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29<br />
Institute of Leadership & Management<br />
The key to successful negotiation<br />
‘Always ask for the things you<br />
want, even if you think you<br />
won’t get them.’<br />
Margaret Neale, 2015<br />
Research on the Harvard Negotiation Project (Fisher and Shapiro, 2007) has<br />
identified seven interconnected elements that are key to successful negotiation.<br />
••<br />
Click on the buttons to reveal more information about each element.<br />
1. A good negotiating<br />
relationship and rapport<br />
2. Good communication<br />
3. Interests<br />
4. Options<br />
5. Legitimacy<br />
6. Commitment<br />
7. Conclusion<br />
Copyright © The Institute of Leadership and Management 2015. These materials may not, in whole or part,<br />
be copied, reproduced, communicated, or otherwise distributed without the prior written permission of ILM.