takeya_brand-book_rev3_SPREADS
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TYPE USAGE<br />
EXAMPLES<br />
Takeya's type system is classic and simple to get the<br />
message across as succinctly as possible. Utilizing the<br />
minimum amount of color and visual noise, the guidelines<br />
on the opposite page help convey a sense of professionalism<br />
and organization that we strive for.<br />
White space is important for our system, since it gives our<br />
messaging room to breath and stand apart. Make sure all<br />
text is give the proper spacing, margins and padding.<br />
Less is more.<br />
The breakdown<br />
HEADING<br />
DIN Pro Condensed Light 42pt<br />
SUB-HEADING<br />
DIN Pro Regular 16pt<br />
ABOUT US<br />
Takeya USA<br />
BODY<br />
DIN Pro Regular 10pt<br />
Headquartered in Huntington Beach, California, Takeya USA is a fast-growing<br />
active fitness <strong>brand</strong> that specializes in insulated hydration solutions for people<br />
on the go. Established in 2008, Takeya USA brings 55 years of Japanese design<br />
heritage and innovation to provide simple solutions that work. Whatever you<br />
do to keep active and strong, Takeya will be there to keep you refreshed and<br />
hydrated so you can maximize your performance.<br />
DETAILS<br />
Open Sans Light All Caps 14pt<br />
www.<strong>takeya</strong>usa.com<br />
" CLUTTER IS SYMPTOMATIC OF DELAYED DECISION MAKING."<br />
- CYNTHIA KYRIAZIS<br />
50 CULTURE LOGO COLOR TYPOGRAPHY PRODUCTS PHOTOGRAPHY SOCIAL<br />
TAKEYA BRAND BOOK / v3 / March 2, 2017<br />
51
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