14.03.2017 Views

Haan Ilango About Me

My Folio, with tips and tricks on typography and colors. You may refer to them for designing your powerpoint, marketing collaterals etc.

My Folio, with tips and tricks on typography and colors. You may refer to them for designing your powerpoint, marketing collaterals etc.

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What I Can Do<br />

For You #1<br />

TYPOGRAPHY<br />

the art or procedure of arranging type<br />

or processing data and printing from it.<br />

It is useful for print<br />

matters, identity<br />

design, and unique<br />

play for displaying<br />

contents<br />

Finding the right personality and creating the right type helps create the right message<br />

hello<br />

hello hello hello hello<br />

They look similar but the one on<br />

the left is a humanist serif and<br />

the one on the right is<br />

transitional serif, left is more<br />

warmer and has a much more<br />

human touch to it, the curvy<br />

serifs on the baseline is also<br />

more rounded edges etc on the<br />

serifs, see the letter ‘e’ and<br />

compare.<br />

Both is actually the same fonts<br />

with is classic sans serif, but i<br />

edited the one on the right with<br />

thicker strokes, make it have<br />

more rounded geometrical<br />

shape, and the terminals of ‘e’<br />

and ‘l’ has been changed to add<br />

in more personality<br />

Scripts are beautiful but they can<br />

be an issue in readability<br />

sometimes. As you can see the<br />

one on the left can be hard to<br />

read for some, I do not believe in<br />

leaving it to chance if there is<br />

time. I played with the hairline<br />

stroke of the letter ‘e’ on the right<br />

and took out the the hairline<br />

stroke of the letters ‘l’ so it is<br />

much legible and readable for<br />

the eyes.

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