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REINSW Journal Jan-Feb 2017

The bi-monthly magazine from the Real Estate Institute of NSW

The bi-monthly magazine from the Real Estate Institute of NSW

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PERSPECTIVES FOCUS / INDUSTRY / COVER SUMMITPROFILE<br />

The panel<br />

DOUGLAS DRISCOLL<br />

CEO at Starr Partners<br />

EWAN MORTON<br />

Managing Director<br />

at Morton Real Estate<br />

CHRIS MOURD<br />

Head of Real Estate<br />

at LJ Hooker<br />

LEANNE PILKINGTON<br />

Managing Director at<br />

Laing+Simmons<br />

SHANNAN WHITNEY<br />

Director at BresicWhitney<br />

Ewan Morton agrees. “We need to start<br />

looking at the relationship we’re building<br />

and the benefits we can provide at all stages<br />

throughout that relationship,” he said. “Beyond<br />

buying, selling and leasing, there are so many<br />

opportunities. Utility connections, interior<br />

design, renovations, finance – the options are<br />

endless. We need to be able to deal with all our<br />

clients’ property-related needs. Selling their<br />

property is only one thing you do for them.”<br />

Do we really need to change?<br />

Absolutely. “Our current model of service<br />

is fundamentally flawed,” CEO of Starr Partners,<br />

Douglas Driscoll, said. “If we’re complacent,<br />

lazy and naïve, then we’ll be disrupted – and<br />

once we’re disrupted, we’ll become redundant.<br />

Anyone who doesn’t see the threat of disruption<br />

as real is, quite frankly, mistaken.<br />

“As leaders, we have the responsibility and<br />

the obligation to show the rest of the industry<br />

the way.”<br />

Next steps<br />

John Cunningham said that the Summit will<br />

undoubtedly prove to be a significant event for<br />

the future of real estate, both in NSW and across<br />

Australia, as it marks the start of our journey from<br />

being an industry to recognition as a profession.<br />

“The outcomes that we’ll achieve following<br />

this Summit will be groundbreaking for the<br />

industry and we’re looking forward to sharing<br />

the journey with our members,” he said. “Exciting<br />

times are ahead.”<br />

What is the<br />

<strong>REINSW</strong> Industry<br />

Summit?<br />

Now in its fourth year, the<br />

<strong>REINSW</strong> Industry Summit<br />

provides delegates with<br />

the opportunity to discuss<br />

and share their views on<br />

the hot issues and evolving<br />

trends facing the profession.<br />

Delegates represent all<br />

facets of professional<br />

practice, as well as other<br />

key stakeholders.<br />

“The Summit is vital for<br />

our profession and plays a<br />

critical role in shaping how<br />

we will move forward,”<br />

<strong>REINSW</strong> President John<br />

Cunningham said. “Each<br />

year, the issues identified<br />

and the resolutions proposed<br />

have helped us to drive<br />

reform, lift standards,<br />

increase professionalism<br />

and shape the future of our<br />

industry.”<br />

28 / REAL ESTATE JOURNAL / <strong>Jan</strong>–<strong>Feb</strong> <strong>2017</strong>

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