Dca Winner 2012 - Digital Communication Awards 2012
Dca Winner 2012 - Digital Communication Awards 2012
Dca Winner 2012 - Digital Communication Awards 2012
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<strong>Winner</strong>s <strong>2012</strong><br />
ACCOMPLISHMENT<br />
1 S O C I A L M E D I A C A M PA I G N<br />
O F T H E Y E A R<br />
Maersk Line<br />
Maersk Line in social media<br />
Boehringer Ingelheim GmbH<br />
1 Mission 1 Million - Getting to the<br />
Heart of Stroke<br />
with Ogilvy <strong>Digital</strong>Health and Ogilvy HealthPR<br />
Vodafone Turkey<br />
Vodafone‘s FreeZone:<br />
„Live Young, Live Free“<br />
with Plasenta Conversation Agency<br />
2 O N L I N E S T R AT E G Y O F T H E<br />
Y E A R<br />
Overseas Development Institute<br />
A digital strategy for think tanks<br />
MARS GmbH<br />
Adoption Drive<br />
with elbkind GmbH<br />
Vestas Wind Systems<br />
Energy Transparency<br />
with Vertic<br />
3 I N N O V AT I O N O F T H E Y E A R<br />
Procter & Gamble Nordic<br />
Ariel Fashion Shoot<br />
with MSL Nordic, Saatchi & Saatchi<br />
Stockholm, Mediacom<br />
R.T.I. s.p.a. Mediaset group<br />
COTTO E MANGIATO – LE RICETTE<br />
DEI FAN<br />
Boehringer Ingelheim<br />
Boehringer Ingelheim‘s Syrum Game<br />
with Nitro <strong>Digital</strong><br />
ONLINE CAMPAIGNS<br />
4 C O M PA N I E S<br />
Siemens Romania<br />
Siemens Race<br />
with Pi2 PR<br />
EKO-KOM<br />
Samosebou<br />
with Euro RSCG Prague<br />
Vodafone D2 GmbH<br />
Vodafone BufferBusters<br />
with OMD Germany, EOL Intermedia<br />
5 A S S O C I AT I O N S<br />
Die Nordsee GmbH<br />
WattWiki: a modern repository for<br />
eternity<br />
with Straub & Linardatos GmbH<br />
APCOR - Portuguese Cork Association<br />
Better living. With cork.<br />
with Hering Schuppener Unternehmensberatung<br />
für Kommunikation GmbH<br />
V+O <strong>Communication</strong>s on behalf of 21<br />
businesses<br />
Greece is Changing<br />
with Bakers <strong>Digital</strong> <strong>Communication</strong><br />
6 N G O S<br />
Terre des hommes<br />
Orange BOXES<br />
with Wopata SARL<br />
Alfa-Omega <strong>Communication</strong>s<br />
Video Blog Game „I Saw Estonia“<br />
with Alfa-Omega <strong>Communication</strong>s<br />
World Economic Forum<br />
One Year One Change<br />
D I G I T A L C O M M U N I C A T I O N<br />
A W A R D S 2 0 1 2<br />
7 I N S T I T U T I O N S<br />
VisitSweden, Swedish institute<br />
Curators of Sweden<br />
with Volontaire<br />
European Commision - DG CONNECT<br />
Innovative stakeholder engagement<br />
in the <strong>Digital</strong> Agenda for Europe<br />
(DAE)Engagement<br />
with P.A.U Education with Tech4i2<br />
Innovatives Niedersachsen GmbH<br />
German State of Lower Saxony:<br />
The First University Product Sample -<br />
Lectures in a Banner<br />
with OMD Germany<br />
8 P R O D U C T C A M PA I G N<br />
Procter & Gamble Nordic<br />
Ariel Fashion Shoot<br />
with MSL Nordic, Saatchi & Saatchi<br />
Stockholm, Mediacom<br />
Avon Cosmetics Romania<br />
Avon „Space for me“<br />
with G2 Romania<br />
Ledarna<br />
World‘s best CV<br />
with Britny<br />
9 P R O D U C T L A U N C H<br />
Maurice Lacroix<br />
The French Job<br />
with JWT/Fabrikant<br />
Beiersdorf<br />
Wake up your wow !<br />
with DraftFCB<br />
Domino‘s Pizza Turkey<br />
Social Pizza<br />
with Promoqube
Rügenwalder Mühle<br />
Sausage Democracy<br />
with elbkind<br />
ONLINE STRATEGIES<br />
1 0 C R I S I S C O M M U N I C AT I O N<br />
ÖBB Holding AG<br />
Lovestorm<br />
A1 Telekom Austria AG<br />
A1 Social Media Shitstorm Prevention<br />
TTNET<br />
Rate Hike Period <strong>Communication</strong>s<br />
Management<br />
with N‘PR <strong>Communication</strong><br />
1 1 I N T E R N A L C O M M U N I C AT I O N<br />
MasterCard Europe<br />
NoCash@MasterCard<br />
HSBC<br />
HSBC NOW<br />
MAN Diesel & Turbo SE<br />
Around the World in 80 Days<br />
1 2 D I G I TA L P U B L I C A F F A I R S<br />
International Consortium of British Pensioners<br />
International Consortium of British<br />
Pensioners<br />
with Champollion <strong>Digital</strong><br />
GE<br />
GEforCEE - Dialogue for the economic<br />
prosperity of over 130 million Europeans<br />
with Grayling<br />
VisitSweden, Swedish institute<br />
Curators of Sweden<br />
with Volontaire<br />
1 3 D I G I TA L M O N I T O R I N G A N D<br />
E V A L U AT I O N<br />
Telecom Italia S.p.A.<br />
Reputation Monitoring Room<br />
Coca-Cola GmbH<br />
Link Social Media Crisis Prevention<br />
and Management (SCPM) with<br />
Infl uencer Relations Management<br />
(IRM) and implement interdisciplinary<br />
evaluation processes<br />
with fi scherAppelt, relations GmbH<br />
Deutsche Telekom AG<br />
TRI*M <strong>Digital</strong> Reputation Manager -<br />
Deutsche Telekom<br />
with TNS Infratest GmbH<br />
1 4 C S R C O M M U N I C AT I O N<br />
Zavarovalnica Triglav, d.d.<br />
Let‘s Clean our Mouintains<br />
and Hills<br />
Koninklijke Philips Electronics N.V.<br />
The Philips Livable Cities<br />
Award<br />
with OneVoice<br />
Weleda<br />
The Weleda Scholarship<br />
(Weledastipendiet)<br />
with Pronto<br />
1 5 E M P L O Y E R B R A N D I N G<br />
SONAE<br />
Contact Network<br />
Bayer<br />
Flashmob for Karlheinz<br />
Linklaters<br />
Linklaters Career Magazine<br />
with Ogilvy Public Relations<br />
ONLINE MEDIA AND TOOLS<br />
1 6 C O R P O R AT E W E B S I T E<br />
Danish Crown<br />
Danish Crown Corporate Website<br />
with Skybrud.dk<br />
Dole Fresh Fruit Europe OHG<br />
Dole Earth<br />
with Haasenstein by SinnerSchrader<br />
Deutschland GmbH<br />
Pirelli & C. Spa<br />
Pirelli Global Corporate Site<br />
with Nurun Italia<br />
1 7 I N T R A N E T<br />
D I G I T A L C O M M U N I C A T I O N<br />
A W A R D S 2 0 1 2<br />
Coca-Cola Enterprises<br />
iConnect: Social intranet for Coca-Cola<br />
Enterprises<br />
with Avvio, Slalom<br />
Quintiles<br />
iQ | Quintiles intranet<br />
Unilever Spain<br />
Inside Unilever Customer Development<br />
Collaboration Zone<br />
1 8 O N L I N E N E W S R O O M<br />
BBC<br />
BBC Media Centre<br />
FONIC GmbH<br />
FONIC Newsroom<br />
with Fink & Fuchs PR<br />
Henkel AG & Co. KGaA<br />
Henkel Social Media Newsroom
1 9 C O R P O R AT E W E B L O G<br />
Transparency International<br />
Space for Transparency relaunch<br />
Deutsche Post DHL<br />
Delivering Tomorrow<br />
with Interone GmbH<br />
Movistar<br />
Movistar SMEs: Con Tu Negocio<br />
with Territorio creativo<br />
2 0 O N L I N E C O M M U N I T Y<br />
A1 Telekom Austria AG<br />
A1 Support Community<br />
with seso media group gmbh<br />
BBVA<br />
@CIBBVA Innovation Center<br />
ING<br />
Buzz<br />
2 1 M O B I L E A N D A P P S<br />
The British Red Cross<br />
First Aid by the British and American<br />
Red Cross<br />
with 3 Sided Cube<br />
Optimus<br />
Car Sharing<br />
SONAE MC - CONTINENTE<br />
Chef Online iPhone & iPad App<br />
with EURO RSCG 4D LISBOA<br />
2 2 O N L I N E E V E N T<br />
ATLAS Experiment<br />
ATLAS Virtual Visits<br />
with ATLAS Experiment<br />
Procter & Gamble Nordic<br />
Ariel Fashion Shoot<br />
with MSL Nordic, Saatchi & Saatchi<br />
Stockholm, Mediacom<br />
Royal Opera House<br />
Royal Ballet LIVE<br />
2 3 W E B M A G A Z I N E<br />
AkzoNobel<br />
A-Magazine Online<br />
with Label A<br />
Provinzial NordWest Versicherung AG<br />
Hier<br />
with Ogilvy Germany<br />
# Horst und Edeltraut<br />
# Horst und Edeltraut<br />
with muehlhausmoers coporate communications<br />
2 4 O N L I N E N E W S L E T T E R<br />
OTTO (GmbH & Co. KG)<br />
Two for Fashion Newsletter<br />
with Companions GmbH<br />
Henkel AG & Co. KGaA<br />
Henkel Aktuell Newsletter<br />
with menadwork kommunikation GmbH<br />
Swissôtel Hotels & Resorts<br />
Allegra<br />
2 5 I M A G E F I L M<br />
Turk Telekom<br />
Türk Telekom Sings From 81 Cities<br />
European Commission DG Environment<br />
Generation Awake<br />
with Ogilvy PR Brussels<br />
Transparency International<br />
What is the Corruption Perceptions Index?<br />
with Column Five Media<br />
2 6 W E B T V<br />
HSBC<br />
HSBC NOW<br />
D I G I T A L C O M M U N I C A T I O N<br />
A W A R D S 2 0 1 2<br />
Jyske Bank<br />
Two for the Price of One/Jyskebank.tv<br />
NSB - Norwegian State Railways<br />
Kundesporet - The Customer Track<br />
with Industry Media Group<br />
2 7 A N N U A L R E P O R T<br />
Volkswagen AG<br />
iPad App Volkswagen Annual Report<br />
2011<br />
with 3st kommunikation GmbH<br />
Audi AG<br />
Audi 2011 Annual Report<br />
with Gruner + Jahr Corporate Editors GmbH<br />
Wolters Kluwer<br />
Wolters Kluwer 2011 Annual Report<br />
with Nexxar<br />
2 8 C S R R E P O R T<br />
SPIE<br />
Responsible hyper annual report<br />
with Bee Buzziness<br />
International Post Corporation<br />
IPC Postal Sector Sustainability Report<br />
2011<br />
with The Reference<br />
OP-Pohjola Group<br />
OP-Pohjola Group Corporate Social<br />
Responsibility Report 2011
2 9 O N L I N E C O M P E T I T I O N<br />
velcom (member of Austrian Telekom<br />
Group)<br />
Battle of Universities<br />
with PRKVADRAT<br />
Grolsch<br />
The Grolsch Column Contest<br />
with Weber Shandwick<br />
Stockholm School of Economics<br />
Business Creator of The Year<br />
with Pronto<br />
3 0 C O R P O R AT E G A M E S<br />
Volkswagen Group China<br />
Sports Car Challenge<br />
with Fishlabs Entertainment GmbH<br />
Boehringer Ingelheim<br />
Boehringer Ingelheim‘s Syrum<br />
Game<br />
with Nitro <strong>Digital</strong><br />
EDP Energias de Portugal, S.A.<br />
City On<br />
Microsoft Sweden<br />
The Swindler<br />
with JMW kommunikation, Delorean<br />
3 1 V I R A L C O M M U N I C AT I O N<br />
Stockholm Business Region<br />
New iPad Act - Stockholm<br />
with Step2<br />
Coalition For Equal Marriage<br />
Homecoming | Equal Marriage<br />
with Remarkable Group<br />
European Health Insurance Card (EHIC)<br />
Hot Summer Holidays! - European<br />
Health Insurance Card (EHIC) campaign<br />
with mostra<br />
SOCIAL MEDIA AND COMMUNITY<br />
3 2 C O M M U N I T Y P R E S E N C E<br />
Maersk Line<br />
Maersk Line in social media<br />
Primark<br />
Primark Community Presence<br />
with Grayling<br />
Zagrebacka Pivovara<br />
The Flag.<br />
with Petar Pavi Studio<br />
3 3 T W I T T E R P R O F I L E<br />
Philips<br />
The social heart of surgery<br />
with OneVoice (Fleishman-Hillard)<br />
Manchester City Football Club<br />
Manchester City Football Club -<br />
#Together<br />
VisitSweden, Swedish institute<br />
Curators of Sweden<br />
with Volontaire<br />
3 4 Y O U T U B E C H A N N E L<br />
Deutsche Bank<br />
New <strong>Digital</strong> Formats<br />
eni<br />
eni video channel<br />
Manchester City Football Club<br />
Manchester City Football Club<br />
YouTube Channel<br />
D I G I T A L C O M M U N I C A T I O N<br />
A W A R D S 2 0 1 2<br />
ACADEMIC RESEARCH<br />
3 5 B E S T A C A D E M I C T H E S I S<br />
Chao-Ping Hong<br />
Social Media <strong>Communication</strong> Factors in<br />
Energy Campaigns<br />
Dublin City University, Ireland<br />
Stephan Obermuelller<br />
Event 2.0 - Impact and Infl uence of<br />
virtual events on business<br />
communications<br />
University of Applied Sciences Kufstein,<br />
Austria<br />
Fabian Kreuzer<br />
Informative cheese, meat and fi sh<br />
counter - a guidance for your purchase<br />
HfG Schwäbisch Gmünd, Germany
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