Accessibility - Sitekit Solutions Ltd
Accessibility - Sitekit Solutions Ltd
Accessibility - Sitekit Solutions Ltd
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a presentation to<br />
Bales<br />
1 st Aril 2004<br />
<strong>Sitekit</strong><br />
NHS Seminar<br />
Creating World Class Web Projects
Welcome & Introduction<br />
Daniel Moulin – <strong>Sitekit</strong> – Sales and Marketing Director<br />
Alex Matheson – <strong>Sitekit</strong> – Partner Manager
Welcome & Introductions<br />
What is the agenda?<br />
9.30 Registration<br />
9.45 Welcome and Introductions<br />
Daniel Moulin<br />
9.55 Buckinghamshire Hospitals case study<br />
Alex Matheson<br />
10.15 Getting Compliant<br />
<strong>Accessibility</strong>, eGIF, Freedom of Information<br />
Alex Matheson & Daniel Moulin<br />
11.00 Coffee Break<br />
11.20 Building and Managing a successful website<br />
Alex Matheson<br />
11.40 HSJ Commissioning in the new age of social networking<br />
The future<br />
Daniel Moulin<br />
12.00 Q&A<br />
12.30 Lunch / Demos
Welcome & Introductions<br />
Who are we?<br />
• established in 1995<br />
• focused web content management system provider<br />
• Deloitte Fast 50 status for five successive years<br />
• Microsoft Certified Gold Partner<br />
• International Information Industry award winner<br />
• June 08 <strong>Sitekit</strong> open R& D Office
Welcome & Introductions<br />
What is <strong>Sitekit</strong> CMS?<br />
.NET3.5 based out of the box<br />
Web Content Management System<br />
• website editing toolkit<br />
• website management toolkit<br />
• web marketing toolkit<br />
• website development toolkit<br />
• website integration toolkit
About <strong>Sitekit</strong> <strong>Solutions</strong><br />
Why listen to us?
Welcome & Introductions<br />
Why listen to us?<br />
� Buckinghamshire Hospitals NHS Trust<br />
� East of England NHS Collaborative Procurement Hub<br />
� East Cheshire NHS Trust<br />
� Great Western Ambulance Trust New<br />
� Kent and Medway NHS and Social Care Partnership Trust<br />
� Mayday Healthcare NHS Trust New<br />
� NHS Barnsley<br />
� NHS Bexley Care Trust New<br />
� NHS Bournemouth and Poole<br />
� NHS Camden<br />
� NHS Cambridgeshire New<br />
� NHS Dorset<br />
� NHS Gloucestershire<br />
� NHS Kingston New<br />
� NHS Leeds New<br />
� NHS North East Essex<br />
� NHS Islington<br />
� NHS Rotherham New<br />
� NHS South East Coast New<br />
� NHS South Gloucestershire New<br />
� NHS Western Cheshire New<br />
“<strong>Sitekit</strong> CMS has given us more<br />
control over our website than ever<br />
before. As a customer driven<br />
organisation this is crucial.”<br />
Darren McVee - EOECPH<br />
� NHS Westminster<br />
� NHS Wiltshire New<br />
� MD Biosciences<br />
� Portsmouth Hospital NHS Trust<br />
� Scottish NHS Multiprofessional Maternity<br />
Development<br />
� The West London Cancer Network<br />
� Yorkshire and the Humberside NHS SCG
16 September 2009<br />
Andy Humphries - Web manager<br />
How we built our website
Who are Buckinghamshire hospitals?
In your shoes
• Clean and safe hospitals<br />
Patient promises<br />
• A caring and respectful attitude<br />
• Respect for your time<br />
• Good access to comfortable facilities<br />
• The best clinical care
Good planning
Web management group
Wireframes
The audience is king
Smart thinking
Results
Getting Compliant
Getting Compliant<br />
What compliance?<br />
• <strong>Accessibility</strong><br />
• eGIF<br />
• Freedom of Information (FOI)
Getting Compliant<br />
<strong>Accessibility</strong>
<strong>Accessibility</strong><br />
Why is it important?
<strong>Accessibility</strong><br />
What are the standards?<br />
• WAI – W3C – AAA<br />
• RNIB<br />
• DDA
<strong>Accessibility</strong><br />
Who does it help<br />
Visual Impairments<br />
• Partially sighted<br />
• Blind<br />
• Colour blind<br />
• Cognitive disorder<br />
• Elderly<br />
Technology<br />
• Older technology<br />
• Newer technology<br />
• Mobile device / PDA<br />
• Normal behaviour<br />
• Slow connection speeds<br />
• Different browser types
<strong>Accessibility</strong><br />
Fully able user
<strong>Accessibility</strong><br />
Partially sighted
<strong>Accessibility</strong><br />
Fully able user
<strong>Accessibility</strong><br />
Partially sighted
<strong>Accessibility</strong><br />
Example poor text only
<strong>Accessibility</strong><br />
Example poor text only
<strong>Accessibility</strong><br />
Blind
<strong>Accessibility</strong><br />
Braille reader
<strong>Accessibility</strong><br />
Text to speech
<strong>Accessibility</strong><br />
Colour blind
<strong>Accessibility</strong><br />
Cognitive disorder
<strong>Accessibility</strong><br />
Older technology
<strong>Accessibility</strong><br />
Newer technology
<strong>Accessibility</strong><br />
Mobile device / PDA
<strong>Accessibility</strong><br />
Slow Connections<br />
Dialup<br />
Overloaded N3
<strong>Accessibility</strong><br />
Normal web behavior<br />
• Copy paste<br />
• Print<br />
• Save page<br />
• Save as pdf<br />
• Send page
<strong>Accessibility</strong><br />
How – Good, structured markup
<strong>Accessibility</strong><br />
How – Clean code
<strong>Accessibility</strong><br />
How – Clean code
<strong>Accessibility</strong><br />
Why?<br />
….it is the law<br />
Section 21 of the<br />
Disability Discrimination Act (DDA)<br />
And<br />
Government guidelines<br />
And<br />
NHS Constitution
<strong>Accessibility</strong><br />
Why?<br />
…. it makes business sense<br />
you will make your site available and<br />
credible to a wider audience;<br />
- visually impaired users<br />
- users on slow connections (20% of UK still<br />
without broadband).<br />
- users with different devices (Blackberry, PDA’s,<br />
smart phones, iphones, fridges, mini laptops)<br />
- users with different browsers (mozilla, firefox,<br />
safari, ie,opera)<br />
However....
<strong>Accessibility</strong><br />
Search engine
Increasing your audience<br />
What is Search Engine Optimisation?<br />
Paid Listings (PPC)<br />
Some organisations are paying<br />
~ £15,000 per month<br />
Natural listings<br />
• Free from good SEO<br />
• People trust organisations<br />
with natural listings<br />
1st Web Content Management<br />
System listed out of<br />
63.8 Million results
helping users to get results<br />
why <strong>Sitekit</strong> CMS? - search engine optimisation<br />
“”The new site’s traffic tripled “ - Andy Humphries – Web Manager
Getting Competitive<br />
Increasing your audience - SEO<br />
The jargon....<br />
Search Engine Marketing<br />
• Pay per click<br />
• Affiliate marketing<br />
Search Engine Optimisation<br />
• Black hat / White hat<br />
• Onsite and offsite optimisation
Getting Competitive<br />
Increasing your audience - SEO<br />
Visibility<br />
Image alt tags<br />
Meta Keywords<br />
Submitting your site<br />
to 10000 search<br />
engines<br />
Page titles<br />
Heading 1<br />
Heading 2<br />
Heading 3<br />
First paragraph<br />
Other content<br />
Internal links<br />
Site footprint<br />
Content frequency<br />
Static URL’s Good inbound links<br />
Bad Inbound links<br />
Clean code<br />
Domain age<br />
Difficulty to change<br />
Hierarchy of SEO Factors
<strong>Accessibility</strong><br />
Why?<br />
…. it makes commercial sense<br />
Credibility = trust<br />
400% sales increase
<strong>Accessibility</strong><br />
- Increase audience<br />
- More streamlined communications<br />
- Stay compliant<br />
- Credibility and trust
Getting compliant<br />
Freedom of Information
Freedom of Information<br />
How do we comply?
Freedom of Information<br />
How do we comply?<br />
What is it?<br />
Will it go away?<br />
What’s happening?
Freedom of Information<br />
Current situation<br />
Movements<br />
by the ICO<br />
mean...<br />
Everything<br />
has<br />
changed<br />
... to ...<br />
Proactive<br />
publication<br />
& one<br />
approved<br />
model<br />
scheme
Freedom of Information<br />
Current situation<br />
2007 2008 2009 2010
Freedom of Information<br />
Why the web is important<br />
Lowest cost<br />
DDA<br />
Existing<br />
overlaps<br />
ICO focuses<br />
on the web<br />
Maximum<br />
information<br />
Minimum<br />
inconvenience
Freedom of Information<br />
Why a system is fundamentally important<br />
Culture of<br />
maximum<br />
release<br />
Consistency<br />
of core<br />
classes<br />
Automate<br />
review<br />
procedure<br />
Help identify<br />
information<br />
for release<br />
Automatically<br />
manage<br />
classes &<br />
scheme<br />
Timescales
Freedom of Information<br />
<strong>Sitekit</strong> CMS FOI Tools<br />
DDA<br />
obligations<br />
Built in<br />
processes to<br />
manage<br />
workflow<br />
Full<br />
auditability<br />
Built in<br />
versioning<br />
and<br />
archiving<br />
features<br />
Centrally roll<br />
out MDS<br />
Built in<br />
taxonomies
Freedom of Information<br />
Classes<br />
Who we are and what we do.<br />
What we spend and how we<br />
spend it.<br />
What our priorities are and how<br />
we are doing.<br />
How we make decisions.<br />
Our policies and procedures.<br />
Lists and Registers.<br />
The Services we Offer.<br />
• Organisational information, locations and contacts, constitutional and<br />
legal governance.<br />
• Financial information relating to projected and actual income and<br />
expenditure, tendering, procurement and contracts.<br />
• Strategy and performance information, plans, assessments, inspections<br />
and reviews.<br />
• Policy proposals and decisions. Decision making processes, internal<br />
criteria and procedures, consultations.<br />
• Current written protocols for delivering our functions and responsibilities.<br />
• Information held in registers required by law and other lists and registers<br />
relating to the functions of the authority.<br />
• Advice and guidance, booklets and leaflets, transactions and media<br />
releases. A description of the services offered.
Freedom of Information<br />
<strong>Sitekit</strong> CMS FOI Tools
Freedom of Information<br />
<strong>Sitekit</strong> CMS FOI Tools
Freedom of Information<br />
<strong>Sitekit</strong> CMS FOI Tools
Freedom of Information<br />
<strong>Sitekit</strong> CMS FOI Tools
Freedom of Information<br />
<strong>Sitekit</strong> CMS FOI Tools
Freedom of Information
Building and managing a<br />
successful website
Building a successful website<br />
Development<br />
• Research<br />
• Planning / Specification<br />
• Wireframes<br />
• Design Concepts<br />
• Build<br />
• Test<br />
• Go-Live<br />
• Don’t change for 2-5 years
Building a successful website<br />
Development<br />
Traditional Website Dynamic Clean Architecture
Building a successful website<br />
Development<br />
Test<br />
Build<br />
Go-live<br />
Design<br />
Concepts<br />
Research<br />
Planning /<br />
Specification<br />
Wireframes
Managing a successful website<br />
Publishing efficiently<br />
“IT managed the website, not marketing...”<br />
“It took about 8 man-hours to update a single page...”<br />
“We had a home-built content ”management” system so complex<br />
that only ONE guy had the skills to work with it”<br />
“We dug ourselves into a ”spaghetti-system”<br />
– Don’t change anything as we don’t know what will break<br />
– Making it easier for us meant making it harder for the visitor<br />
– It had become impossible to implement new ideas”
Building a successful website<br />
Rapid deployment<br />
• allows designers to build sites<br />
• minimises re-training
Building a successful website<br />
Rapid deployment<br />
Extranet<br />
<strong>Sitekit</strong> CMS Control Panel<br />
Add/Edit/Delete/Copy Page<br />
Re-order Pages<br />
Online Help<br />
Site Preview<br />
Re-order Pages<br />
Site Management Tools<br />
User Management<br />
Statistics Reports<br />
Metadata<br />
Standard Page Templates<br />
Custom Templates<br />
Text-Only<br />
Link Library<br />
Audit Trail<br />
Virtual Pages<br />
List By (A to Z)<br />
Site Map<br />
Search<br />
Breadcrumb<br />
Print Page<br />
File Versioning<br />
Batch Uploader Tool<br />
E Marketing Tools<br />
Email Marketing<br />
Personalisation<br />
News Module<br />
RSS News Feed<br />
Events<br />
Directory<br />
Subscribe to Page<br />
Email-page<br />
Document Downloader<br />
E Business Tools<br />
Secure Forms<br />
E Commerce (from)<br />
Publishing Tools<br />
Workflow<br />
Multilingual<br />
FAQ<br />
Text Editor<br />
Forms<br />
Print Site<br />
Image Uploader<br />
Batch Uploader<br />
Collaboration Tools<br />
Discussion Forums<br />
Guestbooks<br />
Blogs<br />
E Cards<br />
Intranet<br />
Portals<br />
Pod Casting<br />
Email Page<br />
• pre-built functionality<br />
• fast to set up<br />
• clean tested generic code<br />
• improves interaction<br />
• improves retention<br />
• resillient
Building a successful website<br />
Rapid deployment<br />
• Batch population tools
Building a successful website<br />
Rapid deployment<br />
• multi task
Building a successful website<br />
Rapid deployment<br />
• high network performance<br />
• ultra secure data centre<br />
• guaranteed availability
Building a successful website<br />
Rapid deployment<br />
• nuclear proof data centre<br />
• military grade security<br />
• clustered load balanced<br />
• specialist engineers<br />
• 250 monitors
Building a successful website<br />
Rapid deployment<br />
• easy to manage<br />
• rapid development (2.5 week build)<br />
• robust<br />
• corporate license<br />
• hosted solution<br />
“our website was delivered on time, under budget<br />
and on a very tight schedule. ”<br />
Dr Andrew Sergeant<br />
ICT Development Manager
Managing a successful website<br />
Usability<br />
Related<br />
pages
Managing a successful website<br />
Usability<br />
Breadcrumb<br />
navigation
Managing a successful website<br />
Orientation<br />
Breadcrumb<br />
• Hierarchical<br />
• Historical<br />
• Branch based
Managing a successful website<br />
Services Directory<br />
Medical<br />
Terms
Managing a successful website<br />
Services Directory<br />
Alternative<br />
Term
Managing a successful website<br />
Orientation<br />
Sitemap
Managing a successful website<br />
Orientation
Managing a successful website<br />
Search<br />
People are lazy so make it easy<br />
People will search before they browse
Building a successful website<br />
Search<br />
First 5 Seconds<br />
• Use Search / Key Application (50%)<br />
• Scan the home page and click (30%)<br />
• Mixed strategies (site map, etc.)<br />
(20%)<br />
• The Google route www.google.co.uk
Managing a successful website<br />
Search
Managing a successful website<br />
Search
Managing a successful website<br />
Search
Managing a successful website<br />
Search
Managing a successful website<br />
Search
Building a successful website<br />
Integration
Building a successful website<br />
Integration
Managing a successful website<br />
Patient Focus - Personalisation
Questions and answers
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