Pangean Marketing

“

Pangean Marketing
• Pangean Marketing is a fully integrated
advertising and marketing agency.
• We not only specialists in the automotive
industry but also have experience in the
construction, hotel and property
management sector.
• We employ people who have extensive
experience in all aspects of digital
marketing, marketing strategy and social
media .
• We are a creative and bespoke sales
solution provider with a strong media
background.
• We are results driven, not just marketing
driven.

Our Services
Website /CMS
E-commerce
Live chat
360 view
Social Media
YouTube
Linkedin
Video Television
Animation
Email Marketing
SMS Marketing
Facebook Ads
Google Adwords
Micro Sites
SEO/ Analytics
Re-Targeting
Mobile Apps
Approved Used Programme
Phone Tracking
Events
Radio
Press
Mailers
POS/Vinyl/Signs

Websites
Working across many business
sectors including banking, hotels
and automotive we have the ability
to meet each clients exact
requirements

Website Optimisation
Understanding what a businesses
competitors are doing, and
ensuring their website ranks above
them, is essential.
We specialise in both Search
Engine Optimisation and Pay Per
Click search methods to ensure a
they gets the most from their
investment.

A Complete Approach To Optimisation

Social Media
Social media is an essential part of any
businesses digital strategy. Not only does it
allow them to engage with their current and
future customers but it also reduces their
search engine optimisation and pay per click
costs.
By focusing on a businesses goals, we
ensure we attract the right audience who
then remain loyal to their brand.
To ensure a business stays ahead we then
audit their social footprint: who connects
with their business, what kind of social media
network and content their audience prefers,
and vitally, what their competitors are doing.
This level of insight allows us to work with
each business, adapting their strategy to stay
ahead of their competitors

Customer Communications
A successful sales and marketing strategy depends
heavily upon how a business engages with their
customer base; regardless of whether they are
imminent purchasers, clients who have purchased, or
missed opportunities.
Customer data is critical to this, to guarantee not just
that leads are followed up quickly including the
chance to up sell, but more importantly that clients are
kept within the sales cycle, and that any clients who
drop out of the cycle are reached to convince them to
return.
We offer a completely integrated communications
framework allowing businesses to understand where
their clients are within the sales process. This
information enables them to focus on where the
opportunities lay.

How We Manage Customer Data

Affinity Partner Programmes
Affinity partnerships are all too often ignored.
Businesses have huge amounts of customer data
which could well benefit another business as well and
their own, and also ensure brand loyalty.
As a neutral partner we are able to compare names
across databases and highlight who features on both.
We are also able to produce measurable mail-shots
which could be sent on a businesses behalf to an
affinity partners database, or their own, giving great
insight into who opened it and how many times they
forwarded it.
This could be used to great effect when planning
customer activities, allowing them to target enthusiasts
from affinity partner databases.
Given the unique nature of each campaign, we work
closely with each business to produce the most
effective approach.

VIP Events Collateral