Top 7 Content Marketing Trends that Matter in 2017

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Customer experiences are created in micro-moments Visits competitor retail website Looks up reviews on Amazon Waits in line at store, browses phone Sees content for online price matching Cashier won’t price match Compares prices on phone Gets retargeted by competitor Visits store Complaints on social are ignored In-store buying experience moments
Credit: Think with Google ? An intent-rich moment when a person turns to a What is a micro-moment? device to act on a need—to know, go, do or buy.
Page 1 and 2: Top 7 Content Marketing Trends th
Page 3 and 4: Photo credit: Cristian Ungureanu 20
Page 5: That’s because customer experienc
Page 9 and 10: Start by plotting every interaction
Page 11 and 12: Understand what content could have
Page 13 and 14: Once you map your customers’ mic
Page 15 and 16: 2017 2 Creating content for current
Page 17 and 18: Retailers must bring in 5new shopp
Page 19 and 20: Customer service is treated as a ne
Page 21 and 22: Social platforms are even catching
Page 23 and 24: 40% 40% of customers who complain i
Page 25 and 26: Every content marketer in 2017 shou
Page 27 and 28: Photo credit: Jason Howie 2017 3 On
Page 29 and 30: With real-time marketing, time is a
Page 31 and 32: Social platforms have made it ✓ e
Page 33 and 34: Specially made mobile device ✓ ac
Page 35 and 36: Photo credit: Rupa Panda 2017 4 Bra
Page 37 and 38: But the pendulum is swinging the ot
Page 39 and 40: …works of fiction Real
Page 41 and 42: Now that live video is becoming the
Page 43 and 44: 2017 will be the year we find out
Page 45 and 46: "If you’re not ‘all in’ with
Page 47 and 48: "Slow the *&%^$ down and do your co
Page 49 and 50: 89% of marketers are using content
Page 51 and 52: 41% say But only 37% have strategy!
Page 53 and 54: In order to go “all in,” you ha
Page 55 and 56: Back up your decisions with content
Page 57 and 58:
Pokemon Go was one of the biggest s
Page 59 and 60:
Pokemon Go may have be a cultural
Page 61 and 62:
In 2009, Yelp Monocle layered digi
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Testing smart windshields and dis
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2017 7 Goodbye, specialist. Hello,
Page 67 and 68:
Defining ourselves by siloed, verti
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That’s because technology has lev
Page 71 and 72:
Soon, it will be acceptable to simp
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now@convinceandconvert.com 602.616.
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Top 7 Content Marketing Trends that Matter in 2017

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