YourStickerBook-Stickeralbum | MAM Babyartikel

It all started with a vision.
Content
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Through my training as a plastics engineer
and background with the plastics company
Page xxxx - It all started with a vision! –
of my father’s family, working with plastics is
something I was practically born to. However,
Peter Röhrig
I did not just want to continue delivering products
as ordered by customers, but wanted
to develop something of our own. When re-
Page xxxx – MAM goes Design
Page xxxx – The pacifier story
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searching possibilities, I finally ended up with
the pacifier. After careful analysis I concluded:
“There is no modern product on the pacifier
market!” That is exactly where I saw my chan-
Page xxxx – The MAM product range
Page xxxx – The MAM packaging story
The young Peter in 1980
ce and began my mission to conquer the world
with innovative baby products. I searched
for suitable partners and soon found them. So,
one of the major players in the baby product
industry grew from a vision that was initially
Page xxxx – The MAM Logo
ridiculed by some. In 1976, the first MAM pacifier
was sold in Austria. In 1989, the first MAM
subsidiary, MAM UK, opened in Great Britain.
Page xxxx – MAM Hungaria
Page xxxx – MAM goes Thailand!
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In 1990, MAM was able to take over the Scandinavian
market with the purchase of the Swedish
brand Bambino. The opening of the MAM
Hungaria production centre in 1991 was another
important step toward greater flexibility in
Imprint:
Publisher: MAM Babyartikel
Editorship: MAM Conference
Team
Page xxxx – MAM Conferences
Page xxxx – MAM and art!
Page xxxx – Magic MAM moments
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manufacturing. Since that first day, MAM has
continued to grow and gradually took the lead
in many international markets. In the beginning
it was a pacifier. Today, a market leader
in many areas.
I would like to thank everyone in the MAM family
for a successful 40 years of MAM history
Corporate: Druckerei Klampfer
Producer: YourStickerBook Print
OG
and I look forward to many continued years of
success together with you and MAM.
Peter Röhrig the founder of MAM
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MAM goes Design - I.D. Pool
- the brilliant minds behind the
MAM design
“Pacifiers?
Everything starts from a scratch ...
Ideas turn into amazing designs
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Before developing any product, a few basic
questions arise.
Why, what for, does it have to be this way?
We posed these questions to Peter Röhrig
during a visit when he asked us to design
a pacifier.
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Mag.Art. Ernst
W. Beranek
After lengthy discussions it became clear
that there are a number of unresolved
questions that needed to be answered.
Especially since a pacifier is one of the first
products of our artificial environment that a
person comes in contact with.
It turned into a research project lasting two
years during which the findings from function,
material, ergonomics, technology and
all of the medical requirements were recorded.
Observation noted the need for a
symmetric teat shape, reduced grip surface
as well as a shield designed to fit the facial
area and of course, the visual appearance
of the product.
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Mag. Art Harry
Kubelka
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After this came an intensive development
phase. A final hospital test confirmed the
new pacifier type which led to series production
and entering the international marketplace.
A brain-storming session in the studio led to
the name MAM for the product, which then
became the name of the company.
After 40 years of MAM baby product design
our concept continues to be a success as
a visually recognizable MAM family even
though at purchase, the user has little to no
influence on this.”
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Never change a winning team - great ideas and
innovative design have to be honoured
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The pacifier story!
At the beginning of MAM everything started with a pacifier. A little object made of plastic - made in Austria -
changed the lives of babies in 1976. Starting with basic pacifiers without motifs MAM has revolutionized the
baby product market all over the world. Today MAM offers a wide range of pacifiers in various trendy colours
and printed with stylish designs.
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Of course everything has to meet
the standards
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The Ulti MAM (today Original 6+) was born in
the early ‚90s - first unprinted we then
started to play with colourful printed
motifs as a second step.
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The idea for the very first MAM pacifier
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was born
Starting with a flower design - becomes a bestseller
around the world
Around 1980 - newborn
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The MAM Soft - first pacifier with two materials -
soft edges for more comfort
The MAM Air - a pacifier with
maximum air comfort for babies’
perfect smile
babies also need pacifiers -
MAM pacifiers are available
in two sizes - MAM Classic
and Mini MAM
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The MAM Night – glows in the dark
Air holes and trendy colours are
added to the original design
One of our first advertisements – Now young
mothers have one less worry
shine like a MAM Diamond – pacifier
with innovative knob design
and structured knob
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MAM Start - a tiny pacifier for newborn babies
MAM Perfect - the Ferrari of pacifiers
MAM Monster, MAM Love & Affection, MAM Clear and more – a range of different styles and collections are
part of the MAM world. To offer a wide style choice the MAM designers regularly design limited-editions and
new special ranges fitting to the latest baby fashion trends.
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A small snapshot of MAMs huge
collection choice
This is how MAM collections
were promoted in the late 90s
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MAM started with a second
product group and entered the
world of baby bottles.
Wow – I can drink alone! The
MAM Cup range makes life easier
for toddlers and parents.
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1998 - The 3-Step-Bottle – one bottle for triple
drinking fun
The first MAM wide neck bottle was born
The Twist & Seal – Basic in design but amazing
in function – the first MAM Cup!
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1999 – The MAM No Mess No Stress Cup –
patented valve system for easy drinking
Small and Smart
– the little brother
2006 – The Anti-Colic bottle started its success
2007 - MAM‘s colourful Baby Bottles conquer
the market
of the No Mess
No Stress with
handles.
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2008 – with the Learn-to-Drink Cup family, a
new generation of MAM cups was born.
The MAM Trainer helps babies trough the transition
from a bottle to a cup
MAM started using alternative materials – our
beautiful glass bottles were the result!
2011 – The MAM Sports
Cup for active toddlers on
the go becomes available
2012 – The MAM Starter
Cup sees the light
of the day
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MAM Teethers and Oral Care - Healthy
oral development from the very start
2004 – The
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The MAM Cooler
with a water-filled
cooling element
and with or
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former
Teething Cloth
was renamed
as the Oral
Care Rabbit
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without rattle was
the first teether in
the MAM range
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2001 – The MAM Learn-to-Brush
Set was the first step to oral
hygiene
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Two soft parts in one teether –
around 2000, the 2-in-1 Teether
provided more fun for babies
MAM Feeding Line - Learning to
eat independently
2003 - The MAM
Fun Bear, and in
2005 the MAM
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Twister combined
playing and
teething functions
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The MAM Bib and the MAM
Spoon for first self-feeding
2003 - The MAM
teething ring goes
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into production.
The current Starter
was a result of this
idea
2011 – the
MAM New
teether range
is now available
– the Mini
Cooler is one
part of the cur-
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The MAM Weaning Bowl – one
of the top sellers of the first MAM
feeding generation
the current MAM
Feeding line – the
perfect complement
for the table
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rent teething
family
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MAM Packaging - Contemporary
design – unmatched functionality
Since the very beginning it was clear that a perfect concept, a perfect combination of product and packaging,
was necessary to attract attention. A perfect product needs a perfect package! Already, the first MAM pacifier
was packed in a unique box. It was the first reusable and hygienic storage box on the market.
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The first box
packaging for the
first MAM pacifier.
Usable as a single
or double box
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The next generation of MAM double
boxes for easy fitting on the shelves
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The beginning of the blister
packaging era
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The strip packaging with two
separate single boxes for special
pacifiers.
The next generation of the MAM
double box.
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… and the result is our current
MAM self-sterilising box for
double …
… or single pacifier use
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The Logo is the heart of each
brand.
Through the years the MAM
Logo has also changed step by
step.
Happy Birthday MAM
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Diese zwei Bilder
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vom PDF fehlen
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Getting ready for our production!
In 1990, construction began on the company‘s own production centre in Hungary near the Austrian border.
MAM celebrates the opening of its first production centre in 1991. From this point on, MAM products are assembled,
printed and packaged here and then shipped around the world. The large growth at MAM and
increasing interest in our products between 2010 and 2015 has led to a need for the expansion of our production
and warehouse facilities. The current construction phase is planned for completion in 2016.
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Current construction phase in 2016
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First halls are
finished
Construction phase in 1990
The Hungarian factory in 1991
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After the next construction phase in 2010
Working place in 1991 and today
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MAM goes to Thailand!
Latex is an important raw material for a wide variety of baby products. That was the original idea behind a
MAM production centre in Thailand. Thousands of latex trees grow in the area close to the plant. This means
the raw material can be processed very quickly. A second MAM plant is currently being built near Bangkok.
Completion is planned for mid-May, 2016. The primary purpose of the new MAM plant will be injection moulding
of plastic parts.
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The construction site of Thaimed Hightec in Bangkok
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Thaimed Babyproducts
Co. Ltd. in
Hatyai
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The staff of Thaimed
Babyproducts
Peter observes the harvesting of
latex milk
How to get latex out of the
rubber tree
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MAM Conferences and the MAM family
2001 – MAM Conference in Igls, Tirol, Austria
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The first MAM conferences in Austria
2004 - MAM Conference Pichl, Styria, Austria
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2007 – MAM Conference, Bad Sankt Leonhard, Carinthia, Austria
MAM Conference, Ehrenhause, Styria, Austria
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2011 – MAM Conference, Waidhofen / Ybbs, Lower Austria, Austria
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MAM goes Art!
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Drawing of the
Austrian painter
Manfred Deix
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Drawing for the Austrian
Kinderhotels
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MAM – pacifier for the whole world from the peak of the Austrian mountains
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Drawing of the
Austrian painter
Huber
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MAM means more than just
brand, products and packaging.
MAM also means lots of fun
… and special moments for all
members of the MAM family.
… What is your special moment?
Can you find it in our little
snapshot?
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