PCM MPE 2017 Special

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Thought Leaders Corner honoured with several global awards in the past months. Scoring “Emerging Payments Award for the Best Loyalty Incentive Programme” and two trophies for the “Payments Award with the Engagement & Loyalty Scheme of the Year 2016” clearly sets a global benchmark. Vodafone, with the mobile-pocket HUB as enabling service, managed to increase traction and improved core KPIs such as consumer adoption, user activity, app and service ratings on a remarkable base. Partner up to create force mobile-pocket HUB is recognized by industry leaders as an enabling solution for rapid mobile wallet growth. It is now up to you to join this award-winning ecosystem approach and sustainably survive the “Wallet Wars”. mobile-pocket mobile-pocket is an ecosystem for mobile loyalty and reward solutions. It unifies users, retailers, wallet- and contentproviders on one platform and its features enrich wallet and payment services. mobile-pocket is a product of bluesource mobile solutions gmbh, situated in Hagenberg that is also known as Silicon Valley of Austria. The company is focusing its innovation and expertise on the development of mobile solutions and apps for big brands, merchants, operators and financial institutions. <strong>Special</strong> attention is focused on mobile marketing, mobile payment and mobile commerce sector. Martin Christl Business Development Executive at bluesource Martin Christl is Business Development Executive at bluesource, with extensive Marketing & CRM, Product Management and Innovation knowledge. He’s been working for 10+ years in the mobile industry space within large entities like Deutsche Telekom or Ericsson addressing large scale programmes and projects. 10
Thought Leaders Corner by Natalia Ivanis Open API driven digital innovations as differentiators Everyone knows that merchant payments and card acquiring offers are highly commoditised today. When merchants select a payment provider usually considers two factors: price and customer experience. Multi-channel merchants have more ways to interact with customer than ever, but they need to translate these interactions into a POSITIVE CUSTOMER EXPERIENCE. They need to CAPTURE CUSTOMER FEEDBACK and constantly MEASURE the gap between the expected customer experience and what is actually delivered during digital shopping journeys. It is not surprising that with a growing complexity of channels: • only 22 % of consumers say the average retailer understands them as an individual, and • only 21 % say the communications they receive from the average retailer are “usually relevant • 88 % of merchants say their growth depends on personalizing the customer experience – but lack the resources and expertise to design an improved customer journey. • Only 37 % believe they have the tools they need to deliver exceptional customer experiences. But the danger may come in focusing solely on one part of the experience. Only 22% of the companies surveyed by E-consultancy and Seren (Foviance) had an integrated strategy to improve the customer experience. To keep up with the changing landscape of ecommerce, social commerce, and mobile payments, all businesses start to pay attention to all data gathered, including demographics, inapp behaviors, data trends, and more. Merchants can engage even with card customers and let them see available discounts when they are in or near their locations and also to confirm risky transactions. For payments and non-payments companies, new merchant services are attractive areas for growth. There are several ways how payment providers can help merchants improve customer experience with new functionalities like payment data analytics, advertising and loyalty programs. Card acquiring and merchant services increasingly tend to attract new FinTech entrants. Their solutions help merchants drive personalized interactions and improve buying decisions. How? - they are floating customized app solutions on cloud services so that they can access and leverage API data to provide more insights into consumers’ buying habits. 11
Page 1 and 2: MPE Issue | February 2017 SPECIAL M
Page 3 and 4: Contents Amir Abdin Editor-in-Chief
Page 5 and 6: Thought Leaders Corner Center (BKM)
Page 8 and 9: Thought Leaders Corner “Wallet Wa
Page 12 and 13: Thought Leaders Corner Digital tran
Page 14 and 15: MAXIMIZE YOUR DATA VALUE CONNECTING
Page 16 and 17: expert interview from transaction-b
Page 18 and 19: LOOKING FOR A JOB? THERE’S NO BET
Page 20 and 21: startup spotlight “IF THERE ARE O
Page 22 and 23: startup spotlight providing insight

PCM MPE 2017 Special

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