Volume 1, Issue 1 - November 2006 - Evergreen Enterprises, Inc.

EVERGREEN
ENTERPRISES, INC.
welcome
Greetings from the team here at the
Richmond office! We’ve been very busy this
last quarter of 2006 shipping your Fall &
Christmas reorders and getting ready for
2007. By now many of you have most likely
reviewed with your territory manager or
have received your Spring/Summer 2007
Evergreen and Cypress catalogs. We’re very
proud of the offering we’ve put together, and
the initial reaction has been very good. As
always, we’re backing these catalogs with
excellent pre-book terms, so contact your
territory manager or customer service to
learn more.
Over the past twelve months our company
has made significant investments to better
support our independent retailers. We have
made major improvements in our field
representation, increasing the overall
number of territory managers by 40%. Not
only are we increasing the number of field
people in order to better serve you, we’re
also improving their tools and training. All
of them now have a comprehensive laptopbased
scanning system that features current
inventory data. No more guessing what is in
stock; it’s at their fingertips. In addition, we
are conducting extensive training sessions
related to each product release and
refresher courses on our core categories.
Finally, we have opened or expanded
showrooms in Atlanta, Chicago, and Dallas.
As always we thank you for your continued
support of the Evergreen family of product
lines. You have made 2006 a record year
and we’re looking forward to your
continued support as we enter 2007. I am
always free to discuss any product ideas,
concerns you may have, or ideas for
continued operational improvement. Feel
free to contact me either directly at the
Evergreen office (800-774-3837 ext. 3220)
or via email (johnt@myevergreen.com).
– John Toler, Vice President of Sales
see back for 2007 winter show schedule
inside
NOVEMBER 2006
VOLUME 1, ISSUE 1
&out
catalogs
See our full range of products
in our new Spring/Summer 2007
catalogs. For more information, call
1-800-774-3837 or check our
website at www.myevergreen.com
1-800-774-3837 www.myevergreen.com
EVERGREEN ENTERPRISES, INC.
5915 Midlothian Turnpike
Richmond, VA 23225
flagsgarden
home
what’s new
Together our latest catalogs contain over 640
pages of product for 2007! Over a thousand
new items have been combined with the best
of 2006 to give what is probably the largest
offering ever from Evergreen & Cypress Home.
On the Evergreen side we’re leading off with
several new product categories. We have two
new categories within our flag offering that I
believe you’ll have interest in: spinner flags
and stencil flags. We have also added over
200 new flag SKUs to the line. We are your
one stop shop for the flag category! Also be
sure to review our newest category, greeting
posts, on page 236 of the Evergreen catalog.
If you’re successful with flags, chances are
you’ll be successful with these.
On the Cypress side of the business we have
come up with several powerful, new
collections. If you’re into coastal product
Seafood at the Beach (pages 22–27) is for you.
If you’re off the water check out Red, White &
Watermelon (pages 42–47). In addition to our
Cypress collections we have expanded our
textile offering, added to Mango Moon, and
updated the Confetti line.
Enjoy!

www.myevergreen.com
When reviewing our Spring 2007
Cypress Home offering you will
notice the recent additions of
embroidered textiles into the overall
product mix. The approach in 2007
with embroidered textiles is to
incorporate them into both new and
existing collections, such as Welcome
to the Shore (Cypress Home 2007,
page 4). Key icons or patterns within
each collection are incorporated into
coastal
The 2007 Coastal Destinations
collections in our most recent
Cypress Home catalog will meet your
needs if you are in search of fresh
coastal product. Coastal Destinations
features seven distinct product
collections ranging from Mystic
Mermaids (left) to Jim Shore’s Bayside
Light (above) to Seafood at the Beach
(right). Savor the sand and surf!
embroidered textiles
napkins, oven mitts, table runners,
aprons, placemats and kitchen towels.
Some include appropriate phrases
(below) to compliment the lifestyle
behind the design. The common
motifs and colors make them a great
accent to our core ceramic and
melamine pieces. Retailers have told
us the price points are very
competitive, so look for more to come
in upcoming product releases.
floral
Our many floral collections use
nature’s gifts to help you create your
personal oasis. From practical pieces
for entertaining, to beautiful décor
items to brighten your world, you’ll
find it all in these beautiful lifestyle
collections. Among our new floral
groups featured are Garden Room
(left) and Maison des Fleurs (right).
See the new Spring/Summer 2007
Home catalog for more!
home
800-774-3837

gallery
collection
New decorative metal silhouette art
(bottom right) joins our current
offering of stretched canvas in our
Gallery Collection for 2007. The
new silhouette art can be found
mixed in with relevant collections—
especially in the areas of coffee and
wine—in the recently released
Spring 2007 Cypress Home catalog.
It will be prominently displayed in
our showrooms this upcoming
January show season, so be sure to
check them out!
In addition to the metal silhouette
art, Cypress Home will be expanding
its stretched canvas selection with
new offerings from Paul Brent (far
right), Wendy Russell, and Donna
Waylan. Finally, we have also
released new wood signs with beach
and coastal themes, suitable for wall
hanging or shelf display.
locks
When reviewing our Cypress Home
catalog be sure to review page 302
and our Terra Passage collection. It
features six distinctive clocks with an
“Old World” feel. Our Grand Central
Station depot wall clock has been an
excellent performer over the past
year. Look for an expansion of our
Terra Passage collection in upcoming
product releases.
800-774-3837
www.myevergreen.com
décor mango
moon
Mango Moon has quickly grown into
one of the most productive offerings
in the Cypress line. These items are
hand-crafted with nickel-plated brass
and finished with bamboo, mother of
pearl, glass or—in our newest
collection—bark. We have now
expanded Mango Moon into wine
stoppers and paper towel holders.
pillows &
throws
Whether merchandised to
complement one of our collections
or standing alone, our pillows and
throws offer cuddly quality,
luxurious fabrics, and comfy prices.
Ask us to show you our broad range
of colors, feels, and themes from
casual to classy in our
Spring/Summer 2007 Home catalog.

garden deck stand
Broaden the appeal of garden flags
with our new metal stand bases. All
of our standard garden flag stands
can be inserted easily. Four fun and
sturdy designs—ladybug, butterfly,
seashell, and swirl—give your
customers a variety of choices to
display their flags on their deck or
patio. These are also a great tool for
merchandising garden flags
throughout your store.
stencils
Our stencil flags offer a fresh, new
treatment of a popular theme. The
effect you get when light passes
through is breathtaking. The rich
colors of these designs pop from the
white backgrounds, and show
beautifully on your display. Hang
them in your store window and
watch as your customers come.
Available in five floral patterns in the
new Flag & Garden catalog.
www.myevergreen.com
greeting
posts
These are one of the most exciting
intros on the Evergreen side for
2007! We have started out with
eleven different styles along with a
metal holder and display. For those
who have been successful with our
decorative flags, greeting posts are an
excellent fit. Look for new styles in
our upcoming Fall/Holiday catalog.
in the
garden
Bring a rustic, natural feel to your
garden with our beautiful new
birdhouses. Your customers will love
the deep, rich colors and sturdy
quality of our new glass bird baths—
an outstanding value! We offer
lanterns in a wide range of styles and
price points. Attractive, well-made
designs that are sure to light up sales!
800-774-3837
spinners
New for this year, our spinner flags
add a new “twist” to these great
whimsical designs. The spinning
icons literally put this product in
motion and are sure to draw your
flags
customers’ attention. Available in the
new Flag & Garden catalog in both
regular and garden size. Quality,
selection, innovation, and design
have made Evergreen the industry
leader for flags and related products!
portlys
Evergreen Portlys remain a customer
favorite. Our birds, garden insects
and other animals are characterized
by round, chubby bodies and can be
displayed indoors and out. Each
Portly is uniquely sculpted and
hand-painted exclusively for
Evergreen by highly skilled artists.
Most designs are available in two or
more sizes, as well as a windchime.

Evergreen is working on a hot new
category that you will definitely
want to get in on: Artisan Glass
plates and accessories. This
collection features licensed art
decaled onto tempered glass
plates, showcasing the colors and
details in the art. The thick glass
and curved rims add to the artistic
look. The best part: this gallery
look is also functional; the plates
are food and dishwasher safe
making them a must for every
household.
With the growing interest in glass
accessories, look for these pieces
in new collections and as
additions to top collections.
Selling opportunities include
appetizer/dessert plates, platters,
objects d’art, candle plate and as
beautiful art. Showcase your
favorite piece in one of our metal
easels or use as a center piece.
Artisan Glass plates will be
available in square, round and
rectangle platter in sizes ranging
from 6" to 14". This is guaranteed
to be a hit, so keep an eye out so
you can get yours first.
Add a decorative touch with
Artisan Glass in your home.
hand-tuned
chimes
Since the beginning of time, man
has been obsessed with sound and
the beauty it carries. Our product
development team is working on a
beautiful new addition to the
Evergreen Garden product line,
offering you the mystery and
sound of hand-tuned windchimes.
Our team of skilled musicians is
working with our manufacturers to
develop this line based on the
sounds of spring, tranquility and
many others that you must hear to
believe. The addition of handtuned
chimes has been long
anticipated. Following the growing
trend of outdoor entertaining and
the long time success of our
windchime products, these are a
perfect way to add subtle-butstriking
beauty in both sight and
Coming this December for early
first quarter 2007 shipment is Pony
Pasture, a follow-up to our very
successful Running Free
collection. Running Free has been
a top five Cypress collection for
several years and our customers
had asked for something new with
horses for 2007. Pony Pasture is
our answer.
sound to your garden or outdoor
entertaining area.
We are committed to offering the
best merchandising solutions
possible. You will have two display
options—a floor model and a
hanging model—to make a strong
statement in your store. Don’t miss
the must-have display fan
attachment, which will help draw
your customers in with the beauty
of sound. As the sound echoes
through your store, you are sure to
also generate the ringing sound of
the hand-tuned chimes going out
your door.
product
preview
artisan
glass
COMING SOON
pony pasture
800-774-3837 www.myevergreen.com
COMING SOON
Hand-tuned chimes will be
available in a variety of designs
and sizes ranging from 24" to 60".
Take this opportunity to get in on
the sounds of Evergreen.
As you can imagine, finding a
suitable replacement for a top
selling collection wasn’t easy. Our
product development team turned
down several other options before
focusing on Pony Pasture. Initial
reaction from our territory
managers and selected retailers
points towards a strong
introduction.

o learn more…
Have questions about our
company or our products?
Please contact us directly at 1-
800-774-3837 or visit us on the
web at www.myevergreen.com.
If you would like to get in
touch with your local sales
representative please contact
WINTER 2007
January 9–17
Atlanta International Gift & Home
Furnishings Market
1307–1309 AmericasMart
January 18–25
Chicago Gift & Home Market
12-542 Merchandise Mart
January 17–23
Dallas Super Market
344 Dallas Market Center
January 19–22
California Gift Show
2600 L.A. Convention Center
January 27–30
Seattle Gift Show
1837 Washington State
Convention & Trade Center
the 800 number listed above
and speak with one of our
helpful customer service
representatives.
Be sure to periodically visit our
web site for updates on new
product intros, promotions and
upcoming special events.
show
schedule
February 17–21
San Francisco International
Gift Fair
1727 Moscone Center
visit us
at the
winter shows
see what’s
new
take advantage
of show
savings
featured
retailer
carytown
dolls & bears
RICHMOND, VA
Some of our greatest tools are the
ideas we gain from our customers.
When we discover successful
programs or merchandising
solutions, it’s important to get the
word out so others can benefit.
Carytown Dolls & Bears opened
its doors in 1999 not as a flag
seller but as a collectables and
specialty gift store. Owners Diana
and Ed Camden shared a love for
the beauty of flags. While
designing their store front they
incorporated flags across the front
to add a little personality. The
response to the flags was
overwhelming; in 2002 they
decided to add decorative flags to
their offering. Approaching the
line with some reservations, they
started with a small Stumpy cart
merchandiser.
But why would someone come to
a store named for dolls and bears
to buy flags? They decided the
only way this program would
succeed was if potential customers
knew they carried flags. They
www.myevergreen.com
800-774-3837
immediately started setting up a
tent on the sidewalk in front of
their store to draw in the
customers. Their flag business
quickly grew and expanded into
the already full store. Making
room for a wall display showing
all flags out of the package, while
labor intensive, proved to be very
effective. They were not initially
excited about investing much in
hardware. But after repeat visits
from their sales representative
assuring them that hardware
would carry 30% of their flag
business, they added the hardware
and quickly realized the rewards.
Their flag business has grown over
the years, and they have gained
the loyalty of their customers, who
continue to come back year after
year, buying flags for friends,
family, holidays and special
occasions. Diana and Ed attribute
their flag success to two things: 1)
The customer has to see the flag.
Make them visible from the
outside of your store. 2)
Displaying every flag out of the
package where the customer can
see them.
If you have a merchandising solution
that has proven to be successful for
your business and would like to be
featured in our next issue of “Inside &
Out,” send your story with photos to:
Evergreen Enterprises, Inc.
Attn: Merchandising Solutions
5915 Midlothian Turnpike
Richmond, VA 23225
artist signing (July 2006)