3rd level profile Landscape 2.0 - Final version - amended
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COMPANY<br />
PROFILE<br />
WWW.3RDLEVEL.CO.ZA
WHO WE ARE<br />
Tailor-made<br />
turnkey<br />
marketing and<br />
communications<br />
solutions<br />
<strong>3rd</strong> Level Marketing and Media Group (PTY) Ltd is a BBBEE<br />
company established in 2010 which offers specialised<br />
integrated marketing and events management solutions<br />
customised for a diversified portfolio of brands ranging<br />
through Government, public and private sector.<br />
Our solutions are designed to enhance clients’ brands ensuring clients meet<br />
their strategic priorities and maintain their competitive edge by creating<br />
unrivalled brand connection points that hit directly into the headspace of our<br />
clients’ target market.<br />
Through strategic partnerships, we also offer Media Buying<br />
Services, Broadcast and Production (TV & Radio) services in<br />
order to give our clients tailor-made turnkey marketing and<br />
communications solutions.<br />
We provide a mix of marketing services that connect brands<br />
with consumers at key moments of truth. Our deep industry<br />
insights, experience and expertise help drive brand value as well<br />
as build brand experiences for clients by utilising various brand<br />
connection and touch points targeting the clients’ main<br />
audience directly.
VISION<br />
To become a respectable<br />
turnkey marketing<br />
management solutions<br />
agency which provides the<br />
best quality standard in the<br />
industry class category<br />
MISSION<br />
To offer an integrated solution<br />
aimed at growing clients’<br />
brands and properties while<br />
building sustainable<br />
partnerships with our clients<br />
and their stakeholders<br />
OUR CORE VALUES<br />
Passion<br />
Innovation<br />
Professionalism<br />
Partnerships<br />
Unrivaled Customer Service<br />
WWW.3RDLEVEL.CO.ZA
OUR SERVICES<br />
EVENTS MANAGEMENT<br />
We create memorable events to<br />
meet the requirements of our<br />
clients‘ needs<br />
Conceptualization and creation of diverse portfolio<br />
of events<br />
Turnkey Events Project Management and<br />
implementation solutions<br />
CORPORATE BRANDING<br />
Ignite clients brand through<br />
non-traditional brand<br />
connection points that<br />
guarantees ROI for clients<br />
through:<br />
Corporate Branding<br />
- creative design and production<br />
Promotional Items<br />
CI Strategy Development<br />
Brand Activations:<br />
- Point of Sale<br />
- Presence branding<br />
- Outdoor advertising<br />
PR & COMMUNICATIONS<br />
Development and<br />
implementation of PR and<br />
Communications Strategies<br />
Stakeholders engagement<br />
Media and Publicity Management<br />
Clients relations management (CRM)
SPONSORSHIP MANAGEMENT<br />
Consultants for customized sponsorship packages in line with clients’<br />
objectives<br />
Source and package sponsorships for clients and <strong>3rd</strong> parties events<br />
Enhancement of clients’ brands to reach the target markets<br />
Activation and enhancement<br />
ROI Valuation<br />
INTELLECTUAL PROPERTY CONSULTING<br />
• Trademark<br />
• Copyright<br />
• Image rights<br />
• Patent rights<br />
• Competition<br />
• Collective Rights Management: Performers’ Rights<br />
STRATEGIC ALLIANCES<br />
BROADCAST & MEDIA MANAGEMENT<br />
Media Strategy Planning<br />
Creative Production: TV and Radio<br />
Broadcast Rights consulting<br />
Broadcast Sponsorship<br />
Media Buying services<br />
Media tracking
SERVICES<br />
EVENTS MANAGEMENT<br />
THE ANNUAL TSHIVENDA<br />
MUSIC AWARDS <br />
Conceptualisation and implementation of the Tshivenda Music Awards event<br />
and develop the brand<br />
Develop the awards Terms and Condition for entries, categories and adjudication process<br />
Develop and implement the overall awards marketing and publicity plan<br />
NYDA<br />
Operational design, delivery and overall event<br />
management of the 2014 Education Enables Fund<br />
Activation in VHEMBE District<br />
Events management services for the launch of NYDA<br />
Cooperatives in Malale (Musina Municipality) and<br />
Thohoyandou (Thulamela Municipality)<br />
Event project management for the Deputy Ministers<br />
consultation with NYDA Farming project beneficiaries in<br />
Nwanedi - Thohoyandou<br />
Event management for the 2016 Youth Month Launch<br />
Event management for the Thulamela Office Launch<br />
Creative design, production/printing and flighting of all TSHIMA branding and<br />
marketing collaterals<br />
Design the guest management solution (electronic and manual) and manage all the<br />
guests across all the activities (media launch, <strong>Final</strong> Nominees Dinner, Roadshows<br />
and the Main event)<br />
Creative development of the awards TV and Radio live production plan for<br />
flighting on SABC 2 and Phalaphala FM<br />
Manage all events’ operations and logistical plan (event categorisation,<br />
compliance, safety and security, venue operations and infrastructure) with<br />
all the relevant stakeholders<br />
Facilitate and manage protocol plans at all <strong>level</strong>s of government<br />
stakeholders (national, provincial, District and local) and industry<br />
stakeholders<br />
Develop the event’s hospitality plan<br />
Overall reporting of the project (from inception to completion)
SERVICES<br />
EVENTS MANAGEMENT<br />
POLOKWANE LITERARY<br />
FAIR<br />
Overall event management for the Annual<br />
Polokwane Literary Fair (2012 – 2014)<br />
Facilitation of the METRO FM partnership for the<br />
annual Polokwane Literary Fair,<br />
CITY OF TSHWANE 2010 FIFA FAN<br />
FEST<br />
Conceptualised and implement the overall event project management<br />
methodology covering event operational areas like event marketing and branding<br />
plan, venue operations and infrastructure plan, Safety & Security, event branding<br />
plan, media, accreditations, publicity and broadcast, hospitality, sponsorship,<br />
logistics, legacy programmes, sanitation, entertainment, Compliance issues like<br />
JOC, etc,
SERVICES<br />
EVENTS MANAGEMENT<br />
SA BOXING AWARDS<br />
Overall awards conceptualisation and implementation on the following areas:<br />
Venue hire and operations<br />
Guests management (Invites, RSVP and guest registration solution)<br />
Red carpet experiences<br />
Creative evet production (AV and creative elements)<br />
Marketing and branding<br />
Creative design of artworks<br />
Safety and security<br />
Protocols management<br />
Fashion show<br />
Live broadcast production<br />
PR and Media management<br />
Logistics (accommodation and transport - air and road )<br />
Accreditation solutions (guest and media)<br />
Cocktail setup for guest arrival (furniture and décor)<br />
Food and beverages
SERVICES<br />
BRAND ACTIVATION<br />
VODACOM LIMPOPO<br />
METRO FM<br />
Conceptualise, operationalise and<br />
activate brand activation points<br />
and leveraging opportunities for<br />
METRO FM’s 28th Birthday<br />
Celebration in Limpopo –<br />
Polokwane as part of its<br />
participation in the 2014<br />
Polokwane Literary Fair<br />
Presence branding<br />
- Painting of structures.<br />
- Pre-audits to identify outlets and structures<br />
to be branded.<br />
- Artwork as per CI(Vodacom to provide<br />
guidelines).<br />
- Installation of boards.<br />
OOH(billboards, street poles, flighting<br />
Point of sale branding<br />
Roadshows (Give a Gift 2013 Summer Campaign)<br />
Sponsorship activation<br />
SABC 2<br />
Brand Activation for the SABC 2<br />
2016 Royal Heritage Festival in<br />
Thohoyandou
SERVICES<br />
BRAND ACTIVATION<br />
TSHIVENDA MUSIC<br />
AWARDS<br />
Brand activation for the 2015 Tshivenda Music Awards<br />
SABC 2 and Vodacom CSI Initiative activation at the 2015<br />
Tshivenda Music Awards<br />
LIMPOPO TOURISM<br />
AGENCY<br />
Overall conceptualisation and operationalization of the<br />
event manage and brand activation project methodology of<br />
the annual LTA Family Festive Braai Picnic event in three<br />
different districts of the Limpopo Province<br />
NYDA<br />
Design in line with the CI,<br />
manufacture, supply and installation of<br />
office branding of the NYDA office in<br />
Thohoyandou, Queenstown, Ladysmith<br />
and Pretoria<br />
Scope of work:<br />
Stair Case Signage<br />
6 Window Decal- Sandblast and Tinting<br />
6 X Doors Tinting in Black film<br />
2X Entrance Carpets<br />
3XA4,3X A3 Snapper frames<br />
3MX1.5M Light Box on the side of the<br />
building<br />
22mX2m PVC banner<br />
Still Billboard 3M X 1.5M board
SERVICES<br />
BRAND<br />
ACTIVATION<br />
NYDA<br />
EXHIBITION<br />
STAND<br />
Layout Design of a 10m x 5m exhibition<br />
stand with NYDA 3m x 3m portion, Mara<br />
Mentor 3m x 2m portion, 6 x beneficiaries of<br />
NYDA<br />
Manufacture and installation of the exhibition stand to the Expo site<br />
The stand reflect hub – NYDA Hub<br />
Supply and setup of Av Plasma Screens for the duration of the Expo
PR & COMMUNICATIONS<br />
SA BOXING<br />
AWARDS<br />
Develop and implement the awards’ PR<br />
and Communication plan and track and<br />
monitor media coverage throug the<br />
following:<br />
Celebrity exhibition bout<br />
Media interviews<br />
Media alliances and syndicate opportunities<br />
SERVICES<br />
LIMPOPO TOURISM<br />
AGENCY FESTIVE<br />
CAMPAIGN<br />
Structuring, packaging and pitching<br />
sponsorship proposal to prospective<br />
corporate and Government entities and<br />
activation of the secured sponsorship at the<br />
event
SERVICES<br />
PR & COMMUNICATIONS<br />
TSHIVENDA MUSIC AWARDS<br />
Sponsorship enhancement, delivery and execution of the local and global<br />
FIFA official partners sponsorship rights and packaging of rights for<br />
non-FIFA affiliated partners/<strong>3rd</strong>party rights
SERVICES<br />
SPONSORSHIP<br />
MANAGEMENT<br />
TSHIVENDA MUSIC AWARDS<br />
Fully responsible for the structuring and packaging of all sponsorship elements for the<br />
Annual Tshivenda Music Awards and engage clients on renewal of packages<br />
Negotiated appropriate rights packages that gives clients maximum benefits and reward a<br />
positive return on investment,<br />
Develop the strategic and tactical leveraging plan against a set of objectives, implement<br />
the strategy through various activation platforms and evaluate the impact thereof<br />
MACUFE 2010<br />
Re-evaluate the sponsorship framework for 2010 MACUFE and make recommendations<br />
that suits the long-term strategy of the project. Re-negotiate the new sponsorship<br />
packages and develop leveraging opportunities for clients to realise their ROI<br />
Lead the contracting stages and execute during the project Implementation of the<br />
packages and evaluate ROI<br />
Develop a commercialisation model for the event
SERVICES<br />
MEDIA & BROADCAST<br />
TSHIVENDA<br />
MUSIC AWARDS<br />
Creative conceptualised and implement the overall<br />
broadcast and creative production concept for the<br />
annual Tshivenda Music Awards form 2012 to date,<br />
including but not limited to developing the creative<br />
running order, scripting of presenters links and loading<br />
on the autocue, rehearsals, entertainment concept and<br />
developing a broadcast friendly highlights package for<br />
transmission on SABC 2<br />
MEDIA BUYING<br />
POLOKWANE<br />
MAYORAL<br />
MARATHON<br />
Facilitation of the 2012 TV production element<br />
of the Polokwane Mayoral Marathon on HD<br />
Facilitation of the overall event broadcast plan,<br />
editing, final mixing, voice overs and securing of the<br />
broadcast slot on Supersport channel<br />
Develop and execute an integrated media placement plan for the Compensation Fund outdoor digital Campaign in Limpopo<br />
Develop a media buying and placement strategy for National Lotteries Commission’s 2016/2017 Funding Call across community radio station in Limpopo<br />
MEDIA PLATFORMS<br />
<strong>3rd</strong> Level will manage your media placement across the<br />
full rand og medis platforms including:<br />
- TV<br />
- Radio<br />
- Print<br />
- Outdoor
Tel: + 27 11 672 3232<br />
Cell: + 27 76 4379 777<br />
+ 27 73 132 1053<br />
Email: augustine@<strong>3rd</strong><strong>level</strong>.co.za<br />
augustinen9@gmail.com<br />
Postal Address P.O Box 4078,<br />
Randburg, 2125<br />
HEAD OFFICE:<br />
Studio 10 Intelle Park,<br />
406- 16th Road, Constantia Park,<br />
Midrand, 1686<br />
REGIONAL OFFICES:<br />
LIMPOPO - POLOKWANE:<br />
Eurasia Office Complex<br />
91 Hans Ransburg<br />
Polokwane<br />
0699<br />
Tel: (015) 297 6060<br />
MPUMALANGA – EMALAHLENI<br />
Office:No.7<br />
18 Lowe Street<br />
Emalahleni<br />
1053<br />
Tel: (013) 656 5046<br />
CONTACTABLE REFERENCES<br />
Mr Fixon Hlungwani<br />
Executive Director: Commercial<br />
and Operations<br />
Limpopo Tourism Agency<br />
Tel: (015) 293 3625<br />
Mobile: 082 775 3176<br />
Mr. Ishmael Hlomane<br />
Regional Marketing Manager:<br />
Vodacom Limpopo<br />
Mobile: (079) 741 0762<br />
071 603 8176<br />
Mr Tsholo Lejaka<br />
CEO: Boxing SA<br />
Tel: 012 304 5226<br />
Mobile: 079 509 9840<br />
Ms. Margaret Shangase<br />
Manager: Events and<br />
Outreach: NYDA<br />
Tel: Tel: (011) 651 7087<br />
Mobile: 083 419 1368/<br />
078 041 6749<br />
WWW.3RDLEVEL.CO.ZA
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