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Design Brand Development<br />
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COMING SOON…
Design Brand Developer<br />
Introduction<br />
Brand Story<br />
Our Industry<br />
Brand Story<br />
Brand Guide<br />
Messaging<br />
Principles Core Values We are Rebels with a Cause<br />
Principles<br />
Purpose Vision Mission<br />
Build a growing, profitable business<br />
that is a great place to work and is<br />
having a positive impact on the<br />
planet and our community.<br />
Deliver the future of energy, today,<br />
by enabling a smarter market for<br />
energy products and services.<br />
Personalize energy for consumers<br />
and increase its value for providers.<br />
Core Values<br />
Be bold, be<br />
accountable,<br />
fail fast.<br />
Do the right thing.<br />
Team<br />
before<br />
self<br />
We win because<br />
our customers<br />
win.<br />
Work hard,<br />
have fun.<br />
We Are Rebels with a Cause<br />
Revolutionary and purpose driven. We are changing the status quo<br />
and envisioning a new energy future, today. We are calculated<br />
risk-takers initiating positive change for the industry, the<br />
environment, our partners and our people. We’re committed to our<br />
purpose and the success of our customers.<br />
Triumph<br />
Fierce<br />
Explore<br />
Rebel<br />
Bold<br />
Blaze<br />
Dream<br />
Lead<br />
+<br />
Brave<br />
Future<br />
Change<br />
Insights/Intelligence<br />
Cause<br />
Partnership<br />
Efficiency<br />
Innovation<br />
Energy Tech<br />
Environment
Design Brand Developer<br />
Introduction<br />
Brand Story<br />
Our Industry<br />
Our Industry<br />
Brand Guide<br />
Messaging<br />
Category<br />
Audience<br />
Category<br />
A category identifies a <strong>brand</strong> within a group of similar <strong>brand</strong>s in order to help customers quickly<br />
identify them as part of their choice set.<br />
Energy Intelligence<br />
Fusce ut erat arcu. Vestibulum egestas congue arcu, vel tempor libero. Interdum et malesuada<br />
fames ac ante ipsum primis in faucibus. Aliquam nibh lacus, aliquam non justo eget, ultrices<br />
tristique turpis. Suspendisse tellus tortor, blandit lobortis aliquam at, accumsan in nunc.<br />
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dui. Nulla lectus justo, blandit id turpis nec, consequat finibus quam.<br />
Audience<br />
A category identifies a <strong>brand</strong> within a group of similar <strong>brand</strong>s in order to help customers quickly<br />
identify them as part of their choice set.<br />
Primary: Energy Industry<br />
Secondary: Vertical Industries<br />
Tertiary: Potential Acquirers, Investors and Influencers<br />
Energy Industry<br />
Primary Decision Maker/Buyer:<br />
Regulated Electric and Gas Utilities<br />
Energy Retailers<br />
Upstream Influencers:<br />
Regulators<br />
Downstream Influencers:<br />
Device Manufacturers<br />
Media, Analysts and Influencers<br />
Downstream Influencers:<br />
Device Manufacturers<br />
Media, Analysts and Influencers<br />
Vertical Industries<br />
Real Estate Primary Decision<br />
Maker/Buyer:<br />
Search Portal<br />
Brokerage<br />
CRM
Design Brand Developer<br />
Introduction<br />
Brand Story<br />
Our Industry<br />
Brand Guide/Brand Narative<br />
Brand Guide<br />
Brand<br />
Narrative<br />
Brand Promise Positioning Personality Benefits Points of Difference<br />
Reasons to Believe<br />
Brand Pillars<br />
Visual<br />
Identity<br />
Messaging<br />
Brand Promise<br />
To always put the future of energy first, and to keep our customers’ ever-evolving business at<br />
the forefront of the consumer-centric revolution.<br />
Positioning<br />
Platform for Change<br />
At Tendril, we anticipate the evolving needs of the energy industry and address those with a<br />
platform for change—software built to deliver rich insights derived from real-time, ever-evolving<br />
data. Aligning with our customers and partners, we foster collaborative relationships built for<br />
growth, designing and delivering solutions that advance customers’ outlooks and consumers’<br />
behaviors to guide them to the future of the energy industry, today.<br />
Personality<br />
Rebels with a Cause<br />
Confident to stand out, be different and rise above<br />
the clatter. We are courageous and supportive and<br />
encourage others to be the same. We take bold<br />
chances, because the biggest advancements and<br />
learnings come from trying something new. We<br />
embrace experiments knowing that some will fail,<br />
but that growing from them and adjusting quickly is<br />
paramount to success.<br />
Inspiring & Empowering<br />
We are enablers of change. We are creating an<br />
aspirational path forward, inviting others to join, and<br />
humbly navigating towards the future, today. We<br />
attract people and partners that share similar<br />
values. We have the ability to listen, as well as guide.<br />
Edgy & Bold<br />
Confident to stand out, be different and rise above<br />
the clatter. We are courageous and supportive and<br />
encourage others to be the same. We take bold<br />
chances, because the biggest advancements and<br />
learnings come from trying something new. We<br />
embrace experiments knowing that some will fail,<br />
but that growing from them and adjusting quickly is<br />
paramount to success.<br />
Inspiring & Empowering<br />
We are enablers of change. We are creating an<br />
aspirational path forward, inviting others to join, and<br />
humbly navigating towards the future, today. We<br />
attract people and partners that share similar<br />
values. We have the ability to listen, as well as guide.<br />
Honest & Accountable<br />
High-integrity inside and out, from employees to<br />
customers, we do the right thing. Rather than hide<br />
from our mistakes, we lean into and learn from<br />
them, and come back stronger.<br />
Relentless<br />
We don’t give up in our pursuits, no matter the<br />
challenges placed in our path. We move towards our<br />
vision with passion, resilience and agility.<br />
Benefits<br />
Enabling Action to Advance<br />
Functional: Avoid the risk of the status quo<br />
Emotional: Empowerment to embrace the best path forward<br />
Value We Provide to Utilities:<br />
Highly Satisfied Customers<br />
Increased Revenue<br />
Decreased Demand/Ability to Manage Peaks<br />
Regulatory Compliance<br />
Reduced OpEx Costs<br />
Future-Proof Business<br />
Meet and Exceed Energy Efficiency Mandates<br />
Points of Differentiation<br />
• Delivering the most robust and diverse energy management technology solutions<br />
• Solutions deliver value to any company providing an energy proposition into the home<br />
• Platform extensible for future growth and adaptable to impending change<br />
• Focus on value creation over just cost and energy savings<br />
• Technology that delivers the most accurate and targeted insights<br />
•Solutions can be accessed in multiple ways to meet individual business needs<br />
• Results based pricing model<br />
Reasons to Believe<br />
• Leadership and guidance through partnership—based on industry knowledge and more than a<br />
decade of expertise<br />
• Software Platform powered by the Tendril TrueHome Simulation Model<br />
• Successful execution of scalable, customizable Energy Efficiency and Demand Management<br />
programs with proven outcomes for large utility companies<br />
• 50+ million Home Energy Reports sent to date<br />
• Data on more than 140 million homes<br />
• Innovative approach to demand management - Peak demand reduction and EE<br />
Brand Pillars<br />
BREADTH<br />
Network of players<br />
Millions of consumer interactions<br />
Range of offerings<br />
Multiple geographies and verticals<br />
VALUE<br />
Dedicated to our customer’s success<br />
Increase the value of customer relationships<br />
Improve energy efficiency and reduce the cost to serve<br />
INTELLIGENCE<br />
Future proof<br />
Device agnostic<br />
Machine learning<br />
Open/extensible multi-application platform<br />
INCLUSIVE<br />
Rebels with a cause<br />
Best place to work<br />
Collaboration and partnership<br />
We win because our customers win
Design Brand Developer<br />
Introduction<br />
Brand Story<br />
Our Industry<br />
Brand Guide/Visual Identity<br />
Brand Guide<br />
Brand<br />
Narrative<br />
Logo Color Palette Graphic Elements Asset Library<br />
Visual<br />
Identity<br />
Messaging<br />
Logo<br />
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magna ultrices scelerisque in sed dolor. Nunc nibh purus, venenatis et eleifend sit amet, efficitur<br />
vitae lorem. Nullam in porta nisl. Vivamus metus est, commodo at felis eu, imperdiet eleifend<br />
odio. Nulla id rhoncus velit. Aenean accumsan volutpat ultrices. Praesent mollis quam eu<br />
dignissim suscipit. Curabitur eget efficitur lacus, id lobortis lacus. Nam diam libero, tristique et<br />
dignissim et, ultricies sodales odio. Ut consequat purus a fermentum convallis.<br />
Color Palette<br />
Fonts<br />
Aa Aa Aa<br />
v<br />
Download Flama »<br />
Graphic Elements<br />
Isometric Triangles<br />
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amet justo. Suspendisse et massa sit amet magna<br />
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venenatis et eleifend sit amet, efficitur vitae lorem.<br />
Isomeetric Grid<br />
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amet justo. Suspendisse et massa sit amet magna<br />
ultrices scelerisque in sed dolor. Nunc nibh purus,<br />
venenatis et eleifend sit amet, efficitur vitae lorem.<br />
Photgraphy<br />
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amet justo. Suspendisse et massa sit amet magna<br />
ultrices scelerisque in sed dolor. Nunc nibh purus,<br />
venenatis et eleifend sit amet, efficitur vitae lorem.<br />
Icons<br />
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amet justo. Suspendisse et massa sit amet magna<br />
ultrices scelerisque in sed dolor. Nunc nibh purus,<br />
venenatis et eleifend sit amet, efficitur vitae lorem.<br />
Asset Library<br />
Photography Icons Templates<br />
Photo Title<br />
Download JPEG »<br />
Photo Title<br />
Download JPEG »<br />
Photo Title<br />
Download JPEG »<br />
Photo Title<br />
Download JPEG »<br />
Photo Title<br />
Download JPEG »<br />
Photo Title<br />
Download JPEG »<br />
Photo Title<br />
Download JPEG »<br />
Photo Title<br />
Download JPEG »<br />
Photo Title<br />
Download JPEG »
Design Brand Developer<br />
Introduction<br />
Brand Story<br />
Our Industry<br />
Messaging<br />
Brand Guide<br />
Messaging<br />
Category<br />
Audience<br />
Voice and Tone<br />
Personality: Experienced, Trustworthy, Confident (without arrogance)<br />
Tone: Reliable Expert, Empowering Change, Consumer Centric, In-tune<br />
Elevator Pitch<br />
Tendril is a data analytics software company. Our customers are product and service providers<br />
with an energy value proposition in the home, which today includes electric and gas utilities,<br />
energy retailers and real estate professionals. We help those companies do three things -<br />
acquire new customers; drive increased value from existing customers; and orchestrate home<br />
energy demand<br />
Boilerplate<br />
Tendril is transforming the residential energy market. Our data analytics for on more than 140<br />
million homes creates new business opportunities for energy any product or service providers<br />
serving residential consumers. connected to the home. Today, this includes electric and gas<br />
utilities, energy retailers and real estate professionals. Built over more than a decade, the<br />
Tendril Platform delivers real-time, ever-evolving data about the home and how people use<br />
energy in it. These rich insights help our customers improve customer acquisition, increase<br />
engagement and orchestrate home energy demandexperiences. Today, Tendril is working with<br />
some of the world’s largest energy providers and real estate search sites, processes more than<br />
XX million consumer energy interactions a month and has saved XX Terawatt hours of energy to<br />
date. For more information, please visit www.tendrilinc.com and follow us on twitter at<br />
@tendril.<br />
100 Word Company Description<br />
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magna ultrices scelerisque in sed dolor. Nunc nibh purus, venenatis et eleifend sit amet, efficitur<br />
vitae lorem. Nullam in porta nisl. Vivamus metus est, commodo at felis eu, imperdiet eleifend<br />
odio. Nulla id rhoncus velit. Aenean accumsan volutpat ultrices. Praesent mollis quam eu<br />
dignissim suscipit. Curabitur eget efficitur lacus, id lobortis lacus. Nam diam libero, tristique et<br />
dignissim et, ultricies sodales odio. Ut consequat purus a fermentum convallis.<br />
75 Word Company Description<br />
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magna ultrices scelerisque in sed dolor. Nunc nibh purus, venenatis et eleifend sit amet, efficitur<br />
vitae lorem. Nullam in porta nisl. Vivamus metus est, commodo at felis eu, imperdiet eleifend<br />
odio. Nulla id rhoncus velit. Aenean accumsan volutpat ultrices. Praesent mollis quam eu<br />
dignissim suscipit. Curabitur eget efficitur lacus, id lobortis lacus. Nam diam libero, tristique et<br />
dignissim et, ultricies sodales odio. Ut consequat purus a fermentum convallis.<br />
50 Word Company Description<br />
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magna ultrices scelerisque in sed dolor. Nunc nibh purus, venenatis et eleifend sit amet, efficitur<br />
vitae lorem. Nullam in porta nisl. Vivamus metus est, commodo at felis eu, imperdiet eleifend<br />
odio. Nulla id rhoncus velit. Aenean accumsan volutpat ultrices. Praesent mollis quam eu<br />
dignissim suscipit. Curabitur eget efficitur lacus, id lobortis lacus. Nam diam libero, tristique et<br />
dignissim et, ultricies sodales odio. Ut consequat purus a fermentum convallis.
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