WHITE_PAPER_12 pages

- Whitepaper -
THE CONDUIT TO LOWERED COSTS AND
INCREASED SALES: A UNIFIED MARKETING
OPERATIONS PLATFORM

THE CONDUIT TO LOWERED
COSTS AND INCREASED SALES:
A UNIFIED MARKETING
OPERATIONS PLATFORM
TAPCLICKS, INC.
ZACHARY SCOTT JARVINEN
For more information, please visit www.tapclicks.com

CONTENTS
Executive summary 4
Background and industry challenge 5
Enter the Marketing Operations Platform 6
Economic impact of the solution 7
Supporting data and exhibits 8
For more information, please visit www.tapclicks.com

EXECUTIVE SUMMARY
• TapClicks’ over 100 native integrations with top marketing tools and services
position it to solve a major challenge facing the media industry like no one
else can.
Operations Platform will immediately contribute to double-digit
starting with the automatic order entry of TapOrders saving 83% per order,
and over $100k per 1000 orders.
time, or 1.65 days, per campaign on the steps required to go live such as
setup and approval.
• Forrester Research has shown agency analytics and alerts modules like
TapAnalytics increase ROI by upwards of 500% even in more
conservative scenarios.
• Our own data garnered as some of the foremost experts in client dashboards
and reporting have shown automated reporting and client communication
module TapReports delivers a 95% reduction in reporting time,
equating to $100k’s of savings in employee time, as well as additional
perceived value.
For more information, please visit www.tapclicks.com

PROBLEM.
BACKGROUND
+ INDUSTRY
CHALLENGE
As digital tools and services has and continues to grow
capture, manage, analyze, and communicate this data.
And yet, the reality is that a surprising number of agencies
management tools, and manually producing reports for
their clients.
“
major
TapClicks’ hundreds of native integrations with top
marketing tools and services position it to solve a
challenge facing the media industry
”
For more information, please visit www.tapclicks.com

ENTER THE MARKETING
OPERATIONS PLATFORM
tapAnalytics
tapOrders
tapReports
tap
HOW IT WORKS
tapOrders
A Marketing Operations Platform starts with Order
Management built with the sales team in mind, or
what we call TapOrders. Integrating with CRMs we
capture Orders directly from CRM Opportunities or
directly within our platform. This enables you to enter
client objectives and goals right at the point of sale
-- preventing any missed opportunities and making
invoice generation quick and easy.
tap
After capturing that order, you want to make your
build and approval process as seamless and painless
module. allows you to get the work
in the hands of the right person with the push of a
button. Or, even better, set it up to automatically
route tasks — to creative, approval, and ultimately to
“
Marketing Operations Platform will immediately
”
For more information, please visit www.tapclicks.com

tapAnalytics
tapReports
module – TapAnalytics – to enable you to quickly gain
overall visibility of your overall performance quickly.
see where the good news stories are and where you
need make changes right away. If anything is awry,
team regularly wants to know about we enable you to
bring them to life via stunning dashboard visualizations
available on-demand in the cloud.
Rounding out our product suite is TapReports. That is,
once the order has been made and the campaign has
been run, you want to communicate to your clients what’s
reports in the form and interval they want. Even better,
our best partners use this to prompt their clients for the
next sell, or even upsell based on these reports.
3rd party in-house platforms. The result is improvements
across the full lifecycle of the order, as displayed below --
the Marketing Operations Platform:
TapOrders saving 83% per order,
“
”
For more information, please visit www.tapclicks.com

ECONOMIC IMPACT OF THE SOLUTION
— Marketing Operations Platform:
According to a recent BCG study
Exhibit
1, “Agencies can achieve quick
the lines of the 12 percent [...]) by
platform that provides a single user
interface.” Like a common lexicon, a
single UI saves users from needing
more quickly carry out their tasks.
EXHIBIT 1 | AGENCIES CAN DECREASE PROCESS TIME BY UP TO 33
PERCENT BY SHIFTING TO A UNIFIED PLATFORM
-11,9% -33.1%
Average nonunied 2 Average unied 2 Best-case unied 3
Planning Activation Reporting
creation – TapOrders: Order costs range from $50 to
$150 per order without an automated system, according
to a study done by SAP 1 , when accounting for all the
breed platform, this cost drops to $25 or less. That’s a
potential 83% savings, equating to more than $100,000
in savings per thousand orders in many scenarios.
According to the same BCG study and
shown in Exhibit 2, time to campaign go-live often
takes as many as 25 days, in which as many as 20
days of which are simply due to wait time between
steps required, such as the routing of tasks and
approvals. Furthermore, as many as 4 of the 5 days
of campaign work during that process are spent on
non-value creating activities, such as redundant data
entry and searching for order information in too many
management tool can dramatically reduce that time,
both tilting the time spent on tasks in the process
towards ones that actually create value, as well as
hastening the “time-to-cash”, that is, the time it takes to
ultimately get money in your bank from when an order
1
“
”
For more information, please visit www.tapclicks.com

EXHIBIT 2 | MANY AGENCIES SPEND SIGNIFICANT TIME ON NON-VALUE CREATING ACTIVITIES
systems which aim to achieve these ends has been shown by Forrester to increase ROI by upwards of 500%, even
in more conservative scenarios 2 . If we think about quantifying additional items such as making an organization
would be even higher.
EXHIBIT 3 | ROI OF IMPLEMENTING A MARKETING ANALYTICS AND OPTIMIZATION SOLUTION
2
“
”
For more information, please visit www.tapclicks.com

Based on our own
internal data and extensive surveys with our clients,
we know our larger partners are able to reduce their
reporting time to 1/20th of what it was before using
manually cutting, pasting and compiling from the
dozens of tools to our auto-generation and delivery is
clear. Multiplying this out by the number of reports the
run, times the per hour salary of the employees who run
the report, has resulted in several hundred thousand
dollars of savings for all of our major partners and
multiple millions of dollars of savings overall. Further
our partners have seen as a result of the improved
client communication these results have enabled. They
report that their clients have grown accustomed to
receiving their visually compelling reports, with the
agency’s own branding, and thus become less inclined
to switch agencies or in many cases spend more
with their agency following the results and regular
communication they see in these reports.
EXHIBIT 4 | TODAY´S UNIFIED PLATFORMS SAVE TIME BY IMPROVING ACTIVATION AND REPORTING
PROCESSES
“equating to $100k’s of savings in employee time
”
For more information, please visit www.tapclicks.com

For more information about TapClicks, or to schedule a demo,
contact us at www.TapClicks.com
or email information@tapclicks.com today.