Haan Ilango About Me

HELLO
Thank you very much for taking your time to look
through my resume.
Reason i created this long version of my resume
is because, it is to let you guys understand what i
can do as graphic designer. Even though i have
been a creative director. I do not just do branding,
concept and creative team management etc. I am
still a passionate designer. Besides typography
and colors which will be mentioned inside, i am
passionate in learning, to be capable of and
forever picking up on
}
DESIGN
PHSYCOLOGYBRAND
BRANDING
IDENTITY
PUBLI CATION
LAYOUT
SYMBOLOGY
&
ALOT
MORE

HAAN
ILANGO
BRAND DESIGN AND GRAPHIC DESIGN
SINCE 2013
EMAIL
haan.ilango@gmail.com
TELEPHONE
65 81333450
PORTFOLIO
http://haanilango4.wixsite.com
/unorthodox
WORK EXPERIENCE
MAGNET SINGAPORE
CREATIVE DIRECTOR (Nov 2013 - Recent)
- creative team management & training
- brief intrepertation
- research and planning
- brand strategy design
- brand identity design
- graphic design
- quality assurance
- concept creation
AARON WILLIS
CREATIVE EVENTS DESIGNER (Mar 2013 - Oct 2013)
- graphic design for event platforms
- vendor & client liaison
- events setup
INSTAGRAM Freelancing
unorthodox_haaninked
FACEBOOK Freelancing
65 81333450
MALIFAX TECHNOLOGIES
IT TECH SUPPORT (Jul 2012 - Oct 2013)
- job assignment planning
- remote troubleshooting
- on-site support
- adhoc duties
ABOUT ME
PASSION AND PERSONALITY
Really love
typography , colors,
lettering and graphic design, I
understand branding pretty well due
to heavy engagement on brand
strategy and conceptualizing design
approaches in my creative journey
Fun and nice to work with, hardworking
and I am like a good librarian for
branding and design books due
to my consistent reading,
learning and practice
PRICEWATERHOUSECOOPER
COMPUTER OPERATOR (Apr 2008 - Jun 2012)
- server monitoring, data archiving
- ID administrator
- supervising vendors on relocation
- monthly server maintenance
- technical and remote support
MORE JOBS
KULLIQ AND SOFFAE
PRODUCT TECHNICIAN (Feb 2007 - Dec 2007)
3M
PRODUCT TECHNICIAN (Sep 2005 - Oct 2006)

EDUCATION
First Media Design School
Diploma In Visual Communication Jan 2014 - Aprl 2015
Nanyang Academy Of Fine Arts
Certificate In Design Jan 2010 - June 2010
Institute Of Technical Education
Nitec In Mechatronics Jan 2000 - Dec 2001
Siling Secondary School
N-LEVEL Jan 1995 to Dec 1998
Shuqun Primary School
PSLE Jan 1989 to Dec 1994
- Zepht Chen
TESTIMONIALS
“ Mr Mohammed Farhaan is a fully capable Creative Director able to lead in
campaigns and designs of all sorts, with good speed, precision, and design
sense. He is also blessed with a natural ability to teach other designers, in
simple ways that can easily be understood. His drive and talent in branding
make him a very valuable asset, competent from low levels (hands-on design)
to high levels (leading a full team of designers and developers).”
EXECUTIVE
DIRECTOR, MAGNET
“ Farhaan's insights in design and his work ethics are very much appreciated
over here at Avanture. He have consistently shown himself to be
knowledgeable and continues to improve on his skill sets routinely. A team
player with a desire to spread his knowledge, he is truly an asset on our brand
advisory board.”
- Kaw Swuan Yee
EXECUTIVE
DIRECTOR, AVANTURE
“ Farhaan is a capable creative director who has a great passion for design.
He has helped our company design a brand identity that leaves a vivid
impression of our company in various organisations. Farhaan spends most of
his time reading and upgrading his knowledge and skills in branding and
design. He is able to set directions for projects assigned to him. A very good
team player,and a patient leader.”
- May Chua
FINANCE
EXECUTIVE, START

What I Can Do
For You #1
TYPOGRAPHY
the art or procedure of arranging type
or processing data and printing from it.
It is useful for print
matters, identity
design, and unique
play for displaying
contents
Finding the right personality and creating the right type helps create the right message
hello
hello hello hello hello
They look similar but the one on
the left is a humanist serif and
the one on the right is
transitional serif, left is more
warmer and has a much more
human touch to it, the curvy
serifs on the baseline is also
more rounded edges etc on the
serifs, see the letter ‘e’ and
compare.
Both is actually the same fonts
with is classic sans serif, but i
edited the one on the right with
thicker strokes, make it have
more rounded geometrical
shape, and the terminals of ‘e’
and ‘l’ has been changed to add
in more personality
Scripts are beautiful but they can
be an issue in readability
sometimes. As you can see the
one on the left can be hard to
read for some, I do not believe in
leaving it to chance if there is
time. I played with the hairline
stroke of the letter ‘e’ on the right
and took out the the hairline
stroke of the letters ‘l’ so it is
much legible and readable for
the eyes.

TYPOGRAPHY
Using type anatomy to create unique logos
Some logos can be pretty lively
depending on the theme, direction and
personality of the brand
hello
there

TYPOGRAPHY
Composition and layout for publications or posters
Reason i caps my name
HAAN
is because if it is in lower
case, the ascender for the
letter ‘h’ interrupts the whole
composition
hello my name is haan
OR MAYBE
THIS ONE
TOO
if you are a designer
you will know this part is tricky
any have forgot drop capitals,
text wrap and many
other experimental stuffs
on publication or paragraph design.
It helps make reading stuffs less
boring.
Actually there are alot more stuff a
designer can do with a good
understanding of typography,
from emphasis, redesigning
newer
fonts, using glyphs
as icons for a
message or
a brand.
Visual
communication
is all
about capturing the
viewers attention with
the right message and
graphics, and messages in the
corporate world usually are represented
with words, thats when typography
comes in handy.

What I Can Do
For You #2
Colors
I treat colors as a painting, with tones, saturation and
the right relationship for the theme
Pretty colors ain’t
straightforward.
Usually it involves
patience and deep
explorationI have lots of fun usually exploring colors,
and thanks to illustrator and adobe
softwares. It prevents me from fear of
mixing the wrong colors on the graphic
design.
Colors have relationship, personality and mood that has already been perceived
With the right control of value,
any color can be used.
Nowadays, most artist paint in
grayscale first to ensure that
the colour concept is all
accurately emphasized and
displayed. As you can see the
letter above shows the
difference in value. It is not
adjusted by opacity but more
on pallete selection and color
editing
Saturation
Saturation is basically the most
intense part of a color that the
designer picked. It can put the eye
on attention and not using it
carefully will create reading
discomfort. As you can see the
letter ‘S’ is highly saturated. It is
intense. It creates a strong
emphasis on the word. If the whole
word is highly saturated. It can
really strain the eye. Aside from size
for emphasize. This approach can
be used to create focus on a page
that has all similar size and shape.
Hue
Hue are basically another term for
color. If you are lucky, by just
choosing colors from the swatch
pallete you might hit the jackpot to
the right color theme for your
design. But usually its not that easy.
The ‘Hue’ of the word above is
arranged from warm to cool and in
primary color tone. There are
primary, secondary and tertiary
colors in the color wheel.
Understanding this helps to do
proper colour seeding and create
good color relationships on the
graphics.

COLORS
hello there hello there
Primary
Primary colors are basically Red, Yellow Blue. but
as you can see at the graphic above the colors
are somewhat different. It is because the value,
hue and saturation is being played accordingly.
hello
Tertiary
there
Tertiary colors are colors with two hues.
Like orange-red, yellow-green, and violet
blue. Which is exactly what you see above.
The orange actually has a mix of red in it.
Violet with some blue in it and yellow with
more green in it
Secondary
Secondary colors are orange, green and violet. Even
the green is not that obvious in the graphic, i muted
the green with a hint of warm grey to create a darker
unique tone, so it plays well as the thick stroke.
Actually a warmer brown can make the strokes nicer,
but the challenge here is to show with the right values,
any colour can be used accordingly.
There are actually alot
more color principles
and theory which can
cover lots of pages,
from color relationships,
muting, emphasis,
layout, hiearchy and
phsycology and a lot
more, but i do not plan
to go that far. We leave
that for later.