AB 219 Unit 7 Assignment New Product Development Process (Kaplan)
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<strong>AB</strong> <strong>219</strong> <strong>Unit</strong> 7 <strong>Assignment</strong> <strong>New</strong> <strong>Product</strong><br />
<strong>Development</strong> <strong>Process</strong> (<strong>Kaplan</strong>)<br />
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<strong>AB</strong> <strong>219</strong> <strong>AB</strong>/<strong>219</strong> <strong>AB</strong><strong>219</strong> <strong>Unit</strong> 7 <strong>Assignment</strong> <strong>New</strong> <strong>Product</strong> <strong>Development</strong> <strong>Process</strong> (<strong>Kaplan</strong>)<br />
Directions for completing this <strong>Assignment</strong>:<br />
Watch the video on Developing and Managing products: ©GaGa’s Inc.<br />
Using research from Chapter 11 in your textbook, answer the questions on ©GaGa’s Inc. in the<br />
template provided below.<br />
Part 1:<br />
Short Essay: Write a minimum 200 word discussion in response to each of your 3 essay<br />
questions using research from your textbook to help substantiate your understanding of<br />
products and the new product development process. Apply APA style referencing in your<br />
writing.<br />
With regard to consumer appeal, compare and contrast the GaGa’s brand with<br />
the Sherbetter name of the product. Why did Jim King and his wife choose the GaGa’s brand<br />
over the use of Sherbetter as the brand of the product?
Type the following phrase into your website browser: “Gaga Gourmet Frozen Dessert and Ice<br />
Cream.” On the results page, identify retailer websites and social media websites that feature<br />
the Gaga’s brand and product offerings. Explore these resources and identify a single Gaga<br />
Gourmet product offering. Discuss the following topics related to your chosen Gaga Gourmet<br />
product offering:<br />
<strong>Product</strong> Features<br />
<strong>Product</strong> Benefits<br />
<strong>Product</strong> Packaging<br />
<strong>Product</strong> Labeling<br />
Trademark<br />
Part 2:<br />
Defend Your Answer Challenge:<br />
Step 1: Highlight your multiple choice answer in yellow.<br />
Step 2: Write a 100 (or more) word discussion in defense of each of your answers to the<br />
multiple choice and true/false questions using research from your textbook to help substantiate<br />
your understanding of products and the new product development process. Apply APA style<br />
referencing in your writing.<br />
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