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APIIT SRI LANKA NEWSLETTER 

VOLUME 4 | ISSUE 1 

APRIL 2017 

350 NEW GRADUATES 

WALK ACROSS THE STAGE 

AND INTO THE WORLD 

Graduation day is the 

most anticipated day in 

the life of an undergraduate. 

The culmination 

of years of hard work and 

sacrifice is celebrated not only by 

the graduates but also by their 

family, friends and teachers. Appreciating 

the significance of this day, 

APIIT has consistently ensured that 

the annual graduation ceremony 

surpasses all other events in its 

academic calendar by making it the 

most glamourous and joyful day in 

the lives of its students. 

The Convocation of the Graduating 

Class of 2016 was held at the BMICH 

on the 16th of December, where 352 

students walked across the stage 

and received their awards. The event 

was graced by Mrs. Christine Slade, 

Director Partnerships of Staffordshire 

University, UK. The academic 

and non-academic staff of APIIT 

were present in full force along with 

a cross section of APIIT alumni now 

numbering more than 2000 graduates. 

APIIT takes pride in its graduates, 

most of whom are already gainfully 

employed by the time they graduate. 

Their value is not limited to 

paper qualifications; they have 

been moulded by a modern 

curriculum not only geared to the 

needs of the industry but also 

focused on personality development 

and professionalism. Unsurprisingly, 

they hit the deck running 

when they enter the industry and 

have the strength of character to 

successfully face the challenges of 

the 21st century. No doubt, the 

graduating class of 2016 will 

contribute further to the positive 

industry feedback that APIIT has 

been receiving consistently over 

the years. 

352 students have qualified this 

year from the Schools of Computing, 

Business and Law. 45 of these 

students graduated with a First 

Class Honours. Also, among the 

graduates were 6 exemplary 

students who had excelled in their 

respective streams of study. They 

were awarded gold medals in the 

midst of rapturous applause 

bringing the graduation ceremony 

to a crescendo. 

While acknowledging the years of 

hard work put in by the students, the 

fact that each of these students had 

been supported by their parents, 

friends and families was deeply 

acknowledged. Thus, this event was 

also a celebration of the immeasurable 

love and care shown towards 

our students by these amazing 

individuals who no doubt made the 

process of successfully completing 

their studies that much smoother. 

The graduating class of 2016 joins 

the illustrious APIIT Alumni, many of 

whom hold top positions in the 

industry both here and abroad. 

Many an alumnus has returned to 

APIIT as a guest lecturer and 

industry expert to engage with the 

current students and impart knowledge 

gained from their experience 

in the industry. We hope that the 

members of this graduating class 

will also return to APIIT in a similar 

way and enrich the lives of future 

students. 

The staff of APIIT Sri Lanka, along 

with those of Staffordshire University 

and APIIT Malaysia, congratulate 

each and every member of the 

graduating class of 2016 on their 

magnificent achievement and 

wish them the very best as they 

step out into the world as 

resourceful and enterprising 

professionals. 

A . P . I . I . T SRI LANKA NEWSLETTER 

01


APIIT Embeds CISCO Training in 

the BSc (Hons) CNS Award 

CISCO is the world’s 

largest network 

e q u i p m e n t 

manufacturing 

company. The 

American IT giant produces the 

most innovative networking 

hardware and network 

simulators and offers some of 

the most sought-after 

professional certifications in the 

industry. Network engineers the 

world over aim to obtain the 

prestigious CCNA (CISCO 

Certified Network Associate) and 

CCNP (CISCO Certified Network 

Professional) certifications to 

further their employability and 

enhance their recognition in the 

field. 

APIIT maintains a dedicated 

CISCO lab which is fitted with the 

latest CISCO hardware and 

simulators. From the very first 

year itself, students begin using 

this lab. This aims to deliver an 

intense practical experience to 

enhance the theoretical 

knowledge that they receive. 

Those who read for their BEng 

(Hons) Computer Networks and 

Security degree automatically 

follow the coursework that is 

required to sit the CCNA and 

CCNP examinations. At the end 

of each year of the three year 

course, students are ready to 

face a variety of CISCO routing 

and switching as well as CISCO 

security certification exams. 

Therefore, by the time a student 

has graduated, he could well be 

a CISCO certified network 

professional as well. 

The importance of secure 

computer networks in virtually 

every industry cannot be over 

emphasised. The need for 

competent professionals to 

create and maintain 

complicated and secure IT 


APRIL 2017 

networks is evidenced by the 

demand for those having not 

only a university degree, but 

also the appropriate 

professional qualifications. 

Mrs. Nazeefa Fawzer 

Senior Lecturer 

APIIT Business School 

Dr. Kushanthi Harasgama 

Head -APIIT Law School 

Dr. Kushanthi Harasgama took 

over the headship of the APIIT 

Law School in November, 2016. 

Applying Islamic Banking and Finance 

Fundamentals in the Corporate World 

Shari’ah compliant finance (or Islamic Banking) is a 

branch of finance which is gaining popularity in the 

corporate world today. In her paper titled “The 

Constituents of Shari’ah Governance”, Ms. Nazeefa 

Fawzer, Senior Lecturer of the APIIT Business 

School, analyses the components of this system. 

Both Islamic Finance Institutions (IFI) as well as their 

more conventional counterparts exist to make 

profit and increase shareholder wealth. However, 

what sets IFIs apart is the compliance with Shariàh 

Dr. Harasgama Takes Over 

as Head of Law School 

She is a Senior Lecturer in Law 

and the module leader for Dissertation 

and Research Project 

modules at the Law School. She 

teaches Contract Law, Criminal 

Law, Law of Sale and Export as 

well as International Trade Law. 

Prior to joining APIIT, Kushanthi 

lectured at the Law School of 

Monash University. 

Kushanthi obtained her B.A. 

(Hons) in English Literature from 

the University of Kelaniya. She 

went on to obtain her LLM from 

Deakin University and her PhD in 

Criminal Law from Monash 

University, Australia. She is an 

Attorney-at-law of the Supreme 

Court of Sri Lanka. 

Her research interests are in the 

areas of legal theory, criminal 

law, anti-terrorism law and 

human rights. 

Speaking on the goals 

envisioned for the near future, 

rules and regulations in all aspects of its operations. 

A systematic review of all available literature on the 

subject was carried out. This is the first study which 

looks into the mechanisms of the Shariàh governance 

process. Whilst most jurisdictions have their 

own components to constitute Islamic Banking 

process, this paper proposes unified constituents that 

will lead to an effective Shariàh governance framework. 

she says that an internship 

programme for the students will 

be put in place from March 2017 

while more emphasis will be 

placed on mooting. Two teams 

will be coached to take part in 

mooting events; one for the 

mooting competition on Constitutional 

Law and Property Law 

that will be hosted by the Sri 

Lanka Law College and the other 

for a mooting event in Malaysia 

on Commercial Arbitration. 

02 A . P . I . I . T SRI LANKA NEWSLETTER


APRIL 2017 

RESEARCH AND TRAINING 


The Concept of Iot Envisions a World Where Everything is Connected 

Dr. Harinda Fernando 

Head- APIIT School of Computing 

By the year 2020, all devices 

and appliances will 

communicate with each 

other. This requires that 

they all speak the same language. 

Simply put, the “Internet of Things” 

(IoT) involves going above and 

beyond the magnitude of 

networking and data sharing that is 

seen in the world today. The 

concept of the IoT envisions a world 

where everyday objects such as a 

Sri Lanka has been a signatory to 

several Human Rights conventions. 

However, certain provisions in the Sri 

Lankan Penal Code contravenes the 

basic Human Rights ensured by these 

conventions. 

heartrate monitor, the biochips on 

farm animals, your refrigerator or 

washing machine at home and 

your car are all linked via the 

Internet. This would mean that data 

can be exchanged between these 

devices, and they could in turn 

make intelligent decisions. This 

would relieve humans of spending 

valuable time and brainpower on 

mundane tasks; instead allowing 

them to focus more on activities 

that make better use of the 

capabilities of the mind. 

For example, with the IoT, the need 

for human interaction in global 

supply chain systems could be 

reduced. This in turn would 

improve access to data, reduce 

bottlenecks and ultimately save 

Specifically, Section 365 and Section 

365 A, have penalized what is termed 

as carnal intercourse “against the 

order of nature” and acts of “gross 

indecency”. Research suggests that 

these clauses are widely utilized to 

“intimidate, harass and coerce” those 

of the Lesbian, Gay, Bisexual, 

Transgender, Intersex and Questioning 

(LGBTIQ) community. 

Section 363 A (a), which suggests 

that marital rape is not an offense in 

Sri Lanka, where the partners are not 

judicially separated also puts the 

lesbian and questioning women in a 

helpless situation. This is despite the 

Government’s suggestion that the 

Prevention of Domestic Violence Act 

successfully responds to the issue of 

Marital Rape. 

Lecturer at the APIIT Law School, Ms. 

Sashini Vidanapathirana Abeysinghe 

conducted a study to ascertain the 

time and other resources. 

The exchange of data between 

devices is complicated. Each of 

these devices that are 

interconnected need to function 

on a common stage; they must 

“speak the same language”. 

Currently, the base upon which all 

devices would exchange data does 

not exist. In his Doctoral research 

paper titled “A Web Based 

Peer-to-Peer RFID Architecture”, Dr. 

Harinda Fernando, Senior Lecturer 

and the Head of the School of 

Computing at APIIT, presents a web 

based Peer-to-Peer (P2P) 

architecture for Radio-Frequency 

Identification (RFID) technology 

along with a comparative analysis 

of other existing frameworks in 

implications of these provisions of 

the Penal Code, which could be 

utilized to harass or cause discomfort 

to the women belonging to the 

LGBTIQ community. 

She notes that these clauses are in 

contravention of Article 12 of the Sri 

Lankan Constitution. Article 12 of the 

Constitutions states that all persons 

are equal before the law, and are 

entitled to the equal protection of 

the law. The previously mentioned 

provisions of the Penal Code are also 

in contravention to certain international 

conventions that Sri Lanka is a 

order to illustrate the benefits of 

deploying an architecture that is 

specific to the RFID technology. A 

substantial number of advantages 

are seen over the conventional 

architectural frameworks, which 

are common to many systems. 

This paper was presented at the 

2nd International Conference on 

Soft Computing and Data Mining 

which was held in Bandung, 

Indonesia in August 2016. 

To access the complete abstract 

and publication of this paper, 

please visit 

https://www.researchgate.net/publi 

cation/312078449_A_Web_Based_ 

Peer-to-Peer_RFID_Architecture 

Webguardia Poised to Detect Web Application Vulnerabilities 

Ms. Neera Jeyamohan 

Senior Lecturer 

APIIT School of Computing 

Mr. Nisal Vithanage 

Information Security 

Executive, Hutch 

The role that the Internet plays in the daily lives of 

most people today is mind boggling. As more and 

more users become dependent on the web for 

information, communication, transactions and data 

storage, the need for enhanced security for the web 

applications that provide these services must 

increase. As Information Technology evolves in its 

uses and complexities, so do the threats and 

malicious activities of cyber criminals. 

Web applications frequently redirect and forward 

users to other pages and websites, and use 

untrusted data to determine the destination pages. 

Without proper validation, attackers can redirect 

victims to phishing or malware sites, or use forwards 

to access unauthorized pages. Good security 

requires having a secure configuration defined and 

deployed for the application. 

With this in mind, Mr. Nisal Vithanage, BEng (Hons) 

1st class graduate of the class of 2015 and Ms. Neera 

Jeyamohan, senior Lecturer, developed a system 

which aims to detect five of the top ten vulnerabilities 

that web applications are exposed to. They have 

proposed two approaches by which to ensure that 

these 5 vulnerabilities are effectively detected. 

Serious Shortcomings Identified in the Penal Code 

With Respect to the Protection of Women 

These are, namely, Security Misconfiguration 

Detection and Unvalidated Redirects & Forwards 

Detection. 

WebGuardia is an integrated penetration testing 

system that has been created and subjected to 

exhaustive testing. In their research titled WebGuardia 

- an integrated penetration testing system to 

detect web application vulnerabilities, the authors 

emphasize that WebGuardia has proven to be 

effective in the detection of specific web application 

vulnerabilities; especially in comparison to other 

popular open source web vulnerability scanners. 

This paper was presented at the IEEE WiSPNET 

conference held in India on 21st March 2016. It 

has now been published in IEEE Xplore and is 

available for download at 

http://ieeexplore.ieee.org/document/7566124/ 

Mrs. Shashini Abeysinghe 

Lecturer - APIIT Law School 

party to and hence, such provisions 

should be repealed. 

Ms. Abeysinghe’s paper titled 

Ensuring a Women Friendly Penal 

Code was presented at the International 

Conference on Human Rights, 

organized by the Centre for the Study 

of Human Rights, University of 

Colombo. The conference was held in 

August 2016 at the BMICH. 


03



APRIL 2017 

INDUSTRY COLLABORATION 

APIIT uses a variety of methods 

of teaching and learning to 

ensure that classes are kept 

lively and interesting 

throughout the duration of a 

module. In addition to 

classroom lectures, students 

are required to carry out 

presentations, assignments 

and discussions. Mooting, 

internal and external 

competitions, conferences and 

on-site visits help strengthen 

the student’s overall 

knowledge in each subject. 

Industry collaboration is also 

carried out by way of guest 

lectures which are delivered by 

experts, each having excelled 

in their respective fields. With 

the intention of keeping 

classroom time fresh and 

interesting, these eminent 

personalities bring in much 

more than a different face and 

sound. The various experiences 

that they have faced, the 

lessons that they have learnt, 

and the ways in which they 

have overcome the challenges 

that life threw at them add 

depth and meaning to the 

theoretical subject matter. 

Students are able to bring out 

their own thoughts during 

these talks, and thus, interact 

with these practitioners. In 

addition to helping students 

view situations from different 

angles, APIIT hopes that such 

initiatives would provide 

potential resources which 

could be applied in later life. 

The Industry collaboration 

events that took place during 

the period is as follows; 

Marketing 

Planning 

Development of Human Potential 

to Enhance Performance 

Agency 

Advertising 

Reaching top positions in 

your organization 

Mr. G.S.C Sylvester 

Marketing Consultant 

Fomer Head of Marketing Pan Audio Ltd 

Ms. Jayamini Samaratunge 

Founder/ CEO 

Mind Design International (Pvt) Ltd. 

Mr. Chrishantha Jayasinghe 

Managing Director 

Sarva Intergrated 

Mr. Asela Waidyalankara 

Chief Executive Officer 

Chelcey Telecom 

Start up Business Model 

Reaching your Potential 

Don’t Fear Change 

Start your Business today 

Mr. Jiffry Sulfer 

CEO 

PickMe 

Mr. Tharindu Ameresekere 


Tharindu Ameresekere Consulting 

Mr. Shabeen Muzammil 

Chief Editor 

JWT 

Mr. Mohamed Fawaz 


EQGSEA 

Careers in Law 

Careers in IT 

Careers in Business 

What is in it for you 

at KPMG 

Mr. Rajesh Ponnan 

Managing Attorney 

Ironwood Legal Solutions (Ltd) 

Mr. Anuranga Goonathilake 

Operations Analyst 

Synergen Health (Pvt) Ltd. 

Mr. Piyal Hewapathirana 

Head-Banc Assurance Distribution 

AIA Insurance 

Mr. Hasitha Karunaratne 

Manager IT Services 

KPMG 



APRIL 2017 


Public 

Speaking 

Time 

Management 

Online marketing for today’s 

competitive environment 

Quality 

Employment 

Mr. Ushan Goonawardane 

Manager, Learning and Development 

Union Assurance PLC 

Ms. Sharon Kern 

Manager Human Resource 

Embla Software Innovation (Pvt) Ltd. 

Ms. Chandima Welagedara 

Senior Manager - Online Marketing, 

e-Marketing Eye 

Mr. Sanjaya Peiris 

Human Resources , Recruitment & 

Retention - Bellvantage (Pvt) Ltd 

Principles and Practices 

of Islamic Insurance 

Introduction to Software 

Testing 

Law is 

Everywhere 

Get to know 

your skills 

Dr. Marhanum Che Mohd Salleh 

Lecturer 

APU - Malaysia 

Mr. Tharanga Kodippiliarachchi 

Senior QA Engineer 

Virtusa Polaris 

Ms. Nadeesha Mendis 

Legal Officier 

Overseas Reality (Ceylon) PLC 

Ms. Charidra Wijemanne 

Associate Technical Lead 

99x Technology 

From Degree to 

Profession 

How to write an effective Final year 

project report for CNS students 

How to do an effective literature 

review for CNS projects 

Angular JS 

Technology 

Mr. Shavindra Senevirathne 

Assistant Legal Associate 

F.J & G de Saram 

Ms. Suhashini Somasundaram 

Information Security Executive 

Amana Bank 

Mr. Nisal Vithanage 

Information Security Executive 

Hutch Telecommunication 

Everyone has 

Ideas 

How to create a creative 

marketing mix 

Creative 

Marketing Plan 

Ms. Nadishani Wijewardane 

Executive 

Dialog Ideamart 

Ms. Dimithri Cooray 

Brand Manager 

Unilever Sri Lanka 

An Exhibition by Students 

Workshop carried out by Progamme Manager 

Ms. Rosita and Developers Chinthaka Dissanayake, 

Sankalpa Abeygunawardhana, Amal Athukoralage, 

Uthpala Wanigarathne, Indunil Udaya of Exile Soft 


05



STUDENT EVENT HIGHLIGHTS 2016 

APIIT FOOTBALL TEAM EMERGES 

CHAMPIONS IN FUTSAL 2016 

CHRISTMAS PARTY AND BAKE SALE 

This year’s Christmas party 

featured something special. For 

the first time, students were 

encouraged to take up floor 

space and make a sale. Three 

students came forward with 

baked treats which were sold at 

the event. 10% of the proceeds 

of their sales went to the SAC 

fund. 

APRIL 2017 

The first ever Inter-University 

Football tournament of Sri Lanka 

saw the APIIT team putting up a 

strong game that ensured an 

exciting victory for Avishka and 

his team. The tournament was 

carried out in a knock-out format 

and was the country’s maiden 

football tournament which 

enabled sportsmen hailing from 

universities across the nation to 

compete. 

The tournament was sponsored 

by X-Sports Arena, Mattakkuliya. 

Of the 2 DJs who dished out an 

array of great dance tunes, one 

was a talented APIIT student 

who was given the opportunity 

to show off what he can do with 

the discs. 

BLOOD DONATION 

CAMPAIGNE 

The wheels were in motion and plans took shape for a blood 

donation campaign which was carried out in March 2017. This 

worthy event was carried out with the support of National Blood 

Centre. 

MOVIE NIGHT 

The SAC organized a movie night for the students on the 17th of 

January. Amityville was the film of choice, screened at the APIIT 

Auditorium. It was enjoyed by one and all. 54 students from 

both the APIIT City Campus as well as the APIIT Law School were 

at the event. A Kottu station and a drinks station were set up to 

provide refreshments. 

06 

A . P . I . I . T SRI LANKA NEWSLETTER


APRIL 2017 

APIIT Student Activity Club organises a range of activities 

throughout the year to enrich the student experience. 

NEW SAC COMMITTEE 

TAKES OVER THE REIGNS 


3 RD ANNUAL 

The 16th Committee of the Student Activity 

Club was elected in November 2016. This 

election saw the highest voter turnout in the 

history of the SAC. The new committee, headed 

by Munshak Munawwer as President and 

Hashini Gurusinghe as Vice President 

comprises students from all 3 schools, along 

with several committee members from the 

junior batches. Kanishka Kavirathna, the new 

General Secretary of the Club says that APIIT 

can look forward to an energetic year with 

many educational, entertainment, social and 

sports activities on the cards. In keeping with 

the spirit of the holiday season, the new 

committee quickly put together its first event, 

which was a well-deserved celebration of the 

end of another fruitful year at APIIT. The APIIT 

Jingle Bash was a Christmas party featuring 

carols and a Secret Santa event, culminating in 

DJ music and lots of dancing. 

APIIT wishes the new Committee all the very 

best in carrying out their duties, whilst 

ensuring that the vision of the SAC is promoted 

through the execution of a dazzling array of 

events during their tenure. 

CONFERENCE 2017 

SUCCESS THROUGH SYNERGY 

3RD ANNUAL 

BAT CONFERENCE 

TO BE HELD 

UNDER THE 

THEME OF 

“SUCCESS 

THROUGH 

SYNERGY” 

APIIT will host the 3rd Annual Business, 

Law and Technology Conference on 20th 

July 2017. Original, unpublished 

research articles are currently being 

solicited for the conference under a wide 

range of specializations in the fields of 

Business, Law and Technology. 

8TH INSTALLATION OF 

APIIT TOASTMASTERS CLUB 

The 8th installation of the APIIT Toastmasters 

Club was held in October 2016, to induct and 

welcome the new committee and members 

while celebrating the achievements of the 

outgoing committee. Mr. Rayhan Wannippa, 

who was instrumental in creating the 

Toastmasters Club at APIIT in 2008 delivered 

the keynote speech at the ceremony. The 

new President of the Club, Mazin Hussain, 

sharing his vision for the coming year, said 

“At its core, this is a place that fuels the 

passion to change the world. And this means 

empowering our members with the skills to 

be great communicators and leaders who 

will be able to bring about the change that 

they wish to see.” 

The evening was brought to a close following 

the awards ceremony, which honoured those 

with outstanding achievements as well as 

those who have helped the Toastmasters 

club thrive in the past. The club also held 3 

theme meetings under the topics of 

Christmas, Halloween and the Olympics. 

Similar to previous BAT Conferences, this 

year’s conference too is expected to 

include submissions from international 

researchers. Shortlisted papers will be 

peer reviewed by academics from 

overseas universities, including those in 

the UK and USA. 

For the first time, the proceedings of the 

conference will be published online in 

real-time. 

The deadline for submission of papers 

will be 20th May 2017. 

Please visit the conference website 

http://www.conference.apiit.lk for 

further information and submission 

guidelines. 


07


APIIT BAGS BRONZE AWARD 

IN “HACKATHON – CAPTURE 

THE FLAGS 2016” 

Team “Squadware” comprising final year students of APIIT won the 

Bronze prize in the “Hackathon – Capture the Flags” competition 

organized by the Faculty of Computing at Sri Lanka Institute of 

Information Technology (SLIIT), which was held in November 2016. 

This competition is aimed at developing the ethical hacking skills of 

undergraduates. 


APRIL 2017 

ALUMNI FEATURED 

THE UNTAPPED POTENTIAL 

OF SOCIAL MEDIA MARKETING 

IN THE TOURISM INDUSTRY 

Lochana De Alwis 

MAS Active - Linea Intimo 

Sri Lanka has promoted itself 

aggressively as an attractive 

tourist destination in the 

recent years. It has been 

ranked among the top 10 

destinations to visit in 2015, 

2016 and 2017 by popular 

travel guides such as Lonely 

Planet and Rough Guides. 

Tourist arrivals in the country 

have increased by 14% in 

2016 (compared to 2015), 

when over 2 million people 

visited the country. The sector 

is currently ranked 3rd among 

the country’s top income 

generators. 

Given the importance of the 

industry and the impact of 

social media, Lochana de 

Alwis chose to research on the 

effects that the latter already 

has upon the tourism sector in 

the country. In addition, this 

research studies the potential 

currently held by social media 

marketing in boosting the 

industry further. 

Under the supervision of Dr. 

Prasad Neelawala, Senior 

Lecturer, Lochana analysed 

the role played by social 

media marketing in creating a 

positive tourist experience. 

They have identified several 

key factors that have been 

received positively by tourists. 

The paper concludes that 

insufficient emphasis is 

placed on engaging social 

media marketing in 

promoting the country’s 

tourist attractions today. The 

authors suggest this medium 

should be considered to be 

the future of sustainable 

marketing for tourism in Sri 

Lanka. 

CHOOSE YOUR PATH; 

DON’T LET THE PATH 

CALL THE SHOTS 

Mr. Shabeen Muzammil 

Chief Editor, JWT 

Having spent his initial 

undergraduate years at APIIT, 

Shabeeb Muzammil was a 

Business Administration 

student who now works as a 

Senior Copywriter and 

Creative Team Leader for J. 

Walter Thompson - a leading 

advertising agency both 

locally and globally. 

Graduating with Honours in 

Business Management from 

the Asia Pacific University in 

Malaysia, he spoke to us on 

the impact that APIIT has had 

on him, and helped him to be 

where he is today. 

"I've been questioned many 

times about the mismatch in 

my field of study and the 

profession I am in today. In 

reality, there isn’t a mismatch 

at all. I started off as a writer 

because I was fuelled by my 

passion for writing; but it 

was the skills I gathered 

during my tenure at APIIT 

that built me up to be a team 

leader and taught me to have 

a more holistic outlook on 

things." 

Shabeeb was a member of 

the Student Activity Club 

and played an integral part 

in initiating a multitude of 

events that are, to this day, 

carried out annually. "With 

every advertising campaign I 

mete out, I realize that my 

abilities would not have 

been moulded the way they 

are if not for my experiences 

as an undergraduate. The 

people you meet, the 

situations you deal with - 

those are the lessons that 

linger within you."

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