Rosco Brand and Identity Guidelines
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PRESENTS<br />
BRAND AND IDENTITY GUIDE // ROSCO<br />
III
IV<br />
ROSCO // BRAND AND IDENTITY GUIDE
The<br />
enlightening<br />
BRAND AND IDENTITY GUIDE // ROSCO<br />
V
<strong>Rosco</strong> Agreement<br />
The following is <strong>Rosco</strong>’s <strong>Identity</strong> <strong>Guidelines</strong> for br<strong>and</strong>ing. June 2015<br />
The <strong>Rosco</strong> identity assures originality to promise quality in its services <strong>and</strong> products.<br />
If you are authorized by <strong>Rosco</strong>’s company to apply its identity with your business or<br />
publication, you then become a part of the <strong>Rosco</strong> enlightening team. You represent us.<br />
By following these guidelines you acquire the benefits of <strong>Rosco</strong>’s identity <strong>and</strong> contribute<br />
to its strength.<br />
VI<br />
ROSCO // BRAND AND IDENTITY GUIDE
TABLE OF CONTENTS<br />
LET’S INTRODUCE<br />
LOCAL AND INTERNATIONAL<br />
UNDERSTAND ROSCO<br />
MEET ROSCO<br />
ROSCO’S TOOLS<br />
ROSCO’S STATIONERY SET<br />
ROSCO’S APPLICATION<br />
LABEL SWAP<br />
BIBLIOGRAPHY / REFERENCES<br />
9<br />
11<br />
17<br />
23<br />
31<br />
39<br />
51<br />
65<br />
69<br />
BRAND AND IDENTITY GUIDE // ROSCO<br />
VII
8 ROSCO // BRAND AND IDENTITY GUIDE
Melbourne is a cosmopolitan city known for its<br />
multicultural food <strong>and</strong> popular coffee in its various<br />
exclusive sites. Every space in the city has a unique vibe<br />
<strong>and</strong> speciality whether in quality, service, attention or<br />
overall originality of the venue.<br />
Café <strong>Rosco</strong> is a popular <strong>and</strong> unique in its kind local<br />
restaurant situated in Melbourne’s Central Business<br />
District edge – Saint Kilda Road, Australia.<br />
At this location, the team strives to create a familiar<br />
<strong>and</strong> memorable ambiance for its costumers.<br />
However, <strong>Rosco</strong> br<strong>and</strong> <strong>and</strong> identity has been outdated<br />
<strong>and</strong> forgotten throughout the last decade.<br />
Unfortunatly, the br<strong>and</strong>’s inattention makes Café<br />
<strong>Rosco</strong> loose the important image <strong>and</strong> popularity<br />
created throughout its existence.<br />
In order to st<strong>and</strong> out from the competition, it is<br />
evident the major role design <strong>and</strong> identity plays at<br />
the different venues in Melbourne. Thus, Café <strong>Rosco</strong><br />
has been approached for a br<strong>and</strong> redesign that<br />
will develop <strong>Rosco</strong>’s identity by reflecting the core<br />
values the restaurant has developed <strong>and</strong> stood by<br />
over the past decade.<br />
BRAND AND IDENTITY GUIDE // ROSCO<br />
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10 ROSCO // BRAND AND IDENTITY GUIDE
LOCAL AND INTERNATIONAL<br />
BRAND AND IDENTITY GUIDE // ROSCO<br />
11
TYPE COLLECTION<br />
12 ROSCO // BRAND AND IDENTITY GUIDE
VISUAL ANNOTATIONS<br />
• Repetition of red <strong>and</strong> yellow colours.<br />
• Script font used in order to recreate a signature.<br />
• Shield form encapturing the logo’s identity.<br />
• Simple bold sans-serif fonts.<br />
• Thin lines for elegant venues.<br />
• Reduced use of illustration.<br />
• Black <strong>and</strong> white logos.<br />
BRAND AND IDENTITY GUIDE // ROSCO<br />
13
TYPE ANALYSIS<br />
INTERNATIONAL BRAND // T.G.I. FRIDAY’S<br />
VISUAL SUPPORT AND APPLICATION STYLE<br />
14 ROSCO // BRAND AND IDENTITY GUIDE
TYPE ANALYSIS<br />
LOCAL BRAND // SCHNITZ<br />
VISUAL SUPPORT AND FOOD APPLICATION STYLE<br />
BRAND AND IDENTITY GUIDE // ROSCO<br />
15
TYPE ANALYSIS<br />
LOCAL BRAND // GRILL’D<br />
VISUAL SUPPORT AND LOCATION APPLICATION STYLE<br />
16 ROSCO // BRAND AND IDENTITY GUIDE
UNDERSTAND ROSCO<br />
Meet its values<br />
BRAND AND IDENTITY GUIDE // ROSCO<br />
17
“<br />
A relaxed <strong>and</strong> warm<br />
environment you will love<br />
returning to. A dining<br />
experience where you feel you<br />
are coming in to see friends.<br />
Join the <strong>Rosco</strong> experience!<br />
– <strong>Rosco</strong><br />
18 ROSCO // BRAND AND IDENTITY GUIDE
FAMILIAR<br />
LOCAL<br />
CASUAL<br />
COSY<br />
PERSONAL<br />
ESTABLISHED<br />
UPDATED VINTAGE<br />
NEIGHBOURLY<br />
Friendly, customary, everyday, recognizable,<br />
simple, usual, domestic, frequent, comfortable,<br />
welcoming, constant, family owned.<br />
Native, homemade, regional, vernacular, small,<br />
neighbourhood, known, popular, limited,<br />
narrow, h<strong>and</strong>-crafted, accessible.<br />
Occasional, spontaneous, adventitious, simple, open,<br />
free spirited, smooth, uncomplicated, unmistakable,<br />
no worries, straightforward, apparent.<br />
Comfortable, intimate, restful, secure, home,<br />
enjoyable, memorable, complacent, convenient,<br />
healthy, pleasant, relaxing.<br />
Individual, original, particular, personal,<br />
customizable, single, special, specific, express,<br />
different, distinct, reserved.<br />
Settled, traditional, engaged, permanent,<br />
unmistakable, common, historic, acceptable,<br />
accustomed, habitual, rooted, honoured.<br />
Classic, young, rare, stylized, different, unique,<br />
personal, distinctive, admirable, open-minded,<br />
idiosyncratic, peculiar.<br />
Accessible, convenient, essential, favourable,<br />
friendly, invaluable, productive, significant,<br />
sympathetic, valuable, accommodating, helpful.<br />
BRAND AND IDENTITY GUIDE // ROSCO<br />
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MOOD-BOARD<br />
to feel<br />
feel<br />
to care<br />
care<br />
SHARING IS CARING<br />
Mood <strong>and</strong> inspiration for the br<strong>and</strong>’s warmth <strong>and</strong><br />
authenticity exploring people, ambiance <strong>and</strong> texture.<br />
20 ROSCO // BRAND AND IDENTITY GUIDE
MOOD-BOARD<br />
EXPLORE THE COLOURS OF ITALIA<br />
Mood <strong>and</strong> inspiration for the br<strong>and</strong>’s colours br<strong>and</strong>’s<br />
typographical trustworthiness <strong>and</strong> logotype development.<br />
BRAND AND IDENTITY GUIDE // ROSCO<br />
21
Live everyday the enlightening experience – <strong>Rosco</strong><br />
<strong>Rosco</strong> dinning restaurant <strong>and</strong> café is a location<br />
that st<strong>and</strong>s out with its personalized service<br />
<strong>and</strong> customisable food.<br />
Family owned for more than twenty years,<br />
<strong>Rosco</strong> has always been a family with opened<br />
arms to anyone who comes in. At <strong>Rosco</strong>,<br />
the team strives to bring “the light” to the<br />
challenging days of its costumers. We<br />
specialise in what our costumers like, in<br />
their taste, by making our food up to their<br />
st<strong>and</strong>ards <strong>and</strong> preferences.<br />
In fact, it is by creating a familiar ambience,<br />
starting a conversation or by achieving the<br />
costumer’s food desires that <strong>Rosco</strong> achieves<br />
its uniqueness in its services <strong>and</strong> dishes.<br />
22 ROSCO // BRAND AND IDENTITY GUIDE
WELCOME TO ROSCO<br />
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24 ROSCO // BRAND AND IDENTITY GUIDE
PRIMARILY LOGOTYPE<br />
BRAND AND IDENTITY GUIDE // ROSCO<br />
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MAIN LOGOTYPE // SQUARE FORMAT<br />
GREY SCALE // SIZE<br />
White logotype<br />
Black logotype<br />
Minimal size<br />
25 mm<br />
25 mm<br />
The logotype looses all kind<br />
of ornamentation <strong>and</strong> small<br />
detail but keeps its vibrant<br />
<strong>and</strong> recognizable identity.<br />
COLOUR VARIATIONS<br />
Two colour dark // post lantern on<br />
Use example: night event colour print promotion.<br />
Two colour light // post lantern off<br />
Use example: dark publication requiring light logotype<br />
over an image.<br />
One colour // post lantern off<br />
Use example: day event colour print promotion.<br />
Black + one colour // post lantern on<br />
Use example: one colour publication.<br />
26 ROSCO // BRAND AND IDENTITY GUIDE
SECONDARY LOGOTYPE // RECTANGULAR FORMAT<br />
GREY SCALE<br />
White logotype<br />
Black logotype<br />
COLOUR VARIATIONS // SIZE<br />
Two colour light // post lantern off<br />
Two colour dark // post lantern on<br />
One colour // post lantern off<br />
Minimal size<br />
28 mm<br />
10 mm<br />
The logotype looses all kind<br />
of ornamentation <strong>and</strong> small<br />
detail but keeps its vibrant<br />
<strong>and</strong> recognizable identity.<br />
MINIMUM CLEAR SPACE<br />
0.5x<br />
0.5x<br />
X0.2<br />
X0.2<br />
X<br />
X<br />
Minimum clear space<br />
BRAND AND IDENTITY GUIDE // ROSCO<br />
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28 ROSCO // BRAND AND IDENTITY GUIDE
Our concept, our idea<br />
The concept of light is represented by a<br />
post lamp logotype design inspired by<br />
Venice cityscape with a style that recalls a<br />
rustic yet relaxing feeling <strong>and</strong> impression.<br />
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WE TAKE CARE OF YOU.<br />
YOU TAKE CARE OF OUR BRAND<br />
1 2 3 4<br />
5 6 7 8<br />
9 10 11 12<br />
13 14 15 16<br />
DON’T<br />
The don’ts apply to the<br />
1. Don’t change the height <strong>and</strong><br />
7. Don’t attempt to create a<br />
13. Don’t use a black background<br />
main square logotype, the<br />
horizontal logotype version<br />
<strong>and</strong> the slogan.<br />
In this case, the br<strong>and</strong> pattern<br />
represents a X with the meaning<br />
of not to do these logo variations.<br />
Placing the pattern over the logo<br />
is not an appropriate application<br />
in any circumstance.<br />
keep the width.<br />
2. Don’t change the width <strong>and</strong><br />
keep the height.<br />
3. Don’t rotate the logotype.<br />
4. Don’t skew or attempt<br />
to make the logotype<br />
3-dimensional in any way.<br />
5. Don’t only use the top part of<br />
the logotype.<br />
6. Don’t only use <strong>Rosco</strong>’s<br />
typeface with the V<br />
new horizontal logotype<br />
placement (please refer to<br />
horizontal logotype variation).<br />
8. Don’t make a pattern or<br />
texture out of the logotype.<br />
9. Don’t apply any effects.<br />
10. Don’t apply cream colour<br />
as the background shadow<br />
effect.<br />
11. Don’t use the line texture over<br />
the typography <strong>and</strong> icon.<br />
for the black logotype (refer<br />
to the white logotype or lightcoloured<br />
logotype).<br />
14. Don’t use the red colour to fill<br />
the post lamp’s interior.<br />
15. Don’t use the line texture to<br />
fill the post lamp.<br />
16. Don’t use the red colour fill<br />
on the logotype (refer to<br />
logotype colour variations)<br />
placement.<br />
12. Don’t only use the texture.<br />
30 ROSCO // BRAND AND IDENTITY GUIDE
ROSCO’S TOOLS<br />
for success<br />
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31
THE WAY WE EXPRESS OURSELF<br />
EMPHASIS // TITLE // SLOGAN // SIGNATURE<br />
AaBbCc0123<br />
Mission script regular<br />
Mission Script designed by James T. Edmondson<br />
PRINT // LETTER // QUOTE // RECEIPT<br />
AaBbCc0123<br />
Aleo Regular Aleo Bold<br />
Aleo Slab Serif designed by Alessio Laiso<br />
DIGITAL // WEBSITE // BANNERS // EMAILS<br />
AaBbCc0123<br />
Lato Regular Lato Bold<br />
Aleo Slab Serif designed by Alessio Laiso<br />
32 ROSCO // BRAND AND IDENTITY GUIDE
THE COLOURS WE LIVE IN<br />
OUR DARK OUR CREAM OUR PASSION OUR UNIQUE<br />
RGB RGB RGB RGB<br />
37 39 41 210 196 146 230 59 47 54 65 65<br />
CMYK CMYK CMYK CMYK<br />
75 64 58 73 20 19 48 03 01 87 83 0 72 53 55 56<br />
HTML HTML HTML HTML<br />
# 252729 # D2C492 # E63B2F # 364141<br />
PANTONE PANTONE PANTONE PANTONE<br />
426 C 4535 C 179 C 5467 C<br />
BRAND AND IDENTITY GUIDE // ROSCO<br />
33
enlightening<br />
THE SLOGAN<br />
More than a tool, the slogan<br />
represents the core inspiration<br />
<strong>and</strong> values of the restaurant.<br />
Its encapsulated phrase<br />
represents our mission:<br />
to bring light to the day of<br />
every customer through an<br />
unforgettable experience.<br />
The do’s <strong>and</strong> don’ts of<br />
the logotype apply to the<br />
slogan. Please refer to page<br />
30 for further information.<br />
34 ROSCO // BRAND AND IDENTITY GUIDE
BRAND AND IDENTITY GUIDE // ROSCO<br />
35
THE LIGHT<br />
The texture is a<br />
representation of the<br />
light we want to bring to<br />
our costumers. Thus, it is<br />
important that we keep a<br />
relevant <strong>and</strong> appropriate<br />
combination of colours.<br />
Combinations that differ<br />
from the ones shown are not<br />
part of the br<strong>and</strong>.<br />
36 ROSCO // BRAND AND IDENTITY GUIDE
OUR IMAGE<br />
To be in br<strong>and</strong>, HD images<br />
require <strong>Rosco</strong>’s customized<br />
filter, which is a result of the<br />
mix of our cream colour <strong>and</strong><br />
the unique colour.<br />
The images in use most be:<br />
• Close ups of food, plates,<br />
ambience in the restaurant, staff<br />
facial <strong>and</strong> body expression.<br />
• Relevant imagery that does<br />
not show the face of a costumer.<br />
(A costumer can be taken in a<br />
picture when he/she does not face<br />
the camera. For instance, giving<br />
his,her back to the camera).<br />
No filter<br />
With filter<br />
• Food <strong>and</strong> ingredients aerial<br />
shots can be in colour but require<br />
to be faded.<br />
BRAND AND IDENTITY GUIDE // ROSCO<br />
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38 ROSCO // BRAND AND IDENTITY GUIDE
ROSCO STATIONERY<br />
Set of light<br />
BRAND AND IDENTITY GUIDE // ROSCO<br />
39
40 ROSCO // BRAND AND IDENTITY GUIDE
THE WAY WE WRITE<br />
LETTER DESIGN FOR PRINTING<br />
BRAND AND IDENTITY GUIDE // ROSCO<br />
41
THE WAY WE QUOTE<br />
LETTER DESIGN FOR TAX INVOICE<br />
42 ROSCO // BRAND AND IDENTITY GUIDE
THE WAY WE SEND OUR LIGHT<br />
ENVELOPE DESIGN<br />
BRAND AND IDENTITY GUIDE // ROSCO<br />
43
THE WAY WE EMAIL<br />
EMAIL SIGNATURE DESIGN<br />
44 ROSCO // BRAND AND IDENTITY GUIDE
THE WAY WE PRESENT OURSELF<br />
BUSINESS CARD DESIGN<br />
BRAND AND IDENTITY GUIDE // ROSCO<br />
45
THE WAY WE IMPRESS<br />
POWERPOINT PRESENTATION DESIGN<br />
46 ROSCO // BRAND AND IDENTITY GUIDE
A COMPLETE SET<br />
of light<br />
BRAND AND IDENTITY GUIDE // ROSCO<br />
47
A COMPLETE SET OF LIGHT<br />
STATIONERY SET<br />
48 ROSCO // BRAND AND IDENTITY GUIDE
BRAND AND IDENTITY GUIDE // ROSCO<br />
49
50 ROSCO // BRAND AND IDENTITY GUIDE
ROSCO’S APPLICATIONS<br />
of enlightenment<br />
BRAND AND IDENTITY GUIDE // ROSCO<br />
51
52 ROSCO // BRAND AND IDENTITY GUIDE
THE WAY PEOPLE FIND US<br />
RESTAURANT FACADE DESIGN<br />
BRAND AND IDENTITY GUIDE // ROSCO<br />
53
54 ROSCO // BRAND AND IDENTITY GUIDE
OUR IDENTITY ON THE WEB<br />
WEBSITE DESIGN<br />
BRAND AND IDENTITY GUIDE // ROSCO<br />
55
56 ROSCO // BRAND AND IDENTITY GUIDE
HOW TO BE RECOGNIZED<br />
WAITER’S UNIFORM<br />
BRAND AND IDENTITY GUIDE // ROSCO<br />
57
THE WAY WE DELIVER<br />
TAKE AWAY PAPER BAG FOR DELIVERIES<br />
58 ROSCO // BRAND AND IDENTITY GUIDE
MELBOURNE, CITY OF COFFEE<br />
MUG / CUP DESIGN<br />
BRAND AND IDENTITY GUIDE // ROSCO<br />
59
60 ROSCO // BRAND AND IDENTITY GUIDE
THE WAY WE PRESENT OUR TABLE<br />
STAMP DESIGN FOR PAPER APPLICATION<br />
BRAND AND IDENTITY GUIDE // ROSCO<br />
61
62 ROSCO // BRAND AND IDENTITY GUIDE
THE WAY WE GIVE THEM THE CHOICE<br />
MENU DESIGN<br />
BRAND AND IDENTITY GUIDE // ROSCO<br />
63
64 ROSCO // BRAND AND IDENTITY GUIDE
BILIOGRAPHY<br />
BRAND AND IDENTITY GUIDE // ROSCO<br />
69
BIBLIOGRAPHY //<br />
REFERENCES<br />
Page 9<br />
[Untitled photograph of a man’s back in coffee shop]. Retrieved from: http://v<strong>and</strong>ercoaching.com/<br />
Page 12<br />
[Mike’s logo]. Retrieved from: http://www.mikes.ca/DATA/MENU/default.jpg<br />
[Grill’d’s logo]. Retrieved from: http://4.bp.blogspot.com/-MGYLjRgya0w/UgsQ922BYMI/AAAAAAAABz0/P0F5P1trSSs/<br />
s1600/grilld-logo.jpg<br />
[Casa Grecque’s logo]. Retrieved from: https://fbcdn-profile-a.akamaihd.net/hprofile-ak-prn2/v/t1.0-1/c55.55.690.690/<br />
s160x160/9378_544964132216978_537753616_n.jpg?oh=cd1978b918b106e09c345e6b44887f74&oe=55CADD77&__<br />
gda__=1439587716_9a9824242d74abbec7666cb99b43fac5MGYLjRgya0w/UgsQ922BYMI/AAAAAAAABz0/P0F5P1trSSs/<br />
s1600/grilld-logo.jpg<br />
[ST’s logo]. Retrieved from: http://www.reymondcommunications.com.au/saint-crispin<br />
[Papparoti’s logo]. Retrieved from: http://www.papparoti.ae/<br />
[Uncle’s logo]. Retrieved from: https://pbs.twimg.com/profile_<br />
images/378800000213706029/74611aea2648a4aaaf60f1231a1cd667_bigger.jpeg<br />
[New Amsterdam’s logo]. http://twodegrees.com.au/wp-content/uploads/2014/12/Nieuw-Amsterdam-1.jpg<br />
[Hammer & tond logo]. Retrieved from: http://hammer<strong>and</strong>tong.com.au/bookings/<br />
[Rockwell<strong>and</strong>sons’s logo]. Retrieved from: http://www.rockwell<strong>and</strong>sons.com.au/wp-content/uploads/2012/12/cropped-<br />
ROCKWELL_weblogo-copy.png<br />
[Gasolina’s logo]. Retrieved from: http://southwharfpromenade.com.au/venues/gasolina/<br />
[Lebonton’s logo]. Retrieved from: http://www.lebonton.com.au/<br />
[Caesar’s logo]. Retrieved from: http://www.caesarsitaliancuisine.com.au/<br />
[Schnitz’s logo]. Retrieved from: http://schnitz.com.au/<br />
[Fridays’s logo]. Retrieved from: https://www.tgifridays.com/<br />
[Chow City’s logo]. Retrieved from: http://chowcity.com.au/<br />
[brook’s logo]. Retrieved from: http://brooksofmelbourne.com/<br />
[Operator25’s logo]. Retrieved from: http://www.operator25.com.au/<br />
[Tuscan’s logo]. Retrieved from: http://www.tuscanbar.com.au/rooftop-bar-melbourne-wine-garden-italian-tapas/<br />
[Town mouse’s logo]. Retrieved from: http://thetownmouse.com.au/<br />
Page 14<br />
[Fridays’s <strong>Br<strong>and</strong></strong>ing]. Retrieved from: https://pbs.twimg.com/media/CAeie4cUIAE6B9d.jpg:large<br />
[Fridays’s Bartender]. Retrieved from: http://clarusapex.com/wp-content/uploads/2013/11/Bartender-Blueberry-Mojito-2.<br />
jpg<br />
[Fridays’s Endless apps]. Retrieved from: https://pbs.twimg.com/media/B-s7HATW8AAbTXK.jpg:large<br />
[Fridays’s New York]. Retrieved from: http://tgifmenu.com/wp-content/uploads/2012/08/tgi-fridays-special.jpg<br />
[Fridays’s Table]. Retrieved from: https://wishurhere.files.wordpress.com/2013/01/tgi-fridays-9.jpg<br />
[Fridays’s website screen shot]. Retrieved from: https://www.tgifridays.com/<br />
[Fridays’s website screen shot]. Retrieved from: https://www.tgifridays.com/<br />
[Fridays’s Bra<strong>and</strong>ing]. Retrieved from: http://www.teviotcreative.com/img/images/TGI-3.jpg<br />
70 ROSCO // BRAND AND IDENTITY GUIDE
BIBLIOGRAPHY //<br />
REFERENCES<br />
Page 15<br />
[Schnitz’s Restaurant]. Retrieved from: http://theanatomy.com.au/wp-content/uploads/2012/01/SchnitzFountainGate8.jpg<br />
[Schnitz’s food]. Retrieved from: http://www.thatsmelbourne.com.au/Dining<strong>and</strong>Nightlife/Cafes/LightMeals/<br />
PublishingImages/23240Large.jpg<br />
[Schnitz’s Barril]. Retrieved from: http://www.thatsmelbourne.com.au/Dining<strong>and</strong>Nightlife/Cafes/LightMeals/<br />
PublishingImages/23240Large.jpg<br />
[Schnitz’s Menu]. Retrieved from: https://s-media-cache-ak0.pinimg.com/736x/a2/aa/2d/<br />
a2aa2db943123b6d77c3e76ad4797f9c.jpg<br />
[Schnitz’s logo]. Retrieved from: http://schnitz.com.au/<br />
Page 16<br />
[Grill’d’s team]. Retrieved from: http://www.grilld.com.au/wp-content/uploads/2012/04/09-Grilld-join2.jpg<br />
[Grill’d’s restaurant]. Retrieved from: https://s-media-cache-ak0.pinimg.<br />
com/236x/00/1d/6f/001d6fdf1405701a2a65a1bb2a8c2eed.jpg<br />
[Grill’d’s Van]. Retrieved from: http://transform.fairfaxregional.com.au/transform/v1/crop/frm/silverstone-feeddata/9235c363-0846-4cb4-8797-eef91415f6df.jpg/r0_657_5372_3677_w1200_h678_fmax.jpg<br />
[Grill’d’s Logo]. Retrieved from: http://eatdrinkplay.com/wp-content/uploads/2010/09/Grilld-Darlinghurst.jpg<br />
[Grill’d’s restaurant]. Retrieved from: http://www.weekendnotes.com/im/008/07/inside-grilld-yarraville1.jpg<br />
[Grill’d’s add]. Retrieved from: http://cdn.movember.com/uploads/images/News/AU/2011/grilled_body.png<br />
Page 18<br />
[Venice by Mi<strong>and</strong>yue]. Retrieved from: http://cdn.movember.com/uploads/images/News/AU/2011/grilled_body.png<br />
Page 20<br />
[Untitled by Anne Parker]. Retrieved from: http://anne_parker.vsco.co/media/51fcac325a68082e750000eb<br />
[Penrose with the VSCO team in Oakl<strong>and</strong>, CA by Iamcartermoore]. Retrieved from: http://carter.vsco.co/<br />
media/5327c471716708a94200086e<br />
[Brie & Prosciutto pizza. by mikevfmk]. Retrieved from: http://mikevfmk.vsco.co/media/52fba9f971670802180001bc<br />
[At Oddfellows, Seattle by carafarnell]. Retrieved from: http://carafarnell.vsco.co/media/52a61c835d6808fb4f0000b7<br />
[#Nature #tree #color #photography by carolm]. Retrieved from: http://carolm.vsco.co/<br />
media/52f97ef37367089530000948<br />
[Texture Stratton, VT by Alex<strong>and</strong>er Dobbin]. Retrieved from: http://dobbin.vsco.co/media/52fa9dc8726708ba430008b3<br />
[Big Ed’s (round 2) by Jon Kennedy]. Retrieved from: http://jonkennedy.vsco.co/media/5321fbfb726708ad300001d2<br />
[Untitled by emari traffie]. Retrieved from: http://emaritraffie.vsco.co/media/53cb5f8d7567085f638b4829<br />
[Untitled by Robin Card]. Retrieved from: http://robincard.vsco.co/media/52bc77c3736708aa5500003f<br />
[Untitled by Lauren Mitchell]. Retrieved from: http://iwas_shotbylauren.vsco.co/media/5332bbd87267080e670001f3<br />
BRAND AND IDENTITY GUIDE // ROSCO<br />
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BIBLIOGRAPHY //<br />
REFERENCES<br />
Page 21<br />
[Beautiful windows]. Retrieved from: [Untitled by emari traffie]. Retrieved from: http://emaritraffie.vsco.co/<br />
media/53cb5f8d7567085f638b4829<br />
[Venice]. Retrieved from: http://www.nehomemag.com/sites/nehomemag.com/files/styles/modal/public/images/7/<br />
gallery_images/first_light.jpg?itok=FvlxuOU8<br />
[Vintage Italy]. Retrieved from: https://s-media-cache-ak0.pinimg.<br />
com/736x/4a/9a/5d/4a9a5d7cb58fce94185ae73e54d7ce06.jpg<br />
[Lamp Post]. Retrieved from: https://s-media-cache-ak0.pinimg.com/236x/71/18/<br />
c2/7118c21a10f38ed25a71e5ea021d101c.jpg<br />
[Lamp Post]. Retrieved from: https://s-media-cache-ak0.pinimg.com/736x/21/88/<br />
e5/2188e5f5511b1c8b98af0b686b02561f.jpg<br />
[Vintage Poster]. Retrieved from: https://archiviodelverbanocusioossola.files.wordpress.com/2012/09/lago-maggiore-<br />
1932-ante-servizio-elettrico-milano-gallarate-varese-acceleramento-del-viaggio-fra-milano-ed-il-lago-maggiore.<br />
jpg?w=470&h=671<br />
[Vintage Poster]. Retrieved from: https://s-media-cache-ak0.pinimg.com/236x/a0/1d/af/<br />
a01dafd5c44a4a98114f82e63194d20c.jpg<br />
[Firenze Poster]. Retrieved from: https://s-media-cache-ak0.pinimg.<br />
com/236x/21/26/9a/21269af6fc84a1167ee82be9ced5a925.jpg<br />
[Vespa]. Retrieved from: http://i1.trekearth.com/photos/35908/te_rome_vespa.jpg<br />
[summertime is tomatoes!!!! #food by Linda Xiao]. Retrieved from: http://lindaxiao.vsco.co/<br />
media/53cbee1d7267083d718b45fa<br />
Page 24<br />
[Untitled by Anne Parker]. Retrieved from: http://anne_parker.vsco.co/media/51fcac325a68082e750000eb<br />
[Untitled photograph of a man’s back in coffee shop]. Retrieved from: http://v<strong>and</strong>ercoaching.com/<br />
[Untitled by emari traffie]. Retrieved from: http://emaritraffie.vsco.co/media/53cb5f8d7567085f638b4829<br />
[Penrose with the VSCO team in Oakl<strong>and</strong>, CA by Iamcartermoore]. Retrieved from: http://carter.vsco.co/<br />
media/5327c471716708a94200086e<br />
Page 28<br />
[Chef Blair Rasmussen, Vancouver Convention Centre]. Retrieved from: https://www.flickr.com/photos/<br />
72 ROSCO // BRAND AND IDENTITY GUIDE
IMAGE LICENCE<br />
QEAQL mock-up<br />
All mock-ups were bought on QEAQL.COM website under their copyrights conditions <strong>and</strong> licence. However, the stage<br />
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