and is
generally fantastic.
‘And what’s important to
me is to make products that
last. When you buy one of our
wool rugs, for example, with
a bit of care it should last
you a lifetime.’
Manufacturing locally is
important, so cushions and
fabrics are made in the UK,
while rugs are digitally-printed
in the Netherlands.
The bluebellgray collection
is growing all the time. From
cushions and fabrics it now
offers rugs, wallpapers,
lampshades, curtain tiebacks
ceramics, trays and giclee
prints and when looked at as
a brand, it’s one that is, well,
joyful and full of personality.
It’s colourful, full of flowers,
it’s pretty and feminine but
without being too girly-girl.
‘Because I paint and those
paintings are the start of our
collections, I think people
sense there’s heart and soul
and integrity to what we do. I
am a bit of a hippy I suppose
and I do paint from my heart,’
says Fi.
And while she has of course
learned a lot about business
and marketing and no doubt
knows her way around a
balance sheet, you feel this
is a company that is in no way
rapacious. ‘I just want people
to have things that give them
a bit of joy in their lives,’
says Fi.