CREATIVE INSIGHT Global society is way too far from the blindness issue. Modern people hardly ever get involved in eyesight protection campaign until they experience blindness themselves.
WHAT IS YOUR SOLUTION? One day all digitized people who have updated their Instagram won`t be able to see clearly all Instagram photos. In this way, they will feel and learn about avoidable blindness and after all, users can easily make a donation to get eyesight back not just for themselves but also for millions of people that really suffer.