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Contents<br />
· The Company<br />
· Directors Profile<br />
· Management Profile<br />
· Milestones<br />
· The Franchises<br />
· The Brands<br />
· The Brands Collection<br />
· Recognition
THE COMPANY<br />
International Fashion Limited was established in 2015 and since then the <strong>company</strong> has opened four stores in<br />
Bay Street Tourist Complex and two others in the PAMA Shopping Complex. International Fashion Limited is<br />
managed by David Debono as the Chief Executive Officer; his board of directors includes George Muscat, Paul<br />
Camilleri and Cliona Muscat.<br />
PHILOSOPHY<br />
The core business strategy of IF &Co Ltd is to combine exceptional customer service with quality, stylish and<br />
value-for-money merchandise. We shall provide an enjoyable shopping experience for our customers, offering<br />
them a wide selection of fashionable, figure-flattering clothing. We shall ingrain in our sales staff that their<br />
primary job purpose is not to sell to customers – BUT – to assist them to BUY!
TARGET CUSTOMER<br />
Our target market are both Men and Women who are between 25 to 55 years old with an average-to-high<br />
income. For both, style is a timeless value. She is stylish and chic, she’s practical and values comfort. Always on<br />
the go and likes to feel and look good. She enjoys shopping and renewing her wardrobe. He is urban, elegant<br />
and stylish looking for the right clothes at the right price for every occasion. As can be seen from the<br />
demographics below, we have a local potential customer base of circa 166,000. Being in Bay Street Complex<br />
which annually receives circa 2.4 million visitors a year, our potential target market offers great scope to<br />
achieve the required results as stipulated in our financial plans.
Population<br />
• 15-24 years: 12.6% (male 26,680/female 25,201)<br />
• 25-54 years: 40.4% (male 85,109/female 81,577) Target Market<br />
• 55-64 years: 14% (male 28,751/female 29,113)<br />
Employment<br />
• 25 - 34 years : Male 27,761 / Female 20,924<br />
• 25 – 44 years : Male 25,883 / Female 15,784<br />
• 45 – 54 years : Male 24,059 / Female 11,825<br />
The tourist market offers potential for our brands. Sales from tourists could make up to anything from 40% to 60%<br />
of our annual turnover. (Source: Malta Tourism Statistics overview 2014)<br />
• Annual number of tourists to Malta for the year of 2014 – 1,582,153<br />
• Male – 825,709<br />
• Female – 756,444<br />
• Total number of tourists aged between 25 & 55 in 2014 – 821,960
Directors’ Profiles<br />
George Muscat<br />
George Muscat is a director and one of the<br />
ultimate beneficial holders<br />
of the equity share capital of<br />
Bay Street Holdings Ltd which owns<br />
and operates the Bay Street Tourist Complex.<br />
He is also a director of Bay Street Company<br />
which owns and operates the be.HOTEL<br />
through its subsidiary Bay Street Hotel Complex Ltd.<br />
George is also the Chairman of GAP<br />
Developments Ltd his property development<br />
and construction business which he started<br />
in the late seventies. Originally focusing on<br />
building single residential units, he later<br />
embarked on larger and more ambitious<br />
projects, including shopping complexes and<br />
up-market luxury multiple residential towers.<br />
George Muscat is also a shareholder and director of various<br />
other companies in the construction and real estate industry.<br />
Paul Camilleri<br />
Paul Camilleri is a director and one of the<br />
ultimate beneficial holders<br />
of the equity share capital of<br />
Bay Street Holdings Ltd which owns<br />
and operates the Bay Street Tourist Complex.<br />
He is also a director of Bay Street Company<br />
which owns and operates the be.HOTEL<br />
through its subsidiary Bay Street Hotel Complex<br />
Ltd<br />
Paul Camilleri is an established entrepreneur<br />
with a remarkable track record within the<br />
industry. He directly owns various major<br />
projects in Malta including another established<br />
hotel in a prime tourist locality and other<br />
commercial and residential properties across<br />
the Island. He holds various other positions both<br />
as shareholder and director in other<br />
companies involved in property development.
Management Profile<br />
David Debono – Group Chief Executive Officer<br />
David Debono commenced his career within the hospitality and leisure industry in the<br />
early 1990’s and throughout the first years occupied senior management positions in<br />
various departments. He held the post of Group General Manager for a <strong>company</strong><br />
operating two hotels and a wellness centre in the northern part of the Island. During<br />
this time, he also achieved Malta’s first ‘Tourism Authority Quality Cert<strong>if</strong>ication’ for one<br />
of the hotels. David joined a leading five-star property In October 2007 as Operations<br />
Director and was later appointed Director of Business Development responsible for the<br />
formulation and implementation of the growth strategy for the hotel’s hospitality and<br />
retail units. He joined Baystreet holdings Ltd. in April 2011 as Chief Executive Officer,<br />
focusing primarily on the <strong>company</strong>’s business development strategy and corporate<br />
development.<br />
David obtained post graduate qual<strong>if</strong>ications covering Operations, Strategic Management, Human Resources,<br />
Finance and Marketing from Henley Management College in 2008. In 2011 he received his master’s degree in<br />
Business Administration from Henley business school (University of Reading), specializing in corporate and<br />
business strategy. David is currently conducting further post graduate research at doctoral level on leadership<br />
and competitive strategy.
Cliona Muscat – Commercial Director Retail<br />
Image<br />
Cliona joined Bay Street early in 2015 after working in the retail indsutry for some years to<br />
head the Retail Division of the Group which at that time had four Stores representing popular<br />
brands such as women’secret, Cortefiel, Gagliardi, Ben Sherman, Scotch & Soda and Nudie<br />
Jeans.<br />
Since becoming the Commercial Director, Cliona has managed to open three other outlets<br />
two of which represent prestigous brands such as Polo Ralph Lauren, Lacoste and Gant.<br />
Cliona is part of the Expansion Team to source and open other retail units in Sicily and Italy.
Milestones<br />
· 2014 - Bortex Baystreet<br />
· 2015 – Women’Secret Bay Street<br />
· 2015 - Cortefiel Bay Street<br />
· 2016 - Bortex Women and Kids<br />
· 2016 – Womens’Secret Pama<br />
· 2016 - Bortex Pama<br />
· 2017 - Pedro Del Hierro Bay Street (Shop in Shop Cortefiel)<br />
Whilst our initial goal for 2017 is to open more outlets for Women Secret and another for Cortefiel and Pedro Del<br />
Hierro, expansion plans include opening more outlets in other localities.
THE FRANCHISES<br />
Bortex<br />
The family-owned Bortex Group (the name is an anagram derived from ‘Borg’ and ‘textiles’) has been in the<br />
business of suiting manfacturing since 1964. Founder Salvatore ‘Sunny’ Borg launched the firm, specializing in<br />
men’s suits, jackets and trousers, whilst also being renowned for manufacturing for other labels of well-known<br />
and high <strong>profile</strong> customers from around the world. The Borg family started Gagliardi based on the founder’s<br />
nickname and l<strong>if</strong>e story.<br />
Further along the years Bortex expanded its retail venture by representing top brands such as Lacoste, Ralph<br />
Lauren and Gant.<br />
International Fashion Ltd partnered with Bortex in 2014 with its first Bortex store at Bay Street Complex for fine<br />
suiting. This store is the largest Bortex store at over 740 square metres. In 2016, a second store was opened at<br />
Bay Street Complex to cater for women and children. Bortex Women & Kids, represents high-end brands such<br />
as, Ralph Lauren, Lacoste, Gant and Timberland.<br />
Later in 2016, International fashion launched the third opening for the Bortex brand by investing in a 350-square<br />
meter store, selling both Gagliardi and high end brands in the newly opened Pama Shopping Village in the<br />
north of Malta.
Bortex Fine Tailoring Bay Street
Bortex Women and Kids Bay Street
Bortex Pama Shopping Village
Grupo Cortefiel<br />
Founded in Madrid in 1880, the brand is now present in over 88 countries and has over 2,136 points of sale.<br />
Cortefiel, Pedro del Hierro, Springfield and Women’Secret are the four brands that make up Grupo Cortefiel,<br />
which also owns F<strong>if</strong>ty Factory, a chain of outlet stores. Each one has its own design team and a customeroriented<br />
sales and management network.<br />
Distribution is organised through a network of logistics centres at the Aranjuez platform in Madrid. The<br />
<strong>company</strong> also has international buying offices in Spain, Hong Kong and India.<br />
Grupo Cortefiel’s consolidated expansion policy includes the opening of directly operated stores and<br />
franchises. The direct management system is implemented mainly in Europe, whilst the franchise system is the<br />
primary vehicle for international expansion.<br />
Skilled professionals of more than 20 nationalities work to ensure excellence in all the Company’s products and<br />
services. Grupo Cortefiel achieved a turnover of 1085 million euro in 2015
Women’Secret
Cortefiel
Pedro Del Hierro
The Brands<br />
Women’Secret<br />
Women’ Secret is the specialist brand in the intimate clothing market (women’s underwear, sleepwear and<br />
swim wear) and offers a large range of products for d<strong>if</strong>ferent uses using a high-quality materials and modern<br />
up-to-date selection.<br />
The brand is designed for contemporary women, aged between 25 and 45 years old, cosmopolitan, natural,<br />
feminine and sensual.<br />
The Brand offers a large range of products such as;<br />
· Swimwear and Beachwear<br />
· License<br />
· Colch<br />
· Lingerie<br />
· Corsetry<br />
· Men Secret<br />
· Maternity<br />
· My Essentials<br />
· Gym<br />
· Accessories
Bay Street Tourist Complex
Pama Shopping Village
Pama Shopping Village
In August 2016, International Fashion Ltd was awarded the recognition plaque by Gruppo Cortefiel for the<br />
success of its second opening in less than a year during 2015.
Cortefiel<br />
The history of Cortefiel dates back to 1880, when the Garcia Quiros brothers inherited a haberdashery store in<br />
Madrid. In 1945 the <strong>company</strong> underwent a complete change of direction, focusing on the world of tailoring<br />
and positioning itself as a leading textile brand renowned for its pioneering inventions.<br />
Since then the brand has enjoyed constant growth, securing a consolidated position at the forefront of the<br />
women’s fashion market thanks to the choice and variety of its offer as well as the design and quality of its<br />
products.<br />
In 1989 the prestigious Spanish fashion <strong>company</strong> Pedro del Hierro, which boasts a long-standing tradition in the<br />
field of Spanish haute couture joined Cortefiel under an exclusive agreement.<br />
During the 1990s, Cortefiel embarked on ambitious international expansion strategy that has led them be<br />
present in more than 40 countries.<br />
Cortefiel offers a wide selection of products for both Men and Women with a diverse range such as:<br />
· Tailoring<br />
· Business Classic<br />
· Business Casual Wear<br />
· Casual Wear and Denim<br />
· Best Sellers<br />
Cortefiel is very well known for its iconic pieces such as the Polo Shirt for man and the Women’s Blouses.<br />
Cortefiel offers to its franchisers a total of 15 collections per season; 9 for women and 6 for men.
Cortefiel Level 2 Bay Street
Pedro del Hierro<br />
Pedro del Hierro is a Spanish fashion <strong>company</strong> with a long -standing tradition in haute couture sector. Created<br />
in 1974 by the Madrid born designer of the same, it joined Cortefiel under an exclusive agreement in 1989 and<br />
has been owned by the group since 1992.<br />
True to its values of style, elegance and quality, the firm pays meticulous attention to the combination of the<br />
skilful use of colour and delicate fabrics, as well as unique and exclusive designs, offering customers affordable<br />
luxury.<br />
The Brand’s concept and personality are rooted in values such as tradition, culture, architecture and art, but<br />
above all, it remains true to the designer’s legacy, an essential part of its DNA. An authentic hallmark of its<br />
classic Spanish legacy.<br />
Pedro Del Hierro offers a wide selection of products for both Men and Women with a diverse range such as:<br />
· Tailoring<br />
· Business Casual Wear<br />
· Casual<br />
· Special Occasions<br />
· Going Out<br />
· Red Carpet<br />
· Made in Spain<br />
· Perfume
Pedeo Del Hierro @ Cortefiel Level 2 Bay Street
The Brands Collection<br />
Bortex<br />
Gagliardi<br />
On The Boat<br />
The new Gagliardi crest mot<strong>if</strong> – inspired by<br />
traditional yacht club blazers – is an<br />
accessory in its own right, and is found on<br />
both our tailored and print products this<br />
spring and summer.
When you’re buying a suit we know it’s<br />
comes down to cut, colour, style and<br />
shape. What about fabric quality? That<br />
changes everything. After all, fabric<br />
hugely impacts how comfortable you feel<br />
in your suit, especially when it comes to<br />
feel, touch and breath-ability.<br />
Shorts; This kind of fabric has the right flexibility and<br />
tension, which allows ease of movement when sitting or<br />
lounging around on deckchairs, rocks and sand. They<br />
also pair up beaut<strong>if</strong>ully with weekend shirts and summer<br />
knits.
The modern gent still wears bowties, with<br />
ready-tied knots in various colours and<br />
styles. Meanwhile, the more pragmatic<br />
gent is known to use neckties tie up<br />
bowties in his favourite patterns and<br />
colours.<br />
Moderate yourself remember that<br />
where style is involved, less is usually<br />
more.
Bortex High Brands<br />
Ralph Lauren<br />
The iconic Ralph Lauren logo depicts a polo horseman.<br />
It started appearing in New York City newspapers in<br />
early 1974. The Ralph Lauren logo gives a very clear<br />
perception of the rich, proud American look and<br />
tradition. The emblem is a prime example of an<br />
expressive logo that evokes feelings of pride, elitism<br />
and the spirit to enjoy the l<strong>if</strong>estyle-oriented “good l<strong>if</strong>e”.<br />
The Ralph Lauren logo has become one of the most<br />
popular logos in fashion and is trademarked in more<br />
than 100 countries worldwide.
Gant<br />
The story of GANT begins with a young man who<br />
dreamed the American dream. Berl Gantmacher<br />
was a miller’s son from Miropol, Ukraine, who made<br />
his way to Rotterdam and took a steamship to New<br />
York City. Archives at Ellis Island record him arriving<br />
on November 12, 1907. He was 17 years old.<br />
Today GANT offers menswear, womenswear,<br />
children’s clothing, home products accessories and<br />
fragrances. It is a brand built on the values of<br />
authenticity, quality, sport and timeless good taste,<br />
and it continues to develop and define<br />
comfortable, style-conscious clothing.
Lacoste<br />
Lacoste is a French clothing <strong>company</strong>, founded in<br />
1933 by tennis player René Lacoste and André<br />
Gillier.<br />
Lacoste sells high end clothing, footwear<br />
perfume, leather goods, watches, eyewear, and<br />
most famously polo shirts. In recent years, Lacoste<br />
has introduced a home line of sheeting and towels.<br />
The <strong>company</strong> can be recognized by its<br />
green crocodile logo. René Lacoste, the<br />
<strong>company</strong>'s founder, was nicknamed "the<br />
Crocodile" by fans because of his tenacity on<br />
the tennis court.
Women Secret<br />
Swimwear;<br />
A swimwear collection with models and patterns<br />
that enhance your feminine side and with a<br />
perfect fitting that flatters you most. To complete<br />
your look, a large variety of accessories to go with<br />
your bikinis, hats, beach wraps and bags.<br />
The brand is committed to quality and innovation<br />
and designs new collections made with new<br />
generation fabrics and the latest technology.<br />
Concepts that match the latest trends and give<br />
solutions to spec<strong>if</strong>ic needs
Swimwear
License:<br />
For our youngest customers. Includes<br />
mainly famous cartoons collections such<br />
as Mickey, Halloween, Snoopy...
Colch:<br />
Pyjamas sold in multiples. Single tops and<br />
bottoms to create your own pyjama at an<br />
attractive price
Lingerie:<br />
The perfect sleepwear garments to relax at<br />
home and to be always stylish. The garments are<br />
soft and comfortable, made with cosy fabrics.
Corsetry:<br />
Sexier and more sophisticated undergarments<br />
sensual and stylish finishing touches and delicate<br />
details.<br />
Corsetry
Men Secret
Maternity:<br />
Special Maternity collection to feel pretty<br />
and comfortable before and after having<br />
your baby.
My Essentials:<br />
The everyday line to feel comfortable and<br />
feminine every single day and every single<br />
occasion.
Sport Support:<br />
Our best bras with all the support you need<br />
while working out you sexy side.
Accessories:
Cortefiel
Pedro Del Hierro
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