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COMMON Magazine Europe - SPRING 2017

The Spring '17 issue of COMMON is all about fashion and a little bit of everything else in between. Read our report on London Fashion Week, get insider on the best leather goods, and interviews from tech and grooming experts. Fancy the best hotel in Berlin? We've got that covered too. Or a Michelin star restaurant in Zurich? No problem! In need of a brand new watch? Check out our entry level favorites at the SIHH!

The Spring '17 issue of COMMON is all about fashion and a little bit of everything else in between. Read our report on London Fashion Week, get insider on the best leather goods, and interviews from tech and grooming experts. Fancy the best hotel in Berlin? We've got that covered too. Or a Michelin star restaurant in Zurich? No problem! In need of a brand new watch? Check out our entry level favorites at the SIHH!

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<strong>COMMON</strong>.<br />

<strong>SPRING</strong> <strong>2017</strong> $9.99<br />

CELEBRATING FASHION<br />

Published by Jungle Bird Media GERMANY junglebirdmedia.com


1<br />

//<strong>2017</strong> <strong>SPRING</strong>//<strong>COMMON</strong>


<strong>COMMON</strong>//<strong>SPRING</strong> <strong>2017</strong>//<br />

IN THIS ISSUE<br />

36<br />

14<br />

TWO BROTHERS, ONE<br />

MISSION<br />

MATTIS AND NIKLAS OF<br />

OPPERMANN LONDON SHARE<br />

THEIR PLANS...<br />

#LFWM<br />

WHAT WE LIKE AT THE<br />

LONDON FASHION WEEK AW17<br />

24<br />

SLEEP, EAT, WORK, PLAY<br />

AT ANDEL'S BY<br />

VIENNA BERLIN<br />

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<strong>2017</strong> <strong>SPRING</strong>//<strong>COMMON</strong><br />

IN THIS ISSUE<br />

DINE IN LUX:ECCO<br />

FINE DINING HAS NEVER<br />

LOOKED THIS GOOD<br />

MINIMALIST AUDIO<br />

JONAS WISTRAND, THE CO-<br />

FOUNDER OF SUDIO SWEDEN<br />

SHED SOME LIGHT ON<br />

ITS PRODUCTS<br />

28<br />

48<br />

FOLLOW THE YELLOW<br />

BRICKELL ROAD<br />

YOUR ALL-NATURAL<br />

GROOMING NEEDS<br />

38<br />

3


<strong>COMMON</strong>//<strong>SPRING</strong> <strong>2017</strong>//<br />

INDEX<br />

AGI & SAM..........www.agiandsam.com..........page 14<br />

ALEXANDRA MOURA..........www.alexandramoura.com...page 14<br />

ANNDERSTAND..........www.annderstand.com..........page 15<br />

ARTWIZZ..........www.artwizz.com..........page 46<br />

BARRUS..........www.barrus.co.uk..........page 15<br />

BAUME & MERCIER..........www.baume-et-mercier.com..........page 32<br />

BEDDI..........www.wittidesign.com...........page 6<br />

BELSTAFF..........www.belstaff.com..........page 15<br />

BLACK WOOD..........www.blackwood-watches.com..........page 35<br />

BLOOD BROTHER..........www.blood-brother.co.uk..........page 16<br />

BRICKELL MEN'S PRODUCTS..........www.brickellmensproducts.com..........page 38<br />

BRUZZONI..........www.bruzzoni.com..........page 8<br />

CAFÉ LEATHER SUPPLY..........www.cafeleathersupply.com..........page 42<br />

CARTIER..........www.cartier.com..........page 32<br />

CECI..........www.ceciofficial.com..........page 16<br />

CHESTER BARRIE..........www.chesterbarrie.co.uk..........page 16<br />

CHRISTOPHER RAEBURN..........www.christopherraeburn.co.uk..........page 17<br />

EDWARD CRUTCHLEY..........www.edwardcrutchley.com..........page 17<br />

ETTINGER LONDON..........www.ettinger.co.uk..........page 40<br />

FONESALESMAN..........www.fonesalesman.com..........page 50<br />

GANDHUM..........www.gandhum.com..........page 17<br />

HALUMINOUS....www.haluminous.com...page 18<br />

HARRYS OF LONDON..........www.harrysoflondon.com..........page 18<br />

JASPER CONRAN..........www.jasperconran.com..........page 18<br />

JAEGER-LECOULTRE..........www.jaeger-lecoultre.com..........page 32<br />

KENT & CURWEN..........www.kentandcurwen.com..........page 19<br />

KRISTIAN AADNEVIK..........www.kristianaadnevik.com..........page 19<br />

KTZ..........www.k-t-z.co.uk..........page 19<br />

MILO MARIA..........www.milomaria.com..........page 20<br />

MONTBLANC..........www.montblanc.com..........page 33<br />

MUJJO..........www.mujjo.com..........page 52<br />

NIGEL CABOURN..........www.cabourn.com..........page 20<br />

NOMAD..........www.hellonomad.com..........page 50<br />

OGON DESIGNS..........www.ogondesigns.com..........page 50<br />

OPPERMANN LONDON..........www.oppermann-london.com..........page 36<br />

PANERAI..........www.panerai.com..........page 33<br />

PARMIGIANI..........www.parmigiani.com..........page 33<br />

PAUL COSTELLOE..........www.paulcostelloe.com..........page 21<br />

PAULA KNORR..........www.paulaknorr.uk..........page 21<br />

PIAGET..........www.piaget.com..........page 32<br />

PITAKA..........www.ipitaka.com..........page 9<br />

PRIVATE WHITE V.C..........www.privatewhitevc.com..........page 20<br />

R.CULTURI..........www.rculturi.com..........page 30<br />

SABINNA..........www.sabinna.com..........page 21<br />

SADIE CLAYTON..........www.sadieclayton.co.uk..........page 22<br />

SADIE WILLIAMS..........www.sadiewilliams.co.uk..........page 22<br />

SLOW WATCH..........www.slow-watches.com..........page 7<br />

SONGZIO..........www.songzio.com..........page 22<br />

STILGUT..........www.stilgut.de..........page 50<br />

SUDIO SWEDEN..........www.sudiosweden.com..........page 48<br />

THEO VII STUDIO..........www.theoviistudio.com..........page 23<br />

THOMAS BIRD SHOES..........www.thomasbirdshoes.com..........page 44<br />

TRACKR..........www.thetrackr.com..........page 50<br />

VHBOX..........www.vhbox.com..........page 51<br />

VLIEGER & VANDAM..........www.vliegervandam..........page 53<br />

WOLF..........www.wolf1834.co.uk..........page 34<br />

XANDER ZHOU..........www.xanderzhou.com..........page 23<br />

ZENITH..........www.zenith-watches.com..........page 33<br />

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<strong>2017</strong> <strong>SPRING</strong>//<strong>COMMON</strong><br />

EDITOR'S NOTE<br />

Fashion is no longer how it used to be; it's<br />

experimental, it's bold, and it's genderless.<br />

Even though we call ourselves a "men's<br />

magazine", but honestly we're more than just<br />

that. We provide you with the best fashion<br />

option money can buy, but we also strive to<br />

provide a definitive guide to lifestyle of the<br />

young and affluent. This issue is all about<br />

celebrating what fashion has to offer; good or<br />

b ad, and we make sure that they all have a<br />

place in <strong>COMMON</strong>.<br />

Azhar.A<br />

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<strong>COMMON</strong>//<strong>SPRING</strong> <strong>2017</strong>//<br />

INTELLIGENT BEDSIDE<br />

WITTI BEDDI IS THE ONLY THING YOU NEED<br />

ON YOUR BEDSIDE<br />

www.wittidesign.com<br />

How would you like it if you can control your home from your bedside? Part bedside<br />

lamp and speaker, the WITTI BEDDI does all the work for you. You can play music<br />

through Spotify, control ambient lighting through Philips Hue, or even call an Uber! If<br />

you're lazy like us, you can even have the weather and time announced without so much<br />

as a glance.<br />

It's extremely simple to set up with Bluetooth connection and a free WITTI app for iOS<br />

or Android smartphones. When you're ready to declutter your bedside from books and<br />

night time products, BEDDI is definitelythe best bedside companion.<br />

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<strong>2017</strong> <strong>SPRING</strong>//<strong>COMMON</strong><br />

WATCH IT, TAKE IT SLOW<br />

COUNT YOUR HOURS DIFFERENTLY WITH SLOW WATCH<br />

www.slow-watches.com<br />

As an accessory, this watch is incredibly elegant. It has that retro feel to it, and that's not event<br />

the best part. As a watch, there's only one single hand to tell time. Imagine a dial on a bike<br />

pump, if you will. Being in a fast-pace world, it really feels like 24 hours a day is just not enough.<br />

Of course, given that the traditional manual watch only shows 12 hours at a time. But with<br />

Slow Watch, all 24 hours are shown in its 38mm stainless steel case. Now, join them on a<br />

revolution to #beslow.<br />

7


<strong>COMMON</strong>//<strong>SPRING</strong> <strong>2017</strong>//<br />

DO YOU KNOW WHAT THEY DO<br />

AT WALL STREET?<br />

THEY BRUSH THEIR TEETH WITH BRUZZONI<br />

www.bruzzoni.com<br />

Probably not, but just go with us on this one. Bruzzoni created this minimal alternative<br />

to your ugly toothbrush because...why not? Just because it's for brushing it doesn't have<br />

to be ugly.<br />

The toothbrush has an oscillating speed of 8,000 rotations per minute (RPM), and a<br />

running time of 40 minutes. It can be recharged via USB, or placed on a base for<br />

induction charging. It uses soft brush heads since the regular toothpaste you buy on<br />

regular stores are produced for normal brushing and not adapted to the high speed<br />

oscillation that the electric toothbrush provides.<br />

You can choose a 2 pack or 4 pack subscription which can be delivered to you every 1, 2<br />

or 3 months. You don’t even need to pay the whole subscription at once – just pay when<br />

you receive them on each delivery.<br />

8


<strong>2017</strong> <strong>SPRING</strong>//<strong>COMMON</strong><br />

THINNER, LIGHTER, SLEEKER<br />

CARBON, MEET YOUR NEW MATCH, ARAMID<br />

www.ipitaka.com<br />

Aramid is short for “aromatic polyamide”. It's stronger than its popular rival, carbon fiber<br />

and is also extremely elastic. Because of its natural light golden color, it can be colored<br />

into different hues unlike carbon fiber.<br />

Inspired by a traditional craft methodology, PITAKA use Vacuum Forming technology to<br />

shape the Aramid fibers into the perfect iPhone case. The combination of this amazing<br />

material with advanced forming techniques creates the ultimate case that keeps the<br />

beauty of iPhone, while adding the protection and refined styling with an unforgettable<br />

3D Grip.The name PITAKA comes from its founders Mr. Pittman, a mechanical<br />

engineer and Mr. Yutaka, a designer.<br />

9


<strong>COMMON</strong>//<strong>SPRING</strong> <strong>2017</strong>//<br />

#<strong>COMMON</strong>COVER: THE<br />

ILLUSTRATOR, FIRDAUS AHMED<br />

THE TALENTED ILLUSTRATOR FROM MALAYSIA LENDS A HAND IN THIS<br />

ISSUE OF <strong>COMMON</strong> MAGAZINE<br />

By Azhar Ahmad<br />

First, tell us a little bit about yourself.<br />

My name is Firdaus Ahmed , 29 years old<br />

and I’m a Fashion Illustrator from<br />

Malaysia . I studied Fashion Design in<br />

2006 and graduated in 2009. I used to be a<br />

costume designer, menswear tailor as well<br />

as a Fashion Designer.<br />

When did you start illustrating? And<br />

what tools do you use?<br />

I started illustrating personally since 2006<br />

and professionally in 2013 . I used various<br />

kinds of art tools such as colour pencil , gel<br />

pen, brush pen and copic marker.<br />

Where did you get your inspirations<br />

from?<br />

I get my inspirations from fashion<br />

magazines , illustrations and art galleries ,<br />

graphic novels and street wear fashion .<br />

Do you view art differently than an<br />

average person?<br />

Art is a great way to express myself as it<br />

motivates and inspires me to be better<br />

each day.<br />

When illustrating a person, which part<br />

comes first? How long did it take you to<br />

finish one illustration?<br />

I will start sketching the head first and then<br />

the body, hands and legs. Depending on<br />

the design of the clothing and size of the<br />

paper , it would take me an hour to three<br />

hours to finish one illustration .<br />

How many times do you stop and start all<br />

over again? Any advice for frustrated<br />

illustrator out there?<br />

After I'm done with the rough sketches , I<br />

would normally stop and take a break .My<br />

advice is to keep on sketching and be<br />

confident with your art. Always remember<br />

that improvements can only come with lots<br />

of practice.<br />

10


<strong>2017</strong> <strong>SPRING</strong>//<strong>COMMON</strong><br />

"Art is a great way to express myself as<br />

it motivates and inspires me to be<br />

better each day."<br />

11


<strong>COMMON</strong>//<strong>SPRING</strong> <strong>2017</strong>//<br />

12


<strong>2017</strong> <strong>SPRING</strong>//<strong>COMMON</strong><br />

What is the best illustration you’ve<br />

made so far? Any favorites?<br />

I love drawing street wear with different<br />

action poses . My favourite one so far is<br />

an illustration of Mr. Tatano on a<br />

skateboard (on the cover).<br />

When you’re not working on an<br />

illustration, what do you like to do?<br />

I like to read books about fashion<br />

business ,vintage menswear and graphic<br />

novels.<br />

What’s next for you personally and<br />

professionally?<br />

Personally, I want to learn more about<br />

digital art and animation . Professionally,<br />

I'd like to illustrate for various fashion<br />

ads, fashion houses, as well as fashion<br />

shows .<br />

13


<strong>COMMON</strong>//<strong>SPRING</strong> <strong>2017</strong>//<br />

WHAT WE LIKE AT THE LONDON<br />

FASHION WEEK MEN'S AND<br />

LONDON FASHION WEEK AW17<br />

Compiled by Azhar Ahmad<br />

AGI & SAM<br />

Agape Mdumulla and Sam Cotton created a collection inspired by gang mentality,<br />

dashed with an undercurrent of menace – perhaps fitting considering the current<br />

political climate and the concept of using art and fashion to create the ultimate<br />

reflection of our contemporary world.<br />

ALEXANDRA MOURA<br />

Alexandra Moura AW17 ´´Here and There´´ looks to build a stronger connection with<br />

nature and ancestral origins. Drawing its inspiration from the Portuguese empire in<br />

the XVIII century, and its presence in East Timor, reaching up to Indonesia.<br />

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<strong>2017</strong> <strong>SPRING</strong>//<strong>COMMON</strong><br />

ANNDERSTAND<br />

This London based young fashion designer Misa Wu developed her original print and<br />

brings excited element to the new collection. We were very impressed with the bold<br />

statement using bright colors, textured prints and loose fabrics.<br />

BARRUS<br />

Design duo, Neslişah Yılmaz and Nur Çağlayan, looked at the Hanging Gardens of<br />

Babylon, the seventh wonder of the ancient world, for their new line, wishing to<br />

continue a tradition of developing contemporary design from antediluvian roots in the<br />

ancient heritage of Mesopotamia.<br />

BELSTAFF<br />

July 2016 marked the move of Delphine Ninous from Belstaff’s head of womenswear<br />

to the role of collection creative director. Having not designed menswear since her<br />

20’s, Belstaff’s AW17 lineup saw her triumphant maiden voyage back into making<br />

mens clothes. And man, are we thankful for her return.<br />

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<strong>COMMON</strong>//<strong>SPRING</strong> <strong>2017</strong>//<br />

BLOOD BROTHER<br />

Mastering prints for AW17, Blood Brother reference the cartography and mapping of<br />

the River Thames. Brought to life using detailed embroidery on the tailored pieces,<br />

silks and sweats, Blood Brother highlight the role of the river as London’s lifeblood,<br />

bringing people to it’s banks for thousands of years.<br />

CECI<br />

Influenced on the whole by the stateless vagabond, the collection aimed to<br />

compliment the romance of their relationship with the Earth. Draped fabrics emulated<br />

the free-spirited nomad, depicting the silhouettes of shelters drawn across the body<br />

by rich fabrics.<br />

CHESTER BARRIE<br />

The collection blends opulence, elegance and sophistication to create menswear<br />

that lends air to authority. Color and texture are to the fore with urbans tweeds<br />

equipped with drapes and comes in petrol blue, russet and moss green. The<br />

highlight though was a cashmere change coat with faux fur collar and lapels.<br />

16


<strong>2017</strong> <strong>SPRING</strong>//<strong>COMMON</strong><br />

CHRISTOPHER RAEBURN<br />

Wool blanket omber shell, appliqued duffle, biker and bomber jackets whilst bomb<br />

disposal utility garments have been ‘Cut n’ Shut’ to form anorak and parka coats. Field<br />

jacket and bomber have been constructed from British multiterrain smocks. Iconic<br />

parachute material used with elevated REMADE branding across joggers, crews, tees<br />

and hoodies<br />

EDWARD CRUTCHLEY<br />

Edward Crutchley's collection feature relaxed shapes, with drop-shoulder velvet<br />

tracksuits in camel and dark chocolate, and a nice velvet robe draped over a louche set<br />

of mismatching silk pajamas. Intarsia knitted separates featured a whimsical pattern<br />

inspired by Japanese Noh opera.<br />

GANDHUM<br />

The new collection introduces us to luxurious casualwear and adventurous fabric<br />

blends, conveying a sense of mystery where the atmospheric tone dominates and a<br />

variety of earthy tones and natural textures along with diverse colour palettes appear<br />

on the designs.<br />

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<strong>COMMON</strong>//<strong>SPRING</strong> <strong>2017</strong>//<br />

HALUMINOUS<br />

Vibrant reds blocked with black created a bold look amongst shorts, socks, sliders,<br />

hoodies and dresses. The distressed detail amongst garments, such as the kimonostyle<br />

layering, blended a traditional shape with a modern twist<br />

HARRYS OF LONDON<br />

Suede and patent shoes, new loafers/slippers with collapsible backs and luxurious<br />

socks, Harrys of London really did well in this AW17 collection. Weekend bags in tech<br />

carbon fibre, heron stamped belts and city-chic shoes were among our favs, together<br />

with elegant leather lace-ups, loafers and boots fit for business meetings-come-postwork<br />

pleasure outings.<br />

JASPER CONRAN<br />

Played extensively with proportions and necklines, the womenswear has plenty of<br />

options while still maintaining a very basic masculine form. Pants are still tapered,<br />

shoulders tend to be broad, and sleeves tend to run long. What we get from Conran<br />

this season are his re-worked thoughts on masculine silhouettes<br />

18


<strong>2017</strong> <strong>SPRING</strong>//<strong>COMMON</strong><br />

KRISTIAN AADNEVIK<br />

Inspired by the Vikings and the cold, immaculate Northern Winter, the theme shows<br />

through the colour palette, which is dominated by dark black hues inspired by the<br />

stormy skies, pristine white shades that cover the body like a mantle of snow and<br />

metallic silver materials reminiscent of the sun’s play of light in the snow.<br />

KTZ<br />

All punk and bondage, this was not fashion for the faint-hearted. To a 1980s German<br />

electro-pop beat, a barrage of bindings, straps and laces met the eyes of the audience.<br />

A gender fluidity resisted and clashed styling stereotypes, with corsets cinching in<br />

above male hips and full bodied skirts billowing over men’s booted legs.<br />

KENT & CURWEN<br />

The collection entails a few Army and country jackets, heavy duty coats, handsome<br />

trench coats and the extremely trendy 1960s style bomber jacket, all which make up<br />

the stunningly raw collection of coats that were on display during Fashion Week.<br />

19


<strong>COMMON</strong>//<strong>SPRING</strong> <strong>2017</strong>//<br />

MILÓ MARIA<br />

The considered collection was a sea of cascading velvet, trumpet sleeves, frayed<br />

chunky knits and Victorian collars. With grey suits, army green jumpers and maroon<br />

midi dresses these were definitely the new staples for a modern woman<br />

NIGEL CABOURN<br />

The brand has undertaken a unique collaboration with up with Swedish Peak<br />

Performance for a specially developed skiwear selection. Combining Cabourn’s<br />

staunchly British roots and affection for army apparel with the Scandinavian<br />

approach to mountain attire has resulted in an innovative set of pieces with a<br />

contemporary urban feel<br />

PRIVATE WHITE V.C<br />

Layered, robust fabrics and natural pallette characterises the brand’s style. The rest of<br />

the display showcased further examples of layered autumnal-hued knits, woollen<br />

coats, button-down cardigans and crisp shirts plus tailored trousers, chocolate leather<br />

loafers and tan-buckled boots.<br />

20


<strong>2017</strong> <strong>SPRING</strong>//<strong>COMMON</strong><br />

PAUL COSTELLOE<br />

The collection is bold in spirit, bringing the forceful look of the Tudor period in the<br />

centre of attention, through exaggerated, lavish sleeves. Beneath the dresses or skirts<br />

of diverse lengths, carmine, cobalt blue or emerald leggings made out of English latex<br />

added a vigorous glow to the collection.<br />

PAULA KNORR<br />

Hits include a tulle-high neck top in red that features minimal use of ruffles paired<br />

with a matching, fitted skirt that is sheer enough to reveal large fishnet tights<br />

underneath. The favorite however involves a salmon, fitted turtleneck with flared<br />

sleeves worn under a stunning, fitted metallic silver dress.<br />

SABINNA<br />

Romantic and playful vibes were prominent throughout, although most noticeable in<br />

abstract heart motif dress and tees with chest emblems cinched in with corset style<br />

waist belts. Plus the added eclectic mix of belt bags, velvet style dungarees coupled<br />

with a chunky cowl neck jumper and pops of colour.<br />

21


<strong>COMMON</strong>//<strong>SPRING</strong> <strong>2017</strong>//<br />

SADIE CLAYTON<br />

Fashion, art and technology are effortlessly intertwined in Clayton’s S/S <strong>2017</strong><br />

collection demonstrating her success in spanning genres in order to create bespoke<br />

luxury sculptural womenswear at the foreground of British fashion.<br />

SADIE WILLIAMS<br />

Her latest collection features splashes of Swarovski crystals and geometric shapes<br />

she has become known for. A velvet raglan baseball sweater, tracksuit set and shiny<br />

bomber jacket insert the sporty into an otherwise smartly tailored collection<br />

SONGZIO<br />

The pieces were inspired by paintings from creative director Zio Song’s own hand and<br />

sought to draw the viewer into a narrative around an imagined contemporary man<br />

walking through an unknown city at dawn, both chilled and charmed by the empty<br />

streets in the eerie winter cold.<br />

22


<strong>2017</strong> <strong>SPRING</strong>//<strong>COMMON</strong><br />

THEO VII STUDIO<br />

Say goodbye to the typical monotone, safe and dark winter colours that comfort us<br />

during the cold months because THEO VII STUDIO has brought back neon yellow,<br />

glitzy patterns and textures and layers<br />

XANDER ZHOU<br />

There's an apocalyptic feel to the collection which came across in military designs,<br />

boiler suits and rubberised macs. Outerwear was heavily involved; trench coats, long<br />

leather jackets and shearling coats were shown in a variety of colours and textures.<br />

23


<strong>COMMON</strong>//<strong>SPRING</strong> <strong>2017</strong>//<br />

AAAAAAAAAAAAAAAAAAAAAA<br />

SLEEP, EAT, WORK, PLAY, REPEAT<br />

EQUIPPED WITH A MICHELIN-STARRED RESTAURANT, WORLD-CLASS<br />

CONFERENCE ROOMS, AMAZING SKYBAR AND 5-STAR BEDS, ANDEL'S BY<br />

VIENNA BERLIN IS THE ULTIMATE STAYCATION FOR THE WORKAHOLIC<br />

By Azhar Ahmad<br />

The uniquely designed box was converted from a shopping mall and now home to andel’s<br />

by Vienna House Berlin. Thanks to its proximity to public transportations and just enough<br />

distance from the busy touristic areas, it has become the perfect spot for mixing business<br />

and pleasure.<br />

24


AAAAAAAAAAAAAAAAAAAAAAAAAAA<br />

AAAAA<br />

//<strong>2017</strong> <strong>SPRING</strong>//<strong>COMMON</strong><br />

Location<br />

Tucked away in the melting pot of<br />

Friedrichshain, a fast-neighborhood in<br />

Berlin, the hotel is easy to get to from<br />

anywhere. The tram stop is just directly<br />

opposite the building, in fact, as soon as<br />

you walk out the door it’s just a matter of<br />

crossing the street. The train station is a bit<br />

of a walk, but the trains get you to the main<br />

station as well as directly to the airport, if<br />

you wish. Walking around the hotel can be<br />

a little bit intimidating with graffiti sprayed<br />

over the walls on the walkways but<br />

because Berlin is the hub for creativity,<br />

there is nothing “ghetto” about it.<br />

Style<br />

The andel's by Vienna House Berlin is an<br />

example of the company’s Design line.<br />

Contemporary design meets style and<br />

modernity sets the tone. Exploration<br />

stands for: exciting architecture, high class<br />

cuisine and state-of-the-art conference<br />

facilities. The original building was<br />

designed to be a shopping mall, and this can<br />

be seen the moment you enter the hotel.<br />

Spacious and luxurious comes to mind, and<br />

they really didn’t change the original layout<br />

Tip: Save on transport and<br />

get discounted offers in<br />

over 200 attractions in<br />

Berlin! Purchase your<br />

Berlin Welcome Card now<br />

at www.visitberlin.de<br />

25


<strong>COMMON</strong>//<strong>SPRING</strong> <strong>2017</strong>//<br />

AAAAAAAAAAAAAAAAAAAAA<br />

so it stays true to aesthetics. The style is<br />

in keeping with the new breed of young,<br />

wealthy and fashionable. The bedrooms<br />

are hyper-stylized, the bathroom is<br />

spacious and immaculate and the<br />

restaurants, well the restaurant received<br />

its Michelin star in 2016. Go figure.<br />

There are also cosy corners for guests to<br />

enjoy their hot cuppa so it doesn’t feel<br />

too away from home. Think of it as the<br />

home you wish you had. The atmosphere<br />

retains an air of modern and luxury, but is<br />

by no means stuffy. Nothing about<br />

andel’s by Vienna House Berlin takes<br />

itself too seriously. There are playful<br />

design touches around every corner,<br />

such as the huge art piece in the lobby<br />

masquerading as the front office,<br />

covered in gold steel that simulates a<br />

bird cage.<br />

Relax<br />

The temptation is to hole yourself for a<br />

week in the hotel’s 3,800 sqm<br />

subterranean spam. At the Spasphere,<br />

you’ll have the massage of your life.<br />

There is a whole menu of cosmetic and<br />

massage treatments to revive and<br />

replenish, while an in-house<br />

physiotherapist can get to work on any<br />

knots formed during those long hours<br />

attending conferences. The convivial<br />

spaces look and feel like a trendy private<br />

member’s club - there’s an atmospheric<br />

Skybar with a panoramic view of Berlin<br />

for early evening cocktails, executive<br />

lounge with private access, a Michelinstarred<br />

restaurant for foodies and a<br />

traditional cigar lounge for an afterdinner<br />

Old Fashioned.<br />

Food<br />

There are three choices on offer at<br />

andel’s by Vienna House Berlin. Enjoy all<br />

the richness and diversity of <strong>Europe</strong>an<br />

cuisine at Brasserie Oscar’s. Try the<br />

quiches, salads and delicious desserts. As<br />

well as meat and seasonal vegetables,<br />

you can also enjoy fish and seafood<br />

grilled right in front of you in the open<br />

kitchen. For breakfast, start the day with<br />

crunchy cereals, fresh fruit and<br />

homemade jams, eggs, smoked fish, and<br />

hearty hams and cheeses at the aptly<br />

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<strong>2017</strong> <strong>SPRING</strong>//<strong>COMMON</strong><br />

AAAAAAAAAAAAAAAAAAAAAAAAAA<br />

AAAAAA<br />

named Restaurant Delight. Vegan and<br />

gluten-free dishes are also available on<br />

request. Fresh juices and freshly roasted<br />

coffee will get your day off to the perfect<br />

start. And then there is the Skykitchen -<br />

the fun and relaxed in-house Michelinstarred<br />

restaurant. The menu is vast and<br />

comforting as prepared by Chef de cuisine<br />

Alexander Koppe. Here, creativity goes<br />

hand in hand with old-fashioned skills and<br />

a fresh spin on the classics, the ultimate<br />

“fun dining” experience minus the snob.<br />

Rooms<br />

There are 557 rooms in total plus suites.<br />

Rooms are clean, contemporary and<br />

comfortable. The rooms we stayed in<br />

comes with huge windows with sweeping<br />

views of Berlin. While they have slightly<br />

less pizzazz than the communal spaces, all<br />

the details have been thoughtfully taken<br />

care of: Nespresso machines, state of the<br />

art surround sound systems and a giant<br />

flat screen television mounted on the wall.<br />

All rooms have spacious ensuites with<br />

chin-deep baths, walk-in showers and a<br />

bottomless supply of Aqua Organic<br />

toiletries.<br />

andel's by Vienna House Berlin<br />

Landsberger Allee 106, 10369 Berlin<br />

+49 30 4530530<br />

www.viennahouse.com/en/andels-berlin<br />

27


<strong>COMMON</strong>//<strong>SPRING</strong> <strong>2017</strong>//<br />

DINE IN LUX: ECCO ZURICH<br />

AAAAAAAAAAAAAAAAAAAAAAA<br />

WITH TWO MICHELIN STARS ON ITS BELT, DINING HAS NEVER<br />

TASTED (AND LOOKED) THIS GOOD<br />

By Azhar Ahmad<br />

Officially one of the best chefs in Zurich,<br />

Stefan Heilemann gets two Michelin stars<br />

after spending less than a year as a chef at<br />

Ecco Zurich, the gourmet restaurant of the<br />

Hotel Atlantis by Giardino. We managed to<br />

sneak a taste and boy we’re glad we did.<br />

Upon entering Ecco, you already know that<br />

you are in for a very special evening.<br />

The decor of the elegant restaurant is light<br />

and airy, and floral decorations lend accents<br />

of color. The Ecco offers its guests a choice of<br />

menus comprising between three and eight<br />

courses. Each course is a masterful creation<br />

in itself, delighting the palate with natural<br />

flavors and surprising aromas. The main<br />

focus is placed on the interplay between<br />

temperatures and textures that tickle guests’<br />

taste buds.<br />

Naturally, we opted for eight courses,<br />

complemented with wine pairing. We were<br />

seated in the large half-baked sofas that<br />

could easily seat four people even though<br />

there was only two of us. It wasn’t<br />

particularly busy that night so we complied.<br />

It has an excellent view of the restaurant and<br />

perfect for observing happenings in and<br />

around Ecco.<br />

As soon as we were seated, a whole armada<br />

of amuse bouche came dancing out of the<br />

kitchen, served by at least three staffs.<br />

Bedazzled, we gazed into the beautifully<br />

plated starters and our eyes locked when we<br />

noticed a rather dark bread. “This is a malted<br />

bread,” one of the staffs said. It came with the<br />

most wonderful butter we’ve ever tasted,<br />

which sent us into trance.<br />

The first course was a Bigeye Tuna with<br />

Cucumber and Seaweed. It was perfectly<br />

seasoned and the combination was just<br />

extremely light for the palate. We moved on<br />

the second course where we had the<br />

Norwegian Scallop with Butternut Pumpkin<br />

and Bergamot. It was a convincing dish armed<br />

with confidence from the chef as the<br />

bergamot is not too overpowering like it<br />

could have been.<br />

28


<strong>2017</strong> <strong>SPRING</strong>//<strong>COMMON</strong><br />

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AA<br />

We glanced at the menu to see what was<br />

next and to our delight it’s Breton Lobster<br />

with Fennel and Chorizo. This unique<br />

combination was a winner for us that night.<br />

The lobster’s tender texture blended in with<br />

the aromatic of fennel and spiciness from<br />

chorizo was too good to be true, yet it just<br />

works.<br />

Then, we were given the fourth course;<br />

John Dory with Onion and Bone Marrow. It<br />

had a discreet bitterness to it combined with<br />

the sweetness of the onion. The flaky texture<br />

of the fish was perfectly executed, exactly<br />

how a fish should be cooked. Then came Egg<br />

Yolk Raviolo with Spinach and White Alba<br />

Truffle. The yolk is still creamy and not<br />

overcooked when cut open, and the truffle<br />

shavings on top gave it that extra breath of<br />

earthiness it needed.<br />

A wonderful smell came wafting from the<br />

kitchen as the door opened, and out came<br />

the staffs with our sixth course, Young<br />

Venison with Elder and Chervil Root. The meat<br />

sliced like butter and melted in your mouth<br />

as soon as it touched your tongue. Our final<br />

course before the dessert was Avocado with<br />

Black Rice and Yuzu, a perfect vegan end to all<br />

the meat we’ve been having.<br />

We made our trip back from the world of<br />

textures and taste with beautifully plated<br />

desserts. The dessert consisted of a Ginger<br />

Orange Yogurt, a Brioche with Cassis, Quinoa,<br />

Meringue, Roasted Apple and Brown Butter, a<br />

Passion Fruit Praline and various truffles. The<br />

sweet creations were delicious and delicate,<br />

definitely a sweet and surprise end.<br />

Even though Chef Stefan is only 34, he is<br />

already becoming one of our favorite chefs in<br />

the world and Ecco tops our list as one of the<br />

best restaurants. What we had was more<br />

that just meals, they were created with heart<br />

and of the highest standard. There were very<br />

little experiments done on the plate and its<br />

focus on texture and taste is what drives the<br />

meal close to our hearts. Remember us when<br />

we say this, it’s only a matter of time before<br />

Ecco joins the rank of elBulli and Osteria<br />

Francescana.<br />

Visit www.atlantisbygiardino.ch/dining/ecco<br />

Ecco Restaurant<br />

Döltschiweg 234, 8055<br />

Zürich, Switzerland<br />

+41 44 456 55 33<br />

29


<strong>COMMON</strong>//<strong>SPRING</strong> <strong>2017</strong>//<br />

AAAAAAAAAAAAAAAAAAAAA<br />

CULTURE + DESIGN = R.CULTURI<br />

MIXING GLOBAL CULTURE AND DESIGN WITH CLASSIC ITALIAN STYLE,<br />

ANTHONY BROVCHENKO IS ON THE RIGHT PATH WITH R. CULTURI<br />

By Azhar Ahmad<br />

AAAAAAAAAAAAAAAAAAAAA<br />

First, tell us a little bit about yourself.<br />

My name is Anthony Brovchenko. I was<br />

born in Kiev, Ukraine, grew up in<br />

Brooklyn, NY, and spent close to four<br />

years living and working in Monaco on<br />

the French Riviera. My background and<br />

the fact that I was exposed to so much<br />

diversity in culture throughout my life<br />

has nurtured and driven my fascination<br />

with different peoples, their language,<br />

their history, their food, and their art and<br />

architecture. Obviously, I also love classic<br />

men’s and womenswear and the<br />

craftsmanship that it stands for. R.<br />

Culturi was born from a fusion of these<br />

two separate but equal interests of mine.<br />

I had a desire to do something new and<br />

interesting in this industry and to create<br />

a truly unique, beautiful product that<br />

would speak for itself. After close to two<br />

years of research and preparation, we<br />

launched our first 10 products in the<br />

summer of 2015. In 2016, I decided that<br />

it was worth giving this passion project<br />

my undivided attention and I left my fulltime<br />

career to pursue building and<br />

growing R. Culturi.<br />

What made you want to be in the<br />

fashion industry, especially in<br />

accessories for men?<br />

I’ve always loved ‘fashion’ and respecting<br />

the way I presented myself by dressing<br />

well. As a teenager, I loved rare, exclusive<br />

sneakers, raw denim, and t-shirts from<br />

streetwear brands. I poured so much<br />

time into learning about and procuring<br />

these items for my wardrobe. As an adult,<br />

my preferences changed to hand-welted<br />

shoes and well-made trousers, shirts,<br />

jackets, and of course neckties and<br />

pocket squares. Living in <strong>Europe</strong> and<br />

traveling throughout the continent also<br />

really helped shape my personal style<br />

and knowledge of how garments are<br />

made. I was inspired by how well people<br />

dressed in Milan, Paris, and London, to<br />

name a few. All of this culminated in my<br />

wanting to contribute something to this<br />

‘culture’ of fine menswear and classic<br />

dress. I also wanted to challenge myself<br />

to develop something that I had no<br />

background in. Part of it really was an<br />

intellectual project to better educate<br />

myself on design and production.<br />

How do you choose the best pocket<br />

square and necktie combo? What do<br />

you put together first?<br />

Before I choose a pocket square and<br />

necktie combo, I first choose the jacket<br />

and trousers. The accessories need to fit<br />

seamlessly with the rest of the outfit<br />

rather than being the ‘main event’. If a<br />

jacket has a strong pattern, the necktie<br />

needs to be more reserved in order to<br />

ground the outfit. Conversely, a very<br />

classic navy sport jacket can call for a<br />

brighter tie with a robust pattern as it<br />

adds a dynamism to the look. The pocket<br />

square should never match the necktie<br />

but rather complement it. Perhaps<br />

certain non-dominant colors of the<br />

necktie can be better represented in the<br />

pocket square, or the main colors of the<br />

tie and pocket squares can be totally<br />

different but complimentary. For<br />

example, burgundy with dark green. In<br />

general, earth tones can be easily paired<br />

30


<strong>2017</strong> <strong>SPRING</strong>//<strong>COMMON</strong><br />

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AAAAA<br />

with one another.<br />

Tell us briefly about the process of<br />

creating the products from start to<br />

finish.<br />

It starts with looking for interesting<br />

artists. We browse online art portfolios,<br />

blogs, forums, social media, and get<br />

recommendations from other people that<br />

we’ve already worked with. Once we’ve<br />

found a handful of artists whose work is,<br />

to us, unique, interesting, and<br />

aesthetically pleasing, we contact them to<br />

see if they’re open to collaborating. If so,<br />

we begin by discussing an idea or general<br />

direction and developing a few drafts<br />

around this theme. Eventually, the final<br />

composition begins to take form and we<br />

work closely with the artist to optimize<br />

the work so that it’s not only beautiful on<br />

it’s own but also works well as a wearable<br />

textile accessory. Once the final artwork<br />

is finished, we work with our production<br />

partner in Como to get it translated onto<br />

a fabric medium. We print samples of<br />

each design over a dozen times using<br />

different settings and fabrics until we<br />

achieve a result that maintains the<br />

integrity of the artwork and represents<br />

the quality we strive for. Finally, each<br />

piece is made and finished by hand. The<br />

entire production process is done from<br />

start to finish in Italy in order to maintain<br />

the highest standard of quality and<br />

workmanship. It is central to our<br />

philosophy that a beautiful artwork which<br />

someone put their heart and soul into<br />

creating should be made into a scarf,<br />

pocket square, or necktie with the same<br />

amount of care, attention, and love.<br />

What’s next for R.Culturi and you<br />

personally?<br />

I want to continue the trajectory that<br />

we’re on, to keep putting out unique<br />

products, and to expand to other types of<br />

accessories. Of course, we must be<br />

careful with each new product line that<br />

we launch as it has to stay true to the<br />

ethos of the brand. For example, we didn’t<br />

offer neckties until late 2016 as we had to<br />

figure out a way to have an artistdesigned<br />

tie maintain a classic appeal.<br />

Even after we figured out how we’d do it,<br />

it took a year of design and development<br />

before the final product was introduced.<br />

Right now, we’re working on our next<br />

collection of pocket squares, which will<br />

offer more variety in terms of fabrics and<br />

promises to incorporate some very<br />

interesting design features as well. Be on<br />

the lookout for those in the next few<br />

months! For me personally, I take great<br />

pride in R. Culturi and in putting out a<br />

product that I truly believe in. There’s no<br />

better reward than knowing that other<br />

people love our work and support our<br />

brand.<br />

Visit www.rculturi.com<br />

31


<strong>COMMON</strong>//<strong>SPRING</strong> <strong>2017</strong>//<br />

WATCH THIS SPACE<br />

OUR ENTRY-LEVEL FAVORITES FROM #SIHH<strong>2017</strong><br />

Jaeger-LeCoultre Master Control Date<br />

Drawing inspiration from vintage features, its<br />

contemporary design possesses an assertive personality.<br />

The watch has a 39mm stainless steel case that's very slim<br />

at just 8.5mm. The technical details of the watch are<br />

simple enough and inside is a JLC caliber 899/1, which is a<br />

219 component automatic movement with a 38-hour<br />

power reserve and a solid gold winding rotor.<br />

$5,7000; www.jaeger-lecoultre.com<br />

Baume & Mercier Clifton Club Shelby Cobra<br />

"Daytona"<br />

A 44mm flyback chronograph, the Clifton Club Shelby®<br />

Cobra 10344 in Limited Edition of 196 pieces comes with<br />

a sun satin-finished half blue & half silver-colored dial, red<br />

chronograph’s hands with Cobra logo, tachymeter scale, a<br />

manufacture automatic movement is delivered on a blue<br />

“all roads" calfskin embossed with a carbon-like pattern<br />

strap.<br />

$7,950; www.baume-et-mercier.com<br />

DRIVE DE CARTIER EXTRA-FLAT WATCH<br />

Cartier's shaped watches have made their mark on<br />

history. Now, sophistication is redefined with Drive de<br />

Cartier. Making a bold statement with its unique cushionshaped<br />

case, the watch is brought to life by the in-house<br />

Cartier Manufacture Movement 1904 MC. Limited<br />

edition of 200 numbered pieces.<br />

$15,600; www.cartier.com<br />

The Piaget Polo S Limited Edition Black<br />

Sized at an ideal 42mm wide and is a relatively slim 9.4mm<br />

thick, water-resistant to 100m. One of the first things that<br />

separates this from the standard Piaget Polo S watch is<br />

the ADLC (amorphous carbon-like coating) coating on the<br />

bezel, providing superior scratch-resistance and<br />

protection for day-to-day wear. Inside is a 1110P selfwinding<br />

movement, which was developed from their 800P<br />

movement.<br />

$8,900; www.piaget.com<br />

32


<strong>2017</strong> <strong>SPRING</strong>//<strong>COMMON</strong><br />

EL PRIMERO 36'000 VPH<br />

An intense black ceramicised case, chiaroscuro threecounter<br />

dial and sporty perforated rubber strap reveal a<br />

fascinating take on a watchmaking legend born in 1969.<br />

The Manufacture’s iconic El Primero 36’000 VpH<br />

epitomises high mechanical precision endowed with<br />

enduring charm. These contrasting twin timepieces -<br />

black on white, white on black – are a new couple, exuding<br />

a seductive aura characterised by natural balance.<br />

TBA; www.zenith-watches.com<br />

LUMINOR SUBMERSIBLE 1950 3 DAYS<br />

AUTOMATIC ORO ROSSO<br />

It's the first Panerai Submersible watch with the case 42<br />

mm in diameter, is available in red gold and waterresistant<br />

to a depth of 100 metres. It is supplied with the<br />

P.9010 automatic calibre with a power reserve of three<br />

days, the time remaining being clearly visible through the<br />

sapphire crystal back.<br />

$8,700; www.panerai.com<br />

Parmigiani Fleurier Tonda Métrographe<br />

Introduced three years ago, the watch gets a crisp new<br />

look this year with a streamlined dial that combines<br />

rugged chronograph functionality with the refined<br />

elegance for which the watchmaker is known. Complete<br />

with subtle touches, such as a new date window at 12<br />

o’clock that features a red No. 1, the model is likely to<br />

entice plenty of newcomers to the brand because of its<br />

affrodable price tag.<br />

$11,500; www.parmigiani.com<br />

MONTBLANC TIMEWALKER CHRONOGRAPH<br />

AUTOMATIC<br />

Powered by the calibre MB 25.07 – a Selitta SW500 base<br />

- and has been rigorously tested by the Montblanc<br />

Laboratory Test 500, simulating real-life wear for over<br />

500 hours. It comes with a choice of three different strap<br />

options: perforated leather, perforated rubber, and a new<br />

performance metal bracelet with three links.<br />

TBA; www.montblanc.com<br />

33


<strong>COMMON</strong>//<strong>SPRING</strong> <strong>2017</strong>//<br />

THE ULTIMATE WATCH WINDER<br />

THE VICEROY WATCH WINDER FROM WOLF IS ALL YOU NEED<br />

FOR YOUR AUTOMATIC WATCHES<br />

By Azhar Ahmad<br />

No, it's not just a show off display for your watches. It also doubles as a winder for your<br />

automatic watches. The Viceroy is part of WOLF collection of winders and comes in models<br />

that wind from one to eight watches. They are housed in padded boxes wth supple pebble<br />

finish that have a closing, clear acrylic front. Inside is a beautiful gray textured silk faceplates<br />

that complements your watches.<br />

What we like best about the Viceroy is the front portion as it opens and closes to protect<br />

your watches against dust. It's that attention to detail that makes us in love with companies<br />

such as WOLF. While the door of the winder box technically does lock, it is a very simple<br />

lock and not one that we would recommend for real security purposes. It is just sort of to<br />

prevent it from accidentally opening and the most easily deterred thieves. The lock does<br />

however use a small key that WOLF provides.<br />

This unit is powered via an AC adapter - which plugs in via a removable cord in the back of<br />

the unit. They also offer watch winders that are stackable, and equipped with bridal cable<br />

function that allows the use of only one AC adapter for as many winders as you have or will<br />

have. Didn't we say they pay attention to detail?<br />

Visit www.wolf1834.co.uk or<br />

follow @WOLF1834 on Instagram!<br />

34


AAAAAAAAAAAAAAAAAAAAAAAAAAA<br />

AAAAA<br />

INSPIRED BY NATURE<br />

DEEP INSIDE THE BLACK FOREST, BLACK WOOD WATCHES WAS BORN<br />

//<strong>2017</strong> <strong>SPRING</strong>//<strong>COMMON</strong><br />

What more can we say about the watches<br />

from BLACK WOOD? They're elegantly<br />

designed and it has that extra detail that<br />

catches everyone's attention.<br />

Our favorite of the lot would be this one<br />

from the limited edition Mt. Belchen 40<br />

Bronze Oak | 1 - 120. It's named after the<br />

highest mountain in the Black Forest in<br />

Germany, located close to the Swiss Alps.<br />

The heart of this modern watch is a<br />

premium quartz movement from the<br />

leading Swiss manufacturer Ronda,<br />

incorporated into a highly polished case.<br />

Scratchproof mineral glass ensures good<br />

readability and water resistance up to<br />

three bar. The chrome-plated, pyramidshaped<br />

hands have been designed so as to<br />

not deform when exposed to large<br />

variations of temperature.<br />

The most eyecatching detail is of course<br />

the dial, crafted from a German oak wood.<br />

It is extremely thin and feels just nice on<br />

our giant wrists. Paired with an embossed<br />

genuine Italian leather strap and matching<br />

stitch, the watch is delivered in a luxurious<br />

leather box too. Due to it being a limited<br />

edition, only 120 watches are made for<br />

this collection and numbered on the side<br />

of case.<br />

It also comes with an additional stainless<br />

steel mesh strap that can be easily changed<br />

with just a click. How's that for a 2-in-1<br />

watch?<br />

Visit www.blackwood-watches.com<br />

WIN A BLACK WOOD WATCH!<br />

Simply answer and follow the instructions below and send to<br />

contest@junglebirdmedia.com before 5th July <strong>2017</strong>/ Winners<br />

will be selected randomly and notified via email. T&C applies.<br />

1. How many watches are produced in the limited collection Mt.<br />

Belchen 40 Bronze Oak | 1 - 120?<br />

2. Follow @blackwood.co and @common.mag on Instagram and<br />

send us a PM with your email (so we can cross-reference)<br />

35


<strong>COMMON</strong>//<strong>SPRING</strong> <strong>2017</strong>//<br />

TWO BROTHERS, ONE MISSION<br />

MATTIS AND NIKLAS OF OPPERMANN LONDON SHARE THEIR PLANS<br />

FOR WORLD DOMINATION (IN LEATHER GOODS)<br />

By Azhar Ahmad<br />

Tell us about both of your backgrounds. What were you both doing before founding<br />

the company?<br />

We started working on Oppermann when we were still both at university. Niklas studied<br />

business studies and I product design. Our two separate fields of study has been really<br />

useful when starting up beacuse Niklas was focusing on the business side and I on the<br />

products, materials and production. Niklas graduated two years before me and since<br />

2014 we’ve both been working full time on Oppermann. I believe that not coming from a<br />

traditional fashion background has helped us starting a brand with a slightly different<br />

approach<br />

36


<strong>2017</strong> <strong>SPRING</strong>//<strong>COMMON</strong><br />

How is it like working with your own<br />

family? Any clash of ideas and how do you<br />

handle them?<br />

It is great. Of course there are times we do<br />

not agree leading to some heated<br />

arguments, but we always resolve them<br />

quickly.<br />

AAAAAAAAAAAAAAAAAAAAAAAAAAA<br />

AAAAA<br />

What attracted you to leather work?<br />

The idea of designing leather accessories<br />

came around Christmas time a few years<br />

back. Niklas wanted to get me a leather<br />

laptop folder as a Christmas gift, which he<br />

barely managed to find. After closer<br />

inspection and long discussions we realized<br />

it was neither worth the price nor an<br />

excellent piece of design. Since then we<br />

searched endlessly after just that product.<br />

We looked for affordable pieces, which had<br />

clean lines and were made from exclusive<br />

naturally treated leather. We found some<br />

interesting pieces, but none to match all<br />

our criterias. Working with leather is just<br />

something special. As one of the first<br />

materials used by man and still the leading<br />

material in many applications it has both a<br />

rich history and unmatched material<br />

characteristics. That being said, there are<br />

quite a lot of cheap leathers and only a few<br />

which we really think are awesome. The<br />

leather we use for our products has a<br />

unique matte appearance, smells great and<br />

will age nicer compared to other leathers.<br />

Is there a difference between designing<br />

for a specific market? What attracts<br />

customers from America or Asia or<br />

<strong>Europe</strong>?<br />

Even though I think there is a difference in<br />

design preferences between the markets,<br />

we do have customers worldwide. I believe<br />

our clean design and our great price to<br />

quality ratio appeals to people regardless<br />

of their geographic location. What kind of<br />

person has an Oppermann in their sartorial<br />

arsenal? Broadly speaking we have two<br />

types of customers. The first working in the<br />

professional services, wearing a suit often<br />

or on a daily basis. This customer usually<br />

goes for a briefcase from our Core<br />

Collection which features structured<br />

shapes, our smooth Vachetta leather with<br />

the finished edges. Our second core<br />

customer is slightly more casual,<br />

entrepreneurs, working in the creative<br />

industries such as design and architecture.<br />

They usually prefer products from our<br />

Surfaces Collection with rounder shapes,<br />

matte titanium finished hardware and<br />

tumbled Vachetta Leather.<br />

What are you guys currently working on<br />

now?<br />

We’re working on a new collection which<br />

will focus on the travelling and urban<br />

commuting. It will be highly functional yet<br />

keep the elegant Oppermann aesthetic<br />

and made with high end materials. We<br />

believe this type of product range is<br />

missing in the market right now and we<br />

can’t wait to launch them.<br />

Visit www.oppermann-london.com<br />

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AAAAAAAAAAAAAAAAAAAAAAA<br />

FOLLOW THE YELLOW BRICKELL<br />

ROAD<br />

JOSH MEYER, CO-FOUNDER OF BRICKELL MEN'S PRODUCTS GIVES US AN<br />

INSIGHT TO THE ALL-NATURAL REMEDY FOR SKINCARE<br />

By Azhar Ahmad<br />

First, tell us about yourself and your role in the<br />

company.<br />

I’m Josh Meyer (RIGHT), the co founder and<br />

CEO of the company. I manage the sales and<br />

marketing, while my business partner, Matt<br />

Bolduc (LEFT), manages our operations and<br />

logistics. I’m the “face” of the company so I<br />

do a lot of interviews, press events, and<br />

other initiatives to help guys relate to our<br />

brand.<br />

How did you decide to be in the grooming and<br />

skincare industry?<br />

A few years ago, my girlfriend at the time<br />

was making fun of my wrinkles. I decided I<br />

should start taking better care of my skin. So<br />

I started doing some research and checking<br />

out my options. But none of the brands<br />

resonated with me. I was looking for a high<br />

quality, luxury brand that would help me<br />

take better care of my skin – but only with<br />

natural ingredients. While investigating one<br />

of the ingredients used by a brand I was<br />

considering, I read a study showing that this<br />

same ingredient was responsible for<br />

shrinking the testicles of laboratory mice!<br />

That was horrifying. I knew I couldn’t<br />

possible be alone – that other guys like me<br />

were looking for the same type of natural<br />

products for the same reasons. That got me<br />

interested in the men’s grooming industry.<br />

When I realized it was the fastest growing<br />

segment of the beauty industry, I knew<br />

there was potential to build a successful<br />

business around this idea. I contacted Matt<br />

and told him what I had been thinking. After<br />

doing his own research, he agreed. Together<br />

we took advantage of the opportunity we<br />

saw and dove into the market.<br />

What are the main selling point of the products?<br />

Are there any special or key ingredients in the<br />

making of the products?<br />

The main selling point is that our products<br />

are made with all natural and organic<br />

ingredients. Most companies say they use<br />

natural ingredients, but they end up only<br />

being trace amounts. We put on our labels<br />

the natural & organic content, most of our<br />

products are 100% natural or very close to<br />

it. We use some of nature’s best ingredients<br />

that are extremely powerful: hyaluronic<br />

acid, aloe, green tea, plant stem cells,<br />

Vitamin C, to name a few.<br />

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How long does it take to create a grooming<br />

product from scratch?<br />

It takes about 6 months. You first dream up<br />

what you want, how it will performance<br />

and feel, then the ingredients you want in<br />

it. Then you have the label make some<br />

samples that you test. You then give<br />

feedback on the samples until the formula<br />

is close to you want - and then you have<br />

friends, family, and customers test it out.<br />

How did you decide if a formula is the best in a<br />

product? What was the “Ah-ha!” moment?<br />

The “ah-ha” moment is when almost<br />

everyone who you have try it goes “this is<br />

great!”. You can’t please everyone, so there<br />

will be a few naysayers, but if the majority<br />

resonate with it, it’s good.<br />

What would be your recommended routine for<br />

men using products from Brickell?<br />

1) Wash your face morning and night with<br />

our Purifying Charcoal Face Wash (dry/<br />

sensitive skin) or with our Clarifying Gel<br />

Face Wash (normal/oily skin). This removes<br />

unnecessary oils and impurities from the<br />

skin. 2) Once your face is dry, apply our<br />

Daily Essential Face Moisturizer to<br />

hydrate, nourish and provide anti aging<br />

benefits to the skin. 3) Apply our Restoring<br />

Eye Balm at night and in the morning after<br />

washing your face to help smooth away<br />

wrinkles around the eyes, while removing<br />

dark circles and puffiness. 4) Use our<br />

Revitalizing Anti Aging Cream at night<br />

after washing your face to lift and tighten<br />

the skin while you sleep. 5) Use our<br />

Repairing Night Serum before our<br />

Revitalizing Anti Aging Cream at night to<br />

help repair the skin, fight inflammation and<br />

reduce skin cell maturity.<br />

How do you plan to expand the products? Any<br />

new line coming up soon?<br />

Absolutely! We just launched two facial<br />

serums, as well as a 3-in-1 all over wash<br />

(for hair, face, and body). We will be<br />

releasing a few other products later this<br />

year as well.<br />

Visit www.brickellmensproducts.com<br />

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A<br />

<strong>COMMON</strong>//<strong>SPRING</strong> <strong>2017</strong>//<br />

MASTERY IN LEATHER<br />

ROBERT ETTINGER OF ETTINGER LONDON TELLS US HOW IT'S DONE<br />

By Azhar Ahmad<br />

Firstly, could you explain a little bit about<br />

yourself and how the brand came about?<br />

The Ettinger brand was started in 1934 by<br />

my grandfather, and the head office and<br />

factory were all based in London. My<br />

grandfather had always been very<br />

interested in fine craftsmanship and in fact<br />

his father and grandfather were tailors and<br />

had businesses making clothing. I joined<br />

the business when I was 26 after studying<br />

in England, France and Austria, and then<br />

working in Germany for a manufacturing<br />

company and in Canada for Mappins, the<br />

jewellers, learning about the retail trade<br />

and the jewellery business.<br />

What’s the ethos behind Ettinger?<br />

Ettinger has from the very beginning only<br />

made the top end, using the finest leathers<br />

and crafting them in their factory to make<br />

some of the finest products available.<br />

Although our factory has grown a lot since<br />

then, we still pride ourselves on keeping<br />

the level of quality at the highest level and<br />

our products are only sold in the finest<br />

stores around the world.<br />

Can you remember what your first batch<br />

of products were like? Did it take a while<br />

to iron out all the creases and get a<br />

product that was retail worthy?<br />

Even from the very beginning, we only<br />

took on leather workers who were already<br />

highly skilled. So from our very first batch<br />

of products, the quality was first class.<br />

Now, of course, we do train young people<br />

and it takes up to five years to get them to<br />

the skills needed to be able to not only<br />

make high quality but at a speed level that<br />

makes it viable for the business. We still<br />

source as much leather and all other<br />

materials as we can from England, and<br />

check each and every skin of leather that<br />

we use to make sure it is of a quality level<br />

good enough for Ettinger.<br />

How do you go about sourcing the<br />

different elements and materials for each<br />

product?<br />

Sourcing the finest leathers, linings and<br />

fittings is critical, because without the<br />

finest ingredients one cannot go on and<br />

make the finest products. Apart from<br />

buying as much as we can from England, if<br />

there was an item needed in the<br />

production that’s made in another country<br />

which is of a finer quality, we will buy it<br />

from there. For instance, the best zips<br />

come from Switzerland and the best linings<br />

come from Italy, so it is these that we use.<br />

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Who and what inspires you? Any<br />

particular designers or brands?<br />

The company that inspires me the most is<br />

Hermes. They are still true to their roots<br />

and every product that leaves their factory<br />

is perfect. That is Ettinger’s ethos as well -<br />

every piece that leaves our factory is<br />

individually inspected.<br />

What would you say to other individuals<br />

who want to start making their own<br />

products? Any advice?<br />

Learning a skill such as making leather<br />

goods takes many years and the only way<br />

to learn how to make products to a very<br />

high quality like Ettinger is to join a<br />

company who is already doing this. You<br />

can’t beat the experience of sitting next to<br />

somebody who has been making fine<br />

leather goods for 20 years. And indeed<br />

Ettinger is taking on young apprentices to<br />

teach them these skills.<br />

What’s an average day at work for you<br />

like? Take us through a journey of your<br />

daily routine.<br />

Ettinger’s head office is in Putney in<br />

central London. As I live in the country in<br />

Kent, wanting to avoid the traffic, I leave<br />

my house at five o’clock every morning and<br />

drive into central London for ten to six.<br />

Then I go swimming for 40 minutes every<br />

day. This gets me into the office by 6.45<br />

o’clock, and although officially we don’t<br />

open until nine o’clock, I find I can get a lot<br />

done in the first two hours because there<br />

are no interruptions. We then tend to<br />

have a meeting to look at what’s<br />

happening that day, have customers<br />

coming into our showroom to look at our<br />

collections, or sit down with our designers<br />

and design new collections. And of course<br />

all the other things involved in running a<br />

business. Once in every week or two, I<br />

drive up to our factory in Birmingham<br />

where everything is made and which we<br />

acquired 20 years ago when we moved<br />

our factory from central London. I also<br />

travel a lot and visit the Far East, Middle<br />

East and <strong>Europe</strong> numerous times over the<br />

year.<br />

What’s your plan of expansion in <strong>2017</strong>?<br />

In <strong>2017</strong> we have expanded our sales team<br />

and in fact have just attended London<br />

Fashion Week Men’s Show for men’s<br />

clothing and accessories, the MRket Show<br />

in New York and plan on being in Florence<br />

for Pitti, another men’s accessories show<br />

in the summer. We are also working hard<br />

on growing our sales in the Far East, and<br />

in particular in China, as well as working<br />

on a beautiful new collection to be<br />

launched in June.<br />

Visit www.ettinger.co.uk<br />

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<strong>COMMON</strong>//<strong>SPRING</strong> <strong>2017</strong>//<br />

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THE NEW-AGE OF LEATHER<br />

GOODS<br />

FOUNDERS OF CAFÉ LEATHER SUPPLY, MIGUEL AND KIKO SHARE THEIR<br />

PASSIONS IN LEATHER AND LIFE<br />

By Azhar Ahmad<br />

First, tell us a little bit about yourselves.<br />

Miguel Sánchez and Kiko Requena,<br />

ourselves, are the founders of Café. We are<br />

27 year-old, Madrid natives. We’ve known<br />

each other since we were young; we went<br />

to high school together and always hung<br />

out in the same friend group. Kiko used to<br />

work in communications and marketing<br />

and I worked as a brand manager for<br />

international brands. Passionate, curious,<br />

adventurous, a love for sports, an<br />

admiration for meticulosity, and<br />

connoisseurs of only the finest foods, are a<br />

few words that define who we are.<br />

What is the ethos behind CLS?<br />

We like to consider Café Leather Supply to<br />

be more than just a brand or a company, but<br />

rather the way that we perceive life,<br />

conveyed through high quality products.<br />

Rather than creating new ways of<br />

production, we focus our efforts on<br />

recovering old costumes of craftsmanship,<br />

adapting them to the methods used today. .<br />

We focus on manufacturing products with<br />

the best leather on the market handled by<br />

only the best craftsmen, just as was done<br />

100 years ago. Outstanding raw materials;<br />

Craftsmanship tradition, products made<br />

with special care and attention to detail;<br />

100% vegetable tanned leather; Durability,<br />

made to be passed down from generation<br />

to generation; Respect, in the most<br />

amplified meaning of the word; Natural;<br />

Curiosity — these values represent Café.<br />

Café is unmatched when it comes to<br />

communication, and we want to preserve<br />

an intimate brand philosophy.<br />

How did you two meet? What made you<br />

decide to be in the leather goods industry?<br />

April 26th in Madrid, and April 27 in<br />

Melbourne. In April, Kiko worked as a<br />

correspondent for Onda Cero in<br />

Melbourne, Australia, where he had gone<br />

for a year after leaving his position at RG<br />

Together, where he led the communication<br />

on Pinterest for Spain. Meanwhile, Miguel<br />

worked as a brand manager in Madrid for<br />

four wellknown brands in the fashion<br />

world: Veja, Deus Ex Machina, Komono,<br />

and Baracuta. We frequently keep in touch<br />

through social media. On April 26th, Kiko<br />

urgently reached out to Miguel. “Maiky<br />

(Miguel's nickname), we need to Skype, it’s<br />

important!” Kiko wrote him. He didn’t<br />

mention why he needed to get in touch with<br />

Miguel so urgently, but they agreed to<br />

Skype that night. That night, the “26.5” of<br />

April, they were both sitting in front of<br />

their computer screens. One of us in<br />

Melbourne, the other in Madrid. Miguel<br />

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asked, “Why were you in such a rush to Skype me?” To that, Kiko answered, “Well, I’ve had<br />

this idea for a little while now and I think I’d like to pursue it, and if I’m going to pursue it I<br />

couldn’t think of doing it with anyone else but you…” We had both been thinking about a<br />

very similar business concept, with a very clear vision about who we wanted to work with.<br />

We were both thrilled to see that although our product ideas differed slightly, we shared<br />

the same central concept: creating a handmade product in Spain, capable of expressing<br />

the way we see life. From this moment, we established the company and the brand began<br />

to pick up pace. We launched our website in September, and by early October the<br />

products were up for sale. In a few months, the brand positioned itself in twelve of the<br />

finest multi-brand national stores and began selling online across the world.<br />

When it comes to selecting the best<br />

materials for your products, how do you<br />

make the decision?<br />

After completing our research on the<br />

market, we began an exhaustive search for<br />

suppliers. Since we were demanding very<br />

high quality goods, the search for suppliers<br />

was a difficult task. It was troublesome<br />

trying to find the best vegetable tanned<br />

leather. It was just as hard to find<br />

craftsmen who fulfilled our expectations<br />

for Café. After traveling thousands of<br />

kilometers with innumerable visits to<br />

different factories, tanneries, and<br />

suppliers, we reached our desired result.<br />

The primer level of vegetable tanned<br />

leather came from the north of Spain and<br />

our products would be manufactured by<br />

hand in Ubrique, Cadiz, in one of the best<br />

artesian factories of the world of leather.<br />

We believe, of course, that “Handcrafted in<br />

Spain” has a lot of worth. However,<br />

independent of the marketing strategy that<br />

“Handcrafted in Spain” might bring, we are<br />

very proud to be able to manufacture<br />

everything in our country, using organic<br />

products.<br />

What are your future plans with the<br />

company? What about in your personal<br />

lives?<br />

Our plan is to grow the brand organically.<br />

We want to foster our brand and watch it<br />

grow incrementally. We want to expand<br />

and open stores in <strong>Europe</strong>, the United<br />

States, and Asia. Currently, we are closing<br />

deals with a few stores in the US and some<br />

in <strong>Europe</strong>. In regards to our private life, the<br />

most important thing for us in life is TIME<br />

and to whom or to what we decide to<br />

dedicate it to.<br />

Visit www.cafeleathersupply.com<br />

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<strong>COMMON</strong>//<strong>SPRING</strong> <strong>2017</strong>//<br />

WALK WITH CONFIDENCE<br />

CO-FOUNDER OF THOMAS BIRD SHOES, ADAM TALKS TO US<br />

ABOUT FINDING A GOOD PAIR OF SHOES<br />

By Azhar Ahmad<br />

Tell us a bit about yourself and your role in<br />

the company.<br />

I am one of the co-founders of Thomas<br />

Bird. I've always loved shoes. My main<br />

role in Thomas Bird is marketing and<br />

listening to what our customers tell us.<br />

And I'm always keen to pitch in ideas with<br />

our designers as to which new styles and<br />

colours go into production next.<br />

What drove you to be in the fashion<br />

industry, especially in the shoemaking<br />

business?<br />

The team behind Thomas Bird had worked<br />

behind the scenes for other top end<br />

footwear brands, some for over 30 years.<br />

We had spent a lot of time helping to put<br />

collections together for other brands,<br />

including some well known English and<br />

Italian names. We had learnt about design,<br />

manufacturing, quality control and<br />

marketing. And we had worked with some<br />

great factories In the UK, and Italy. Finally<br />

we got together and said 'why not put<br />

together a collection that we want to see?'.<br />

Set up the brand that WE want - beautiful<br />

design and quality, at a price that is within<br />

reach of more people. I suppose we were<br />

our own first customers.<br />

When assembling a shoe, which part<br />

comes first?<br />

A shoe may be made up from ten or more<br />

pieces of leather. These are individually cut<br />

out from a large leather hide. Decoration<br />

such as broguing might be applied, and the<br />

pieces are then sewn together according to<br />

a pattern to form the shoe's 'upper'. The<br />

upper then goes onto a three dimensional<br />

'last' to form the shape of the shoe and<br />

stitch on the sole. Finally, several stages of<br />

finishing add colour, wax and burnishing to<br />

create the final shoe. It's not a quick<br />

process and can take weeks.<br />

There is a vast difference between English<br />

and Italian style. How does Thomas Bird<br />

capture this essence and unite the two<br />

together?<br />

That is a good question. Some people<br />

associate English shoes with heavy welted<br />

soles, heavy broguing, round toes. And they<br />

see Italian as more light and sleek. Well it<br />

wasn't always so. A lot of classic designs<br />

came from the UK - oxfords, brogues,<br />

chelsea boots - and at times they have been<br />

elegant and sleek. We wanted to capture<br />

that original British essence and elegance<br />

with the fantastic quality, craftsmanship<br />

and finishing we found in Italy. Hopefully<br />

we've combined the best of both.<br />

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How important is a good pair shoes?<br />

What should a person look for to find ‘the<br />

one’?<br />

A good pair of shoes will make you feel<br />

good. You feel more confident. Plus they<br />

can make sense financially as they should<br />

last longer if you look after them. The<br />

leather will be better quality and you can<br />

have soles replaced over time. A good shoe<br />

will keep its looks longer and become<br />

comfortable as it adapts to you. You will<br />

want to look after them. The hard part is<br />

limiting your choices according to your<br />

budget and lifestyle. And knowing what<br />

will fit you helps. For example are you are a<br />

standard fit and suit an oxford, or do you<br />

have a higher instep and feel more<br />

comfortable in a derby? I have a favourite<br />

shoe for special occassions, a good but<br />

more sensible brogue for work, and some<br />

chukka boots for evenings and weekends.<br />

They are all really nice but I'm still<br />

searching for the one. Next on my list is a<br />

pair of chelsea boots. But which colour..?<br />

What is the best way to take care of<br />

leather shoes?<br />

First, don't over-wear them, even two days<br />

in a row. Rest them to allow moisture to<br />

evaporate, ideally on a shoe tree which will<br />

help this. Clean off any dirt first. Then we<br />

recommend shoe creams to nourish the<br />

leather, with not too much pigment , as you<br />

want to retain the original hand finished<br />

look if possible. You can add some neutral<br />

wax too if you like a higher shine.<br />

Lastly, what’s in store for you personally<br />

and professionally? What is the plan of<br />

expansion for Thomas Bird?<br />

We will continue to grow the brand and<br />

spread the word that you can buy a great<br />

pair of shoes without breaking the bank.<br />

We will continue to add more styles and<br />

colour options. There are so many<br />

possibilities. We would like one day to<br />

open a flagship shop, perhaps in London so<br />

customers could drop in and say hello if<br />

they are in the city. In reality our customers<br />

are all over the world so our delivery<br />

service needs to be smooth and efficient as<br />

possible. While our customers continue to<br />

ask us for more styles and colours, we are<br />

very happy to design and make them.<br />

Visit www.thomasbirdshoes.com<br />

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THE WIZARD OF ART<br />

CARLA ECKHARD IS THE BRAINS BEHIND ARTWIZZ'S MINIMALIST DESIGNS<br />

By Azhar Ahmad<br />

Tell us a little bit about yourself.<br />

I studied Industrial Design at the University<br />

of Applied Sciences in Darmstadt and at the<br />

Northumbria School of Design in<br />

Newcastle upon Tyne. After graduation I<br />

moved to Vienna and started my career in<br />

the area of smart textiles. In 2008 I moved<br />

back to Berlin, the hotbed of creativity, and<br />

joined Artwizz where I began to design<br />

their products.<br />

How did you get into this industry and<br />

why?<br />

I dived into the world of smart fashion and<br />

wearables for a while when Apple<br />

showcased its first iPhone. There was a lot<br />

of enthusiasm for the device and with the<br />

experience I made with wearables I saw a<br />

strong potential in hardware like the<br />

iPhone.<br />

What would you say is your main<br />

influence in design?<br />

I’m fascinated by materials that surprise<br />

with "invisible“ features. It’s extremely<br />

inspiring when you touch something that<br />

looks familiar at the first sight but offers a<br />

completely new characteristic that you<br />

didn’t expect when holding it in your hand.<br />

This fact has a strong influence on the<br />

handling of an object and how it is<br />

integrated in one’s own surrounding. I’m<br />

still at a young stage in my design career<br />

and find myself in a time in which e.g.<br />

sustainability is highly discussed. It has<br />

influenced my method of working and the<br />

work of the team. As a result my work is<br />

concerned with what I can do as a designer<br />

in our changing world. There’s a big<br />

uncertainty of the present and the<br />

question on how we can effectively design<br />

for the future.<br />

What is the process of designing the<br />

products? Where do you start and when<br />

do you know it’s finished?<br />

While the product range "mobile<br />

accessories“ is clearly defined at Artwizz, I<br />

can still work very independently<br />

regarding my tasks. I start with a material<br />

first and then try to create a shape or a<br />

design. Our new Leather Skin for MacBook<br />

12“ for example - our first “Made in<br />

Germany” product - was supposed to be an<br />

elegant sleek protection. I was sure I<br />

wanted to work with leather. So during the<br />

development stage we were looking at the<br />

entire manufacturing process of leather, on<br />

all its pros and cons. From there on we<br />

have searched for possibilities to gain<br />

another, a better quality for the entire<br />

design process rather than just for the final<br />

object. That’s how we came about the topic<br />

of saving resources through reduction.<br />

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Reduction of the design - in the<br />

manufacturing process and in<br />

transportation. Made in Germany with<br />

traditional techniques came then into focus.<br />

A product is never really finished. Even<br />

though you see it’s available online or in<br />

stores, development still continues. Time<br />

plays an important role. It’s good to use and<br />

test the product over a long period of time<br />

to find out how it can be improved.<br />

How do you choose or know which<br />

materials to use?<br />

I love materials and finishing. I am eager to<br />

learn how things are produced, I’m<br />

collecting them, taking them home and<br />

using them out of their original context.<br />

That often leads to interesting applications<br />

within our accessories range. Furthermore<br />

with every project a model and material<br />

collection remains in our office. Due to my<br />

experience we have created a library over<br />

the time that is helping me a lot to find<br />

inspiration and ideas for new products.<br />

Which part of the design process do you<br />

like the most?<br />

The most exciting is the moment when I<br />

have a material and an idea of a product<br />

but yet I do not know what is possible and<br />

what’s impossible. I call it “boost moment”.<br />

At this stage there’s so much energy for<br />

exploration, for questioning and especially<br />

for testing the boundaries of the material<br />

and its production process.<br />

What’s in store for you professionally<br />

and personally in the near future?<br />

Sustainability is a massive project for us.<br />

There are many things waiting for us.<br />

Visit www.artwizz.com<br />

47


<strong>COMMON</strong>//<strong>SPRING</strong> <strong>2017</strong>//<br />

MINIMALIST AUDIO<br />

AAAAAAAAAAAAAAAAAAAAAAAAAA<br />

AAAAAAAAAAAAAAAAAAAAA<br />

A<br />

JONAS WISTRAND, THE CO-FOUNDER OF SUDIO<br />

SWEDEN SHED SOME LIGHT ON ITS PRODUCTS<br />

By Azhar Ahmad<br />

Vasa Blå Earphones<br />

Let’s begin by telling us about yourself.<br />

My name is Jonas Wistrand, a 30 years old<br />

Swede that lives in Stockholm. I have a<br />

Master's degree in mechanical engineering<br />

and has been working full time with Sudio<br />

for about three years.<br />

Why/how did you choose to be in the<br />

technology industry, specifically in sound/<br />

music?<br />

I have always loved product development<br />

and technology products in particular. I<br />

worked as a product developer within the<br />

medical device industry previously, but it is<br />

impossible to work fast and implement<br />

changes in that industry due to all the<br />

regulations. Earphones and headphones<br />

are a great challenge, both acoustically and<br />

mechanically. Everyone nowadays owns a<br />

pair of earphones, so you know your<br />

product makes a difference in people's<br />

lives.<br />

The names of the products are unique and<br />

interesting. Where do they come from?<br />

Klang is a Swedish word for sounds<br />

without any distortion. TVÅ means two<br />

and was a homage to the great balance<br />

between the two elements for bass and<br />

treble. Vasa is the first King of Sweden and<br />

the one that united Sweden as a country.<br />

Blå means Blue and is short for Bluetooth.<br />

Ericsson named the Bluetooth protocol<br />

from the Viking Harald Blåtand,<br />

translated: Harald Bluetooth. Regent<br />

means the same in English and Swedish,<br />

but we want the Regent to be like a crown<br />

to wear.<br />

How long does it take to create one<br />

product? Can you tell us in brief about<br />

the process from start to finish?<br />

Our very first batch of products took<br />

about 2 years to develop. But now, our<br />

average product development time is<br />

about 12 months nowadays. We start by<br />

making drawings by hand, then we quickly<br />

try to create a mockup so that we can get a<br />

48


<strong>2017</strong> <strong>SPRING</strong>//<strong>COMMON</strong><br />

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AAAAAA<br />

feeling of the product. Once we have<br />

decided on the outlines we get involved<br />

with the factory to get their standpoint on<br />

feasability. Once we know we can make<br />

the product we let the engineers work in<br />

CAD in order to develop the drawings that<br />

will lead to the injection moulds. This<br />

phase takes the longest time. After the<br />

moulding is finished we start fine tuning<br />

the sound in the factory that also makes<br />

the drivers from scratch, in this way we<br />

can be 100% in control over the sound<br />

experience. Last comes all the quality<br />

control and routines of how to check the<br />

quality in the future.<br />

Was there any third party involved?<br />

Where do the design inspiration come<br />

from?<br />

The only third part ever involved is the<br />

factory.<br />

Smart/ Interactive technology is really<br />

catching on right now and looks like it<br />

will become the standard in less than a<br />

decade. How do you want Sudio Sweden<br />

to play a part in that if at all?<br />

We think that a lot of this smart and<br />

interactive technology will become even<br />

more personalised and treated as any<br />

other fashion accessory. The more we<br />

wear the products the more we will care<br />

about them communicating our<br />

personalities.<br />

What should we expect from the brand in<br />

<strong>2017</strong>?<br />

You can expect us to be very present in<br />

social media in order to get a first hand<br />

communication with our customers. We<br />

will also release a couple of very<br />

interesting products that we are very keen<br />

on getting to the market.<br />

Visit www.sudiosweden.com or follow<br />

them on Instagram @sudiosweden<br />

Regent Headphones<br />

Use our code '<strong>COMMON</strong>'<br />

to get 15% off all products!<br />

49


<strong>COMMON</strong>//<strong>SPRING</strong> <strong>2017</strong>//<br />

ULTIMATE TECH<br />

THE LATEST IN THE WORLD OF TECHNOLOGY<br />

StilGut Powerbank<br />

www.stilgut.de<br />

MusiQi Wireless Charger<br />

www.fonesalesman.com<br />

ÖGON DESIGNS<br />

www.ogondesigns.com<br />

Equipped with Qualcomm<br />

QuickCharge 2.0, your<br />

compatible devices can<br />

now be charged faster<br />

than ever. Its 10,000mAh<br />

capacity can also juice up<br />

your devices more than<br />

twice.<br />

This 3-in-1 accessory is a<br />

must have and why not?<br />

It's a wireless charger,<br />

powerful speaker as well as a<br />

stand for your mobile devices.<br />

The stand can also be<br />

switched from horizontal<br />

to landscape mode.<br />

Replace traditional wallet<br />

with this smart wallet and<br />

never look back. It's RFIDprotected,<br />

water-resistant<br />

and anti-shock. They have<br />

plenty of designs and sizes<br />

to choose from but our<br />

favourite is the Stockholm V2.<br />

TrackR Bravo<br />

www.thetrackr.com<br />

Universal Ultra Rugged Cable<br />

www.hellonomad.com<br />

PowerPlug USB-A 18 W<br />

www.artwizz.com<br />

If you keep losing stuff,<br />

TrackR is definitely for<br />

you. Track your things with<br />

its locator on the free app<br />

and simply ring them to<br />

find it. If you lose your phone,<br />

push the button on the TrackR<br />

and it will ring your phone,<br />

even if it's on silent.<br />

This cable is made from<br />

heavyweight nylon used to<br />

protect the military.<br />

Equipped with built-in<br />

adapters for iPhone, Micro<br />

USB and USB Type C,<br />

you'll only ever need to<br />

bring one powerful cable<br />

for your devices.<br />

No more waiting game!<br />

This stylish charger from<br />

Artwizz is equipped with<br />

Qualcomm QuickCharge 2.0<br />

and small enough to bring<br />

everywhere you go.<br />

Eliminate bulky and ugly<br />

plugs and upgrade to this<br />

sleek charger.<br />

50


<strong>2017</strong> <strong>SPRING</strong>//<strong>COMMON</strong><br />

AAAAAAAAAAAAAAAAAAAAAAAAAAA<br />

AAAAA<br />

MEET RAY AND<br />

GANG<br />

THE MINIMALIST DESIGNERS<br />

BEHIND VHBOX<br />

By Azhar Ahmad<br />

First,tell us a little bit about yourself and<br />

your roles in the company.<br />

Gang is from the North province of China,<br />

a perceptual designer graduated in arts,<br />

While Ray is from the South, rational and<br />

graduated in science. We look totally<br />

different but amazingly, we have worked<br />

together for more than 10 years, and start<br />

to run the Yuwen design studio from 2014<br />

to do some design work for other<br />

company. As designers, the main work is<br />

design, such as products, packaging, and<br />

website. At the same time, Gang will do<br />

some work in market and branding, and<br />

Ray will spend some time to find projects<br />

and supply chain.<br />

How did you two started the company?<br />

How did you decide it’s going to be a<br />

minimalist design approach?<br />

After running the studio for a while, we<br />

figured we needed a platform to express<br />

our comprehension on design and<br />

products, or maybe we can even start our<br />

own brand to express our ideas. We know<br />

we have the capacity in design and brand,<br />

but we also wanted to do something for<br />

ourselves. We then catch up with Tommy.<br />

another partner in VH now. He has the<br />

sales channel and aspiration to make a<br />

difference in the Chinese manufacturing<br />

industry. Then, we make use of each<br />

other's skills and started “VH” in 2015.<br />

Minimalist is our character. We don’t<br />

chose this style sedulously, as we just<br />

design whatever we feel, and present what<br />

we feel a product should be.<br />

Do you guys often have clash of idea?<br />

Of course we will have some debate or<br />

clash in designs. We have very different<br />

design logic. Gang is emotional when he<br />

designs, as he will think from the outside to<br />

the inside. He insist a product is not only a<br />

product, but it is more than that. He tries<br />

to make a product that is reasonable and<br />

logical. Ray is more rational, he used to<br />

think from the inside to the outside. He<br />

will firstly think about the function, how to<br />

make the construction and function to be<br />

more reasonable. Although we often have<br />

some different ideas, but we have worked<br />

for more than 10 years so we know each<br />

other well. Besides, We have the same<br />

principle: to make products that are<br />

minimalistic, smart and straight.<br />

Explain to us in brief about the design<br />

process.<br />

Design process should be similar with<br />

other designers. When a project is set up,<br />

we will discuss to find a solution, then draw<br />

a draft construction, set up a module in<br />

computer, and make samples. What’s<br />

different is the way of thinking. More, we<br />

often will leave the selected draft/idea for a<br />

while, perhaps two or three weeks, then<br />

check again if the idea is good enough, and<br />

pay more attention on the relations<br />

between human/environment and<br />

products. Different project takes different<br />

time, depending on the complexity.<br />

Generally, we will provide a plan in a month<br />

and will launch 5-6 new products a year.<br />

What else is in store for VH in the near<br />

future? What about in your personal lives?<br />

This year, we will mainly focus on<br />

consumer electronics, some new products<br />

like wireless car charger kits, a new ultrathin<br />

USB fan, a creative lamp, and a cool<br />

lighter. In personal lives, we want to be<br />

more traditional, compared to other people<br />

in our age. We try to keep a simple life way<br />

and most of our spare time, we will<br />

accompany our family. Gang also recently<br />

became a dad just before the Chinese<br />

lunar year so there's that.<br />

Visit www.vhbox.com<br />

51


<strong>COMMON</strong>//<strong>SPRING</strong> <strong>2017</strong>//<br />

ALL WORK, ALL PLAY, ALL BLACK<br />

UP YOUR GAME WITH THESE SLEEK SLEEVES FOR YOUR APPLE PRODUCTS<br />

FROM MUJJO<br />

By Azhar Ahmad<br />

Crafted out of a unique combination of felt and vegetable-tanned leather, these sleeves<br />

from Mujjo has been designed to securely carry your favorite Apple products, including<br />

Macbooks, iPads and iPhones. The full-grain, vegetable-tanned leather used is<br />

manufactured with care, waxed to extend durability, and carefully treated with aniline oil<br />

to enrich 'color tones'. The felt is given a special treatment that provides an excellent<br />

anti-peeling properties and makes the sleeve water repellent. Their products come in tan<br />

and black colors, but we prefer the black as it's sleeker and gives it that modern and<br />

futuristic aesthetic.<br />

Visit www.mujjo.com<br />

52


<strong>2017</strong> <strong>SPRING</strong>//<strong>COMMON</strong><br />

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AAAAAA<br />

DIVE INTO THE<br />

WORLD OF<br />

VLIEGER &<br />

VANDAM<br />

WITH FOUNDERS, CAROLIEN VLIEGER<br />

AND HEIN VAN DAM<br />

By Isabel Claudet<br />

How would you describe your brand?<br />

We have a habit of putting a smile on your<br />

face with our designs.<br />

How has your brand evolved?<br />

In our opinion, it all started with an<br />

overkill of information in the newspapers<br />

and on television about all sorts of danger<br />

in the streets of Rotterdam, where we<br />

lived at that time, we developed a series of<br />

'armed' bags in 2002. Being a graphic<br />

designer (Carolien) and a product<br />

designer (Hein) we didn't know how to<br />

make bags, so we bought lots of second<br />

hand handbags in thrift stores in and<br />

around Rotterdam. We cut off the top of<br />

the bags with its handles and zipped<br />

closing and used those parts to create our<br />

first bag collection. We added our part; in<br />

wool embossed 3D shapes of guns, knives,<br />

and crucifixes and later handcuffs.<br />

In the following years we developed the<br />

shapes of the bags, we started using the<br />

best full grain leathers instead of wool felt,<br />

and we created new bag collections. We<br />

like the idea seeing bags as a blank canvas<br />

to which we can add our ideas and<br />

designs. The Vlieger & Vandam collection<br />

is quite outspoken, we received lots of<br />

media attention right from the start. In the<br />

years that followed celebrities like<br />

Rihanna, Rita Ora and the late architect<br />

Dame Zaha Hadid spotted carrying our<br />

bags.<br />

What are you fascinated by at the<br />

moment and how does it feed into your<br />

work?<br />

We are always fascinated by materials and<br />

techniques. Finding ways to add our own<br />

touch to create and design something<br />

unique. We have our own machines and<br />

techniques to emboss shapes in leather.<br />

From using this technique in a storytelling<br />

way like the Guardian Angel<br />

collection, we also created a series of bags<br />

called Reinforced. For these bags we<br />

developed molds to add a foam-filled<br />

shape in leather which reinforces the bag.<br />

Which makes a strong and sturdy bag.<br />

Right now we are also working on a series<br />

of leather cushions and stools.<br />

What are the biggest inspiration behind<br />

your latest collection?<br />

For the SS17 collection we were inspired<br />

by the fun things in everyday life. By<br />

reading the news and following global<br />

issues worldwide there are not much to be<br />

happy about these days. The internet and<br />

social media provides a large stream of<br />

world-news which catches your eye all day<br />

long. One will almost forget about his/her<br />

own life by seeing worldly problems 24/7.<br />

We thought it was time to focus on little<br />

things, nice things in life, like cruising a<br />

convertible on a sunny summer evening,<br />

or walking your dog along the waterside.<br />

We also introduced the series<br />

(RE)DEFINED, our favorite bags reduced<br />

to their most beautiful core.<br />

If you had to choose a piece from the<br />

entire collection what will it be? And<br />

Why?<br />

We love the things most that we're<br />

working on right now. So we pick a bag<br />

from the upcoming Studs-collection.<br />

Visit www.vliegervandam.com<br />

53


<strong>COMMON</strong>//<strong>SPRING</strong> <strong>2017</strong>//<br />

SLEEP IN... PENTAHOTEL PARIS<br />

PROBABLY THE BEST PLACE TO COMBINE WORK AND PLAY<br />

By Azhar Ahmad<br />

Pentahotel Paris arrives like a breath of fresh air, a new airport hotel built on an old lot<br />

and maintained its obscure and dull design. Everything else about the hotel is 21stcentury<br />

hip though, from the check-in process to the bedroom and facilities. There’s no<br />

concierge or front desk. You check in at the bar, while sipping cocktail or whisky, our fav.<br />

While you're at it, help yourself to their free Wi-Fi - no password needed. With a chic<br />

lounge and bar on the premises, the only problem will be summoning any desire to depart<br />

Pentahotel.<br />

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<strong>2017</strong> <strong>SPRING</strong>//<strong>COMMON</strong><br />

AAAAAAAAAAAAAAAAAAAAAAA<br />

AAAAAAAAA<br />

ZZZZ’s: Boasting 186 rooms, the<br />

hotel offers beautifully chicdecorated<br />

rooms, all with king-size<br />

beds, large LCD TV, and suites<br />

equipped with Playstation 4 and<br />

even the old school pinball machine.<br />

Emblazoned with 'PARIS' wallpaper,<br />

leather chairs and industrial pipe<br />

designs for its open-style wardrobe<br />

add up to a palette of dark, restful<br />

hues, with soft white linens on the<br />

comfortable bed providing a crisp<br />

counterpoint.<br />

SPLASHES: Bathrooms are outfitted<br />

with rain showers and we quote,<br />

"gorgeously stealable toiletries",<br />

manufactured by London-based<br />

Anatomicals.<br />

EXTRAS: The hotel has a laundry<br />

service and a 24/7 room service.<br />

What more can you ask for especially<br />

for a quick night stop? For the<br />

workaholics, you'd be happy to know<br />

that they also offer high tech<br />

conference rooms. And when you're<br />

done, hang out at the pentalounge<br />

where there is a billiard table, gaming<br />

consoles and the best part...burger<br />

and beer!<br />

DETAILS: Rooms are priced at $80-<br />

$200<br />

Visit www.pentahotels.com<br />

12 Allée du Verger, 95700<br />

Roissy-en-France, France<br />

+33 1 30 18 21 00<br />

55


<strong>COMMON</strong>//<strong>SPRING</strong> <strong>2017</strong>//<br />

AAAAAAAAAAAAAAAAAAAAAAA<br />

THE KINGDOM OF BHUTAN<br />

THIS HIMALAYAN COUNTRY IS REPLETE WITH MYTHS AND LEGENDS, WHERE<br />

THE BEST OF TRADITIONAL CULTURE THRIVES AND THE LATEST GLOBAL<br />

DEVELOPMENTS ARE ENTHUSIASTICALLY EMBRACED<br />

As published in RemoteTraveler.com<br />

Bhutan holds many surprises. This is a<br />

country where Gross National Happiness is<br />

deemed more important than Gross<br />

National Product. And while it visibly<br />

maintains its Buddhist traditions, Bhutan is<br />

not a museum nor is it a nation of<br />

otherwordly ascetics shunning the rest of<br />

the world. You will find the Bhutanese welleducated,<br />

fun loving and vibrant.<br />

Tourism in Bhutan is unique and the<br />

Bhutanese pride themselves on a<br />

sustainable, eco-friendly approach in line<br />

with the country’s popular philosophy of<br />

Gross National Happiness. Firstly, to bust a<br />

myth: there is no limit to the number of<br />

tourists. Visitors famously have to pay a<br />

minimum tariff of US$250 per day, making it<br />

appear as one of the world’s most expensive<br />

countries to visit. However, this fee is allinclusive<br />

– accommodation, food, transport<br />

and an official guide are all provided. Not<br />

only that, but your local guide will reveal the<br />

country’s amazing landscape and Buddhist<br />

heritage, and will also introduce you to the<br />

everyday charms of the Bhutanese. You<br />

don’t have to travel in a large group and you<br />

can arrange your own itinerary. What you<br />

won’t find in Bhutan is crowded backpackerstyle<br />

independent travel. This is Nepal for<br />

the jet set.<br />

So why spend your money to come here?<br />

First off, there is the amazing mountainous<br />

landscape, where snowcapped peaks rise<br />

out of primeval forests in every shade of<br />

green. Taking up prime positions in this<br />

landscape are the fantastic monasteries and<br />

incredible fortress-like dzongs. The unique<br />

Buddhist architecture embodies the<br />

traditional Buddhist culture ands sets the<br />

scene for spectacular religious dance<br />

festivals. Then there are the textiles and<br />

handicrafts, outrageous archery<br />

competitions, spectacular trekking trails and<br />

stunning flora and fauna. All this sets Bhutan<br />

aside as the last remaining great Himalayan<br />

kingdom.<br />

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<strong>2017</strong> <strong>SPRING</strong>//<strong>COMMON</strong><br />

When you do visit Bhutan, you will become one of the few who have experienced the charm<br />

and magic of one of the world’s most enigmatic countries – the ‘last Shangri-La’- and you’ll be<br />

playing your part in this medieval kingdom’s efforts to join the modern world, while<br />

steadfastly maintaining its distinct and remarkable cultural identity.<br />

Being a country where nearly three-quarters of the terrain still thrives as virgin wilderness,<br />

the real charm of Bhutan lies in its remote backwoods. Composed of a smattering of rugged<br />

mountain folds, snow passes, icy summits, pristine forests, turquoise lakes, rolling meadows,<br />

remote villages and a healthy sprinkling of exotic wildlife, this is perhaps one of the world’s<br />

best preserved landscapes. And the best way to experience the untamed natural beauty of<br />

this wonderland is by walking one of the many treks that cut into its magical depths. Trekking<br />

takes you beyond the roads and the reach of many aspects of modernisation, and meeting<br />

traditionally dressed locals will be a highlight of the experience. Set aside a few days for a<br />

walk in these wilds, and you are bound to return home a happier person.<br />

Bhutanese architecture is one of the<br />

most striking features of the country.<br />

Massive dzongs (fort-monasteries), remote<br />

goembas (monasteries) and lhakhangs<br />

(temples), as well as traditional houses all<br />

subscribe to a characteristic Buddhist<br />

style. These pilgrim spots are imbued with<br />

sacred significance and hold a key to<br />

understanding how Bhutanese see their<br />

world.<br />

Many people time their entire trip around<br />

one of Bhutan’s colourful tsechus, or dance<br />

festivals. Most of the dzongs and goembas<br />

have annual festivals featuring<br />

mesmerising dance dramas. Expect<br />

swirling mask dances, playful clowns,<br />

spectacular costumes, and superb photo<br />

opportunities. Bhutan also specialises in<br />

arts and crafts which vary from sacred<br />

murals to bamboo bows. For high religious<br />

art visit the dzongs and monasteries but<br />

for handicrafts try the fascinating<br />

workshops.<br />

57


<strong>COMMON</strong>//<strong>SPRING</strong> <strong>2017</strong>//<br />

Bhutan is also a paradise for nature lovers. It features a<br />

tremendous diversity of plants and animals living in a range<br />

of ecosystems from subtropical jungle barely above sea level<br />

to snowbound mountains above 7500m. The country’s<br />

various habitats are believed to contain close to 200 species<br />

of mammals and over 600 species of birds. Mountain goats<br />

and langur are easily spotted; Red Pandas are more<br />

commonly seen in their bottled form.<br />

While selecting a suitable itinerary for your visit to Bhutan,<br />

there are two other factors that will probably influence your<br />

decision: the weather conditions and the festival season.<br />

Autumn (late September-November) is the best season for<br />

mountain panoramas, photography and trekking. Spring<br />

(March-May) is somewhat dustier and more overcast, but<br />

ideal for botanists and birdwatchers. The extraordinary<br />

diversity of Bhutanese flora is best appreciated at this time.<br />

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<strong>2017</strong> <strong>SPRING</strong>//<strong>COMMON</strong><br />

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AAAA<br />

Winter (December-February) is fine for<br />

visits to the Paro-Thimpu area of Western<br />

Bhutan, although passes leading to Central<br />

and Eastern Bhutan can be closed by snow.<br />

The days can be warm and sunny, and the<br />

light is superb, but the nights are very cold,<br />

so warm clothing will be essential for any<br />

winter visitors. Summer (June-early<br />

September) is the rainy season.<br />

Although it can rain in Bhutan at any time of<br />

the year and you should always carry an<br />

umbrella, the monsoon deluge in<br />

summertime obscures mountains and<br />

valleys, flooding the narrow roads and<br />

sometimes causing landslides. The areas of<br />

Eastern Bhutan bordering Assam have some<br />

of the highest levels of rainfall in the world,<br />

and the countryside is infested with leeches.<br />

Nonetheless, the cultivated fields and forests<br />

are more verdant at this time than in any<br />

other season.<br />

Where is Bhutan located?<br />

Slightly larger than Switzerland and only<br />

one-third the size of Nepal, the small<br />

kingdom of Bhutan is a landlocked country<br />

located in South Asia at the eastern end of<br />

the Himalayas. It is bordered to the north by<br />

China and to the south, east and west by<br />

India.<br />

59

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