Strategic Analysis on Global Social Media Analytics Industry Forecast to 2025 |The Insight Partners

Social Media Analytics Market to 2025 - Global
<strong>Analysis</strong> and Forecast by Type, Application and
Vertical
No of Pages: 150
Publishing Date: Apr 2017
Single User PDF: US$ 3900
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Social Media Analytics Market to 2025
Introduction
The social media has revolutionized the business world and has evolved as an industry itself. The demand for
capable and skilled workforce in this field has increased, with the realization of power of social media by several
companies. The social media Analytics facilitates the firms to collect data from social networking sites such as blogs
and other media to understand and reduce the gap between customer and the company. This tool helps the
organizations to serve its customer better and build effective marketing strategies to attract more and more
customers. The social media today, has reached to a point where it has become a vital of any company’s functioning.
As the market is expected to see high demand growth in the future, some of the major factors driving the growth of
market include the increasing number of social media platform operators, greater focus on competitive intelligence
and market, and increasing expenditure on analytics. The factors hindering the market are the complicated
workflow of the application that slows down the process of analysis. High adoption rate in small and medium
enterprises and growing cloud adoption trends are some of the upcoming opportunities that are expected to mold
the future of the market.
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Social Media Analytics Market to 2025
The global social media analytics market is bifurcated on the basis of types, verticals, application and region. In
context with types of social media analytics the market is segmented into solution and services, in which services
are further segmented into support & maintenance, consulting services and training & education. In accordance
with type, consulting services are dominating the market currently but training and education is expected to take
over the market in next few years. Similarly, the segmentation of market based on verticals has all the various
industries that are benefiting from this market, that are BFSI, telecommunications & IT, retail, healthcare & life
sciences, government, heavy engineering, media & entertainment, utilities, transportation & logistics and travel &
hospitality among others. Monetary firms are exploring and examining in-depth social media analytics to improve
decision outcomes and operational performance and to comprehend rapid time to value. On the basis of application
the market is segmented into, multichannel campaign management, customer segmentation & targeting, customer
behavioral analysis, marketing measurement and competitor benchmarking. The market worldwide is segmented
into 5 major regions, Europe, North America, South America, Asia Pacific and Middle East and Africa. Here, North
America has the largest share in the market followed by Europe and is expect to hold its dominance over the market
in future, because countries like US and Canada with developed economies have high focus on development
through technologies and R&D. Asia pacific is projected to grow rapidly in this market, as countries like India, China,
Japan and others are investing largely into budget friendly research and analytics solutions.
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Social Media Analytics Market to 2025
Major vendors providing social media analytics services and solutions worldwide are IBM Corporation, SAS Institute,
Oracle Corporation, Salesforce.com, and Adobe Systems among others. The vendors have implemented various
inorganic and organic growth strategies to extend their offerings in the market.
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Social Media Analytics Market to 2025
Reason to buy
Highlights widely used product offerings thereby allowing organizations to gain revenues by focusing majorly on
select products
The key findings and recommendations highlight crucial progressive industry trends in the Social Media
Analytics Industry, thereby allowing players across the value chain to develop effective long term strategies
Get reliable information about the strategies manufacturers in this industry use to drive revenue
Gain insights into the competitive landscape, to strengthen industry competitiveness and positioning
Highlights key business priorities in order to assist companies to realign their business strategies
Develop/modify business expansion plans by using substantial growth offering developed and emerging
Industries
Scrutinize in-depth global industry trends and outlook coupled with the factors driving the Industry, as well as
the those hindering it
Enhance the decision-making process by understanding the strategies that underpin commercial interest with
respect to client products, segmentation, pricing and distribution
Examine the current and future impact of the five forces namely: bargaining power of suppliers, bargaining
power of buyers, threat of substitutes, threat of new entrants and degree of competition
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