Origin Africa Magazine 2nd Edition
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Editor’s Note<br />
Welcome to our second edition<br />
of <strong>Origin</strong> <strong>Africa</strong> <strong>Magazine</strong><br />
Belinda Edmonds, Executive Director<br />
I<br />
would like to recognise and thank<br />
so many who have supported us<br />
in putting together this publication.<br />
Our advertisers and article<br />
contributors are crucial to building<br />
and sustaining what we intend to<br />
become an important informative<br />
communication tool bridging our<br />
<strong>Africa</strong>n industries and the rest of the<br />
world with whom we trade and from<br />
whom we can learn. Let me also<br />
thank the many whose feedback<br />
provided the encouragement that<br />
fuels our desire to keep improving<br />
quality and expanding readership. In<br />
this issue, we are privileged to present<br />
articles from esteemed partners and<br />
colleagues from across the region<br />
and the world and covering a wide<br />
range of topics. We hope you find it<br />
interesting, topical and enjoyable.<br />
Linkages between, and our<br />
interconnectedness with, the world,<br />
are subtly but beautifully portrayed<br />
in this edition’s cover. A “Proudly<br />
Made in Nairobi” bag, developed in<br />
collaboration with Staunch, a Scottish<br />
surf brand features the Staunch<br />
“Kelpie” a shape-shifting water spirit<br />
said to inhabit the lochs and pools of<br />
Scotland. The collaboration connects<br />
surf with safari, <strong>Africa</strong> with Europe.<br />
We love to “tell a story” on our cover<br />
so please share your beautiful images<br />
with us for future issues.<br />
For the past 6 years, we have had<br />
the privilege of show-casing the style,<br />
innovation and creativity of the <strong>Africa</strong>n<br />
CTA industries during our <strong>Origin</strong><br />
<strong>Africa</strong> Trade Events. Preparations<br />
for this year’s event to be held in<br />
Antananarivo, Madagascar are well<br />
under way. Diversity is the keyword<br />
for this event - buyers from all major<br />
markets including SADC, EU and<br />
USA will network with exhibitors from<br />
small to large, exhibiting products and<br />
services covering the entire “farmer<br />
to fashion” pipeline. Seminars<br />
targeted to keep us updated on<br />
latest developments in trade policies,<br />
technologies, best practices and<br />
marketing trends will generate<br />
dialogue and unprecedented<br />
networking opportunities. We are<br />
confident that our buyers, exhibitors<br />
and visitors will be very positively<br />
surprised by the quality and value for<br />
money this event will present (please<br />
see page 8 for more information).<br />
Members, partners, supporters<br />
and everybody interested in <strong>Africa</strong> as<br />
the world’s latest and most exciting<br />
investment and sourcing destination,<br />
<strong>Origin</strong> <strong>Africa</strong> is YOUR platform. We<br />
look forward to welcoming you all in<br />
Antananarivo, Madagascar.<br />
Belinda Edmonds<br />
Editor<br />
For the past 6 years, we have had the privilege of show-casing<br />
the style, innovation and creativity of the <strong>Africa</strong>n CTA industries<br />
during our <strong>Origin</strong> <strong>Africa</strong> Trade Events.<br />
4 JUNE / JULY 2016
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