takeya_brand-book_rev3_SPREADS
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COLOR PALETTE<br />
Takeya has a simple, calming, trustworthy color palette.<br />
Leading with a bold bright blue followed by a strong deep<br />
blue and complimentary grays. The Core Color palette is<br />
limited and focuses on conveying confidence and clarity.<br />
COLOR SYSTEM<br />
50% Takeya Deep Blue<br />
30% Takeya Blue<br />
15% Takeya Dark Gray<br />
5% Takeya Gray<br />
“Colors, like features,<br />
follow the changes<br />
of the emotions.”<br />
— Pablo Picasso<br />
34 CULTURE LOGO COLOR TYPOGRAPHY PRODUCTS PHOTOGRAPHY SOCIAL<br />
TAKEYA BRAND BOOK / v3 / March 2, 2017<br />
35
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