Gellerstadt Backwaren GmbH Uwe Presch and Rocco ... - Miwe
Gellerstadt Backwaren GmbH Uwe Presch and Rocco ... - Miwe
Gellerstadt Backwaren GmbH Uwe Presch and Rocco ... - Miwe
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Success Story - Report from practical experience<br />
Working at MIWE roll-in.<br />
A 2,100 square meter production area <strong>and</strong> 570 square<br />
meters for administration, a shop, café, <strong>and</strong> meeting rooms<br />
are now available. All participants were immediately aware<br />
that the bakery must continue to exist. The bakery had 27<br />
branch outlets to supply, <strong>and</strong>, as a whole, the turnover <strong>and</strong><br />
the yields were good.<br />
“It was planned from the inside out“, <strong>Rocco</strong> Grunwald<br />
explains. After negotiations with the public authorities <strong>and</strong><br />
the banks, they were able to start thinking about the future<br />
alignment of the bakery. Master baker Grunwald: “We knew<br />
which technology we would use. A couple of years before<br />
the fire, the MIWE refrigeration technology from MIWE was<br />
redesigned, <strong>and</strong> 120 square meters of refrigeration area<br />
was created. The rebuilding took place during the stollen<br />
production period without a problem.“<br />
It was clear that the bakery specialists from Arnstein were a<br />
number one choice for the new building. Together with Ralph<br />
Rüger of Backofenbau Rüger, the company in Arnstein<br />
was commissioned with the planning. Rüger is the regional<br />
MIWE partner company, which, besides consulting, is also<br />
responsible for servicing the MIWE oven, loading, <strong>and</strong> refrigeration<br />
technology.<br />
When <strong>Uwe</strong> <strong>Presch</strong> <strong>and</strong> <strong>Rocco</strong> Grunwald talk about the<br />
two days in Arnstein today, they are still thrilled. “The ideas<br />
were elaborated within the shortest possible time <strong>and</strong> then<br />
turned into concrete plans,“ master baker <strong>Presch</strong> points out.<br />
“They asked us how much we would like to produce <strong>and</strong><br />
what our plans are.“ Modern technology <strong>and</strong> sensible<br />
processes were combined together. In this way, the actual<br />
building was constructed.<br />
The groundbreaking ceremony took place on July 2, 2007.<br />
On January 18, 2008, just one year after the fire disaster, we<br />
2<br />
Baked products from MIWE roll-in.<br />
started with the regular production after the trial operation<br />
had been carried out. During the non-availability of the bakehouse,<br />
the branch outlets were supplied by the Bäckerei<br />
Möbius bakery. “We are very thankful for this support,“ both<br />
manager say. “Otherwise, we would not have been able to<br />
keep our branch outlet network or serve our customers as<br />
usual.“<br />
Today, the branch outlets are supplied by the company‘s<br />
own bakehouse. The shops of Gellertstadt <strong>Backwaren</strong> are<br />
located within a radius of about 70 kilometers. The shops<br />
are delivered once a day. Some baking is performed on<br />
site in the in-store baking ovens of the types MIWE aero,<br />
MIWE gusto, <strong>and</strong> MIWE cube. The baking ovens, however,<br />
still play a central role in the bakery. They are only optically<br />
not the focus of the bakehouse.<br />
It was clear for the managers that the baking should be<br />
carried out using thermal oil. The oven hard rolls generate<br />
an important turnover, <strong>and</strong> their quality is a criterion for<br />
the workmanship in the bakery. The company thus decided<br />
in favor of MIWE because the company in Arnstein,<br />
as a full-line provider, offers baking ovens, in-store baking<br />
ovens, loading systems, <strong>and</strong> refrigeration technology as a<br />
one-stop-shopping model. “And this company has us persuaded<br />
before,“ master baker Grunwald says, explaining<br />
his decision. For him, MIWE is also a solid family-owned<br />
business he can rely on.<br />
A rack oven of the type MIWE roll-in RI 1.0608 is hardly<br />
noticeable in the big hall. Grain rolls, showpieces, ham in<br />
bread dough, <strong>and</strong> plaited goods can be baked here.<br />
At the same time, constructional preparations have been<br />
already provided so that additional baking ovens can be<br />
installed.