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4<br />
PASTAFABRIKKEN If you plan to visit Pastafabrikken in Oslo, you might get confused. In the middle of a residential area of houses<br />
and flats, the only sign of presence is the wonderful smell of cooking emanating from a former slaughterhouse. The room is filled with<br />
machines attended by four people busily at work preparing pasta dishes for restaurants, delicatessens and 7-Eleven stores in the Oslo<br />
area.<br />
– We started up four years ago, and after a bit of trial and<br />
error, we're now delivering all we can produce. – says chef and<br />
pasta-company founder Stig Fjellanger enthusiastically. With<br />
practised hands, he makes the custom-built machine produce<br />
delicious ravioli. He shuts off the machine and takes us further<br />
into the production hall. There, we meet an equally eager co-<br />
founder Peter Romme, who accompanies us to the break room<br />
for a chat.<br />
The founders are indeed satisfied with the<br />
assistance they received from <strong>Promens</strong> upon receiving an order<br />
to deliver ready-made food to Oslo's 7-Eleven stores. –<br />
Durability and quality became even more important. 7-Eleven<br />
customers were going to get real Italian pasta. Pasta and<br />
sauce had to be mixed at the moment of sale and then packed<br />
air-tight. The solution is that we deliver ready-made pasta and<br />
sauce separately so that store attendants can pack the heated<br />
food in the store without requiring any special training. The<br />
results were so great that 7-Eleven now has regular customers<br />
dropping in several times a week. <strong>Promens</strong> has been very<br />
flexible and helped us develop the concept,<br />
which now is so simple that it's virtually<br />
foolproof. – says Peter with a smile.<br />
Stig: – Another important factor for<br />
us is the high level of service and stability in<br />
– Everything must be foolproof<br />
delivering trays and film to both us and our customers.<br />
<strong>Promens</strong> takes good care of us, even though we're not one of<br />
their biggest customers. We get fast and efficient service,<br />
although the packing machines we use are so good that we<br />
rarely need help.<br />
Peter serves fresh and unbelievably delicious<br />
tortellini mortadella with tomato-and-balsamico sauce. –Yes,<br />
we eat pasta for lunch every day, but it doesn't matter when it<br />
tastes so good, he says with satisfaction. And it's true, their<br />
pasta is out of this world!