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Final Programme - IT-TRANS

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14:00 -15:30 | Sessions room, hall 1<br />

Session 3 | Hot – Social Media<br />

Chair: Stefania di Serio, U<strong>IT</strong>P Chairwoman of Information Technology &<br />

Innovation Commission and Dirigente Sicurezza, Patrimonio, Innovazione,<br />

Umbria Mobilità, Perugia, Italy<br />

Would you like to go on a social date? A simplified view on Social Media.<br />

How to connect to your customers and to have ongoing and worthwhile<br />

dialogues ...<br />

Ton Damen, Strategic Director and Founder of Strategic Stuff B.V., Amsterdam,<br />

Netherlands<br />

Clear the line for Social Media. Implementation of Social Media by Wiener<br />

Linien (Vienna)<br />

Answer Lang, Head of communication, Wiener Linien, Vienna, Austria<br />

Claudia Riegler, Content Manager Social Media, Wiener Linien, Vienna,<br />

Austria<br />

Social Media – What’s all the hype about? Get to know your passengers<br />

and their expectations, drive customer engagement by anticipating, and<br />

optimize services through multichannel integration<br />

Philippe Guittat, Managing Director Public Transport, Accenture, Paris,<br />

France<br />

VVS Internet and Social Media Activities<br />

Michael Terbeck, Head of Marketing Department, Verkehrs- und Tarifverbund<br />

Stuttgart GmbH (VVS), Stuttgart, Germany<br />

14:00 -15:30 | Forum A<br />

Market Update 1<br />

Chair: Bruno Pfeiffer, Business Development Manager, Qnamic,<br />

Hägendorf, Switzerland<br />

• VABdepot – The leading depot management system<br />

Stephan Fromm, Sales Department, Verkehrsautomatisierung<br />

Berlin GmbH, Berlin, Germany<br />

• Work assignment tools that improve employee satisfaction and<br />

meet company objectives<br />

Alain Martinais, Director of Marketing, GIRO, Montréal, Canada<br />

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Open Fare Payment Systems<br />

Michael C. Nash, VP Emerging Markets Transportation and<br />

Local Government Sector (TLG), ACS Solutions Switzerland Ltd.,<br />

Bern, Switzerland

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