DRAFT Conseneca Brochure 1

CONSENECA 

SIMPLIFYING THE 

CHINESE MARKET 

SERVICE BROCHURE 

2017

CONSENECA SERVICE BROCHURE 2017 

Thank you for viewing our service brochure. 

We’re Alex and Evelyn – the Co-Founders of Conseneca – a company that was built to take the 

complexities out of exporting to the Chinese market. 

We made this company in response to a huge amount of de-regulation from the Chinese central 

government from 2015 onwards – specifically in respect to the Shanghai Free Trade Zone - as well 

as the rapid rise of e-commerce in China. 

Please review both our online and offline signature market entrance services – these allow our 

clients to get a taste of the Chinese market without having to set foot on the ground in China. 

Alex Fielding 

Evelyn Ke


CONTENTS PAGE 

Section 1: Our thoughts on China. 

Section 2: Our Services 

Signature Service: Nanjing Xi Lu Pedestrian High Street – Pop Up Store 

Trade Fairs and Events 

pg.1 

pg.3 

pg.4 

pg.5 

Online: 

Signature Service: Conseneca & 黑店 E-Commerce Collaboration 

WeChat 

Weibo 

E-Commerce Platforms 

pg.6 

pg.7 

pg.8 

pg.9


Our Thoughts on China 

China is Big 

We will not spend a great deal of time in this 

report regurgitating facts about the size of the 

Chinese economy, however we would like to get 

across two points which we think are important 

to know. These are below 

Fact 1: China is Big 

consumers is evident from this year’s Singles 

Day Festival where Alibaba recorded total 

mobile sales of nearly USD $15bn, representing 

82% of total sales in 2016 – and a 50% increase 

in mobile sales from the previous year. 

Fact: In 2019 over 70% of items purchased 

online will be done so through a mobile 

device. 

China’s retail market is already the largest in the 

world. By 2022 it will be larger than Europe and 

the USA combined. 

Fact 2: And it will continue to grow 

Measured in USD, China’s income per person 

is 15% of the average American. In the next 20 

years China will not reach the same income per 

capita as the United States or Europe, but it is 

likely to achieve the same income per person 

as middle income countries such as Argentina, 

Russia or Malaysia. For the average Chinese 

citizen to have the same USD income as the 

average Russian China’s economy has to more 

than double in size. 

The rise of M-Commerce 

The size of the Chinese market is not the 

only thing that makes it attractive to foreign 

companies; smartphone penetration in China 

has gone from (x% in 200x to being full 

saturated in 2017. This has rapidly transformed 

the way consumers purchase products – 

transforming e-commerce into mobile commerce 

(m-commerce). 

The impact m-commerce is having on Chinese 

The Chinese Consumer and Our 

Marketing Strategy 

Starbucks opened its first store in China in 

2002, Burberry – the world’s largest fashion 

house opened its flagship store’s in Beijing and 

Shanghai in 2010, so although rapidly changing; 

foreign brands are still something of a novelty for 

the vast majority of Chinese. 

This, combined with the lack of government 

regulation and consumer protection in regards to 

the quality of products means that the Chinese 

consumer still puts a huge premium on foreign 

brands; because they are perceived better 

quality and also a new and exciting thing. 

Because off the above, if a domestic Chinese 

company can convince consumers it’s a foreign 

1


brand – they are able to charge a premium on 

their products. Lack of government oversight and 

regulation does not stop hundreds of Chinese 

companies attempting to do this; wander into a 

Chinese mall you will see a number of brands 

with an English or French names and foreign 

branding. If you Google this name you will find 

that the brand does not exist outside of China. 

Fact: I only buy items that have detailed 

and transparent product information and I 

can trust the brand 

15.8% 

84.2% 

True 

False 

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quis velit vitae hendrerit. Curabitur quis quam 

molestie, ultrices nisi in, sagittis felis. 

Aliquam nec dolor non eros sagittis lacinia. Ut 

sit amet sollicitudin orci, vitae euismod arcu. 

Duis semper dui mi, eu pharetra nibh dictum 

in. Curabitur feugiat leo sit amet urna maximus, 

nec dapibus neque consectetur. Etiam hendrerit 

lorem ac tempus tincidunt. Nam aliquam, sem 

eget rutrum consectetur, libero felis varius nulla, 

vel laoreet nibh ipsum ac massa. Vestibulum 

vitae pretium ligula, sed vestibulum risus. 

Quisque blandit convallis ante. Ut eu tincidunt 

sapien. Suspendisse potenti. Duis auctor 

fermentum tellus. Aenean viverra massa neque, 

consequat blandit lacus ultrices vel. Cras non 

justo nec lectus condimentum posuere et in velit. 

Aenean bibendum erat a dictum fermentum. Ut 

id mauris vel urna porta vestibulum. 

As Chinese consumers are becoming wary of 

domestic Chinese companies pretending to be 

foreign they are doing two things more than their 

western counterparts. 

Firstly, Chinese consumers research before they 

buy; in a KPMG survey in 2016 over 65% of 

respondents went online to search for reviews 

and recommendations to research products 

before they purchased them compared to just 

28% of US consumers. 

Conseneca’s Strategy 

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ac massa aliquam ullamcorper. Vivamus laoreet 

consectetur ligula, ut volutpat urna. Etiam blandit 

maximus elit ut efficitur. Sed dictum elit et sem 

semper vulputate. Duis dapibus felis quis nibh 

mattis convallis. Morbi et mauris augue. Ut 

accumsan sem eu nibh commodo malesuada. 

Nunc eu mollis augue. 

Fusce sed elit malesuada, pharetra diam a, 

blandit ex. Morbi volutpat facilisis lobortis. Nam 

nec posuere dui, quis auctor turpis. Duis vitae 

euismod erat. Quisque eleifend et ipsum eu 

Vestibulum malesuada lectus suscipit nunc 

tincidunt maximus. Sed ac ex justo. Aenean 

tincidunt, neque et iaculis rhoncus, velit metus 

fringilla purus, ac cursus diam mauris sit amet 

tortor. Etiam magna arcu, semper eu justo 

feugiat, consequat sollicitudin turpis. Fusce 

sit amet viverra augue. Praesent dolor tellus, 

dapibus nec ornare id, viverra ac tellus. In vel 

neque vestibulum, consectetur dui eu, varius 

enim. Duis vel sapien nibh. Maecenas lobortis 

urna id nisl auctor, vitae consequat metus auctor. 

Curabitur sodales sem magna, in semper odio 

imperdiet sit amet. Donec eget faucibus eros, eu 

viverra turpis. Suspendisse viverra sem ornare 

arcu condimentum, at ornare massa cursus. 

Fact: Compared to last year, the number of 

Chinese consumers who bought a product 

after seeing it in an online shop increased 

from 19 percent to 42 percent this year. 

Similarly, 31 percent of consumers were 

triggered by something they saw in a 

physical shop, up from 24% last year. 

2


Offline Services 






















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sit amet sollicitudin orci, vitae euismod arcu. 

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in. Curabitur feugiat leo sit amet urna maximus, 

nec dapibus neque consectetur. Etiam hendrerit 

lorem ac tempus tincidunt. Nam aliquam, sem 

eget rutrum consectetur, libero felis varius nulla, 

vel laoreet nibh ipsum ac massa. Vestibulum 

vitae pretium ligula, sed vestibulum risus. 

Quisque blandit convallis ante. Ut eu tincidunt 

sapien. Suspendisse potenti. Duis auctor 

fermentum tellus. Aenean viverra massa neque, 

consequat blandit lacus ultrices vel. Cras non 

justo nec lectus condimentum posuere et in velit. 

Aenean bibendum erat a dictum fermentum. Ut 

id mauris vel urna porta vestibulum. 

Vestibulum malesuada lectus suscipit nunc 

tincidunt maximus. Sed ac ex justo. Aenean 

tincidunt, neque et iaculis rhoncus, velit metus 

fringilla purus, ac cursus diam mauris sit amet 

tortor. Etiam magna arcu, semper eu justo 

feugiat, consequat sollicitudin turpis. Fusce 

sit amet viverra augue. Praesent dolor tellus, 

dapibus nec ornare id, viverra ac tellus. In vel 

neque vestibulum, consectetur dui eu, varius 

enim. Duis vel sapien nibh. Maecenas lobortis 

urna id nisl auctor, vitae consequat metus auctor. 

Curabitur sodales sem magna, in semper odio 

imperdiet sit amet. Donec eget faucibus eros, eu 

viverra turpis. Suspendisse viverra sem ornare 

arcu condimentum, at ornare massa cursus. 

3


Signature Service: Nanjing Xi 

Lu – Pop-up Shop 

The 2016 Chinese Consumer Survey found that 32% 

(2015: 24%) of consumers made a purchase online 

after being triggered from seeing something in a 

physical store. Having an offline presence where 

buyers can touch, feel and experience the products 

is increasingly important. 

As proof of this trend, some online platforms have 

started to launch pop up-shops in malls or cooperate 

with physical stores to give buyers a real 

world experience. 

Conseneca has negotiated a deal with the local 

government in Shanghai to operate a pop-up shop 

on the busiest and most famous shopping street in 

China – Nanjing Road ( 南京西路 ). The street has its own 

Wikipedia page and is well known throughout China. 

The pop-up shop is next to the busiest metro station 

in Shanghai – West Nanjing Road ( 南京西路 )– in the 

heart of Jing’An District – the wealthiest district in 

Shanghai. 

We use this pop-up shop as a way to promote the 

brands we work with offline. Are you interested in 

selling goods to China but don’t want the risk of 

opening a store or the lack of control by signing up 

with a 3rd part agent. 

Without your team stepping foot on the ground 

in China we can work closely with your marketing 

team to produce Point of Sales items in Mandarin 

Chinese and start selling your products, generating 

RMB revenue, getting feedback from customers, and 

building your brand in China. 

Using our pop-up shop for a period of time could 

possibly be the lowest risk method of entering the 

Chinese market. 

Please contact us for more details if this interests 

you. 

4


Trade Fairs 

One would think that advances in social media and technology would have spelt the downfall of 

traditional Trade Fairs and Conferences as a method to form future business relationships, but in China, 

this could not be further from the truth. 

Due to its cultural differences history and its current political set up, China, like no other, is a country that 

is ran on personal relationships. Having face-to-face contact and building a good relationship is the key to 

success in the Chinese market regardless of the industry. Relationship is called “ 关系 (guanxi) 

For the reason above, 88% of business executives in China stated that trade shows are “an important part 

of the product sourcing and buying process.” In the same survey, 91% of those polled stated that these 

events “are essential for comparing products and meeting suppliers in person.” 

Our team can represent your company on your behalf at a trade fair in China and either follow up leads 

at the fair ourselves or pass them on to you. We can start building your network of contacts within China 

without your team having to set foot on the ground. Very often, trade fairs lead to other opportunities such 

as meeting interested sales agents or distributors who are interested in selling the brand via their own 

channels. 

We have a large network of promotional staff, translators, models that we can call upon to represent your 

company on the day of a trade fair. In addition to this, our team of designers can work closely with your 

marketing department and design an exhibition booth to make sure your brand is positioned correctly on 

the day. 

5


Online Services 


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posuere. Etiam pulvinar massa at justo cursus, 

et cursus ipsum rhoncus. Quisque a mi ac massa 

aliquam ullamcorper. Vivamus laoreet consectetur 

ligula, ut volutpat urna. Etiam blandit maximus 

elit ut efficitur. Sed dictum elit et sem semper 

vulputate. Duis dapibus felis quis nibh mattis 

convallis. Morbi et mauris augue. Ut accumsan 

sem eu nibh commodo malesuada. Nunc eu mollis 

augue. 

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ex. Morbi volutpat facilisis lobortis. Nam nec 

posuere dui, quis auctor turpis. Duis vitae euismod 

erat. Quisque eleifend et ipsum eu interdum. Etiam 

id mollis dolor. Vivamus mollis imperdiet neque, 

et porta dui mollis at. Quisque semper tincidunt 

lacus, sagittis cursus sapien luctus id. Nulla facilisi. 

Phasellus fermentum quis velit vitae hendrerit. 

Curabitur quis quam molestie, ultrices nisi in, 

sagittis felis. 

posuere. Etiam pulvinar massa at justo cursus, 

et cursus ipsum rhoncus. Quisque a mi ac massa 

aliquam ullamcorper. Vivamus laoreet consectetur 

ligula, ut volutpat urna. Etiam blandit maximus 

elit ut efficitur. Sed dictum elit et sem semper 

vulputate. Duis dapibus felis quis nibh mattis 

convallis. Morbi et mauris augue. Ut accumsan 

sem eu nibh commodo malesuada. Nunc eu mollis 

augue. 

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ex. Morbi volutpat facilisis lobortis. Nam nec 

posuere dui, quis auctor turpis. Duis vitae euismod 

erat. Quisque eleifend et ipsum eu interdum. Etiam 

id mollis dolor. Vivamus mollis imperdiet neque, 

et porta dui mollis at. Quisque semper tincidunt 

lacus, sagittis cursus sapien luctus id. Nulla facilisi. 

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6


WeChat 

WeChat – an application which many outside of China will not have heard of is an app like no other. It has 

over 800 millon active monthly users in Mainland China and in 2016 processed payments worth $550 

billion USD – an amount larger than the entire Swedish economy. 

Having a presence on WeChat is vital to start building your brand in China. 

Language barriers, cultural difference’s 

and internet censorship are some of the reasons 

foreign companies struggle to build their brand in 

China. Leverage our understanding of the Chinese 

consumer and knowledge of social media to boost 

your presence and drive sales growth. 

We assist our clients in building their brand through 

WeChat, from account creation, layout and design, 

e-commerce functionality and store set-up, to 

writing informative localized content that engages 

users and attracts followers. We work closely 

with our clients marketing teams to run effective 

Marketing campaigns – utilizing our extensive 

network of opinion leaders in Mainland China to 

reach your target demographic. 

For clients wishing to minimize risk, we can build 

your WeChat commerce page to accept local 

payments (RMB) on WeChat and repatriate sales 

revenue back to your company of origin. 

7


Weibo 

Can you imagine going home at night, logging onto Facebook and then spending a considerable amount 

of time, talking with strangers about your experience of a certain foreign brand? No? 

Well this is what many Chinese consumers spend a lot of their time doing. 

Put yourselves into the shoes of the average 

Chinese citizen. Their country was effectively 

closed off from the world for the last 60 years. 

Gradual steps were taken to open up the country 

during the mid 90’s. 

WeChat’s application has been built around its 

instant messaging function wheras Weibo is an outand-out 

social media platform in China. With 300 

million monthly users – it is also its most popular 

application – with 90% of those connecting to 

Weibo via a mobile device. Weibo 

The primary goal of Facebook is to connect with 

and interact with existing and new friends. This is 

different in China, where Weibo – the dominant 

social media application is used primarly by its 

users to read news and other interesting content. 

8


E-Commerce Platforms 
























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9


Contact Us 

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pulvinar massa at justo cursus, et cursus ipsum rhoncus. 

Phone: +872 8263 7362 

Email: info@conseneca.com 

Website: www.conseneca.com 

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DRAFT Conseneca Brochure 1

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