IQ Magazine Issue 20

iQ industry insight
Hear why
Kloeber value
the importance
of exhibitions
in driving
their business
forwards
Local success story Kloeber UK Ltd are a market
leader in timber and aluminium bifold doors and
complementary bespoke doors and windows in timber,
aluminium and composite with their head office and
extensive showroom based in Huntingdon.
Attending key home improvement exhibitions has
always been part of their strong, customer-focused
marketing strategy so much so that the launch of their
business in October 2006 was at Grand Designs held at
Birmingham NEC.
In the decade since their small beginnings at the Grand
Designs Show, where they launched their Kustomfold
timber bifold door, their stand presence has grown
considerably. Kloeber now annually attend eight
nationwide direct consumer exhibitions with a stand
size of up to 50sq metres to display their wide product
range of bifold doors, sliding doors, French and single
doors, windows, fixed glazing, roof lights, traditional
front doors and their award-winning contemporary
FunkyFront entrance door systems.
We spoke to Matt Higgs, Sales Director and co-owner
of Kloeber to hear more about Kloeber’s exhibitions.
“Anyone undertaking a self-build or home improvement
project is investing a lot of time, money and effort in
to building their dream. There is no substitute for
seeing Kloeber’s doors and windows first hand, after all
glazing will form a big part of both the build and the
budget. You cannot possibly commit financially without
first viewing and testing the products and meeting the
people you are considering buying from,” Matt said.
“Kloeber understand that confidence is a major part
of the decision making process and bearing this in
mind, we try to make it easy for potential clients to
meet us either at one of our three showrooms in
Cambridgeshire, London or Buckinghamshire or at
one of the many exhibitions we attend. This year
we have invested in stands at Grand Designs London
and Birmingham, The Homebuilding and Renovating
Shows in Birmingham, London and Surrey, the Build
It Shows in Kent and Buckinghamshire and the first
Self Build and Design Show held in Peterborough,” he
continued.
Meeting someone at an exhibition means that they
are already engaged in progressing their project and
can compare all the glazing products from different
companies under one roof asking all the relevant
questions they may have. This gives them a chance
to directly compare the quality of the doors and
windows on offer. “Purchasing from Kloeber is not just
about the products, as we are a company that offers a
complete package: technical consultation, fitting service
and a full warranty. Understanding which of these
services are required is much easier when talking to face
to face,” added Matt. “We work together with all the
exhibitions we attend to ensure that we help increase
the footfall at the events by letting our potential clients
know we will be exhibiting and what products they can
view there. We also advertise in all of the associated
magazines for each exhibition to support our presence
throughout the year.”
issue 20 | page 34