Visit Chislehurst CBG | Mini identity guidelines
A mini identity guidelines for the CBG and Visit Chislehurst Town Team that will ensure that the brand mark is communicated consistently across all marketing channels and touch points facilitating an ongoing and consistent implementation. It is presented as a digital pdf and includes a breakdown of all files issued as artwork. Please visit the website for further information http://www.visitchislehurst.org.uk/
A mini identity guidelines for the CBG and Visit Chislehurst Town Team that will ensure that the brand mark is communicated consistently across all marketing
channels and touch points facilitating an ongoing and consistent implementation. It is presented as a digital pdf and includes a breakdown of all files issued as artwork. Please visit the website for further information http://www.visitchislehurst.org.uk/
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Brand typeface<br />
The brand’s copy typeface has been selected<br />
because of its clarity, elegance and classic<br />
appearance.<br />
There are two recommended weights<br />
Benton Sans font<br />
Benton Sans is a digital typeface family<br />
begun by Tobias Frere-Jones in 1995, and<br />
expanded by Cyrus Highsmith of Font<br />
Bureau. As Benton Gothic, there are 7<br />
weights from thin to black and only 2 widths<br />
although we only recommend using Benton<br />
Sans bold and regular.<br />
Font can be purchased at typenetwork<br />
Example of Benton Sans<br />
Regular<br />
Set 10 pt<br />
12 pt leading<br />
Range left<br />
Benton Sans (bold)<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz12345<br />
Benton Sans (regular)<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz12345<br />
<strong>Chislehurst</strong> mini <strong>identity</strong> <strong>guidelines</strong><br />
Nugget Design
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