WHITE_PAPER_12 pages

ECONOMIC IMPACT OF THE SOLUTION
— Marketing Operations Platform:
According to a recent BCG study
Exhibit
1, “Agencies can achieve quick
the lines of the 12 percent [...]) by
platform that provides a single user
interface.” Like a common lexicon, a
single UI saves users from needing
more quickly carry out their tasks.
EXHIBIT 1 | AGENCIES CAN DECREASE PROCESS TIME BY UP TO 33
PERCENT BY SHIFTING TO A UNIFIED PLATFORM
-11,9% -33.1%
Average nonunied 2 Average unied 2 Best-case unied 3
Planning Activation Reporting
creation – TapOrders: Order costs range from $50 to
$150 per order without an automated system, according
to a study done by SAP 1 , when accounting for all the
breed platform, this cost drops to $25 or less. That’s a
potential 83% savings, equating to more than $100,000
in savings per thousand orders in many scenarios.
According to the same BCG study and
shown in Exhibit 2, time to campaign go-live often
takes as many as 25 days, in which as many as 20
days of which are simply due to wait time between
steps required, such as the routing of tasks and
approvals. Furthermore, as many as 4 of the 5 days
of campaign work during that process are spent on
non-value creating activities, such as redundant data
entry and searching for order information in too many
management tool can dramatically reduce that time,
both tilting the time spent on tasks in the process
towards ones that actually create value, as well as
hastening the “time-to-cash”, that is, the time it takes to
ultimately get money in your bank from when an order
1
“
”
For more information, please visit www.tapclicks.com