Veronica_Chavez_Form

Verónica Chávez Jaimes
Product Evolution

My super power is:
X-RAYVISION!
Verónica Chávez Jaimes
Superhero
Kryptonite:
Disorganization
It let me see things where others
can't, like hidden meaning in
things, powerful insights from a
situation or maybe reading
people's motivations, Im excited
about solving mysteries of all
kinds and i tend to think
metaphorically to understand and
explain things. I have the power to
project how things will be in the
future.
My biggest values
Empathic
The value of understand the different
perspectives, emotions, situations and
tolerate about how others think, act, look and
feel. Empathy allow me to be aware of others
and not just think about me and what i want. In
solving problems, empathy let me think of
better solutions based on the people needs.
Humble
I know who I am and what Im not, Im aware of
my strenghts and weakness; Im aware of wins
and failures, I enjoy learn from others and
recognize each other awesomeness.
Main
Achievements
When is near, it acts like a
vampire of time, generate stress
and make everything urgent.
Sometimes makes me feel
multitasking but then it only take
me out of focus to the important
things.
Team
Player
My contribution:
Im really good at listen and observe to get powerful
insights and then connecting the points.
I understand everything as a gear
and my commitment is to make collaboration
happen by understanding the team members and
their awesome characteristics.
I respect the perspective and ideas of every team
member and understand that is not about who has
the idea but about how can we built bigger things
together.
Im aware that i dont know everything, I trust the
experience of others and the collective ability to
move towards an ambitious goal.
1 1 Live a cultual shock for a week when i was 16 years old. I was enroll in an academy exchange for
1 year in the US, It gave me a perspective about how important my family is, how beautiful my country is,
how nothing change if i was there or not and this gave me a call to action to define who i wanted to be
and how i want to transcend, and to make the right decision and envision my future.
2 2 University Scholarship- I have the privilege to study in one of the best universities of the south of
Mexico. This was a challenge against me, in order to be the best i needed to give my best to the
scholarship contest, so I get a lot of preparation, I invest in my self and all that sum of efforts gave me
the result that i wanted. Now Im a happy industrial designer who believes that impossibles only exist in
ourselves.
3 3 Incubation of a start up: Learn how to collaborate with 4 partners to achieve a bigger purpose. We
start with a social start up that would develop skills in local people by improving their process and create
better products. This idea was supported by a partnership between government and a high impact
incubator. With this experience i learn how to learn, fail, get up, fail, improve, listen, and believe.
4 4 Be independent. The days after you graduate from University could be hard, but after too much
storm I could finally say that im being in charge of myself and it makes me realize the value and effort
received from my parents

Commitment
The
Times
2. What is the biggest strength an uniqueness that Mexico has as a country and how
can that uniqueness and strength can be taken to the next level ?
Mexico has a privileged geographic location
We are the only emerging country
that has access to the United States
with more than 3000 km of border.
We are among the oceans that determine
the two most important economic basins,
the : Pacific and the Atlantic.
Mexico is the only Latin American country that,
at the same time, is North American.
We have a great natural wealth, we possess the fourth
most important biodiversity of the planet, one of the
of the most remarkable petroleum production and a
demographic bonus that offers a historical opportunity.
We are a natural link in a globalized world and we can
be a multidirectional link between the north and the
south, between Asia and the European Union;
Between the European Union, Asia and Latin America;
and of course with the United States.
In 2030, its projected that most Mexicans are under 30 years old. Today the average age is 27 years old,
which means that the economically active population for 3 decades will be greater than the dependent
population, than children and the elderly.
Everything there give us a productive potential of great proportions that we must take advantage of
immediately.
Its our responsibility to develop the young leaders that will transform the
productive potential into action.
3. What is your biggest passion and how being MC Mexico
and being in AIESEC one more year is connected to it?
My biggest passion in life is to create/transform things into something better. My dream is to create global solutions
for basic needs, specially in education, hunger and human rights.
Being MC Mexico its for me an opportunity to give my entire time and heart to take the first step to transform my
beautiful country, to work hard to amplify our efforts as an organization and to learn from others awesome
mexiCANs. I want to be part of a generation that create things around what Mexico needs, that empowers the
biggest generation of young people that now our country has to believe in themselves and to take action. I will work
as hard as i can to demonstrate the young Mexicans that this country is full of opportunities and depends on each
one of us to make it happen.
Being in AIESEC one more year will give me a better understanding of what a global citizen is, the needs of a whole
country, the contrast, diversity and patterns of a national network, the passion and discipline to fulfill a big
responsability, the experience to impact worldwide, to learn by experience and to collaborate for a bigger purpose.
After the MC experience, i will continue my studies with the practical experience needed to take great advantage
of postgraduate studies. Im going to take the Master of Disaster, Design and Development which objective is
explore how design can be used as a strategic tool to help resolve complex global challenges, including poverty,
natural disaster, civil conflict and climate change.
2017 2018
MCMX
Prepare
2019 2020 2021
Master of Disaster,
Design and Development
Entrepreneurship
Awareness
MEXICAN Leadership
Purpose

4. One step ahead wall
a) What are the wildly important points of PND ( Plan Nacional de Desarrollo ) ?
We need to focus on in the next term and why ?
Quality Education
A strategy in colaboration with government
to traverse a complementary program to the
basic education with extracurricular
activities that complement the education of
the kids.
Develop a Teaching project for 3 months
with an agenda realized by persons with
profiles of pedagogy de development of
skills of multiple intelligences for pupils.
Parallel to this to develop a program with the
teachers in order that they understand the
importance from an external perspective.
Likewise in the topic of development of
science and technology, which powerful
would be to work with CONACYT to make an
alliance with a country that is of the first
places worldwide in these items and create
a program for the Mexicans' development
abroad. Doing a viable and sustainable offer
with government under a frame of
requirements and have a huge return of
investment.
Mexico with Global Responsability
A well developed strategy with the main universities of
Mexico, along with some funds and partnership
to create 1 to1 Project. For each people that goes
abroad, a company let other young person in need to have
this experience.
Create an embassor program for our EPs, we need to be
clear that every mexican has the responsability to share
the whole Mexico. But also to be open to learn and change
mindsets about other countries.
Democratize the productivity
Develop more competent leaders, that have the
corresponsability to be mexican citizens, that speak up
with proposals. Its important that AIESEC knows the big
mission that has with our generation, in terms of
demography, Mexico has more percentage of young
people than adults,elderly and kids. Its a big potencial
that we cant waste.
Why?
Because its the first step to develop ourselves in order
to develop the country
b) What is the 1 and wildly important behavior that you identify needs
to be shaped in the next term towards 2020, what can we do to
activate it among the network ?
Disciplined leaders
Not Excuses
Take Action
An extra .02 every day can make a difference
We need to be the leaders that make the difference.
We must have the discipline to be extraordinary every single day. Its a matter of constancy to give more, to be
more. The discipline of work hard, to focus on the important, to say no to be average, to keep going forward.
We shouldnt stop for anything, we must remain faithful to our purpose, have the discipline to give more than we
expected.
Doing things will give results, take action, not procastinate.
its time to jump and go for it. Even if we fail we will be one step closer. Every day we need to push ourselves to be
the leaders that this country needs, to be the mexiCANs that lead by example, to be the generation that .
Consistent action bring success. Push ourselves to reach the top.
Its a behavior we all can shape, leading and learning by example.

Specific Questionnare
1. Make a proposal of a simple JD that P.E ( product evolution ) will have ,
stating the main synergies it will enable ( keep in mind the D.M role )
MCVP Product Evolution Job Description:
Brief:
Lead and manage the product development process strategy (definition, creation, improvement and
implementation.)
Responsabilities:
-Collaborates with Operations for scale-up, process development and improvement. (Growth Hacker
for the network, Synergy with CXP & Exchangers)
-Manage the local content strategy
-Management of Brand Managers Strategy.
-Alignment of MKT strategies and implementation LC-MC
-Showcasing Trainning Skills: Concept, Storytelling, Copy writter, Film, Edition. (Synergy with DM)
-Looks for ways to improve the profitability and consumer acceptance of our products.
* Research and analyze market conditions (needs discovery, segmentation, opportunity sizing, and
analysis.)
* Articulate market requirements and opportunities
* Identify opportunities for product evolution and enhancements
* Develop product marketing plan and national campaigns to generate product awareness and
demand with the main entity partners.
* Develop sales tools and sales training material
* Keeps up-to-date with new trends, technologies, platforms and marketing initiatives.
-Team minimums implementation for Content Generation
2. How 1 specialized line of digital MKT and product evolution (P.E) will
ensure better know how transition, product trust and brand positioning ?
First we have to understand that we are recognize as the same brand: AIESEC. If an LC does great things, but
others dont, the people wont matter the city or university, they just promote or blame AIESEC as a brand.
There is a huge responsability of building one brand around the world. But branding is not just about the look and
feel of a product or service. A brand generate awareness, relevance and respect among a target audience. A
brand must communicate the same message to matter what. The content can be adapted to fulfill specific places
requirements but the idea needs to be the same.
oGX Products
Product Trust
Process standardization, which uses common
procedures to reduce cost and complexity, and
predictive analytics, which model past
performance data to predict future outcomes—
helping the network to design, price, and
guarantee their offerings.
Making life easier for customers and
becoming trusted partners in the process.
Product Performance
Innovations
Address the value, features, and quality of the
value offering.
Product Evolving:
Simplification to make it easy to use and
understand the product;
Sustainability to provide offerings that dont affect
the LC Health; customization to tailor a product per
cluster.
Transition
Innovations also help attract talent to the
organization by creating supremely productive
working environments.
Structure innovations include building incentive
systems to encourage members to work toward a
particular goal, standardizing assets to reduce
operating costs and complexity, or even creating a
educational hub to provide sophisticated,
continuous training.
System use standardized and highly integrated IT
infrastructure. So the historical records will help to
prevent, invent and improve the performance.
Trainning
Content Generation, Brand Management,
Trendhunters, Implementation of Campaigns,
Product Execution, Storytelling, Concept Creation,
Showcasing Academy.

Brand Positioning
One specialized line of MKT and product innovation needs to develop standarts to ensure one voice to the
external world, we must have sinergy with PR to be relevant enough.
-Market, Brand Promise, Positioning, Target, Brand Toolkit, Complaints and claims procedures,
Advertising and promotion, Local and National Advertising and promotion guidelines.
So, the external world is use to see a congruency between the same brand in different places. Thats why all
the franchises have defined the Know How of every detail of their companies. The definition needs to be
centralized, the excecution needs to go big. We are the same team.
Cause
Nothing is perfect but everything is perfectible
Structure
Product Performance
Process
Effect
Customer
Engagement
BRAND
3. What is the value proposition that your profile and experience can give in order to
build such an area ?
As mexiCAN
I have had the oppportunity in live in 3 cities of Mexico, with different realities and
also to be a mexican in 9 countries so far, Im amazed about knowing other cultures,
perspectives, but also share mines. I am a smart, creative, intuitive person, I always look
for different solutions, I am committed in what I do and how this create a better place to
live. Throughout my life I have had experiences of both leadership and entrepreneurship
in different contexts of Mexico, and Im proud of how passionate we are.
As an Industrial Designer:
”Industrial design is a strategic problem-solving process applicable to products,
systems, services and experiences which results in innovation, business success
and a better quality of life. It is a trans-disciplinary profession that links innovation,
technology, business, research and customers in harnessing creativity and
visualization to resolve problems and create solutions, reframing problems as
opportunities with the intent of making a better product, system, service,
experience or business, and providing new value and competitive advantage.
Industrial Design is aware of economic, social, environmental and ethical aspects
of its outcome aimed at creating a better world."
As a Person:
Since I was little I was always a girl who liked to play, have fun, be good at school,
and learn things. My mom is one of those who wants their children to be able to do
everything so we got into classes of all kinds. I have developed skills that do not
close to my career but encompass other fields. The education I got was based in
values, mainly the family was something of great importance to they taught me
that you always have to be congruent with what You believe and not let the real
world make you betray yourself, and I had great examples that when you want to
do something you actually can, it only depends on your effort and work.
As an AIESECer:
I joined this organization by mistake, I just wanted to go on an exchange but I never get
contacted so after 2 years of trying I went to a meeting where there was a coach who
inspired me to be part of this amazing organization. I started as a Team Leader and make
some changes that brought results at that time, and then i take the leap to apply for NST
and go to Latam Summit, then LCP. I had one of the most powerful experiences as LCP, I
understand that leadership is not about a position, leadership is about being the
remarkable person you need to be in order to develop your context.

4. How do you see the role of P.E can succeed without local MKT VPs ?
Area
Needs
Responsabilities
Internal
External
oGV
iGV
Target Definition
Promotion Material.
Sales Material.
OPS/RIS Material.
LEAD.
Project Framework.
Promotion Material.
Sales Material.
Value Delivery
Material.
LEAD.
Showcasing.
Certificates.
Social Media.
Customer Service.
UR Agreements.
Reports.
Showcasing.
Certificates.
Brand Material.
Stakeholders
Communication.
Customer Service.
Agreements.
Local
Brand Managers
Understand
local needs.
Communicate.
Generate
content,
Adapt,
Implement and
Give feedback.
oGET
iGET
Membership
Target Definition
Promotion Material.
Sales Material.
Follow Up After
Experience.
OPS/RIS Material.
LEAD.
Sales Material.
Product Details.
Value Delivery
Material.
Follow up
Framework.
LEAD.
Resource Center.
Effective
Communication.
Accesible information.
LEAD.
LC Scoreboard.
Team Standarts
framework
implementation.
Financial Culture.
Project Management.
Time and
team Management.
Showcasing.
Certificates.
External
Agreements.
Customer Service.
Opp Exposure.
Sales Material.
Product Details.
External
Agreements.
Stakeholders
Communication.
Customer Service.
Brand Embassors.
PR.
Implement
National
National Team
Freelancers
External
Trainning
Understand
and recollect
the needs,
Develop national
Campaign,
Content
Management
set guidelines,
teach and
Receive
feedback,
Improve.
Strategy

5. Call to action: We are talking about product evolution, so choose one exchange product
and create a standardized “product evolution plan”
Drivers
STRUCTURE
TLP Attraction
Sales UR
Projects
Customer
Sales
Marketing
Manager
VP oGV
TLP Operations
Customer
Service
EP
Managers
Operations
Projects
Executers
International
Relations
*Disclaimer: In low tiers, the same rol can execute complementary JDs
PROCESS
Standarization and Cluster of
Buyer Experience Map
Customer Engagement
Make life easier for customers and become
trusted partners in the process.
PRODUCT Performance Tools
Process Tracker S&S
Brand
AIESEC Embassador Strategy
More info:
bit.ly/oGV_Evolution
Understand Product
Needs per Cluster
Focus
oGV Innovation Plan
2017 2018
Tools
Get Insights from:
-UR -EP Bad Experience
-IXP -EP Best Experiece
Team Member
Team Leader
VP
Internationals GCPs
Analogue cases
x Cluster
GV
Develop Prototypes
-Tools* -Know How
-Frameworks
Manuals
-Education
-Embassador Strategy
Marketing Material
*Develop and Improve during
the whole proccess
MCMX
Test & Refine
Cluster D, E
Refine and Improve
Education
Cluster D, E
Implementation
Cluster D, E
Scaling Up
Cluster B, C
MCMX
Measure of Success
and Support
Cluster D, E
Education
Implementation
Cluster B, C
2 weeks 2 weeks 4 weeks 2 weeks 8 weeks 8 weeks
Attraction Consideration Value Delivery Brand Advocacy
STRUCTURE
AIESEC-YOUTH
AIESEC
& AIESEC
Marketing Manager
Sales UR Projects
Customer Sales
International Relations
PRODUCT Performance Tools
Customer Engagement
Make life easier for customers
and become trusted partners
in the process.
EP Managers
Marketing Manager
Customer Service
Operations: Projects Executers
Process Tracker
SnS Tracker
EP CRM
Non Negotiable Timing Conflict Resolution Post Sale Feedback
Alignment Expected Vs Delivered Post Sale Connection
Brand
Marketing Manager
AIESEC Embassador Strategy Local Content Brand Managers Campaigns
Implementation