Retail Event Guide 2017 A5V3

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S EMINARS – MONDAY 6TH FEBRUARY 2017 1700 – 1745 What Makes A Great Store Front? This session will examine: How store exteriors encompass key VM elements, using VM to build the brand, and an explanation of professional VM standards and aesthetics. Valerie Wilson Trower Associate Lecturer London College of Fashion • Aesthetics for store exteriors • Key elements of VM • Using VM to build the brand • Professional VM standards • Tips for successful outcomes Biography: An international fashion professional with a background in design, retailing, and marketing, a doctorate from UAL, and based in Asia for 15 years, Valerie consulted and lectured on Visual Merchandising (VM) and Marketing for clients and universities. As Trend Director, APAC, for Stylesight, the US on-line fashion trend and analysis provider, Valerie has spoken and published widely on global fashion trend and VM. The creative Director for VM supplier, Blue Mount, and Editorial Consultant Valerie published +300 articles on VM, curating VM Conferences and VM student competitions. Currently an Associate Lecturer at LCF, Valerie works with EMBA and VM & Branding graduates. S EMINARS – TUESDAY 7TH FEBRUARY 2017 0830 – 0915 Multi-Channel Marketing, Brand Communication and Retail Design This session will cover: Maximising the store experience. How to maximise the shopper journey to deliver increased sales and profi tability through effective visual Merchandising policy, practices and retail operations activities instore. Karl McKeever Managing Director Visual Thinking Ltd • Why delivering a distinctive and clearly differentiated retail brand experience matters? • Developing a culture to deliver retail excellence and expert product presentation • Maximising the contribution of people throughout the ‘buying to sell’ through process • Increasing sales through effective VM & retail processes and delivery activities • Understanding the importance of consistency and how to sustain retail performance Biography: Karl McKeever is Founder and Managing Director of agency Visual Thinking – specialists in retail transformation who deliver performance improvements instore. His agency’s pioneering approach helps to boost operational effi ciency, customer satisfaction and retailer profi tability – creating more engaging and effective instore experiences for major names in UK and international retail. These include O2, Audi, Hunter, Harley-Davidson, IKEA, Monsoon, Sainsbury’s, and John Lewis. A respected voice in the industry, Karl regularly provides industry comment in the media. He was also a retail expert on three series of BBC show ‘The Fixer with Alex Polizzi’, and helped Lord Sugar select the series 12 fi nalists of ‘The Apprentice’ as an on-screen judge. 10
helping brands prosper We are tait, an ambitious collective of designers, architects and interior experts specialising in retail experience. We work closely with our clients to realise their vision. Through this collaborative approach, we create, develop and manage amazing spaces that tell emotive stories so our clients’ businesses can flourish both now and in the future. Harpenden Hall Southdown Road Harpenden Herts AL5 1TE +44(0)1582 460990 studiotait.com
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