PAID - The Broaster Company

The 1950's era is renowned for the
introduction of color TV, the hulahoop,
rock-n-roll, and of course,
Broasted Chicken ® ! Stella's Blue Sky
Diner, in Urbandale, Iowa, serves up a
50's style menu with class. Such menu
items include the original Cheese
Frenchee, a wonderful selection of dinner
platters, hamburgers ... even breakfast
omelets! And, shortly after reopening
under the new ownership of
Pamela and Piers Plaskitt, Stella's
added Genuine Broaster Chicken ®
to their menu. Stella’s currently
serves about 150 Broaster meals
per week.
In 2003, the Plaskitts stepped in
as the new owners of Stella's. They
take pride in their philosophy of surrounding
themselves with exceptional
employees, getting to know
Issue 44 August 2004
Dedicated to the ongoing success of Broaster ®
licensed trademark operators worldwide.
Stella’s Rocks with Broaster Chicken ®
their customers, and having a lot of
fun. And fun is contagious at Stella's!
It's more than just a restaurant; it's a
real dining experience.
As you enter Stella's, the atmosphere
takes over. You see black and
white checkered floors, a variety of
genuine 50's antiques placed throughout
the restaurant, and a juke-box that
plays real 45s featuring all the hits from
the 50’s and 60’s. The waiters and waitresses are dressed
in uniforms reminiscent of the time and an amicable “soda
jerk” will prepare your Green River or Malt.
Stella’s also realizes the value of promotion with a 4page
ad in their Des Moines area
Restaurant Delivery Network publication
and plans to launch a television
marketing campaign this fall.
If your travels ever lead you to the
Des Moines area, Pamela & Piers invite
you to come on in and check them out!
Congratulations to July Promo Winners
July winners of Broaster’s 50th Anniversary
Celebration promotional contest are:
($300) Stella's Blue Sky Diner - Urbandale, IA for their 4page
ad in their local Restaurant Delivery Network publication
featuring Broaster Chicken ®
($200) The Spring House - Cedar Rapids, IA for their 5" x 8-
1/2" ad in their local coupon book featuring Broaster Chicken ®
($100) Al & Als - Sheboygan, WI for their newspaper ad in The
Sheboygan Press featuring Broaster Chicken ®
The Broaster Company will be awarding cash prizes to
more lucky winners in our September, 2004 issue of the
What's Cookin’ newsletter. Please continue to send in
your advertisements and promotional events featuring
Broaster Foods.
YOU could be one of our next winners!
Broaster ® , Broasted ® , Broaster Chicken ® , Broasted Chicken ® , Broaster Foods ® , and Broasterie ® are registered trademarks. Usage is only available to licensed operators with written permission from The Broaster Company.
©2004 The Broaster Company 1-800-365-8278 • www.broaster.com 5/04 Printed in U.S.A.

Maximize Your Profits with Catering
You pay the same amount of rent each month
whether you cater or not. You pay your managers
no more, whether you have one dollar or $1,000 in
pre-booked catering jobs due to go out before you unlock
your doors.
Oftentimes a 10 percent increase in sales – very
doable with catering – will lead to a doubling of profits.
Catering also helps your labor costs. You can utilize your
crew for catering jobs during down time.
Due to the higher check averages of catering, you can
get a higher return on your advertising investment as well.
The Keys to Catering Success
1) Evaluate Your Current Strengths – Do you have a
chef with culinary talent? Take an inventory of your
staff and their strengths as well as a physical inventory
of what equipment you have to help you start catering.
Operators that start small and grow can be more
successful. You won't have a second chance to
impress a client.
2) Determine Your Menu and Catering Packages –
Catering clients expect you to think for them. They
expect you to sell them packages and determine
quantities for them. Consider creating packages of
varying price points that include an entree, salad or
sides, and bread. You can include drinks, desserts, and
paper goods, or use them as up-sells.
3) Develop a Pricing Strategy - Call your local catering
competitors and play prospect. Get menus and determine
where the catering marketplace is. You want to
price your services to be a good value and typical to
your concept. You may want to offer at least three pricing
options: low, medium, and high. It appeals to the
three buying personalities and assures you maximize
your catering sales without relying on employees that
aren't master salespeople.
Low Carb Wrap
4) Layout Your Catering Pieces – Once you've determined
your menu, studied your competition’s packages,
and calculated your prices, it's time to design
and print catering menus. Until you've refined your
menu, avoid expensive high volume printing. You can
design a simple 8-1/2" x 11" flyer and copy to colored
paper, or design a four-color glossy catering brochure.
Places like Kinko's can cost effectively design and
print four-color menus with small output through their
digital copiers.
5) Market, Market, Market – Start fishing where the fish
know you – your current customers. Include catering
menus in all deliveries and carryout orders, and if you
have seating, design tabletents, "grab-one" menus,
and even restroom signs to let your customers know
you now cater. If you have a customer database, mail
them a letter and catering menu announcing your new
service. Uncover as many catering niches as possible
and go to them.
From free samples to local offices to more formal tastings
for a holiday party committee, the quality of your food and
your professionalism will do all the selling. Don't make the
mistake of assuming catering is just about good food. A
businesswoman who trusts you with her company's board
meeting or client appreciation event cares more about not
being embarrassed. She also does not want a career as
a party planner. You'll be expected to be responsive and
customer centered. From handling billing to knowing
client preferences, the easier you make your catering
clients' lives, the more business they'll trust you with.
Excerpts taken from the PMQ magazine article
Catering: The Highest and Best Use of Your
Restaurant by Michael Attias.
Recipe Ideas from the Broaster Kitchen
Layer 3-4 oz. of cooked, skinned, deboned, and shredded Genuine Broaster Chicken ® or new Broasterie ® Chicken,
along with crisp cooked bacon, sliced tomato, sliced red onion, and Parmesan Cheese on large Romain lettuce leaf or
cabbage leaf.
Add Ranch dressing over all, fold in ends of lettuce, and roll tightly to create a delicious and profitable low-carb wrap.
You can also use Broaster ® Recipe Chicken Tenders or Broaster ® Recipe Popcorn Chicken in place of the shredded
chicken.

New Broaster® Trademark Operators
Casual / Family
Archie's - City of Industry, CA
Bennett Hotel - Cincinnatus, NY
Chick-A-Dees - Ulysses, KS
Clear Lake Motel & Resort - Rhinelander, WI
Doubleday - Cottage Grove, WI
Esposito's Restaurant - William's Bay, WI
Fence Post Restaurant - Harper, KS
Hillcrest Lodge - Townsend, WI
McDonald's - Morgantown, IN
Nature's Hideaway Grill - Rogers, MN
Northwoods Grill & Steakhouse - Remer, MN
Oakwood Grill - Eau Claire, WI
Papa Don's - Superior, WI
Rossi's - San Marcos, CA
Spring House - Cedar Rapids, IA
That's Italian Specialty Foods - Wheeling, WV
Villager - Walnut, IA
Grocery
Marquand Market - Marquand, MO
Roche Bros Supermarket - Mashpee, MA
Sentry Foods #635 - Janesville, WI
T-N-T #2 Grocery - Fries, VA
Catering
Basket Case Catering - Decatur, IL
May, 2004 through June, 2004
Convenience Store
37's Convenience Store - Mitchell, IN
71 Mart - Bemidji, MN
Black Bear Market - Sevierville, TN
Bobs Super Stop - Ellwood City, PA
Circle S #5 - Bloomington, IN
Cotton Corner - Cottonport, LA
Cowboy's Food #202 - Corydon, IN
Gavin's Food Mart - Baton Rouge, LA
J & D Market - Parrotsville, TN
Johnny's Superette - Denham Springs, LA
Route 58 Plaza - Greenville, PA
Turtle Stop - Wyandotte, OK
Tavern
5th Quarter Bar & Grill - Chippewa Falls, WI
Baltic Lounge - Baltic, SD
Crossroads Bar & Grill - Randolph, MN
Kolbs Corner Saloon Bar - Green Bay, WI
Korpi's Bar - Kettle River, MN
Lake Center Bar & Grill - Annadale, MN
Lakeside Bar & Ballroom - Hatley, WI
Red Rock Bar & Grill - McGregor, MN
Stanley's Bar & Grill - Anderson, IN
Tailgaters Sports Bar - Cortland, NY
Tina's Roost - Oconto, WI
Fast Food
The Big R - Greenville, AL
Broasted Chicken - Port Hueneme, CA
Broaster Chicken - Las Vegas, NV
Fiddle Sticks - Stockton, MO
JD's Deli - Covington, KY
Jumpin Jimmy's - Altamont, IL
Mack's Ice Cream - York, PA
Metz's on "B" ST - Depere, WI
Missy's American Chicken - Broadalbin, NY
Moore's Deli - Mount Orab, OH
Mr J's - Indianapolis, IN
Off the Hook - Green Bay, WI
Paoli Dairyland - Paoli, IN
Ray's Drive In - Folsum, LA
Rick's East - Napoleon, OH
Pizza
Danny's Pizza - Thief River Falls, MN
Frank's Pizza & Chicken - Pittsburgh, PA
Giorgio's Pizza & Subs - Ojai, CA
Pizza Villa - Lakeview, OR
Romolo's Pizza - St. Paul, MN
Other
Ridgeville American Legion - Ridgeville, IN
Remaining 2004 Broaster Operator Training Seminar Dates
Training manuals, videos, product samples, as well as equipment discounts and so much more,
are available to you when you graduate from the seminar.
September 15-16 For your $100 registration fee, you will receive a 2-night stay at a national chain hotel (Ramada
October 13-14 Inn), transportation to and from The Broaster Company’s state-of-the-art training facility, and all the
food you can eat – all in an atmosphere conducive to learning.
To make the commitment to better your business, contact Katie Sonley at (800) 365-8278.
Celebrate National Chicken Month!
September is National Chicken Month. Advertise
Broaster Chicken ® specials for the month! To get
customers in your door, advertise a 16-piece dark
meat meal for an outrageously inexpensive
price, maybe $5.49? Or advertise
a 99-cent Broaster ® Recipe
Chicken Tenders kid's
meal with adult purchase.
These specials
will get customers
"flocking" through
your door where you can introduce them to the rest of
your menu. Promote your Broaster Foods ® and Broaster ®
Recipe Foods in the newspaper with one of the numerous
ready-made Broaster ads available. We can even personalize
the ads to your specials, your location,
and your telephone number!
Just call The Broaster
Company and we will
send you a CD-Rom
filled with ad slicks to
help you advertise your
Broaster Foods ® .

PERMIT NO. 34
U.S. POSTAGE
PAID
BELOIT, WI
PRSRT STD
Paoli Dairyland Shows Compassion
When an employee's neighbor lost their house in the
devasting storm that ripped through the small community
of Paoli, Indiana, and surrounding towns the first
week of June, Paoli Dairyland, which had just recently begun
serving Genuine Broaster Chicken ® , wanted to help. A F-3 tornado
caught the community unaware and ransacked many homes
and businesses. Paoli Dairyland's new owners, Elmer & Lynn
Sullivan, stepped up to the plate and helped fill plates for many of
these people who had lost so much.
A “Caring and Concerned Citizen and Victim” wrote this in a
Letter to the Editor of the Paoli News Republican following the disaster:
“... I also want to take the time to put out a big ‘thank you’
to the new owners of Paoli Dairyland, Elmer & Lynn Sullivan! For
being new ‘out-of-town’ business owners they were caring, compassionate,
and generous enough to donate enough [Broaster]
Chicken and all the fixings, drinks, ice, and tableware to help feed
the victims of this disaster in a time of crisis ...”
It just goes to show that people will take notice when a business
does or doesn't take an interest in the community it serves.
We applaud Paoli Dairyland for stepping up and helping out
in the wake of such a disaster! And thank you to Stoker's, their
authorized Broaster distributor, for sharing this story with us.
Elmer & Lynn Sullivan, owners of Paoli Dairyland, proudly
stand in front of their convenience store.
Upcoming Tradeshow
See Broaster at the NACS Show
(Nat. Assn. of Convenience Stores)
Las Vegas Convention Center
October 18-20, 2004 • Booth 9738
Have a Story, Recipe, or Idea You'd Like to Share? Contact: Rennae Rudolph (rrudolph@broaster.com)
2855 Cranston Road, Beloit, WI 53511-3991 USA