Tubes graphic design newsletter

31248 Oak Crest Dr.
Westlake Village, CA
91361
PRST STD
U.S. POSTAGE
PAID
Tubes 100
NEW
www.kswiss.com/tubes
K SWISS .
December 2011
Christopher Mathews
11745 51st Ct N
West Palm Beach, FL 33411
Peep This
We got what you want.
Tubes aren’t just running shoes. They’re an entirely
new way to get out and see the world. Our sole
technology provides a regionalized cushioning
system that mirrors your natural gait cycle. That
means every step is as unique as the person.
Lightness
Up, up and away.
Our lighthearted attitude couldn’t help but to make
its way into the Tubes’ design. Weighing in at an
astounding twelve ounces. But don’t be fooled, their
svelte frame is what makes them uber-competitive.
Durability
Go on, we can take it.
The pavement? Pound it. The Treadmill? Attack it.
Your stuff? Strut it. Tubes were designed with ultimate
durability in mind. With an extra rubber area added
to the heel to enhance bonding and absorb shearing
stress, every pair begins a long-lasting relationship.
Colorway
Stand out.
For a shoe that is anything but ordinary, we pulled
colors from the most interesting sides of life.
Whether you’re looking for Men’s, Women’s or
Children’s styles, we’ve covered the entire spectrum.
Stability
Steady as you go.
Tubes are completely in tune with you. While the
larger cylinders on the lateral side absorb shock,
smaller supportive ones work the medial side to
stabilize the foot as it rolls inward. This keeps your
body balanced and workouts a lot more enjoyable.
Being Us
Since 1966, K-SWISS has represented innovation,
quality, performance and style. Its signature
K-SWISS “CLASSIC,” the first leather tennis shoe,
made its debut at Wimbledon in 1966, and more
than 40 years later, is still a style staple both
on and off the court. Today, K-SWISS’ premium
sports heritage has expanded from tennis
footwear, to also lifestyle, running, training,
nautical, and free-running footwear that stands
up to the performance demands of world-class
athletes and trendsetters alike.
Cushioning
Live comfortably.
Turns out the most hardcore shoes are total softies.
Tubes’ specialized cylinders absorb optimal impact
at every heel strike for maximum cushioning and
support. So while your mind is screaming Go Go Go!
On those long runs, your feet are in their happy place.
Flexibility
It’s cool, I’m flexible.
Bendy is an understatement. Thanks to the
engineered configuration of the Tubes’ cylinders (fancy
talk for incredibly flexible soles), your feet hug just
about everything they meet. Sidewalks. Stairs. Even
rough terrain. Now that’s an easy-going attitude.

TOP SELLING TUBES
PATRICK WILLIS
Career Highlights
7%
Micro
10%
Run
21%
Blade
12%
Arikake III
50%
Backatcha
1. Backatcha
2. Arikake III
3. Blade
4. Run
5. Micro
Patrick Willis is an American football player who plays inside linebacker for
the San Francisco 49ers of the National Football League. He was selected
by the San Francisco 49ers 11th overall in the 2007 NFL Draft. He played
college football at the University of Mississippi.
During Willis' senior season at Ole Miss, he was awarded the Butkus Award
and the Jack Lambert Award as the nation’s top linebacker. A year later
as a member of the 49ers, Willis led the NFL in tackles, earned First Team
All-Pro and Pro Bowl honors while being named the 2007 AP NFL Defensive
Rookie of the Year. Willis has earned Pro Bowl and All-Pro honors all four
years he has played in the NFL. He is the only player to receive the Butkus
Award for best linebacker in more than one category. He won the college
Butkus Award in 2006 while at Ole Miss and in 2009, he won the professional
Butkus Award while with the San Francisco 49ers.
5× Pro Bowl selection
3× AP First Team All-Pro
selection
1× AP Second Team All-
Pro selection
AP NFL Defensive
Rookie of the Year
3× NFL Alumni
Linebacker of the Year
2× All-American
THE BEST LINEBACKER
K•SWISS TRIATHLETES CELEBRATE TOP FIVE FINISHES AT 2011 IRONMAN 70.3 WORLD CHAMPIONSHIPS
(Westlake Village, CA) September 13, 2011 – The
California Sports Company K•Swiss is proud to
congratulate the professional triathletes Chris Lieto,
Joe Gambles, and Heather Jackson on their truly
outstanding finishes at the Marines Ironman 70.3
World Championships event in Las Vegas, Nevada,
on September 11, 2011.
This was the first year that the Ironman 70.3 World
Championships took place in the grueling Las Vegas
heat. Chris Lieto represented the first American to
cross the finish with a race time of 3:58:03. Lieto
lived up to expectations completing the 56-mile
bike in swift time, arriving first at T2 ahead of the
pack. He maintained tough throughout the run
crossing the finish line with a half marathon pace of
1:18:55 resulting in an impressive second-place win.
Australian Joe Gambles celebrated his third year of
top-five finishes at the Ironman 70.3 World Championships
rounding out the Top 5 with a 4:00:00
race time. In the women’s field American Heather
Jackson also finished in the Top 5 for the second
year in a row.
In a tight race to the finish, Jackson’s race time was
4:30:21, less than one minute behind third place.
Lieto finished the race in the K•Swiss K-Ruuz, ultra
lightweight racing flat that has proven to be an athlete
favorite throughout the racing season.
Gambles and Jackson each ran the 13.1 miles in the
K•Swiss Blade-Light Run, a progressive, ultra-cushioned
running shoe featuring cutting edge Blade-
Light technology.
Patrick Willis is regarded by some as the best
inside linebacker in professional football.
Patrick Willis ran away from the field in the voting
for the NFL’s best linebacker on ESPN.com.
“Nobody in the NFL plays their position better
than Patrick Willis, and that is saying a lot,” said
Matt Williamson of Scouts Inc. “He is as good a
linebacker as Peyton Manning is a quarterback,
as Andre Johnson is a receiver, as Adrian Peterson
is a running back. He has no weaknesses.”
Even 12-time Pro Bowler Ray Lewis, the dominant
linebacker of his era, pointed to Willis as a
worthy successor to his undisputed reign. ESPN’s
Dana Jacobson asked Lewis which young linebacker
reminded him of himself. “I just love the
way he plays the game,” Lewis said. “He plays the
game with a fire. He reminds me of myself a lot.
”Willis also came in fourth in an ESPN expert vote
for the NFL’s 10 best defensive players, finishing
only behind Troy Polamalu, Demarcus Ware, and
Darrelle Revis.Willis currently has 78 tackles, 2
sacks, 3 forced fumbles.
K-Swiss
VP of Carnage
Career NFL Statistics
Tackles 688
Sacks 17
Interceptions 5
Forced Fumbles 12
“Patrick leads by example. He
is not a big talker. He just gets
in there and does his job every
day and makes everybody
around him better.”
—former Mississippi coach Ed Orgeron