Pangean Marketing

Affinity Partner Programmes
Affinity partnerships are all too often ignored.
Businesses have huge amounts of customer data
which could well benefit another business as well and
their own, and also ensure brand loyalty.
As a neutral partner we are able to compare names
across databases and highlight who features on both.
We are also able to produce measurable mail-shots
which could be sent on a businesses behalf to an
affinity partners database, or their own, giving great
insight into who opened it and how many times they
forwarded it.
This could be used to great effect when planning
customer activities, allowing them to target enthusiasts
from affinity partner databases.
Given the unique nature of each campaign, we work
closely with each business to produce the most
effective approach.