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Gellerstadt Backwaren GmbH Uwe Presch and Rocco ... - Miwe

Gellerstadt Backwaren GmbH Uwe Presch and Rocco ... - Miwe

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Success Story - Report from practical experience<br />

Working at MIWE roll-in.<br />

A 2,100 square meter production area <strong>and</strong> 570 square<br />

meters for administration, a shop, café, <strong>and</strong> meeting rooms<br />

are now available. All participants were immediately aware<br />

that the bakery must continue to exist. The bakery had 27<br />

branch outlets to supply, <strong>and</strong>, as a whole, the turnover <strong>and</strong><br />

the yields were good.<br />

“It was planned from the inside out“, <strong>Rocco</strong> Grunwald<br />

explains. After negotiations with the public authorities <strong>and</strong><br />

the banks, they were able to start thinking about the future<br />

alignment of the bakery. Master baker Grunwald: “We knew<br />

which technology we would use. A couple of years before<br />

the fire, the MIWE refrigeration technology from MIWE was<br />

redesigned, <strong>and</strong> 120 square meters of refrigeration area<br />

was created. The rebuilding took place during the stollen<br />

production period without a problem.“<br />

It was clear that the bakery specialists from Arnstein were a<br />

number one choice for the new building. Together with Ralph<br />

Rüger of Backofenbau Rüger, the company in Arnstein<br />

was commissioned with the planning. Rüger is the regional<br />

MIWE partner company, which, besides consulting, is also<br />

responsible for servicing the MIWE oven, loading, <strong>and</strong> refrigeration<br />

technology.<br />

When <strong>Uwe</strong> <strong>Presch</strong> <strong>and</strong> <strong>Rocco</strong> Grunwald talk about the<br />

two days in Arnstein today, they are still thrilled. “The ideas<br />

were elaborated within the shortest possible time <strong>and</strong> then<br />

turned into concrete plans,“ master baker <strong>Presch</strong> points out.<br />

“They asked us how much we would like to produce <strong>and</strong><br />

what our plans are.“ Modern technology <strong>and</strong> sensible<br />

processes were combined together. In this way, the actual<br />

building was constructed.<br />

The groundbreaking ceremony took place on July 2, 2007.<br />

On January 18, 2008, just one year after the fire disaster, we<br />

2<br />

Baked products from MIWE roll-in.<br />

started with the regular production after the trial operation<br />

had been carried out. During the non-availability of the bakehouse,<br />

the branch outlets were supplied by the Bäckerei<br />

Möbius bakery. “We are very thankful for this support,“ both<br />

manager say. “Otherwise, we would not have been able to<br />

keep our branch outlet network or serve our customers as<br />

usual.“<br />

Today, the branch outlets are supplied by the company‘s<br />

own bakehouse. The shops of Gellertstadt <strong>Backwaren</strong> are<br />

located within a radius of about 70 kilometers. The shops<br />

are delivered once a day. Some baking is performed on<br />

site in the in-store baking ovens of the types MIWE aero,<br />

MIWE gusto, <strong>and</strong> MIWE cube. The baking ovens, however,<br />

still play a central role in the bakery. They are only optically<br />

not the focus of the bakehouse.<br />

It was clear for the managers that the baking should be<br />

carried out using thermal oil. The oven hard rolls generate<br />

an important turnover, <strong>and</strong> their quality is a criterion for<br />

the workmanship in the bakery. The company thus decided<br />

in favor of MIWE because the company in Arnstein,<br />

as a full-line provider, offers baking ovens, in-store baking<br />

ovens, loading systems, <strong>and</strong> refrigeration technology as a<br />

one-stop-shopping model. “And this company has us persuaded<br />

before,“ master baker Grunwald says, explaining<br />

his decision. For him, MIWE is also a solid family-owned<br />

business he can rely on.<br />

A rack oven of the type MIWE roll-in RI 1.0608 is hardly<br />

noticeable in the big hall. Grain rolls, showpieces, ham in<br />

bread dough, <strong>and</strong> plaited goods can be baked here.<br />

At the same time, constructional preparations have been<br />

already provided so that additional baking ovens can be<br />

installed.

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