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WHY EXPORT TO CEE?<br />

Central and Eastern Europe countries include: Serbia, Poland, Czech Republic,<br />

Slovakia, Bulgaria, Romania, Croatia, Slovenia, Bosnia & Herzegovina,<br />

Montenegro and Albania.<br />

Population (15-44 years old) [m]<br />

GDP per capita [EUR]<br />

Net FDI inflow as a % of GDP<br />

Smartphone penetration<br />

Internet access<br />

EU Country is part of the European Union<br />

* information taken from DIT commissioned referenced on last page<br />

The entire region has a good communications and<br />

financial infrastructure, along with an educated<br />

population, that removes the opportunity / need for<br />

payment technology to "leapfrog" 20th-century legacy<br />

infrastructure (most banking systems are from 1990s<br />

or 2000s) in order to ensure access to financial<br />

services. On average three fifths of the population has<br />

a bank account and the majority of banks offer internet<br />

and mobile banking, however, these are mostly for<br />

showcasing rather than actual use.<br />

Czech Republic<br />

4.3<br />

14,700<br />

Poland<br />

14.6<br />

10,700<br />

2.4% 55% 79%<br />

Austria<br />

4.6<br />

38,500<br />

PL<br />

3.2% 55% 79%<br />

Slovakia<br />

2.4<br />

13,900<br />

1.9% 66% 82%<br />

Slovenia<br />

0.8<br />

18,100<br />

2.1% 56% 78%<br />

Croatia<br />

CZ<br />

AT<br />

SI<br />

HR<br />

SK<br />

HU<br />

RO<br />

0.1% 65% 79%<br />

Hungary<br />

4.0<br />

10,600<br />

9.0% 50% 76%<br />

Romania<br />

1.7<br />

10,200<br />

BIH<br />

SRB<br />

8.6<br />

7,500<br />

6.9% 61% 77%<br />

Serbia<br />

3.0<br />

12,913<br />

MNE<br />

AL<br />

FRYM<br />

BG<br />

1.9% 46% 68%<br />

Bulgaria<br />

2.3<br />

5,900<br />

4.6% 46% 66%<br />

Bosnia & Herzegovina<br />

Montenegro<br />

Albania<br />

3.5% 48% 59%<br />

FYR of Macedonia<br />

2.3<br />

4,537<br />

0.25<br />

6,886<br />

1.25<br />

4,287<br />

0.85<br />

9,069<br />

3.5% 15% 65%<br />

10.9% 36% 65%<br />

8.7% 34% 54%<br />

1.1% 42% 70%

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