SPHMBO Dominates Advertising Sites In Raffles Place-25Nov10

For Immediate Release
Media Release
SPHMBO Dominates Advertising Sites In Raffles Place
Singapore, 25 November 2010 – There is a total of 9 prominent advertising sites (both
static and digital) in Chevron House and OUB Centre (in Raffles Place). 6 of these sites
are currently managed by SPHMBO for a dozen clients, for the month of November and
beyond.
About 900 companies are found within the 74 office buildings within a 500 metre radius
from Raffles Place, in the heart of CBD. The area is extremely popular with advertisers
as it reaches out to the cash-rich, time-poor PMEBs. According to Nielsen Media
Research, almost half of the 260,000* MRT commuters received tertiary education; 26%
receive monthly personal incomes of $4,000 and above (versus national average of
14%).
SPHMBO is the exclusive media owner for the 2 LED billboards at both Chevron House
and OUB Centre. The growing importance of Digital OOH advertising is evidenced by
the interest shown by global brand owners such as Bank Sarasin, Kronenburg 1664,
Maybank, Volkswagen and Guinness Stout, etc. who are currently utilizing the screens
for their advertising campaigns.
One of the key benefits of Digital OOH advertising is the fact that it offers flexibility in
copy changes -- the Edge recently concluded their 12 week campaign on Chevron
House LED, where the visual was changed weekly to reflect the latest front cover of their
publication.
In addition, the opportunity to create visually exciting campaigns through the integration
of both static and digital platforms is also demonstrated by Korean Air’s recent
‘Excellence in Flight’ campaign. The LED screen, which aired the TVC, was “embedded”
within a “dummy” luggage which was created to draw eyeballs to the integrated OOH
campaign. .
Some of the static sites within the vicinity remain popular with clients seeking to reach
out to the PMEBs. StarHub, Aviva and Global Orion are currently occupying the sites
operated by SPHMBO on both buildings for a duration beyond one month.
*Source: NMR 2009
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Issued by:
SPH MediaBoxOffice Pte Ltd
Co. Regn. No. 200511176Z

For more information, please contact:
Ms Kuah Sok Khim
Marketing Director
SPH MediaBoxOffice Pte Ltd
DID – 6319 1945
Fax – 6319 1711
Email – kuahsk@sph.com.sg
About SPH MediaBoxOffice Pte Ltd
SPH MediaBoxOffice Pte Ltd (SPH MBO) is the leader in Digital Out-Of-Home (DOOH)
advertising in Singapore. A wholly owned subsidiary by SPH Limited, it owns and
operates the largest digital OOH advertising network which boasts 600 screens island
wide. It also provides integrated marketing solutions for marketers by combining both the
strengths of the digital platforms with events management.
With 8 larger-than-life outdoor LED screens in strategic locations such as
313@somerset, Chevron House, OUB Centre, etc. and presence in close to 50% of all
shopping malls in Singapore, the digital platform reaches the hard-to-reach PMEBs and
youth segments.
SPH MBO Events counts Panasonic Asia Pacific Pte Ltd, Singapore Tourism Board
(STB), Nestlé Singapore Pte Ltd, Orchard Road Business Association, etc. as clients.
The events managed by SPH MBO range from product road shows to major activations
such as The Great Singapore Shopping Challenge 2009 and Orchard Reloaded, a
launch event for Orchard Road's rebranding exercise.