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As the<br />
director of Farm<br />
& Ranch at Keller Williams<br />
Realty International (KWRI) and the<br />
owner of Mock Ranches, Kasey Mock is a<br />
man on the move.<br />
“I don’t sit still very well, unless I’m hunting,” Mock,<br />
who is a native of Kyle in Hays County, said. “While I love<br />
the fast-pace and can’t imagine ever doing anything not<br />
involving land, people and business, there are days I envy<br />
mountain men just a bit. I love the solitude of leading a<br />
pack train in the western mountains.”<br />
Actually, it was his passion for the outdoors that<br />
prompted Mock, in 2009, to found Fever Pursuit, a<br />
consulting business designed to help landowners and<br />
outfitters maximize trophy hunting opportunities. It was the<br />
first company, in what has become a family of businesses,<br />
created by the serial entrepreneur.<br />
“At the time, I was working for [<strong>Texas</strong> AgriLife]<br />
Extension, which gave me the opportunity to work directly<br />
with a lot of landowners—and see what their needs were,”<br />
Mock, a graduate of Tarleton State University, said. “Fever<br />
Pursuit allowed me to fill in a niche in the marketplace, help<br />
landowners and do what I love.”<br />
Ranch real estate was a natural outgrowth of the initial<br />
business.<br />
“One day, as I was helping a landowner understand<br />
the highest and best use of his property. It turned out the<br />
landowner had used an agent to buy a small ranch, and the<br />
agent had sold him the wrong one, prompting me to ask<br />
myself, ‘Who’s the land professional here?’” Mock said.<br />
“Because I was delivering experience and expertise, it<br />
made sense that I should position myself to earn more than<br />
a consulting fee, so I drew up a business plan with partners<br />
to get into real estate.”<br />
And, there was a natural synergy between the outdoors<br />
enterprise and ranch real estate.<br />
“Fever Pursuit is a sales funnel to the real estate<br />
business,” Mock said. “It introduces us to landowners,<br />
outfitters and their clients, all of whom have an interest<br />
in land. Through our work in the hunting enterprise, our<br />
clients learn to trust us, so when they need ranch real<br />
estate they turn to us.”<br />
In Mock’s world, there is no such thing as “one and<br />
done,” so his team continues to serve clients after the sale.<br />
“It’s not enough just to connect at the point of<br />
sale,” Mock said. “My team and I have to deliver value<br />
throughout a business relationship. It’s the only way clients<br />
will give you permission to stay in front of them.”<br />
One of Mock’s recent value-adds is a podcast called<br />
Bucks To Business. During the hour-long segments, Mock<br />
interviews entrepreneurs who have succeeded in outdoor-<br />
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