Case Study : Maybank - SPH MediaBoxOffice

Campaign Details – With SPHMBO
� DOOH Platforms: Far East Plaza Digital Network
� Static Platforms: Screen Wrap & Take Ones
� Duration: 1 Nov – 17 Apr 2010 (24 weeks)
� Media Strategy:
� Dominate the youth-centric Far East Plaza
environment with an integrated OOH campaign
utilising both digital and static executions. It
seeks to initiate a call-to-action which the target
audience can easily achieve by taking an
application form from the take ones.
� SPHMBO helped Maybank convert the visuals
from their collaterals into digital posters, which
were complemented by the static screen wrap
to give the campaign 24/7 exposure.