Dan Murphy - Portfolio 2017
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dan murphy<br />
MERCENARY FOR HIRE
DAN MURPHY<br />
<strong>2017</strong> Showreel<br />
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work smarter
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mercenary for hire<br />
<strong>Dan</strong> <strong>Murphy</strong> here.<br />
Pleased to see that you’re reading the fine print. I’ll try to keep<br />
it quick and painless. I am a 12 year veteran of freelance design<br />
projects ranging from 3d modeling to MIG/TIG welding. I’ve<br />
recently taken leave from a successful Design and Build firm that<br />
I co-founded to refocus the vision as business grows. My aim is to<br />
freelance as I plan the launch of two satellite firms in mid-2018.<br />
The basis of my design sensibilities involves simplifying and<br />
humanizing consumer products and experiences. My experience<br />
with design, development and manufacturing is driven by<br />
passion for my clients, quality in my craft, persistent curiosity,<br />
and an inextinguishable desire to improve the world in which<br />
we live and work. I have carried out projects from concept to<br />
completion for top-tier startups (PillPack, KITH, Knoll, Samsung),<br />
and conducted extensive research projects (one of which<br />
culminated as an exhibition sharing a wall with Monet at the<br />
School of the Art Institute of Chicago, LED neon signage for<br />
PillPack, a taxonomy of office chairs for Phaidon Press).<br />
An important part of my process adresses the nuances / details<br />
that are typically lost in translation between the client and<br />
designer, seamless ideation without degradation. I pride myself<br />
as being a great translator of client’s ideas. This passion for<br />
design demands knowledge in every aspect - from aesthetics<br />
and function to research in emerging technologies. The vast<br />
multiverse of subcultures allow for fringe trends to become large<br />
opportunities. Each new project adds to this understanding and<br />
drives exploration in a progressing industry.<br />
“The reward for good work, is more work”<br />
Tom Sachs
WO<br />
DAN MURPHY<br />
<strong>2017</strong> Showreel<br />
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mercenery for hire<br />
RK<br />
Boston Music awards page 6<br />
KITh page 12<br />
pillpack page 16<br />
Ministry of supply page 22<br />
graphic design page 28<br />
3d Rendering page 38<br />
SAMSUNG VR page 41
DAN MURPHY<br />
<strong>2017</strong> Showreel<br />
Boston Music Awards<br />
Client: Redefined Agency<br />
Year: 2016<br />
Role: Project Lead (Design/Mfg)<br />
The Boston Music Awards were a tour de<br />
force for PLANWORK. The client provided<br />
a wonderful idea, and we ran with it<br />
from napkin sketch to finished and<br />
on-stage in 4 months. These were CNCplasma<br />
cut, welded, finished, powder<br />
coated and laser etched completely inhouse<br />
by PLANWORK.<br />
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DAN MURPHY<br />
<strong>2017</strong> Showreel<br />
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mercenary for hire<br />
Each 2x4’ sheet of .1875” steel produced 8 awards. Plasma cutting is one hell of a<br />
cutting operation, burning oxygen at three times the temperature of the sun.
DAN MURPHY<br />
<strong>2017</strong> Showreel<br />
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The BMA looking pretty before heading to the powder coating booth.
mercenary for hire<br />
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The awards receive the winner’s names in the laser etching stage.
dan murphy<br />
<strong>2017</strong> showreel<br />
Brand MArkers<br />
Client: KITH<br />
Year: 2016<br />
Role: Project Lead<br />
KITH asked us to help with their in-store branding as they<br />
spread from SOHO to Miami and Aspen. We explored the store<br />
for opportunities and worked with the Lead Merchandiser<br />
to create a variety of helpful and appropriate solutions. The<br />
project also resulted in concepts used in a window display<br />
campaign involving chainlink fence, riot shields, marble and<br />
social photo opportunities.<br />
Final concepts/IP were presented to KITH and the first run of<br />
180 markers in five styles were produced completely in house<br />
by PLANWORK. Corian, steel, short-run molded plastic and<br />
swappable vinyl graphics are the highlight of this project.<br />
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DAN MURPHY<br />
<strong>2017</strong> Showreel<br />
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mercenary for hire<br />
right: A couple of the concepts for KITH,<br />
one of them featured a clip mount system<br />
for retail racks. The clip was designed in<br />
Solidworks, 3D printed and cast in plastic<br />
all in-house at PLANWORK.<br />
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DAN MURPHY<br />
<strong>2017</strong> Showreel<br />
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mercenary for hire<br />
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interior/exterior fixtures<br />
Client: PillPack<br />
Year: 2016<br />
Role: Project Lead<br />
Starting with an ourdoor neon sign<br />
featuring the company’s archetypal pill<br />
packagaing - we completed a series<br />
of interior and exterior proposals for<br />
Fortune 500 pharmacy PillPack. Signage<br />
and desks for the reception of five<br />
locations are currently underway and<br />
nearing completion. Again, everything<br />
was designed and manufactured<br />
completely in-house by PLANWORK.
DAN MURPHY<br />
<strong>2017</strong> Showreel<br />
One of the 4x4’ LED neon outdoor monument signs.<br />
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mercenary for hire<br />
New LED Neon frame archetype in action.<br />
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DAN MURPHY<br />
<strong>2017</strong> Showreel<br />
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mercenary for hire<br />
Ministry of Supply - 002<br />
San Francisco, California<br />
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DAN MURPHY<br />
<strong>2017</strong> Showreel<br />
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mercenary for hire<br />
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Retail design<br />
Client: Ministry of Supply<br />
Year: 2015<br />
Team: Project Lead<br />
Growing quickly from Boston to San<br />
Fran, Ministry asked us to design and<br />
build their store for delivery in 23<br />
days. Racks, tables, window deislpays,<br />
interactive displays and a spacesuit<br />
were all shipped flat for onsite<br />
assembly. The highlights of this project<br />
were custom cast aluminum joints<br />
featuring the MOS logo drilled and<br />
tapped for easy setup and breakdown.
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<strong>2017</strong> Showreel<br />
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above: from napkin sketch to<br />
reality, business lunches are always<br />
a success when you can fleece it<br />
out there and then under-promise<br />
and over-deliver for maximim<br />
satisfaction
mercenary for hire<br />
below: The Explorer Series fabric developed by MOS is both<br />
waterproof and breathable. We produced a display which trapped<br />
a piece fo this fabric between two cylindrical flanged tanks and<br />
pumped air through the fabric. This highlighted both aspects of<br />
their achievement, waterproof and breathable in one honest and<br />
straightforward technical display.<br />
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GRAPHIC DESIGN
mercenary for hire<br />
Freelance<br />
Some projects I’ve worked on to battle the idle hands...<br />
Senior Graphic design<br />
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Client: Together Festival New England<br />
Year: 2011 - 2014<br />
Role: Senior Graphic Designer<br />
From year 2 through year 5 of the<br />
festival’s span I served as the lead<br />
graphic designer / brand optics advisor.<br />
The initial website was designed and<br />
developed by myself. The festival lineup<br />
posters were also a solo effort. During<br />
the final two years, I was afforded a<br />
team of interns and junior designers<br />
which helped the growing festival keep<br />
ahead of the growing need for design<br />
treatments and assets.
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Branding<br />
Full business branding - business cards, flyers, envelopes,<br />
letterheads, investor guidebook and poster templates were<br />
designed and made avaliable for both print and web. We<br />
worked directly with a local printing press to achieve the best<br />
results.
mercenary for hire<br />
Posters<br />
The festival posters were always the most fun - it is the balance<br />
of optics all laid out in one digestible piece of work that<br />
really gets me going.<br />
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DAN MURPHY<br />
<strong>2017</strong> Showreel<br />
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Laminate passes
mercenary for hire<br />
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Together 2013 poster developed entirely in Cinema4D.
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DAN MURPHY<br />
<strong>2017</strong> Showreel<br />
previous page: Branding and graphics for Uniform Boston, a<br />
multi-brand retailer in Boston’s South End.<br />
below: concept logo package for EZ Coin Parking a Boston<br />
startup which has now spread to San Francisco.<br />
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mercenary for hire<br />
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above: final menu concepts for Jamie Bissonette’s COPPA -<br />
they ended up using these for TORO in Boston / NYC.
DAN MURPHY<br />
<strong>2017</strong> Showreel<br />
right: Concepts for an anti-facial<br />
recognition scarf inspired by dazzle<br />
paint. Covered with patterns from jet<br />
turbine engines, it helps mask identity<br />
by confusing patterns in security<br />
systems by warping shadows. This was<br />
modeled in Cinema4D and rendered<br />
with Daz3D nVidia iRay Bridge.<br />
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3D Rendering<br />
I have 260 GPU cores and they make things look awesome.
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IT’S A HOBBY<br />
I have always enjoyed a deep satisfaction with the process<br />
of 3d modeling and rendering. I spend a good deal of time in<br />
various online communities sharing ideas and techniques and<br />
celebrating the skills with all the amazing artists out there.
DAN MURPHY<br />
<strong>2017</strong> Showreel<br />
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mercenary for hire<br />
SAMSUNG VR: Promo video<br />
An internal Samsung promo video produced in collaboration with<br />
goodculturemovies.com<br />
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DAN MURPHY<br />
<strong>2017</strong> Showreel<br />
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Brand Aesthetic<br />
The focus was to mimic Mylar baloon material and create a<br />
moody lighting environment.
mercenary for hire<br />
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Cultural case-study<br />
Fictional packaging/advertisement for a Japanese salmonflavored<br />
drink. The brand is SWIM and the logo is a male stick<br />
figure swimming in waves that spell out ‘SWIM’.
dan murphy<br />
<strong>2017</strong> showreel<br />
A couple highlights from the past few years...<br />
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GRAPHIC DESIGN
mercenery for hire<br />
Event Posters<br />
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When I moved to Boston, I quickly found that graphic design was<br />
easy income on the side. Here are some of the crowd favorites<br />
from over the years...
DAN MURPHY<br />
<strong>2017</strong> Showreel<br />
RJD2 Flyer<br />
I had the pleasure of working directly with one of my favorite<br />
music artists to create this show poster at the Paradise.<br />
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DAN MURPHY<br />
<strong>2017</strong> Showreel<br />
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Event flyers<br />
above: a hair salon event and a gallery opening design / print.
mercenary for hire<br />
Vinyl Record Sleeve<br />
An experiment with glitch art to create a distortion effect.<br />
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DAN MURPHY<br />
<strong>2017</strong> Showreel<br />
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mercenery for hire<br />
Thanks so much for your time.<br />
Touch base soon and we can make<br />
something awesome together.<br />
Looking for a design mercenary?<br />
Shoot me an email.<br />
dan@planwork.us<br />
www.hiredanmurphy.com
<strong>2017</strong> Complete Works<br />
dan@planwork.us<br />
1.617.681.8939
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