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THE HAIRPOLITAN MAGAZINE VOL 5 APRIL 2017

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INDUSTRY<br />

Njeri Wangari:<br />

Sharing my<br />

blogging experience<br />

I have been blogging since 2005. My first blog was<br />

kenyanpoet.blogspot.com, which was about my<br />

poetry initially. With time it grew to a platform for<br />

news and information on arts & culture in Kenya. In<br />

January 2014, I started AfroMum.com. I had been<br />

contemplating starting a blog on motherhood,<br />

parenting and family technology for a while after I<br />

had our first baby. My career was in the tech space<br />

then doing network support. I had noted that most<br />

parenting blogs focused mostly on motherhood thus<br />

I decided to focus on tech, lifestyle, issues affecting<br />

women and entrepreneurship as well.<br />

just us good...and then that happened (her shop is<br />

right next to Swarovski) and I was just like…Guys!<br />

Guys!”<br />

The Designers Studio was not a fluke but rather the<br />

result of a series of well-planned steps executed<br />

to perfection. The shop stocks a wide range of<br />

local designers including; Adele Dejak, Nawalika,<br />

Le Collane di Betta, Canvas and Kangas, Akinyi<br />

Odongo, Deepa Dosaja, Urban Artefacts, Penny<br />

Winters, Njema Helena, Ikojn, Kooroo and Drop of<br />

a Hat.<br />

She is happy with how business is going and she has<br />

been pleasantly surprised by customers who come in<br />

and buy without even looking at the price tags and<br />

loves it when they mix up the different brands, which<br />

was what she always wanted. “It’s been fun. It’s been<br />

really cool, seeing how the shop has turned out. It<br />

just goes to show that you have to keep working at<br />

it because a shop like that does not appear out of<br />

thin air.”<br />

Jewelry curated by TDS<br />

economy. I would I feel that I would be doing more<br />

rather than just pushing paper in the UN and I had<br />

always wanted to start a shop where we sold Kenyan<br />

stuff!” she concludes.<br />

FOLLOW WANJIRU ON HER WEBSITE:<br />

www.tdsblog.com<br />

When I was starting out in 2005, we only had<br />

Wordpress and Blogger. Wordpress was quite<br />

technical thus most of us preferred Blogger, as it<br />

didn’t require any coding skills. Blogging was not<br />

as easy back then as we didn’t have all the fancy<br />

themes, plugins and widgets available now. It was<br />

very manual. Sharing content was especially hard<br />

because twitter came much later.<br />

However, back then we were few bloggers in Kenya<br />

and we knew each other by name so we read each<br />

other’s work. I came across blogging purely due<br />

to frustration. I had put together collection of my<br />

poems, which I hoped to publish. Despite attempts<br />

to get a local publisher, all I got were regrets. A<br />

friend mentioned blogs and how one went about it<br />

and I just set it up and put up my work.<br />

It was pure magic. I had never shared my poetry with<br />

the world beyond my close friends. Having the ability<br />

to publish my poetry on a site I owned and have the<br />

whole world read it was a surreal experience. Initially<br />

it felt like un-dressing in public because my poetry<br />

is very personal (all poetry is actually) so sharing my<br />

feeling with the world, open to criticism was and has<br />

always been a bittersweet experience. I still get that<br />

feeling everything I publish my poetry or thoughts<br />

on a topic of interest in blog form.<br />

She may have started out as a blogger but the brick<br />

and mortar shop was always part of her plan. “I<br />

felt that the business would contribute more to the<br />

Sharing one’s thoughts, feelings and opinion on<br />

things they care about is a very honest and selfless<br />

thing to do. It takes guts. To be willing to lay yourself<br />

20 21<br />

Njeri Wangari

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