WittyCommerce-Presentation-latest

CORPORATE PRESENTATION
Solutions that you need!
Be Witty, Grow Quickly! © 2016

AS WITTYCOMMERCE
We deliver fast, secure and stable
commerce solutions
We are a group of experts on e-commerce platforms and business operations with a
clear vision of end-to-end delivery.

PRESENTATION
INDEX
About Us
Our Approach
Our Services: E-Commerce Platforms
Our Services: E-Commerce Consulting
Our Services: Agency
Our Projects

ABOUT
US
As WittyCommerce we are mainly
an engineering and IT services company.

ABOUT US
Our focus is understanding the technology solutions and business processes of the sectors we work on and
keep innovating new solutions. As WittyCommerce we are mainly an engineering and IT services company.
Our specialty is omnichannel commerce technologies.
We can divide our core values in three parts:
1- We work on many sectors including logistics, automotive, services, consumers goods, retail and
telecommunication. Our focus is understanding the technology solutions and business processes of
the sectors we work on and keep innovating new solutions.
2- Quality and attention to detail is a must for WittyCommerce. We accomplish this through careful
implementation and management, following methodologies and using our experience along with
best practices of the industry.
3- We are aware of the importance of human resources. Our team consists of individuals with
talent, commitment to training and professional development. In WittyCommerce we promote
team spirit and positive attitude.
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OUR MISSION & OUR GOAL
Our Mission
SEARCHING,
IDENTIFYING AND
UTILIZING OPPORTUNITIES
OF THE DIGITAL WORLD
FOR OUR CLIENTS.
Our Goal
CREATING
DIGITAL SUCCESS
INTERNATIONALLY.
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OUR EXPERTISE
Established in 2014 by
3 professionals with 15 years of
experience in the digital world,
WittyCommerce is on the brink of
becoming a partner of an
international “full service” agency.
We are among Turkey’s best
digital-focused development team,
giving our clients access to skills,
expertise, experience and technical
certifications that are unrivalled by
many agency or systems integrator in
Turkey.
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OUR TEAM
Our team consists of individuals with talent, commitment to
training and professional development and we promote team
spirit and positive attitude.
To offer such high quality, attention to detail and specialization,
we employ consultants with long career experience and
particular characteristics that distinguish us from the
competition.
HUMAN RESOURCES IS
OUR MAIN ASSET
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OUR
APPROACH
No matter how big or complex your requirements are
we work in a reliably consistent, fast and effective
fashion so that you can plan other areas of your work
(such as marketing) with confidence. With our proven
methods and discipline, we continuously innovate,
thus enabling to bring those innovations to you and
your customers. We do all this cost effectively so that
you can care less about the expenses and more about
your projects.

E-COMMERCE DELIVERY
Whether you want to expand locally or globally WittyCommerce can help you build your e-commerce
operation successfully. Wherever the geographical location, whatever the complexity of the project is, we
deliver our service to all markets and sectors.
PROGRAM MANAGEMENT
ENGAGEMENT MODELS
NEAR-SHORE /
ON-SHORE
CO-DEVELOPMENT
With our methodologies and
vast experience we can work
on specific projects or
programs simultaneously
without wasting or overusing
any of valuable resources.
You can whether choose to
use your own internal
systems and processes or use
our systems and tracking. It is
completely up to you. With
this multiple engagement
model we can optimize our
resources to fit your needs
and deliver the best results
for you.
Having multiple offices
abroad we can deliver
solutions to many
customers no matter
where their geographical
location is. By that we can
operate with less risk and
better results within
specific geographical
locations.
As WittyCommerce, we are
always open working with
third party providers if you
need us to. Like a team of
your own, we are always
going to be in a friendly,
open, flexible and collegian
manner. Our only focus is
going to be the success of
your
e-commerce operation.
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DELIVERY STANDARDS
With years of experience we perfected our methodologies, proving them through successful operations accomplished for the world’s most iconic brands
and retailers. As you, our valuable clients, can benefit from our knowledge and experience for your e-commerce development. You can reduce your
costs, risks and get the greatest possible value from your operation.
SYSTEM DEVELOPMENT LIFE CYCLE:
For all our clients, we offer our proven and well-developed system
development life cycle (SDLC) so that:
– Your projects follow best practice.
– Your team will concentrate only on the work at hand, nothing more.
– You pay only for the actual project, not the organization of it.
But this doesn’t mean we offer the very same SDLC for all our clients. We
asses the level of ecommerce expertise, your expectations of participation
and your other vendors or partners and then tailor our SDLC for you.
RESOURCE ALLOCATION AND PLANNING:
We track every resource used in your project so that no time or money
is wasted. We use one point for project planning, resource
management and decision making. After the planning stage we use
JIRA connectivity for transition to the development stage. This allows
us compliance with our and your initial expectations, plan and allocate
resource across multiple programs and projects and share transparent
reporting with you. Timing is extremely important for project planning.
Therefore we use GANTT to categorize our stages for better
understanding our delivery schedule.
PROJECT PIPELINE:
With our unique project pipeline, its very easy for our clients to see what
we are doing, how we are doing and where we are about their projects
in terms of effort, time and cost.
WORK BREAKDOWN STRUCTURE (WBS):
WBS allows us to plan and manage key project goals. It helps us to
standardize project planning and pre-build work based on established
governance and quality standards.
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OUR
SERVICES
Across strategy, technology, and interactive marketing
services, we consistently deliver the most technically
complex ecommerce projects in multiple
geographical locations, sectors and markets.

AS WITTYCOMMERCE,
WHAT WE DO?
TECHNOLOGY
AGENCY
CONSULTANCY
• e-Commerce Delivery
• e-Commerce Operations
• 24/7 Support
• Design
• Optimization
• Marketing
• e-Commerce Strategy
• Technology
• Project and Program Management
Across strategy, technology, and interactive marketing services, we consistently deliver the most technically complex ecommerce
projects in multiple geographical locations, sectors and markets. Our comprehensive suite of services is designed to power each
aspect of your online business, delivering a superior consumer experience and driving revenue growth while minimizing cost and risk.

OUR SERVICES
E-COMMERCE PLATFORMS
E-COMMERCE CONSULTING
AGENCY
Our goal is to power your online business by
delivering excellent consumer experience and
driving revenue growth while minimizing risks
and cost. We accomplish this thanks to our
comprehensive suit of services including
strategy, interactive marketing services and
technology.
To help our clients, first we have to
understand them. Therefore we look at the
overall context, capacity and potential or your
e-commerce operation and then use our
experience for the road map to successful
growth plan even for the most aggressive e-
commerce operation.
Measuring the results are a key point of
successful operations. With our tools and
procedures, evaluating your performance is
easy, accurate and transparent. With those
metrics and performance reports you will have
all the info you need to increase sales and
customer loyalty.
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E-COMMERCE
PLATFORMS
Our goal is to power your online business by
delivering excellent consumer experience and driving
revenue growth while minimizing risks and cost.

E-COMMERCE PLATFORMS
E-COMMERCE
DELIVERY
E-COMMERCE
OPERATIONS
E-COMMERCE
PLATFORMS
CMS
PLATFORMS
WittyCommerce have the
complete expertise to assist
you in the technological
evaluation and selection.
We optimize your entire
system to give maximum
performance for excellent
brand experience.
Witty Commerce can help you
choose the right platform.
Witty Commerce also creates
spectacular online presence,
giving your customers high
quality standards with high
quality experience.
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E-COMMERCE DELIVERY
01
WittyCommerce have the complete expertise to assist you in the
technological evaluation and selection.
Sometimes navigating the complexities of technology can be
dramatically hard. WittyCommerce have the complete expertise to
assist you in the technological evaluation and selection. We have direct
access to all platforms offering demonstrations and comparisons of all
platform features and functionalities. With all these features; like indepth
evaluations, proof-of-concept and vital training we help your
ecommerce initiative succeed.
Our experience in working with IT systems is growing year by year and
we can present you the best ecommerce solutions that will work with
the systems you already have. What are your ecommerce objectives?
Having fully integrated new online stores? Carefully blended Omni
channel approaches? Witty will infrastructure them all.
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E-COMMERCE OPERATIONS
We optimize your entire system to give maximum
performance for excellent brand experience.
02
WittyCommerce takes care of all the background work
you expect from an e-commerce operation, managing
stability, security and scalability even under peak traffic.
We optimize your entire system to give maximum
performance for excellent brand experience.
At the start we analyze your current operation and
system. Consider which technologies we can
incorporate to your system without effecting your
current operations and in the end start with the optimal
configuration tailored for your needs. We regularly
report and back-up on a reliable schedule.
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03
E-COMMERCE PLATFORMS
WittyCommerce can help you choose the right platform.
For success across your entire e-commerce operation, you
need to have a strong foundation. Whether its changing your
entire system, scaling it up or optimizing it, WittyCommerce
can help you choose the right platform. We have strong
relationships with the world’s leading technology providers.
These partnerships allow us to deeply understand the best
enterprise-class platforms including Hybris, Demandware and
Magento.
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CMS PLATFORMS
WittyCommerce also creates spectacular online presence, giving
your customers high quality standards with high quality
experience.
04
In the contemporary business area, digital presence is more
important than ever; it endures your brand and supports your
business goals. Besides presenting technical solutions,
WittyCommerce also creates spectacular online presence, giving
your customers high quality standards with high quality
experience. WittyCommerce will cooperate with you to select the
best CMS System that suits you and gives your company the
consequences you desire.
Our experience in working with IT systems is growing year by year
and we can present you the best ecommerce solutions that will
work with the systems you already have. What are your
ecommerce objectives? Having fully integrated new online stores?
Carefully blended Omni channel approaches? Witty will
infrastructure them all.
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E-COMMERCE
CONSULTING
To help our clients, first we have to understand them.
Therefore we look at the overall context, capacity and
potential or your e-commerce operation and then use
our experience for the road map to successful growth
plan even for the most aggressive e-commerce
operation.

E-COMMERCE CONSULTING
E-COMMERCE STRATEGY
OMNICHANNEL
COMMERCE
PROJECT & PROGRAM
MANAGEMENT
E-COMMERCE PROCESSES
DIGITAL
TRANSFORMATION
E-COMMERCE CONCEPT
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01
E-COMMERCE STRATEGY
WittyCommerce always concentrates on the bright ideas that
provide its customers better, faster and superior experience.
Most important aspects of high quality e-commerce systems are
saving time and minimizing the risks related with operations.
WittyCommerce always concentrates on the bright ideas that
provide its customers better, faster and superior experience.
We carefully plan and run your digital commerce projects at
every stage from the very beginning to the end, from strategy to
optimization. We will work with you hand in hand to guarantee
your current operation will meet with your wider commercial
objectives in future. From our experienced team you will get the
outstanding support for realizing your strategy.
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E-COMMERCE STRATEGIES
AND PROCESSES
02
Not every company needs the same e-commerce
strategy. That’s why we create individual strategies
tailored by your potential and existing concept.
Not every company needs the same e-commerce
strategy. That’s why we create individual strategies
tailored by your potential and existing concept. We
know that success only comes if the internal and
external company processes are tuned into the
strategy. That is why we create a holistic approach that
takes all relevant factors into account with our
following services.
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E-COMMERCE STRATEGIES AND PROCESSES
Not every company needs the same e-commerce strategy.
That’s why we create individual strategies tailored by your
potential and existing concept. We know that success only
comes if the internal and external company processes are
tuned into the strategy. That is why we create a holistic
approach that takes all relevant factors into account with
our following services:
Process Evaluation:
• Product data/contents
• Customer data
• Order data
• Definition and development of e-commerce processes
• Marketing
• Comparison of should/is e-commerce processes
• Process optimization with project connection
• Returns/customer service
Strategy Development:
• Development of individual e-commerce strategies.
• Discovering potential improvement in existing strategies.
• Base concept drafting.
• Incorporation of targeting, corporate identity and corporate design. (CI, CD)
• Platform details. (basic structure, roles and rights, USP etc.)
• Recommendations for action for B2C, B2B, multichannel and mobile e-commerce.
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03
PROJECT AND PROGRAM
MANAGEMENT
We can help you find the right project and programs for your
company.
Over the years we’ve created methodologies using our
extensive experience in e-commerce solutions. That’s why we
are always able to incorporate the best practice from a variety
of options.
We can help you find the right project and programs for your
company. We can simultaneously manage multiple work
streams so no resources are being wasted or overused.
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DIGITAL TRANSFORMATION
What do you see when you look at your digital future? Is your vision
clear? Do you have motivation and determination on this way? And
maybe the most important; is there a strong accompany walking behind
you? WittyCommerce is willing to attend you in this journey. As you
know, in the era we’re living, companies have to change their way of
doing business. Digitalization is not only a way of communication but it is
an entirely new business model. Now marketing, IT and sales
management departments are closer than ever around a new area of
expertise. This new area brings enormous potential to companies. Usage
of media now gone through catalogues to online pages. B2B – businessto-business
– atmosphere is also affected.
04
The step sounds of digital generation is getting louder day by day; as a
customer their beginning points are Google and Amazon.
WittyCommerce will cooperate with you to response the requirements of
this new generation by working out new strategies.
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05
OMNICHANNEL COMMERCE
Serve as your customer’s liking and guarantee 100% satisfaction
whether they use a touchscreen, mouse or no device at all.
Online, mobile or in-store retail experience, these are closer to
each other more than ever now and with our expertise, the
solution delivers more on every channel.
Buy online and pick up from the store or browse in store and
have purchases delivered to your address. Serve as your
customer’s liking and guarantee 100% satisfaction whether they
use a touchscreen, mouse or no device at all.
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E-COMMERCE CONCEPT
The business plan of WittyCommerce consists of some
important steps. First of all we make a detailed Strategy
Workshop and SWOT Analysis for you. On the basis of these,
we collect some precious information from which we can
derive reliable advise for your online market. This plan proves
that WittyCommerce does not only raise on technology but
also analysis reports which summarizes the user behaviors of
the target group in the market your company takes part in. We
also use an effective method called e-business persona which
is able you to put yourself under the hat of potential
customers. By thus, we can present you your customers’ trip,
their needs and their definite experiences.
06
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E-COMMERCE CONCEPT
WittyCommerce will create your e-commerce concept, beginning by a consultation process
and ending with creating a loyal customer group.
The business plan of WittyCommerce consists of some important steps. First of all we make a detailed Strategy
Workshop and SWOT Analysis for you. On the basis of these, we collect some precious information from which
we can derive reliable advise for your online market. This plan proves that WittyCommerce does not only raise on
technology but also analysis reports which summarizes the user behaviors of the target group in the market your
company takes part in. We also use an effective method called e-business persona which is able you to put
yourself under the hat of potential customers. By thus, we can present you your customers’ trip, their needs and
their definite experiences.
We can summarize these steps like below:
Analyzing the Potential of Your Current Website:
• We discover your potential customer profile and create scenarios for their optimal journey.
• We form an online shop for your company, which offers your customers a special experience.
• We build an online shop that invites back all the customers to return.
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AGENCY
Our agency teams deliver visionary design, powerful
marketing communications and compelling user
journeys. As a preferred agency for many iconic
brands, we bring years of best practice experience to
help you drive higher sales, improve customer loyalty
and retention, identify sales opportunities and boost
conversions.

AGENCY
OPTIMIZATION
MARKETING
OPTIMIZATION
MARKETING
Measuring the results are a key
point of successful operations.
We are experts in delivering
effective digital marketing and
social media strategies.
O
M
ONLINE
MARKETING
O
D
DESIGN
ONLINE MARKETING
WittyCommerce can provide
you a specialized online
marketing strategy thanks to its
experts.
DESIGN
We bring a combined and solid
brand experience, successfully
moving your brands into the e-
commerce domain.
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01
OPTIMIZATION
Measuring the results are a key point of successful operations.
With our tools and procedures, evaluating your performance is
easy, accurate and transparent. With those metrics and
performance reports you will have all the info you need to
increase sales, customer loyalty and to identify new
opportunities.
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MARKETING
We are experts in delivering effective digital marketing
and social media strategies. We serve to many sectors
and markets, which makes us knowledgeable on a
variety of different projects. By using modeling, ROI,
analytics and conversion optimization we turn surfers
into shoppers.
02
We make your content visible and social on the web
with SEO, keyword research and user-friendly URL’s
while pay-per-click, e-mailing and banner campaigns are
reaching only to people who are your potential
customers.
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03
ONLINE MARKETING
Nowadays, online marketing is an essential part of the
general marketing strategy. WittyCommerce can
provide you a specialized online marketing strategy
thanks to its experts. By working together with our
clients, our experts develop strategies for SEO, SEA, e-
mail marketing, social media, display advertising and
conversation and usability optimization.
We are a certified Google Partner. We make use of our
expertise and tools to increase your traffic,
performance of your channels, turn-over and ROI.
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DESIGN
Customers have to love the digital environment you created for
them. However designing a user interface that is both easy to
use and esthetic is no easy task. We bring a combined and solid
brand experience, successfully moving your brands into the e-
commerce domain.
04
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OUR PROJECTS
We are among Turkey’s best e-commerce-focused development team, giving our clients access to skills, expertise, experience
and technical certifications that are unrivalled by many agency or systems integrator in Turkey.

PRODUCT CATALOG MANAGEMENT
HYBRIS
CLIENT: HEPSIBURADA.COM
WittyCommerce has been working with Hepsiburada.com, 1+
year, re-platformed product information management system
and replaced all legacy structure
Key Features:
8 million products
20+ main categories
Smooth transition
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OMNI-CHANNEL COMMERCE
DEMANDWARE
CLIENT: MARKAFONI.COM
WittyCommerce has been working with Markafoni, 1 year, replatformed
all systems including website, mobile apps, and
external services
Key Features:
Full system replatforming
10 million users
50K new products per day
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E-COMMERCE STRATEGIC CONSULTANCY
Strategic ecommerce management and performance improvement for Joker.
CLIENT: JOKER.COM.TR
WittyCommerce has been working with Joker, for over 6
months, across the marketing mix, including PPC, SEO
Consultancy, Digital Strategy and E-Commerce Consultancy.
SOLUTION:
Management and planning of web development process and
project analysis.
Strategic ecommerce review and with Omni-channel retail
planning.
Benchmarking digital marketing spend by channel (PPC, Affiliates,
Display, Email, Social etc.)
Exploring the correlation between marketing spend and business
model, growth, online sales penetration and customer type
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E-COMMERCE STRATEGIC CONSULTANCY
Strategic ecommerce review and performance improvement for Joker.
CLIENT: JOKER.COM.TR
RESULTS:
Increased Organic traffic by over 29.16% and Organic revenue by over 72.67%
via Technical SEO Consultancy, On-Site Content Optimization.
A clear strategic roadmap is now being implemented with Witty Commerce's
help.
Developed a clear channel strategy defining the role and mix of channels for
expansion.
An innovative ecommerce project with click & collect, prepared with Joker
shops.
Launched a new marketing channel; Paid Search - now accounts for over 15%
of the online revenue, and produces an average return on advertising spend of
324%
Lead consultants on all web development projects and enhancements to Joker
e-commerce store, working closely with internal teams and 3rd parties.
32% Increased conversation rate
81.63% Increased transactions
172.22% Increased traffic through referrals
324% Average ROI
18.26% Increased average order value
65.82% Increase in mobile revenue
72.67% Increase on organic revenue
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MORE…

THANKS FOR WATCHING!
Be Witty, Grow Quickly!
Contact us:
Dokuz Eylül Üniversitesi, Depark Beta Binası Doğuş Cd. 207/AG Kat 2 Ofis 212
Tınaztepe Yerleşkesi, Buca 35390 İzmir – Turkey
+90 232 453 2604
info@wittycommerce.com
Follow us on:
facebook.com/wittycommerce
@wittycommerce
https://www.linkedin.com/company/wittycommerce