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Four countries, Four regions.<br />
Apps usage in smartphones<br />
100<br />
Smartphone Penetration<br />
2012 2013<br />
90<br />
80<br />
70<br />
60<br />
50<br />
40<br />
Apps Usage<br />
30<br />
20<br />
10<br />
KSA USA Germany
Apps Usage Penetration 2012 2013<br />
KSA USA GERMANY<br />
Ability to download Apps on smartphones Ability to download Apps on smartphones Ability to download Apps on smartphones<br />
97% allows App<br />
downloading<br />
98% allows App<br />
downloading<br />
94% allows App<br />
downloading<br />
*Base: Smartphones *Base: Smartphones *Base: Smartphones<br />
Daily used Socialnetwork Apps Daily used Socialnetwork Apps Daily used Socialnetwork Apps<br />
62% 32% 70% 20%<br />
61%<br />
*Base: Smartphone owners *Base: Smartphone owners *Base: Smartphone owners<br />
Average number of Apps per smartphone Average number of Apps per smartphone Average number of Apps per smartphone<br />
Daily<br />
Daily<br />
Daily<br />
APPS used:11<br />
Paid: 5 APPS used:11<br />
Paid: 6 APPS<br />
used:9<br />
Paid: 10<br />
Total: 36 Total: 28 Total: 24<br />
*Base: Smartphones *Base: Smartphones *Base: Smartphones
2012 2013<br />
100<br />
90<br />
80<br />
70<br />
Smartphone Penetration<br />
60<br />
50<br />
40<br />
Apps Usage<br />
30<br />
20<br />
10<br />
KSA USA Germany
Apps Usage Penetration 2012 2013<br />
KSA<br />
USA<br />
GERMANY<br />
Ability to download Apps on smartphones<br />
Ability to download Apps on smartphones<br />
Ability to download Apps on smartphones<br />
96% allows App<br />
downloading<br />
98% allows App<br />
downloading<br />
98% allows App<br />
downloading<br />
Daily used Socialnetwork Apps<br />
*Base: Smartphones<br />
Daily used Socialnetwork Apps<br />
*Base: Smartphones<br />
Daily used Socialnetwork Apps<br />
*Base: Smartphones<br />
67% 50%<br />
89% 28%<br />
86%<br />
Average number of Apps per smartphone<br />
*Base: Smartphone owners<br />
Average number of Apps per smartphone<br />
*Base: Smartphone owners<br />
Average number of Apps per smartphone<br />
*Base: Smartphone owners<br />
APPS<br />
Daily<br />
used:7<br />
Paid: 7<br />
APPS<br />
Daily<br />
used:13<br />
Paid: 7<br />
APPS<br />
Daily<br />
used: 11<br />
Paid: 6<br />
Total: 28<br />
Total: 33<br />
Total: 28<br />
*Base: Smartphones<br />
*Base: Smartphones<br />
*Base: Smartphones
Refrences<br />
• http://think.withgoogle.com/mobileplanet/en/<br />
• http://en.wikipedia.org/wiki/Flag_of_the_United_States<br />
• http://en.wikipedia.org/wiki/Flag_of_Saudi_Arabia<br />
• http://en.wikipedia.org/wiki/Flag_of_Germany
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