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E-COMMERCE STRATEGIES AND PROCESSES<br />

Not every company needs the same e-commerce strategy.<br />

That’s why we create individual strategies tailored by your<br />

potential and existing concept. We know that success only<br />

comes if the internal and external company processes are<br />

tuned into the strategy. That is why we create a holistic<br />

approach that takes all relevant factors into account with<br />

our following services:<br />

Process Evaluation:<br />

• Product data/contents<br />

• Customer data<br />

• Order data<br />

• Definition and development of e-commerce processes<br />

• Marketing<br />

• Comparison of should/is e-commerce processes<br />

• Process optimization with project connection<br />

• Returns/customer service<br />

Strategy Development:<br />

• Development of individual e-commerce strategies.<br />

• Discovering potential improvement in existing strategies.<br />

• Base concept drafting.<br />

• Incorporation of targeting, corporate identity and corporate design. (CI, CD)<br />

• Platform details. (basic structure, roles and rights, USP etc.)<br />

• Recommendations for action for B2C, B2B, multichannel and mobile e-commerce.<br />

www.wittycommerce.com 25

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