PCM MPE 2017 Special

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startup spotlight providing insight through a product that we built specifically for a retailer called “Yoyo Engage”. Essentially, it is an insight dashboard but also a campaign manager and launcher similar to “Facebook Advertiser”. This enables retailers to create campaigns based on an outcome that they would like. For example, one of those outcomes could be: “I would like to get more sales of product X. To do that, I need to identify the customer segment which is most likely to take up that offer.” That’s where the engage platform comes in, because we can identify that customer segment which is most likely to buy product X. It could be because; they buy product X if you give them a discount; they buy product X at a discounted rate because they bought product Y; (and if they buy product Y, they’re more likely to buy product X, so you need let them know that product X is available) <strong>PCM</strong>: Where do you see Yoyo Wallet 5 years from now? Michael: We think globally about what we do but equally, we are an early stage company going into the 3rd year of our journey. We need to show that we own a market, so the UK has been our focus and it continues to be so because it is our domestic market. With that being said, the best form of an international expansion is to go where your customers take you and this is why the US is incredibly exciting for us because we have customers who want to take us there. The same goes for Singapore and it is the reason why we are live in Ireland and Luxembourg. There is nothing that would stop us expanding into other European markets. However, what we won’t do is overstretch ourselves as we are very much focused on building a sustainable business that is going to be here for many years to come. In order for that to happen, we have to be smart with the resources we have since we have a really focused international expansion strategy. When thinking about the markets we are disrupting, it is the loyalty market which is completely wide open. Nobody has cracked it apart from some of the big retailers who have millions of Dollars, Pounds or Euros to spend on this. No one has yet democratized this for retail and we think we’ve got an open opportunity here to democratize true customer engagement through loyalty for the retailer on a global level. That’s the market we’re focused on and that’s the field where we can we add great value. We are here for the sole benefit of retailers. By putting the retailer first, you are putting the consumer at the heart of the experience because any retailer in their right mind would not do anything that doesn’t benefit their customers. We think that it is a global experience that 5 years from now will make Yoyo a truly ubiquitous loyalty program manager and scheme that enables the retailers to become the issuer of unique programs for their customers. <strong>PCM</strong>: Any exciting news/announcements you would like to share? Michael: We’d like to announce our UK-wide partnership with Caffè Nero. This partnership does represent a significant move onto the UK high street for Yoyo Wallet and will further solidify our position as the UK’s most used mobile wallet. Yoyo Wallet is already live in 50 per cent of UK universities and over 100 corporate locations. For more information about this partnership please visit Yoyo Wallet’s company blog. 22
Payments & Cards Network Driving Innovation through knowledge Get involved now! We value your feedback and ideas! If you’d like to discuss a specifi c topic, don’t hesitate to contact us. Get in touch today and maybe you will be featured in the next edition: Amsterdam Office Herengracht 576 1017 CJ Amsterdam The Netherlands Email: info@ paymentsandcardsnetwork.com Tel: +31 20 3030 257 Fax: +31 20 8208 295 Follow us now and stay up-to-date with the latest happenings in the payments world!
Page 1 and 2: MPE Issue | February 2017 SPECIAL M
Page 3 and 4: Contents Amir Abdin Editor-in-Chief
Page 5 and 6: Thought Leaders Corner Center (BKM)
Page 8 and 9: Thought Leaders Corner “Wallet Wa
Page 10 and 11: Thought Leaders Corner honoured wit
Page 12 and 13: Thought Leaders Corner Digital tran
Page 14 and 15: MAXIMIZE YOUR DATA VALUE CONNECTING
Page 16 and 17: expert interview from transaction-b
Page 18 and 19: LOOKING FOR A JOB? THERE’S NO BET
Page 20 and 21: startup spotlight “IF THERE ARE O

PCM MPE 2017 Special

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