Interactive

abdoomsallem

Four countries, Four regions.

Apps usage in smartphones

100

Smartphone Penetration

2012 2013

90

80

70

60

50

40

Apps Usage

30

20

10

KSA USA Germany


Apps Usage Penetration 2012 2013

KSA USA GERMANY

Ability to download Apps on smartphones Ability to download Apps on smartphones Ability to download Apps on smartphones

97% allows App

downloading

98% allows App

downloading

94% allows App

downloading

*Base: Smartphones *Base: Smartphones *Base: Smartphones

Daily used Socialnetwork Apps Daily used Socialnetwork Apps Daily used Socialnetwork Apps

62% 32% 70% 20%

61%

*Base: Smartphone owners *Base: Smartphone owners *Base: Smartphone owners

Average number of Apps per smartphone Average number of Apps per smartphone Average number of Apps per smartphone

Daily

Daily

Daily

APPS used:11

Paid: 5 APPS used:11

Paid: 6 APPS

used:9

Paid: 10

Total: 36 Total: 28 Total: 24

*Base: Smartphones *Base: Smartphones *Base: Smartphones


2012 2013

100

90

80

70

Smartphone Penetration

60

50

40

Apps Usage

30

20

10

KSA USA Germany


Apps Usage Penetration 2012 2013

KSA

USA

GERMANY

Ability to download Apps on smartphones

Ability to download Apps on smartphones

Ability to download Apps on smartphones

96% allows App

downloading

98% allows App

downloading

98% allows App

downloading

Daily used Socialnetwork Apps

*Base: Smartphones

Daily used Socialnetwork Apps

*Base: Smartphones

Daily used Socialnetwork Apps

*Base: Smartphones

67% 50%

89% 28%

86%

Average number of Apps per smartphone

*Base: Smartphone owners

Average number of Apps per smartphone

*Base: Smartphone owners

Average number of Apps per smartphone

*Base: Smartphone owners

APPS

Daily

used:7

Paid: 7

APPS

Daily

used:13

Paid: 7

APPS

Daily

used: 11

Paid: 6

Total: 28

Total: 33

Total: 28

*Base: Smartphones

*Base: Smartphones

*Base: Smartphones


Refrences

• http://think.withgoogle.com/mobileplanet/en/

• http://en.wikipedia.org/wiki/Flag_of_the_United_States

• http://en.wikipedia.org/wiki/Flag_of_Saudi_Arabia

• http://en.wikipedia.org/wiki/Flag_of_Germany

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